## Summary AAARRRP is a framework for defining a developer relations strategy, adapted by Phil Leggetter in 2016 from the AARRR "pirate metrics" model. It maps company business goals to concrete DevRel activities so teams can decide which work matters most and how to measure it. The letters stand for Awareness, Acquisition, Activation, Retention, Referral, Revenue, and Product. ## Key Points - AAARRRP stands for Awareness, Acquisition, Activation, Retention, Referral, Revenue, and Product — each a potential business goal for a DevRel team. - It's adapted from AARRR pirate metrics; Leggetter added the extra goals to fit developer relations. - The framework links company goals to DevRel activities like blogs, tutorials, events, and sample apps. - It helps a team prioritize which activities are most important and decide how to measure success. - Scoping questions matter: product-market fit, lifecycle stage, program investment, budget owner, and whether other teams already cover some activities. - The Orbit Model is cited as a complementary resource for understanding, managing, and growing community. ## Claim Atoms - **AAARRRP adapts AARRR pirate metrics for DevRel** — Leggetter extended the funnel with Product in 2016. - **Map company goals to DevRel activities** — the framework's core job is prioritization and measurement. ## Links - [[The Four Objectives Framework Replaces Vanity Metrics in DevRel]] — extends: AAARRRP broadens the goal map while the four-objectives framework supplies a tighter measurement test for awareness, activation, engagement, and retention. - [[DevRel Programs Take Three to Five Years to Show Results]] — constrains: funnel stages need leading indicators and multi-year expectations rather than a short path to attributed revenue. - [[3. Resources/MOCs/DevRel MOC]] — connects AAARRRP's goal-to-activity mapping to the vault's other DevRel measurement and program-design frameworks.