# Evidence centers on consumer confusion and SEO > [!quote] > "Direct… examples of consumer confusion… and a ‘dramatic increase’ between 2021 and 2023." Two lines: guides measurement plans and benchmarks. ## Links - [[Lit · Enforcement rights structure becomes public]] — sibling atom from the same countersuit filing - [[WP Engine v Automattic Discovery Disputes May 2026 - Litigation Roundup - Literature Note]] — situates the confusion/SEO evidence in the broader litigation timeline - [[Open Source Governance MOC]] — consumer-confusion evidence is the factual hinge between trademark enforcement and stewardship of a shared name ## Source - [[3. Resources/Readwise/Articles/WordPress Foundation and WooCommerce Join Countersuit Against WP Engine, Alleging Trademark Infringement and False Advertising]]