A Look at WordPress.com’s New AI Integration

A Look at WordPress.com’s New AI Integration ![rw-book-cover](https://img.youtube.com/vi/wcyyF9wlaPc/maxresdefault.jpg) 🔗 **Source:** [A Look at WordPress.com’s New AI Integration](https://www.youtube.com/watch?v=wcyyF9wlaPc) > [!note]+ Document Notes > tags: #wordpress #artificial-intelligence #automation #content-management #web-development > author: WP Minute > source: YouTube > reference: https://www.youtube.com/watch?v=wcyyF9wlaPc > date created: 2024-12-19 14:30 > > # 🏷️ Title: A Look at WordPress.com's New AI Integration >  ## 🧰 Action Inbox - [H1] Test MCP integration with self-hosted WordPress site — requires Jetpack connection #wordpress - [H2] Explore AI assistant capabilities for content auditing — contact page redesign demo at 8:45 #automation - [H3] Review activity logging features for AI actions — all MCP actions logged for transparency #security ## 🧭 Table of Contents - [[#📝 Summary]] - [[#📖 Main Content]] - [[#🗒️ Notes]] - [[#📚 References]] - [[#🗣️ Paraphrase]] - [[#📰 Newsletter]] - [[#✅ Action Items]] - [[#🧪 Hypotheses]] - [[#📊 Methodology]] - [[#❓ Questions]] - [[#🔮 Future Research]] - [[#💡 Implications]] - [[#🧠 Learning Styles Assessment]] - [[#📊 Accessibility Assessment]] - [[#🌍 DEIB Assessment]] - [[#✅ Logical Validity]] - [[#🛡️ DARVO Analysis]] - [[#🎯 Conclusion]] ### 🔗 References - [WordPress.com AI Features](https://wordpress.com) - [Model Context Protocol (MCP)](https://modelcontextprotocol.io/) ## 📝 Summary - WordPress.com launched an AI agent integration using Model Context Protocol (MCP) that connects external AI tools like Claude and ChatGPT to WordPress sites - The system enables AI assistants to perform content creation, comment management, site editing, and administrative tasks with user permissions - Built on WordPress 6.9+ capabilities API, the integration works with WordPress.com hosted sites and self-hosted Jetpack-connected sites - All AI actions are logged to activity logs for transparency and security - Future development aims for scheduling automation, better plugin integration, and content guidelines in WordPress core ## 📖 Main Content WordPress.com has introduced a significant AI integration that bridges external AI tools with WordPress site management through the Model Context Protocol (MCP). Developed by Ronnie Burt's team at Automattic, this system allows users to connect AI assistants like Claude or ChatGPT directly to their WordPress sites, enabling these tools to perform tasks ranging from content creation to site administration. The integration leverages WordPress 6.9's capabilities API, which provides a standardized way for AI tools to interact with WordPress features. Users can granularly control what the AI can access through read and write permissions, with comprehensive activity logging ensuring transparency. The system works as an extension of the user's permissions, meaning the AI can only perform actions the authenticated user could perform themselves. Key features include real-time site editing, content optimization, SEO analysis, and automated reporting. The demo showed live redesign of a contact page and generation of SEO reports, illustrating the potential for rapid prototyping and iterative design improvements. ## 🗒️ Notes #### ⏱️ [00:00](https://youtu.be/wcyyF9wlaPc?t=0) — [H1] WordPress.com AI Agent Introduction - Key idea: WordPress.com enables AI agents for automated content and site management tasks - Evidence: "Sites hosted on the platform can now enable an AI agent to perform tasks such as content creation, comment replies, and more" #### ⏱️ [02:15](https://youtu.be/wcyyF9wlaPc?t=135) — [H2] Ronnie Burt Background and Role - Key idea: Automattic product team member leading AI products with 18+ years WordPress experience - Evidence: "I've been at Automatic for almost five years... about 6 months ago I switched over to join our product team on WordPress.com focusing on all our AI products and tools" #### ⏱️ [03:30](https://youtu.be/wcyyF9wlaPc?t=210) — [H1] Model Context Protocol (MCP) Architecture - Key idea: MCP bridges AI tools with WordPress APIs as authenticated user extension - Evidence: "It's basically an extension of yourself as a user. So it's authenticated as you and has the same permissions basically that you would have" #### ⏱️ [04:45](https://youtu.be/wcyyF9wlaPc?t=285) — [H2] WordPress 7.0 Connector Screen Relationship - Key idea: Related to WordPress core capabilities API but operates through external AI tool connections - Evidence: "It's related definitely to the abilities that have been in WordPress core since like 6.9 the abilities API" #### ⏱️ [06:20](https://youtu.be/wcyyF9wlaPc?t=380) — [H3] Cross-Platform AI Tool Choice - Key idea: Users maintain choice of AI provider while accessing WordPress functionality - Evidence: "It doesn't have to be chatGPT. It could be a local model... based on your location or your privacy needs or the company that you want to share data with" #### ⏱️ [07:45](https://youtu.be/wcyyF9wlaPc?t=465) — [H2] Account-Level MCP Enablement - Key idea: MCP access enabled across user's entire WordPress.com account with per-site exceptions - Evidence: "This is an account level setting across like if you have more than one site you would be enabling the MCP access across your account" #### ⏱️ [08:30](https://youtu.be/wcyyF9wlaPc?t=510) — [H3] Jetpack Self-Hosted Site Support - Key idea: Self-hosted WordPress sites work through Jetpack connection with future standalone capability - Evidence: "This also already works out of the box with self-hosted jetpack connected sites" #### ⏱️ [09:15](https://youtu.be/wcyyF9wlaPc?t=555) — [H1] Comprehensive Activity Logging - Key idea: All AI actions logged to WordPress activity log for transparency and auditability - Evidence: "Everything is logged to the activity log for the site. And so every action that the MCP takes on your behalf is logged" #### ⏱️ [10:30](https://youtu.be/wcyyF9wlaPc?t=630) — [H2] Granular Read/Write Permissions - Key idea: Users control AI capabilities through separate read and write permission toggles - Evidence: "Some folks depending on what you're doing you may not want to give write access. So you can keep that off" #### ⏱️ [11:45](https://youtu.be/wcyyF9wlaPc?t=705) — [H3] Plugin Discoverability Challenge - Key idea: Balance needed between user control and automatic discovery of new plugin capabilities - Evidence: "There's a fine line that we're trying to figure out... that really also hurts discoverability and usability" #### ⏱️ [13:20](https://youtu.be/wcyyF9wlaPc?t=800) — [H2] AI Performance vs Capability Trade-offs - Key idea: More exposed tools can degrade AI performance due to context confusion - Evidence: "The more tools you give it, the the more context it has, the the worse it performs" #### ⏱️ [15:00](https://youtu.be/wcyyF9wlaPc?t=900) — [H1] Live Contact Page Redesign Demo - Key idea: AI analyzes existing page and provides interactive design iterations in real-time - Evidence: Live demonstration of contact page analysis and redesign with multiple style options #### ⏱️ [18:45](https://youtu.be/wcyyF9wlaPc?t=1125) — [H2] WordPress Safety Features Integration - Key idea: AI changes benefit from WordPress's built-in safety nets like revisions and trash - Evidence: "We get all the nice excellent features of WordPress under the hood. The revisions, things go to trash" #### ⏱️ [21:30](https://youtu.be/wcyyF9wlaPc?t=1290) — [H3] SEO Analysis and Reporting - Key idea: AI generates comprehensive SEO reports and interactive optimization tools - Evidence: Demo of PDF SEO report generation and interactive title tag optimizer for Texas history blog #### ⏱️ [25:15](https://youtu.be/wcyyF9wlaPc?t=1515) — [H2] Dashboard Integration Features - Key idea: AI assistant available within WordPress site editor with interactive UI components - Evidence: "It's in the site editor, post editor, and page editor... it will show me an actual tool that I can play with" #### ⏱️ [27:00](https://youtu.be/wcyyF9wlaPc?t=1620) — [H1] Future Vision and Scheduling Capabilities - Key idea: Roadmap includes automated scheduling, better site auditing, and cross-platform skill sharing - Evidence: "I fully expect all of these services within the next year to figure out a way to handle scheduling and cron jobs" ## 📚 References - [WordPress.com AI Integration](https://wordpress.com) - [Model Context Protocol](https://modelcontextprotocol.io/) - [WordPress Capabilities API](https://developer.wordpress.org/) - [Ronnie Burt's Profile](https://ronnie.com) ## 🗣️ Paraphrase - WordPress.com now connects external AI tools like Claude and ChatGPT to WordPress sites through a protocol that lets these AI assistants perform site management tasks with the same permissions as the authenticated user - The integration builds on WordPress core's capabilities API to provide standardized access to site features, with comprehensive logging of all AI actions for transparency and security - Future development focuses on automated scheduling, improved plugin integration, and establishing content guidelines within WordPress core to enable more personalized AI interactions ## 📰 Newsletter WordPress.com has launched a groundbreaking AI integration that transforms how we interact with our sites! Using the Model Context Protocol (MCP), you can now connect external AI tools like Claude or ChatGPT directly to your WordPress dashboard. This isn't just another chatbot—it's like having an AI assistant that knows your site inside and out. The demo showed incredible possibilities: real-time page redesigns, automated SEO audits, and interactive optimization tools. All AI actions are logged for transparency, and the system respects your existing permissions. Self-hosted sites work too through Jetpack connections! This builds on WordPress 6.9's capabilities API, setting the stage for even more AI integrations across the ecosystem. Imagine scheduling weekly content audits or having AI help clean up orphaned media files automatically. Resources: [Learn WordPress](https://learn.wordpress.org/), [Developer Docs](https://developer.wordpress.org/), [WP-CLI](https://wp-cli.org/) ## ✅ Action Items #### WordPress - Core AI: Test MCP integration patterns for core AI strategy alignment - Core: Evaluate capabilities API extensions needed for broader AI tool support - Plugins: Develop guidelines for plugin developers to expose AI-compatible capabilities - Documentation: Create tutorials for MCP setup and best practices - Community: Organize AI integration workshops for developers and site owners - Security: Review AI action logging standards and privacy implications #### DevRel - Developer education: Create MCP integration workshops and documentation - Community demos: Showcase creative AI automation use cases - Developer experience: Improve AI capability discovery and management UX - Content strategy: Develop AI integration case studies and tutorials #### OSPO - Community engagement: Support AI capability standardization across WordPress ecosystem - Security management: Establish AI action auditing and compliance frameworks - Policy development: Create guidelines for responsible AI integration practices ## 🧪 Hypotheses - AI-powered site management will significantly reduce time spent on routine WordPress administration tasks - The capabilities API will become a standard interface for AI tool integrations across the WordPress ecosystem - Granular permission controls will be essential for user adoption of AI automation features - Activity logging will prove crucial for debugging and auditing AI-generated changes ### 📊 Methodology - A/B testing of AI-assisted vs manual site management workflows - User experience studies on permission control interfaces and discoverability - Performance analysis of AI tool effectiveness across different site types and use cases ### ❓ Questions - How will the WordPress ecosystem standardize AI capability discovery across different hosting platforms? - What security frameworks are needed when AI tools have write access to production websites? - How can plugin developers effectively expose their functionality through the capabilities API? ### 🔮 Future Research - Cross-platform skill and memory sharing between different AI tools - Automated scheduling and cron job management for AI-powered WordPress tasks - Integration patterns between AI capabilities and WordPress multisite networks ### 💡 Implications - Practice: Site administrators need new workflows for managing AI permissions and reviewing automated changes - Security: Comprehensive logging becomes critical when AI tools have site modification capabilities - Education: WordPress developers need training on capabilities API and AI integration patterns - Policy: Clear guidelines needed for AI tool access levels and data privacy considerations ### 🧠 Learning Styles Assessment Reading level estimate: 12th grade #### 👀 Visual learners - Present: Screenshots of MCP interface, live demo recordings - Improve: Architecture diagrams showing MCP integration flow, permission matrix visualizations #### 🔊 Aural learners - Present: Full video demonstration with expert commentary - Improve: Podcast-style interview segments, audio-only explanations #### 🗣️ Verbal learners - Present: Clear definitions of MCP, capabilities API, detailed explanations - Improve: Glossary of AI integration terms, comparison charts #### 🧩 Kinesthetic learners - Present: Step-by-step setup demonstration, hands-on examples - Improve: Interactive tutorials, sandbox environments for testing #### 🧠 Logical learners - Present: Technical architecture explanation, permission system logic - Improve: Flowcharts for AI decision-making, security consideration matrices #### 🧑‍🤝‍🧑 Social learners - Present: Interview format with expert, community implications - Improve: Discussion forums, collaborative use case development #### 🧘‍♀️ Solitary learners - Present: Comprehensive documentation, self-paced demo review - Improve: Written tutorials, individual experimentation guides #### 🌿 Naturalistic learners - Present: Ecosystem perspective on AI integration - Improve: WordPress community impact analysis, sustainable automation practices ### 📊 Accessibility Assessment #### Screen reader semantics - Present: Video has spoken content describing visual demonstrations - Improve: Detailed alt text for interface screenshots, structured heading hierarchy #### Keyboard navigation - Present: Demo shows standard WordPress interface accessibility - Improve: Keyboard navigation documentation for AI features #### Contrast and readability - Present: Clear video quality and interface visibility - Improve: High contrast screenshots, readable font sizing #### Text resizing and reflow - Present: Standard video player controls support resizing - Improve: Responsive transcript layout, scalable interface examples #### Media and captions - Present: Full transcript provided for video content - Improve: Professional captions with speaker identification #### Forms and interactions - Present: Clear demonstration of form interactions - Improve: Accessibility notes for AI permission controls ### 🌍 DEIB Assessment #### Cultural breadth - Present: General WordPress community focus - Improve: Multi-language considerations for AI interactions, global hosting examples #### Inclusive language - Present: Technical but accessible language, defined jargon - Improve: Plain language summaries, avoid AI anthropomorphization #### Neurodiversity support - Present: Clear structure, logical progression - Improve: Content warnings for automation anxiety, predictable interaction patterns #### Representation - Present: Technical expert perspective - Improve: Diverse use cases, various user experience levels #### Psychological safety - Present: Emphasis on user control and transparency - Improve: Security reassurance, privacy protection emphasis ### ✅ Logical Validity #### Strong reasoning - Deductive strength: Technical architecture explanation follows logically from capabilities API foundation - Inductive strength: Future predictions based on current AI tool development trends - Causal reasoning: Clear connection between MCP integration and improved workflow efficiency - Analogical strength: User permission extension analogy effectively explains AI access model #### Fallacies - Appeal to novelty: Some emphasis on "cutting-edge" without addressing potential downsides - Hasty generalization: Limited demo examples extrapolated to broad use case claims #### Tone of voice - Overall tone: Professional and enthusiastic, technically informed but accessible ### 🛡️ DARVO Analysis - Deny: No denial patterns present - Attack: No attacking behavior observed - Reverse victim/offender: No victim/offender dynamics present - Emotional cues and rhetoric: Positive, forward-looking language emphasizing user empowerment and choice ## 🎯 --- ## Full Transcript [00:00] Hi everyone and welcome to the WP [00:02] Minute. I'm Eric Caravac. Today we're [00:05] talking about an interesting new feature [00:07] that recently debuted on WordPress.com. [00:10] Sites hosted on the platform can now a [00:13] enable an AI agent to perform tasks such [00:15] as content creation, comment replies, [00:18] and more. It's another step toward [00:20] automating WordPress. Ronnie Bert is [00:23] here to fill us in on the details. So [00:25] Ronnie, welcome to the WP Minute. [00:28] >> Hey. Yes. Thanks for having me. [00:31] >> Yeah, it's awesome to have you here. [00:32] This is kind of a an exciting time in in [00:35] WordPress with all these different AI [00:37] integrations we're seeing. So, tell us a [00:39] little bit about yourself and and what [00:41] you do over at Automatic. [00:44] >> Yeah, I have been in the WordPress world [00:47] for I don't even know 18 years or [00:49] something like that. Uh [00:52] worked at on different projects, [00:53] plugins, hosting platforms, and things [00:55] like that before. I've been at Automatic [00:58] for almost five years and also been [01:03] working on leading some of our projects [01:05] and plugins that we have in the [01:06] WordPress space and spent some time uh [01:09] we kind of rebuilt and revamped Gravitar [01:11] for a little bit and then about 6 months [01:14] ago I switched over to join our product [01:17] team on WordPress.com focusing on all [01:20] our AI products and tools. [01:23] >> Awesome. Well, um I can't wait to see [01:25] how this all works. So feel feel free to [01:27] share your screen and and let's take a [01:29] look at at what this can do. [01:31] >> Yeah. So I'll talk just a little bit [01:33] about what this is and and what it isn't [01:35] and where it's going and all that sort [01:37] of things, right? But this is uh via MCP [01:42] uh one way that we are bringing the [01:44] tools and the the AI kind of experience [01:48] that we have inside the WordPress [01:51] dashboard to the word uh to the AI tools [01:54] out there that folks are using cloud [01:57] chat GBT whatever it may be cursor and [02:01] all of those things. Um and so it is a [02:05] layer in between the tools that just [02:08] kind of expose the APIs, expose the [02:11] abilities and the things that are [02:13] available to the different AI tools so [02:16] that they can operate on your behalf uh [02:19] you know inside uh the WordPress [02:21] dashboard or access to what you would [02:23] have inside the WordPress dashboard. One [02:26] thing that I uh like a mental model that [02:29] I kind of use is it's basically an [02:32] extension of of yourself as a user. So [02:34] it's it's authenticated as you um and [02:37] has the same permissions basically that [02:39] you would have when you're inside the [02:40] WordPress dashboard. [02:42] >> So let me ask you real quick um how how [02:45] related is this to what we're going to [02:47] see in WordPress 7.0 0 which may or may [02:50] not be released as we we uh have this. [02:54] Is is that like the connector screen [02:56] that we're going to see? Is is this kind [02:57] of related to that? It a little it's [03:00] related definitely to the abilities that [03:03] have been in WordPress core since like [03:06] 6.9 the abilities API and all the work [03:09] that's being done to expose abilities in [03:12] a very predictable way. And so those [03:15] abilities are things like change site [03:17] title or manage site title, create a [03:19] post, manage the content on a page, all [03:21] you know. And then because it's a an [03:24] API, the plug-in authors, plug-in [03:28] developers can also expose abilities. [03:31] You know, if you are an SEO plugin, you [03:33] can have abilities for managing the [03:35] different pieces of the SEO and settings [03:36] and form plugin the same all all things [03:39] like that. Okay. [03:41] >> So, we're leveraging heavily that core [03:43] infrastructure that, you know, we've [03:45] been laying the groundwork for [03:48] um to make it so that I mean the ideal [03:53] situation that we're building towards is [03:55] we have an AI assistant chat within [03:58] WordPress.com. It knows the same [03:59] abilities that your Claude or your chat [04:02] GPT knows and has access to. Um and they [04:05] can do very much similar things no [04:07] matter where you are uh working from. Uh [04:11] in including like we have some fun uh [04:14] integrations with Telegram and Slack and [04:18] things like that coming that where you [04:20] can the same experience basically um you [04:24] know you'll have now the connector [04:26] screen that's coming in 7.0 you know, [04:29] it's um it's kind of a tang tangent [04:33] tangentially related, I suppose. Um you [04:36] know, you'll be able to put your uh API [04:40] key in for Chat GBT or for Claude and [04:43] then the features that um are within the [04:48] WordPress dashboard [04:50] that can connect to those API keys, [04:53] you'll be able to use your own key. And [04:55] so then the idea is it doesn't have to [04:57] be um chatbt. It could be a local model, [05:01] you know, in the near future or you can [05:03] choose, you know, based on your location [05:05] or your privacy needs or the company [05:07] that you want to share data with. You [05:09] get that choice, right? [05:10] >> Um, [05:12] >> now this though are like the MCP itself, [05:16] you're making that choice of who what [05:18] agent you want to use not in that [05:20] connector screen, but you're making it [05:21] by who you're connecting or which I [05:23] shouldn't say who, it's like the AI that [05:25] you're connecting uh with. So I in my [05:28] case here I've connected with cloud and [05:31] my cloud desktop app. And so it's a [05:33] little different than that connection [05:34] screen, but it's it's around the same [05:37] goal of giving you that choice of you [05:39] know what AI tools you're using. [05:43] Okay. [05:44] So what's the next step? So we've got I [05:46] see you've got it says your AI and MCP [05:49] have been enabled, right? [05:50] >> Yeah, for me I've enabled. Right. So [05:52] this is an account level setting across [05:56] like if you have more than one site you [05:58] would be enabling the MCP access across [06:03] your account. There are um exceptions so [06:06] you can like if you enable it you can [06:08] turn it off for individual sites if if [06:10] you're if you're wanting to do that. [06:12] >> Um this also already works out of the [06:15] box with self-hosted jetack connected [06:17] sites. Um, and so you would come here in [06:22] the same. So I have sites that are [06:23] hosted on WordPress.com and some that [06:25] aren't. And they're all like within this [06:27] toggle basically. Um, soon in the next [06:31] version or the version after that of [06:33] Jetack, you'll be able to do it without [06:35] coming to enable without coming to to [06:37] WordPress.com. But for now, you can [06:39] enable um within the WordPress.com [06:43] dashboard. [06:45] Um, and then this is just a good place [06:47] to come to kind of see what its current [06:49] capabilities are or abilities. And so we [06:53] kind of broken it down between read and [06:55] write. Um, and you know, you have site [06:59] level capabilities, just knowing what [07:01] plugins exist, site settings. Um, one [07:06] important thing is that everything is [07:08] logged to the activity log for the site. [07:12] And so every action that the MCP takes [07:16] on your behalf is logged and then you [07:18] can also chat with those logs um you [07:21] know from the AI assistant like tell me [07:23] what changes were made in the last 24 [07:25] hours or you know when was this change [07:27] made or something like that. [07:29] >> So that's that's one of the abilities. [07:31] Um and then there are you know you can [07:34] interact with post post content comments [07:37] categories tags [07:39] similar for pages and a lot of like the [07:43] global styles the theme uh you know what [07:48] uh patterns are available presets the [07:50] styles in the theme so colors we can [07:52] change or we can it can pull the colors [07:55] and know so you know a growing list of [07:59] abilities every every week We're adding [08:02] more and more um which is making the [08:04] settings page a little unruly. So we're [08:06] working on how to improve that as well. [08:09] Um [08:10] >> you know and this is just the read side. [08:12] So we can go back and the right is [08:17] similar. Um so some you know some folks [08:19] depending on what you're doing you may [08:21] not want to give right access. So you [08:22] can keep that off. Um, in my case, [08:26] because of some of the sites I have [08:27] access to, I've turned off all the [08:29] delete capabilities [08:32] >> from the assistant. But if I was [08:34] managing only my personal like for fun [08:37] site, I would probably give it delete [08:39] capabilities. So, um, you know, we want [08:41] to give that that flexibility. [08:46] Um, and so what does it actually do and [08:50] where is it going? Um, [08:52] you know, one of the things that I would [08:54] say is right now it it is these are the [08:57] abilities available, but as more plugins [09:00] add abilities, it does know how to [09:04] discover those abilities. And so we're [09:07] figuring out how to um let the user, you [09:12] know, enable, disable, and have control. [09:14] There's a fine line that we're trying to [09:16] figure out of, [09:18] you know, wanting to keep the user in [09:21] control of what the AI has access to. [09:25] But that really also hurts [09:27] discoverability and usability. If you [09:29] don't even know it exists, right? You [09:31] don't know that that plugin that you're [09:32] using has registered that ability. You [09:34] would like maybe be missing out on a [09:36] really important or fun or interesting [09:38] thing that you want to do. So, um I I'm [09:41] not going to say we've solved that [09:42] problem yet. We're we're very much [09:44] working on it. [09:45] >> Well Well, that that's a that's a [09:46] WordPress issue in general, right, with [09:48] notifications and just trying to [09:50] declutter, but also give folks the [09:53] important stuff that they need to know. [09:55] I'm almost envisioning like uh Windows [09:57] 10, Windows 11, you know, that that the [09:59] little screen that pops up. Are you sure [10:01] you want to do this? Do you trust this? [10:03] >> Yes. Um, yeah, we we probably don't want [10:05] to get to that level of uh nagging, but [10:08] at the same time, you want to let people [10:09] know like what, hey, I just installed [10:12] this plugin and it's got these different [10:14] abilities. Do you want to to enable read [10:17] write access on it? [10:19] >> Right. Yeah. and it's going to be on a [10:22] like, [10:23] you know, per plugin, per site. Like [10:26] it's all important that you you have [10:28] that flexibility um to kind of tailor it [10:30] to whatever needs that you have at that [10:33] time. There's also the truth in the [10:35] reality that we're working with with NI [10:37] that the more tools you give it, the the [10:40] more context it has, the the worse it [10:43] performs, right? These things are not [10:44] deterministic. they we it's not like [10:47] we're um we can predict with 100% [10:50] certainty the outcome of everything that [10:53] we're doing with AI and the interactions [10:55] that we have. So if we expose a whole [10:58] lot more, it's the performance is going [11:00] to degrade. Not just performance like in [11:02] speed, but performance and like how well [11:04] it actually does what you're asking it [11:06] to do, it's going to get confused. or [11:08] you may have two plugins that do similar [11:12] things and have similar abilities and it [11:14] might use the wrong one if you're not [11:15] specific or or whatever. So [11:18] >> yeah, I could definitely see that fun [11:20] problems that that we're wrestling with. [11:22] >> Yeah, I have a just a demo site that I [11:25] was playing with so we can use to kind [11:27] of test and push the limits a little bit [11:29] of of what the MCP can do. So this is [11:32] just uh you know brand new kind of [11:35] personal portfolio site kind of that I [11:37] was that I was playing with. Um but one [11:40] thing I noticed is like I went to get in [11:45] touch and I had uh a contact page but [11:50] you know this contact page is kind of [11:55] I don't know missing or um doesn't have [11:57] my actual [12:01] information or whatever. So, if I go [12:03] back into Claude where I've already [12:05] connected the the MCP, right, and I give [12:10] it the link to my contact page, [12:17] and I just say, you know, this uh let's [12:22] redesign [12:24] this page. Give me some ideas. [12:28] And it just becomes the point I want to [12:30] make is that it becomes kind of your [12:31] your partner, your collaborator. Uh it [12:34] may not may not give you the best idea. [12:37] It may give you something you hadn't [12:38] thought of. And so it's just kind of one [12:40] of those things that um I'm finding [12:42] useful when I'm feeling a little stuck [12:44] or not sure, you know, it's looking [12:46] current state looks good. And it's going [12:49] to give me some design redirections that [12:52] I can then read from and choose from. [12:55] Huh, this is wild. And [12:59] you know, I it's telling me, you know, [13:01] maybe I had a really long social grid. [13:04] That seems reasonable. It's correct. So, [13:05] let's figure out how to how to shorten [13:07] that up. Um, do I want it to mock up one [13:10] of these directions? Sure. So, one of [13:13] the things about Claude is you'll notice [13:14] it says, "Let me read the front-end [13:15] design skill." So, Claude itself, [13:17] Anthropic, has created some skills. One [13:19] of them is called the front-end design [13:21] skill. I've also over time been like [13:24] creating and adding skills. And so one [13:25] of the things is I have skills about the [13:28] sites that I work with. So it knows, you [13:30] know, what the purpose of the site is or [13:32] my tone for that site and it'll start [13:35] just pulling that in as I'm working with [13:37] it. So that's really the reason to bring [13:40] these different AI tools that you're [13:42] working with connected to WordPress is [13:45] that it's got your full context. Like it [13:48] created that site with my actual social [13:50] media links because it it knows that [13:52] from its memory. um without me having to [13:55] go and you know put those in and and [13:58] prompt all that. [13:59] >> So now right here in line it's given me [14:03] some like a design. Um here's the [14:07] redesign. [14:10] Do I want any tweaks? [14:12] >> So I like that it's actually in line [14:13] rather than you know just giving you a [14:15] document to open somewhere. Yeah, often [14:18] times it does do like the open and it'll [14:20] open up in where I can open it up in [14:22] Chrome or open it up in the sidebar, but [14:24] every day Clyde changes a little bit. [14:26] You know, it's here in the inline and [14:29] I'm just going to say let's build this [14:32] replace the existing contact page [14:38] and let's cross our fingers and see what [14:40] happens. [14:42] Yeah. Did does it take now? Interesting [14:46] question. Does it take the um CSS from [14:49] what from your theme or because it can [14:52] read that or is it kind of independently [14:55] creating something? So it does know [14:58] what's in global styles, the fonts, the [15:01] colors, the things that would be like in [15:03] the theme JSON. Um so it's using that. I [15:06] don't think it's I don't think it's [15:08] using CSS. Now it'll surprise you since [15:11] it opened up in the browser. it will [15:13] have access to the actual site and it [15:15] might be pulling in some context there. [15:17] That's not necessarily just context from [15:20] the MCP connection. It's also because [15:23] it's browsing it, you know, as a user. [15:25] >> Okay. [15:25] >> And can see the the source under the [15:27] hood. [15:28] >> Yeah. I was kind of interested to see if [15:30] it if it if what it shows in the HTML [15:32] mockup, [15:34] how closely it matches what actually [15:36] happens inside WordPress. [15:38] >> Yeah. I mean, I'm curious to see what [15:40] happens in this case. This design [15:41] doesn't look exactly like that site that [15:43] I was seeing. And it's also [15:45] >> like no background here. So, I'm curious [15:47] to see how it [15:50] um it's more of a like I would say this [15:52] would be more of a wireframe layout and [15:54] we'll see how it matches the designs. Um [15:58] I've done this now. I did it twice this [16:00] morning preparing for this and it's a [16:02] completely different experience each [16:04] time. Um but that's kind of the point, [16:07] right? It's great at quick prototypes [16:09] and you can always just say no or you [16:11] can just try again because it's not [16:13] super time consuming and uh you know [16:16] going all all [16:19] >> Yeah. And I imagine you could probably [16:20] revert if you want to [16:22] >> even through WordPress revisions. [16:25] >> Yeah. So here it is. It pushed it live [16:29] >> uh on that website. It, [16:31] >> you know, kept the background. It's a [16:33] little bit different style, but it looks [16:34] a lot like the designs that it that it [16:37] uh that it had. [16:38] >> And I have a completely different type [16:40] of site. Now, [16:41] >> that is the the best reason of like [16:44] we're kind of vibe coding a little bit [16:46] on top of WordPress. We get all the nice [16:49] excellent features of WordPress under [16:50] the hood. The revisions, things go to [16:53] trash, they're not just deleted, like [16:55] all these safety nets and, you know, [16:57] good practices just built in um from the [17:01] start. So, I could go back, I can edit [17:04] this page, and I could revert to the [17:06] previous revision, you know, no problem. [17:13] There they are. Yeah. [17:15] >> All right. So, we we've got it. [17:17] If we want to go back, we can. We can. [17:20] Absolutely. Um I can show one more [17:25] uh real quick. This one I had kind of [17:28] preloaded. Um, but just shows you kind [17:31] of a different type of thing you could [17:32] do. I have a um just a side project [17:38] hobby blog that I've been kind of [17:40] kicking around for a little bit on Texas [17:41] history. I've just become like a Texas [17:43] history kind of obsessed with it. Um, [17:47] and so I was just asked it's got a [17:51] connection via MCP to the the site is [17:55] texian.blog. blog. Create a PDF SEO [17:58] report for Texium.blog [18:00] just for the purpose of the demo. I said [18:02] so I can send my customer even though in [18:03] this case I'm kind of the customer, [18:05] right? Okay. [18:06] >> And within 30 seconds [18:09] it broke down and created this PDF [18:12] report that I can open of like an SEO [18:16] report of this blog. And you know at [18:19] first glance it it hit on some things [18:21] that you would expect in a like an SEO [18:24] report for sure. and noticed that my um [18:27] you know [18:30] page titles and well first of all let's [18:32] let's just say because it's built on [18:34] WordPress my structure and a lot of the [18:37] like technical stuff was good right [18:39] because WordPress was pretty good with [18:41] SEO out of uh out of the box but it [18:44] noticed that like my title tags are [18:45] terrible well I've never even thought [18:47] about title tags on this blog and it put [18:49] it as a like a high thing uh like P 0 [18:54] thing that I should be thinking about. [18:56] >> So, [18:58] >> that's where like I mean I'm not going [19:01] to say this report is as good as a true [19:03] SEO expert like really spent a lot of [19:05] time combing through my site or some of [19:08] the SEO plugins that are out there that [19:10] generate these sorts of reports. But, [19:13] um, you know, this took me 20 seconds at [19:16] the most. [19:16] >> You can see the potential. I mean, it's [19:18] going to get better, too. [19:20] >> Yeah. And so then what I did though is I [19:22] said okay I really want to focus on uh [19:25] these title tags. So you know I just [19:28] said help me optimize these title tags. [19:29] What do I do? And this is where it gets [19:31] really fun. It used the MCP pull the [19:34] actual title tags from several pages and [19:37] then it says let me build an interactive [19:40] title tag optimizer. [19:42] And so like it built this little inline [19:46] application of actual pages from this [19:50] site that I'm building in in real time [19:53] and it said you know your homepage it's [19:55] okay but I have one on one of my [19:59] ancestors and it said you know it's his [20:02] here's the title is just his name but it [20:04] suggested like well let's keyword stuff [20:06] this a little bit. He was the youngest [20:08] guy to die at the Alamo. knew that and [20:10] it put it right in and suggested and so [20:13] it had the context of the page, context [20:16] of the site and the suggestions. The [20:19] next phase would be when we have an [20:21] ability that connects with the SEO um [20:24] plugin that I'm using to manage title [20:27] tags would be like okay go make these [20:30] improvements or you know make these [20:31] pages. I'm using the SEO features in [20:33] Jetack and I don't think that that's an [20:35] ability that the MCP would be able to to [20:38] me to to handle right yet, but we know [20:41] that that's coming. [20:43] >> Absolutely. Yeah. So, that that's really [20:45] cool. So, you're able to um go into [20:48] Claude, you're able to to analyze your [20:50] site, [20:52] change designs. [20:54] Now, is there any integration like [20:56] inside WordPress um that like inside the [21:00] dashboard or is that something that is [21:02] is kind of on the road map? It's in the [21:04] site editor, post editor, and page [21:05] editor. And there I was looking for it [21:07] on the dashboard. Um and it's very [21:12] similar. You can talk to it a lot in the [21:14] in the same sort of ways. It'll do a lot [21:16] of the same sorts of actions. Um, one of [21:20] the unique things of using it inside the [21:21] dashboard is like if I ask it to choose [21:25] new fonts, [21:27] it will s not just give me like the [21:31] names of the fonts, it's going to show [21:32] me an actual tool that I can play with [21:36] um to like see them in real time and see [21:39] how they update in the in the site [21:42] editor. [21:47] >> What is that? It's kind of reminiscent [21:49] of the style variation for a block theme [21:51] a little bit. [21:51] >> Well, it's exactly what it's built on. [21:53] Yeah. So, we're pulling in like a [21:55] different UI component into the [21:57] assistant um for managing those fonts. [21:59] But I could be like I only want to only [22:02] Sarah fonts or or whatever. Or if it was [22:04] colors, you know, only pastel colors and [22:07] it would only offer those examples um to [22:11] me in in this little interactive tool. [22:14] But that's like a really good point that [22:17] that I want to kind of stress is [22:21] we're really working hard and being [22:24] super conscious to build it in a way [22:26] that we expect this AI world is changing [22:28] so fast right and the tools and the [22:30] expectations are changing so fast um so [22:33] that wherever the user is in their [22:35] journey wherever they want to work and [22:37] interact with AI or don't want to [22:39] interact with AI at all of these options [22:41] are available you can be right in the [22:43] WordPress dashboard chatting with the [22:46] assistant. You can be inside cloud or [22:49] chat GPT chatting with the, you know, [22:52] with that AI LLM, but with the same [22:56] capabilities um and actions available [22:59] that you would have if you were inside [23:01] the dashboard. And that's that's really [23:03] the vision that we're working towards. [23:05] And we're we're getting really close. [23:06] It's it's uh every day it's it's better. [23:11] Yeah. So where where would you see this [23:13] maybe in a year? Like where what kind of [23:16] things do you do you all hope to to uh [23:18] to achieve with it? [23:21] >> Yeah. Um, [23:24] I think one thing that we're we're [23:27] finding is I think in January [23:31] models from Anthropic through Claude and [23:34] and through chat GPT just got so much [23:38] better at design and spinning up, [23:44] >> you know, sites like this or better uh, [23:46] pretty quickly. And so the creation side [23:50] of it, the initial site, I think we're [23:53] going to be able to just [23:56] we're pretty much already there. [23:59] You don't have to just choose one path [24:00] and go down it. You can iterate and [24:03] explore like [24:05] four completely different ways of [24:08] designing or the architecture or the, [24:11] you know, the site map that you want on [24:14] a site within minutes. And then you can [24:16] kind of get a feeling for or test it [24:19] with real people or whatever it is. Like [24:21] it's it's allowing us to [24:23] um [24:25] have a lot more options and and test [24:28] those options quickly. And I think [24:31] that's going to carry on outside of the [24:33] site creation. Now it's going to be into [24:35] existing sites and being able to know so [24:38] much more about your existing site, the [24:40] content that's there. you know, sites [24:43] existed have existed now for 20 years [24:45] and they have lots of cruff and rough [24:48] edges or forgotten about things that um [24:53] AI is so good at at finding and uh [24:57] highlighting and surfacing and then [24:59] being able to actually say I noticed you [25:02] have three posts about this. That might [25:04] have been a good strategy in the like [25:06] content marketing marketing SEO days, [25:08] but maybe today it's better to have one [25:10] canonical single source for that [25:13] content. So, let's merge them and it'll [25:16] handle that for you. Um, [25:18] you know, as much as you want it to. [25:20] >> Yeah, absolutely. I I could even see it [25:22] like, you know, a lot of times we get uh [25:24] orphaned media images that that are no [25:27] longer associated with a post or a page [25:29] or something. List me. list all the uh [25:33] unattached files that I have and and [25:35] maybe delete them. [25:37] >> Yeah, it'll already do that. Actually, [25:39] that's one that I that I've ran and [25:40] it'll do for you. Um and so and then you [25:44] could take it the next step further if [25:45] you're in something like co-work, you [25:48] know, more and more solutions are [25:49] allowing scheduling. You could have it [25:52] scheduled once a month like send me a [25:54] report of all my orphaned attachments [25:57] and images and remind me you know it'll [26:01] remind you so then you would know to go [26:03] clean it up or did something break [26:07] the scheduling pieces you know you say [26:09] in the next year [26:12] right now all of these tools that do [26:14] scheduling require your computer to be [26:16] open or on. I mean even open claw needs [26:19] like you know a VPS or a dedicated [26:22] computer so that it can be running all [26:24] the time. I fully expect all of these [26:27] services within the next year to figure [26:29] out a way to handle scheduling and crown [26:32] jobs and things for us so we don't have [26:34] to keep our computers open all the time. [26:38] And I think that's going to be a big [26:41] big lift or unlock for all of us. It's [26:44] like I could get a daily or for my [26:46] little hobby, you know, Texas history [26:49] blog once a week. It could I could have [26:52] a job to run and find events going on [26:56] around the state or something and, you [26:58] know, create a quick report and an [27:00] outline for a post that I could use. And [27:01] just the scheduling aspect of it, I [27:04] think, is going to be a lot of fun. [27:07] Sounds simple, like it should be simple, [27:08] but I don't know. I guess it's not. [27:11] Yeah, I mean it's it it does seem like [27:13] something that pretty much everyone [27:15] could use, you know, even just publish [27:17] my post next Monday, publish uh or uh [27:21] set this to a draft after a certain [27:23] date, those type of things that um right [27:26] now we we need plugins to do a lot of [27:28] that stuff. I mean, future publishing is [27:30] already in WordPress core, but there's [27:32] all kinds of little little things like [27:33] that. Or tell me if this cron job did [27:35] didn't run for a developer. Uh I can see [27:38] that being being very handy. [27:40] We're also seeing more and more usage [27:42] around like diagnostic um you know [27:45] reading the logs and finding you know [27:48] why [27:50] I mean it can do performance audits and [27:52] different ways. I mean so I just [27:55] um I think there's a lot of opportunity [27:58] there. I also think um [28:02] these tools that we're we're building [28:05] within like within cloud or within [28:06] chatpt as skills have become a uh like a [28:11] construct that we're all seeming to [28:13] agree to which is just a simple plain [28:16] text like of you know as short as you [28:18] can possibly describe [28:21] paragraph or bullet points of of [28:23] whatever it is you want that um AI to [28:27] know. I think we're all going to become [28:30] like really good at creating and [28:32] managing skills. What hasn't been solved [28:34] is sharing skills between people or [28:37] between different AIs. Um [28:39] >> and so that's an interesting problem as [28:42] well. You know, we're we're setting the [28:43] foundation for that within WordPress [28:45] core with content guidelines. Um is now [28:48] a um a Gutenberg experiment. We're [28:51] aiming for 7.1 [28:54] um to be part of core where a lot of [28:57] that memory those skills you know what [29:00] are how for this site what is our brand [29:02] our tone of voice our values our our [29:05] value proposition the goal of the site [29:07] how do we want um [29:10] you know AIS to interact with the site [29:12] all of these things like building it in [29:14] as a foundation that is going to [29:17] so you don't have a generic response or [29:20] generic experience is going to be very [29:22] much tailored to to that site or the [29:24] purpose of it. [29:26] >> This is really exciting stuff and I I [29:27] just see we're just scratching the [29:29] surface here of what you know this is [29:31] going to look like and I can only [29:32] imagine like in 5 years we're uh how how [29:35] automated all this stuff is going to be. [29:38] Ronnie, I appreciate your time and uh [29:41] and showing us around this feature. [29:43] Where can folks uh connect with you [29:45] online? [29:46] >> With me it's ronnie.com. [29:50] um has all of my things. My WordPress [29:53] site or ori.link, my gravitar uh profile [29:57] is probably the best. And I would just [29:59] encourage everyone to just play. This is [30:01] a a time of learning and like figuring [30:03] this out together. And uh definitely [30:06] would love to be tagged or share, you [30:08] know, any any good experiences or places [30:12] that can be improved uh with any of [30:14] these AI tools as we go forward. [30:17] Yeah, there's there I imagine there's [30:19] going to be a lot of creative uh uses [30:21] coming and people are going to be [30:23] playing around quite a bit. So, you guys [30:25] are going to be busy. I have I have that [30:26] feeling. Well, thank you for your for [30:28] your time and uh thanks to everyone for [30:31] uh watching and listening today. If you [30:33] want to uh visit the [30:34] wpmin.com/subscribe, [30:36] you'll get our newsletter and you can uh [30:39] also join our Slack channel and support [30:41] the work that we do here at the WP [30:43] Minute. Till next time, we'll see you [30:45] soon.  📄 **Full text:** ![[Full Document Contents/Articles/A Look at WordPress.com’s New AI Integration|A Look at WordPress.com’s New AI Integration, YouTube]] ## Highlights - working on leading some of our projects and plugins that we have in the WordPress space and spent some time uh we kind of rebuilt and revamped Gravitar for a little bit and then about 6 months ago I switched over to join our product team on WordPress.com focusing on all our AI products and tools. >> Awesome. Well, um I can't wait to see how this all works. So feel feel free to share your screen and and let's take a look at at what this can do. ([View Highlight](https://read.readwise.io/read/01knww93k1eypbc3rvg323b8fw)) - Tags: 👻 ai highlighted - You know, if you are an SEO plugin, you can have abilities for managing the different pieces of the SEO and settings and form plugin the same all all things like that. Okay. >> So, we're leveraging heavily that core infrastructure that, you know, we've been laying the groundwork for um to make it so that I mean the ideal situation that we're building towards is we have an AI assistant chat within WordPress.com. It knows the same abilities that your Claude or your chat ([View Highlight](https://read.readwise.io/read/01knww93k7f19thrw68r62qk0h)) - Tags: 👻 ai highlighted - >> from the assistant. But if I was managing only my personal like for fun site, I would probably give it delete capabilities. So, um, you know, we want to give that that flexibility. Um, and so what does it actually do and where is it going? Um, you know, one of the things that I would say is right now it it is these are the abilities available, but as more plugins ([View Highlight](https://read.readwise.io/read/01knww93ks679kzy2tw1g7y8tx)) - Tags: 👻 ai highlighted - know, what the purpose of the site is or my tone for that site and it'll start just pulling that in as I'm working with it. So that's really the reason to bring these different AI tools that you're working with connected to WordPress is that it's got your full context. Like it created that site with my actual social media links because it it knows that from its memory. um without me having to go and you know put those in and and prompt all that. >> So now right here in line it's given me ([View Highlight](https://read.readwise.io/read/01knww93mt4c15km92vwckxgqh)) - Tags: 👻 ai highlighted - going to look like and I can only imagine like in 5 years we're uh how how automated all this stuff is going to be. Ronnie, I appreciate your time and uh and showing us around this feature. Where can folks uh connect with you online? >> With me it's ronnie.com. um has all of my things. My WordPress site or ori.link, my gravitar uh profile is probably the best. And I would just encourage everyone to just play. This is ([View Highlight](https://read.readwise.io/read/01knww93rb0pq1v1fp4epdgd88)) - Tags: 👻 ai highlighted