# We Planned for 10 Ambassadors. We're Welcoming 138.
> [!question] Lingering Questions
> - How does AAIF operationally support 138 ambassadors on infrastructure and processes built for roughly 10?
> [!tip] Article Ideas
> - Check aaif.io/ambassadors once profiles go live and note the resulting program structure.
> [!link] Cross Reference
> - [[3. Resources/Permanent Notes/Open Source Depends on Teaching Labor That Has No Formal Home]] — same "informal teaching labor needs a home" argument; this source is direct evidence for it
> - [[3. Resources/Permanent Notes/DevRel Maturity Is a Five-Stage Progression Not a Binary State]] — a cohort scaled 13x past plan is a concrete stress test of program maturity
> [!quote] Vocabulary
> - *AAIF* — the Agentic AI / AI alliance foundation running this ambassador program
## Bib capsule
- **Source**: AAIF blog post
- **URL**: https://aaif.io/blog/we-planned-for-10-ambassadors-were-welcoming-138/
- **Category**: Community/ambassador program announcement
## Author's thesis (Adler Q1+Q2)
AAIF planned a small ambassador pilot (~10 people) to formally recognize the informal teaching work already happening around agentic AI, and instead drew over 1,000 applicants — evidence that the demand to teach others how to build with agentic AI, not just to build with it, is much larger than expected, and that a published quality bar handled the scale better than a fixed headcount would have.
## Key arguments (≤3)
1. The applicant pool (1,000+) reveals demand not just to build with agentic AI but to help others do so — a distinct, underserved kind of demand.
2. Open-source teaching labor is currently informal and homeless — blog posts, meetup talks, late-night Discord answers — and the program's stated purpose is to give it a formal home.
3. A published quality bar scaled to the real applicant pool (138) where a fixed headcount (10) would have arbitrarily rejected qualified people.
## Claim atoms
### Demand to help others build with agentic AI is large
> [!quote]
> "There's a huge demand to not only build with agentic AI, but to help others build with it too."
Context: mid-post, AAIF's read of the 1,000+ applicant pool. Reframes a recruiting surprise as a signal about ecosystem-level teaching demand, not just builder demand.
### Open source teaching work lacks a formal home
> [!quote]
> "They show up in personal blogs, local meetup talks, Discord answers at 11pm."
Context: near the end, the program's stated reason for existing. Names invisible/informal labor that sustains open source and frames recognition as the intervention.
## Permanent candidates
- **A published quality bar scales with demand where a headcount cap fails** — supported by H1, generalizes to any program design decision under uncertain demand. Promoted below.
## Processing checklist
- [ ] Watch how AAIF operationally supports 138 ambassadors built for ~10
- [x] Connect into the relevant MOC — [[3. Resources/MOCs/DevRel MOC]]
## Links
- [[3. Resources/MOCs/DevRel MOC]] — ambassador program design and scaling is core DevRel program-management territory
- [[3. Resources/MOCs/Commons & Community Governance MOC]] — recognizing informal teaching labor is a commons-governance question about who does unpaid maintenance work
- [We Planned for 10 Ambassadors. We're Welcoming 138.](3.%20Resources/Readwise/Articles/We%20Planned%20for%2010%20Ambassadors.%20We’re%20Welcoming%20138..md) — source article and full deep-read notes