Developer Relations for Talent Attraction: Role, Goals, KPIs  [[3. Resources/Readwise/Full Document Contents/Articles/Developer Relations for Talent Attraction Role, Goals, KPIs|Full Document Contents]] ## Document Notes > [!note]+ Document Notes > The use of Developer Relations for talent attraction is becoming increasingly popular among companies. DevRel focuses on establishing relationships between a company and IT professionals to gain the best talent on the market. It also helps to create a more comfortable, engaging, and pleasant hiring process for employers and candidates alike. The DevRel role description varies by company, but typically includes strategic and operational tasks such as managing a team, setting KPIs, and raising awareness. DevRel requires both technical knowledge and soft skills. It is typically placed in either the HR, marketing, or corporate communications department, but can also be part of engineering. Setting and measuring DevRel goals in talent attraction involves using marketing metrics, conducting activities, surveys, and analyzing brand health and attrition trends. ## Highlights - In the context of talent attraction, DevRel stays close to employer branding and company image as an employer. ([View Highlight](https://read.readwise.io/read/01gqfa2r421x4we96jyp42nrtm)) - DevRel focuses on establishing relations between a company and IT folks aiming to win best talents on the market by creating interest, loyalty and synergy. ([View Highlight](https://read.readwise.io/read/01gqfa3bxah6n824rc4rgg61nv)) - 1. DevRel is a person who has both technical mind and great soft skills, thus they can establish a great level of cooperation with engineering, HR, marketing and management. ([View Highlight](https://read.readwise.io/read/01gqfa3zb9j68ght470nffwkwt)) - How to set and measure Developer Relations goals in talent attraction ([View Highlight](https://read.readwise.io/read/01gqfa65xex74m11aebwk3rsms)) - Note: DevRel goals in talent attraction - • building community around a company and reaching high engagement there • increasing number of brand ambassadors and advocates among employees and community members • raising brand awareness and recognition • making input in brand perception as an employer of choice • accelerate and exemplify expertise ([View Highlight](https://read.readwise.io/read/01gqfa62nth7ggn5cghphdf1v8)) - Note: DevRel goals in talent attraction and acquisition - Tags: devrel, talent acquisition, talent attraction - 1. Marketing metrics for estimation current activities **results** • Reach • Engagement • Number of conducted activities 1. Surveys to estimate **effects** • Brand health analysis • Customized feedback surveys ([View Highlight](https://read.readwise.io/read/01gqfabqbwn2xn4xcqnj61dc85)) - Tags: devrel, kpi