I Was Chatting Last Week With @Swimflythrive About the Relationship...  [[3. Resources/Readwise/Full Document Contents/Articles/I Was Chatting Last Week With @Swimflythrive About the Relationship...|Full Document Contents]] ## Document Notes 1. What are the main points of the analogy between agricultural practices and DevRel? 2. What are the benefits of DevRel that can be measured in terms of business results? 3. What are the indicators of soil vitality that DevRel should track? The conversation between @swimflythrive and the author discussed the relationship between #devrel and #pipegen and how to measure the investment in DevRel. The author argued that DevRel should not be measured by the number of new sales and expansions it influences as developers do not usually control budget. They also argued that developers are averse to anything that looks like marketing and so a DevRel program whose goal is to generate pipeline will not be successful. The author then discussed how technology adoption decisions used to happen in the enterprise and how open source changed this. They concluded that in order to measure the impact of DevRel, metrics should be based on community rather than pipegen, as these metrics are indicators of the vitality of the soil which is necessary for a successful harvest. > [!note]+ Document Notes > 1. What are the main points of the analogy between agricultural practices and DevRel? > 2. What are the benefits of DevRel that can be measured in terms of business results? > 3. What are the indicators of soil vitality that DevRel should track? > > The conversation between @swimflythrive and the author discussed the relationship between #devrel and #pipegen and how to measure the investment in DevRel. The author argued that DevRel should not be measured by the number of new sales and expansions it influences as developers do not usually control budget. They also argued that developers are averse to anything that looks like marketing and so a DevRel program whose goal is to generate pipeline will not be successful. The author then discussed how technology adoption decisions used to happen in the enterprise and how open source changed this. They concluded that in order to measure the impact of DevRel, metrics should be based on community rather than pipegen, as these metrics are indicators of the vitality of the soil which is necessary for a successful harvest. ## Highlights - So a DevRel program whose goal is to generate pipeline will tend to build programs that will alienate its audience, which isn’t even an audience of economic buyers in the first place. ([View Highlight](https://read.readwise.io/read/01gts6hxew27mtbbcq7svbrjcb)) - One way to measure attainment of that goal is the volume and quality of the harvest relative to the amount of seed sown. The harvest is revenue; the seed is pipegen. ([View Highlight](https://read.readwise.io/read/01gts6jz32q2tb8mpp2tjkns0f)) - Tags: devrel - But DevRel isn’t feeding the crop—it’s feeding the soil in which the crop grows. Soil is its own kind of living thing, needing its own specific ecosystem of resources to thrive so it can support an abundant harvest. ([View Highlight](https://read.readwise.io/read/01gts6khccephmmd4dqm63x33e)) - You need to feed the soil for your plants to grow, and that, in our analogy, is the task of DevRel. Developers are the soil in which enterprise software sales can germinate, grow, and bear fruit. DevRel helps that soil thrive. ([View Highlight](https://read.readwise.io/read/01gts6n5sbtzayxj38e5f0grjw)) - Tags: devrel - This is why DevRel metrics aren’t based on pipegen, but community ([View Highlight](https://read.readwise.io/read/01gts6p89vy0kk9n5nag6abxtx)) - Tags: devrel - Members in your Slack workspace, video views, blog post uniques, number of conference talks, Docker pulls, Meetup RSVPs, signups on your free tier…none of these is ARR times a constant*. But they are all indications of the vitality of the soil. ([View Highlight](https://read.readwise.io/read/01gts6pkaxxk1ajxmfs8y6ad7g))