Reset Developer Marketing for 2023  [[3. Resources/Readwise/Full Document Contents/Articles/Reset Developer Marketing for 2023|Full Document Contents]] ## Document Notes 1. What strategies can companies use to increase the signal of their marketing messages over the noise? 2. What are some methods for better understanding the motivations and needs of developers? 3. How can companies create trust and engagement with their developer audience? In order to succeed in developer marketing, companies need to understand the unique audience of developers, who are more technical and skeptical than other tech users. Companies must shift their mindset to engage, educate and empower developers, by providing quality training and documentation, an active community and thought leadership content. Companies should focus on understanding the developers' motivations and needs, and put the developer at the center of everything they do. The book Win Over Wizards provides more information on developer marketing. > [!note]+ Document Notes > 1. What strategies can companies use to increase the signal of their marketing messages over the noise? > 2. What are some methods for better understanding the motivations and needs of developers? > 3. How can companies create trust and engagement with their developer audience? > > In order to succeed in developer marketing, companies need to understand the unique audience of developers, who are more technical and skeptical than other tech users. Companies must shift their mindset to engage, educate and empower developers, by providing quality training and documentation, an active community and thought leadership content. Companies should focus on understanding the developers' motivations and needs, and put the developer at the center of everything they do. The book Win Over Wizards provides more information on developer marketing. ## Highlights - The best way to understand developers is to think about them in terms of their motivation for using technology. They are not just users, but creators. They are building something new and creating value for themselves and others. ([View Highlight](https://read.readwise.io/read/01gw0pxxsfmznpb5ymsktqazbg)) - You want to engage, educate, and empower your audience to be effective users and champions of your technology ([View Highlight](https://read.readwise.io/read/01gw0pydvm43z6k2hg8qf38smn)) - Responding quickly and thoroughly to customer queries on social media ([View Highlight](https://read.readwise.io/read/01gw0pz5a1agq3z3jddcrg0p9p)) - Creating educational content around how people can get the most out of what you’re selling through tutorials, guides or even videos demonstrating how your product works. ([View Highlight](https://read.readwise.io/read/01gw0pzgehfwaqany89hsfjdxd)) - • Being active on GitHub repositories related to yours so there’s always someone from within who knows about any new features relevant Understand developer needs and motivations ([View Highlight](https://read.readwise.io/read/01gw0pzvbgjjmr91etkpf5v6yb)) - Your demo should give the viewer a high-level view of what your product does, how it works and how easy it is to get started ([View Highlight](https://read.readwise.io/read/01gw0q0n8c74sy8ptj55nfcrw1)) - To build trust with your developer community, you must provide quality training and documentation. ([View Highlight](https://read.readwise.io/read/01gw0q168st7w5vyqwae5mv5q5)) - You should be building tools that enable developers to use your tech effectively; teaching them how best to use it; being responsive to their needs and desires; making sure they’re happy; etc. — all while being honest about where you’re coming from with regards to your product roadmap and how that relates back into overall company vision (without getting into specifics). ([View Highlight](https://read.readwise.io/read/01gw0q1wr7z9wsh7v47v918cyx))