# UX-first onboarding drives activation > [!quote] > "User experience (UX) is becoming the defining factor…" Two lines: use to justify onboarding redesign and metrics focus. ## Links - [[3. Resources/Permanent Notes/Zet · Reduce steps to first value]] — UX becomes measurable when onboarding removes the steps between install and first value - [[3. Resources/MOCs/Product & Startup Instincts MOC]] — applies-in: the MOC lists this note under Connected Literature Notes (synthesis 2026-07-21 — run 4). ## Source - [[3. Resources/Readwise/Articles/442 – Matt Cromwell on Preparing WordPress Products for a Changing Demographic and AI Revolution]]