Building Your Brand in the Developer Community ![rw-book-cover](https://res.cloudinary.com/mikebifulco-com/image/upload/q_auto:eco,f_auto/v1/newsletters/be-intentional-about-building-your-brand/cover) [[3. Resources/Readwise/Full Document Contents/Articles/Building Your Brand in the Developer Community|Full Document Contents]] ## Document Notes 1. How can I create content that is both consistent and authentic? 2. What tools do I need to manage my content? 3. What strategies have been effective for building a personal brand? This article provides advice on building a personal brand in the tech industry. It encourages readers to find what feels most natural to them and share their working expertise with the world, in order to differentiate themselves from others in tech and gain recognition for their work. It also suggests maintaining a list of people whose voices you value, and making notes of topics that interest you for writing about. Finally, the article provides some resources to help manage the process, such as SEO extensions, Sketch, and Squoosh. > [!note]+ Document Notes > 1. How can I create content that is both consistent and authentic? > 2. What tools do I need to manage my content? > 3. What strategies have been effective for building a personal brand? > > This article provides advice on building a personal brand in the tech industry. It encourages readers to find what feels most natural to them and share their working expertise with the world, in order to differentiate themselves from others in tech and gain recognition for their work. It also suggests maintaining a list of people whose voices you value, and making notes of topics that interest you for writing about. Finally, the article provides some resources to help manage the process, such as SEO extensions, Sketch, and Squoosh. ## Highlights - Figure out what feels most natural to you, and do that ([View Highlight](https://read.readwise.io/read/01gw0qjnjr8fwvagpg9135bc0e)) - Keep a list of people whose voices you value, whether they're in your field or not. What draws you to them, and not someone else ([View Highlight](https://read.readwise.io/read/01gw0qjw6a5c1cp4b5g31tcc0d)) - Start writing down things that interest you day to day - when you find yourself going on a deep dive in wikipedia or google, make a note ([View Highlight](https://read.readwise.io/read/01gw0qk8gz8890mscmwkrn38e7)) - Set a publish date for yourself (when I started, it was every Friday morning ([View Highlight](https://read.readwise.io/read/01gw0qknez8np0m03rn1466w7z))