# Comparative SEO can indicate passing off risk - When trademark term density exceeds peer norms. - Crawl datasets 2017–2025; normalized density. - Links: `Trademark-Compliance` `Evidence-Standards` ## Source - [[3. Resources/Readwise/Articles/WordPress Foundation and WooCommerce Join Countersuit Against WP Engine, Alleging Trademark Infringement and False Advertising]] ## Links - [[3. Resources/MOCs/Open Source Governance MOC]] — applies-in: Joins the trademark dispute cluster around WP Engine and Automattic.