Google+ Hangouts for Business  ## Metadata - Author: [[David Amerland]] | [[3. Resources/Authors/David Amerland|David Amerland]] - Full Title: Google+ Hangouts for Business - Category: #books - Kindle: [Open in Kindle](https://www.amazon.com/dp/B00JJPCMLM) - Document Tags: [[Social Media]] ## Document Notes ## Highlights - Hangouts are a disruptive technology. ([Location 231](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=231)) - Lower implementation costs ([Location 232](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=232)) - Enhanced capabilities ([Location 233](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=233)) - Easy integration ([Location 234](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=234)) - User Perception measures user satisfaction through Quality of Perception ([Location 263](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=263)) - Simply put, if the expected experience is not good enough, there is little desire for uptake. ([Location 263](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=263)) - Video Adaptation has always been a hurdle. ([Location 266](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=266)) - Network Adaptation has been historically iffy. ([Location 269](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=269)) - An over-polished, perfect image and rigidly controlled promotional overtones (the things we always hated about TV) are likely to cause a reflexive negative response in your viewers. ([Location 310](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=310)) - Embrace the possibility that things will go wrong regardless of how much you plan. ([Location 311](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=311)) - “Hangout Lite,” and it is a feature available to Gmail users who want to have a video call with someone they’re exchanging emails with. ([Location 320](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=320)) - http://goo.gl/xbknT ([Location 322](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=322)) - A Hangout that does not automatically include video to start. ([Location 325](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=325)) - A plain-vanilla Hangout (usually abbreviated to HO or HVC for Hangout Video Call) that allows you to videoconference with any number of participants between 1 and 10. ([Location 334](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=334)) - http://goo.gl/jadB2d. ([Location 337](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=337)) - The more familiar and versatile Hangout-On-Air ([Location 337](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=337)) - The difference between this and the HVC is that it allows you to automatically record the Hangout and broadcast it. ([Location 338](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=338)) - Hangouts are frequently used in the following areas: • Customer Management • Company Sales • Staff Training ([Location 342](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=342)) - Develop better customer relations by providing the opportunity of a real-time connection to answer complicated questions in a more personable way than an email. ([Location 348](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=348)) - Improve customer service. Customers with concerns are always ready to imagine the worst and frequently overreact. ([Location 351](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=351)) - Humanize your business. There is a lot of talk in marketing circles about putting a “human” face to your business. ([Location 354](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=354)) - Pilot products and services. ([Location 359](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=359)) - Announce new products and services. ([Location 361](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=361)) - Offer after-sales services or consultations. ([Location 363](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=363)) - Hold webinars. ([Location 368](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=368)) - Conduct team meetings. ([Location 371](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=371)) - Collaborate on projects. ([Location 373](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=373)) - Hold a Press Conference. ([Location 377](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=377)) - Announce events. ([Location 381](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=381)) - Create an online presentation that combines video, slideshare, online apps like Google Docs, and chat. ([Location 386](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=386)) - Google recommends downloading the latest version of their free Talk Plugin: http://www.google.com/talk/. ([Location 391](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=391)) - To make your Hangouts succeed, you need to decide first why you need them, when you are going to hold them, and how you are going to gauge their effectiveness. ([Location 445](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=445)) - http://goo.gl/rvtpB6. ([Location 504](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=504)) - The exact dimensions are 2560 pixels wide by 1440 pixels tall. ([Location 506](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=506)) - http://goo.gl/Bkiu7P. ([Location 509](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=509)) - http://goo.gl/v4k6Qr. ([Location 523](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=523)) - http://goo.gl/bELyV4. ([Location 524](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=524)) - List all the reasons why you need to hold Hangouts. ([Location 538](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=538)) - Detail all the technical setup for the Hangouts, including who will be responsible for reviewing performance and training. ([Location 539](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=539)) - Explain how Hangouts will fit in with your overall company structure and marketing plans. ([Location 540](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=540)) - Detail how you will familiarize yourself and your staff with Hangouts. ([Location 541](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=541)) - Make a list of the Hangout types you will have and how you will decide which type you should have and when. ([Location 542](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=542)) - Decide how you will gauge the effectiveness of each type of Hangout. ([Location 544](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=544)) - Detail how you will assess whether a Hangout has met the specific needs of your business. ([Location 545](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=545)) - Detail how you are going to use the data you get from Hangouts and integrate it into your marketing. ([Location 546](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=546)) - Explain your choice of subjects for Hangouts on Air. ([Location 548](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=548)) - Detail how Hangouts can be used in the launch of products or services. ([Location 549](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=549)) - This helps foster trust, aids in the creation of an online brand identity, and amplifies the social signal and the brand message of a business. ([Location 584](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=584)) - breaking event you are newsjacking to your advantage (that is, using breaking news that has a broad appeal value to market your own brand or company) ([Location 600](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=600)) - An opportunistic moment you have seized to comment on something current (an anniversary, a trend, a meme, a “conversation”) that’s showing up on the social media radar ([Location 601](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=601)) - http://goo.gl/SLBzc4. ([Location 661](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=661)) - WordPress (http://wordpress.org) enabled anyone to become a publisher, so does Google’s Hangout technology enable anyone to become a broadcaster. ([Location 677](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=677)) - http://goo.gl/AUlyY. ([Location 733](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=733)) - Marketing • Education • Entertainment • Branding • Webinars • Announcements • Product Reviews • Product Testing • Broadcasting • Services • Interviews ([Location 742](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=742)) - (http://goo.gl/ZM6Zb) ([Location 779](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=779)) - (http://goo.gl/1s0qM) ([Location 780](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=780)) - (http://goo.gl/Xp0yW)—and ([Location 784](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=784)) - (http://goo.gl/hxwUL). ([Location 802](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=802)) - (http://goo.gl/ptKY3v) ([Location 808](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=808)) - (http://goo.gl/4aL86). ([Location 811](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=811)) - (http://goo.gl/STfND). ([Location 813](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=813)) - http://goo.gl/6lZz0) ([Location 817](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=817)) - (http://goo.gl/ZK6xA). ([Location 824](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=824)) - (http://goo.gl/8i16X) ([Location 824](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=824)) - (http://goo.gl/Tg6aa) ([Location 829](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=829)) - (http://goo.gl/4wIbT) ([Location 835](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=835)) - http://goo.gl/9sKkN. ([Location 835](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=835)) - (http://goo.gl/e6rQE). ([Location 839](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=839)) - They can participate in the Hangout on Air through comments made on the Event page during the Hangout on Air itself. ([Location 1061](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1061)) - They can participate in the Hangout on Air through comments made on the Event page after the Hangout on Air has finished. ([Location 1062](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1062)) - They can participate in the Hangout through comments made on the YouTube page when the Hangout on Air is live. ([Location 1064](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1064)) - They can participate in the Hangout through comments made on the YouTube page when the Hangout on Air is over. ([Location 1065](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1065)) - They can participate in the Hangout on Air on your website when the Hangout is Live through a commenting system, if you have one implemented. ([Location 1067](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1067)) - They can participate in the Hangout on Air on your website after the Hangout on Air is over if you have a commenting system implemented. ([Location 1069](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1069)) - Clearly understand how you will drive viewing figures to your own website and what you expect or want viewers to do after they get there. ([Location 1075](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1075)) - Work out how you will use the video on YouTube afterward, how you can leverage the traffic YouTube gets to help your brand gain extra exposure, and how you will then capitalize on that. ([Location 1077](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1077)) - Make sure that each video works for you on a cumulative basis. ([Location 1079](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1079)) - It establishes you, from the outset, as the person who is in control. ([Location 1137](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1137)) - It gives you an instant means to prevent anything from going wrong by moderating discussion within the stated boundaries. (This is particularly useful in Hangouts on Air when guests who participate might have their own agendas and their own experience of how a live event works.) ([Location 1139](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1139)) - It becomes part of your general branding strategy. ([Location 1141](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1141)) - If you have an interview subject, prepare some additional questions beforehand. ([Location 1153](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1153)) - If you are presenting things yourself, have a couple of fillers you can use if you are suddenly stuck for content. ([Location 1154](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1154)) - have at least one piece of material that is considered to be lighthearted. ([Location 1155](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1155)) - Have at least one piece of content, as a backup, that is really up to the minute. ([Location 1158](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1158)) - The solo interview—As the name suggests this is a Hangout on Air between a presenter and a solo guest. ([Location 1164](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1164)) - The panel interview—This is where a presenter is aided by a panel of co-presenters or supporting guests who assist in the HOA by asking questions or providing contextual information that helps the main HOA guest present his or her subject. ([Location 1166](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1166)) - The multi-guest show—Multi-guest shows feature a number of HOA guests who either come from the same industry background or have complementary knowledge. ([Location 1168](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1168)) - The Q&A show—Q&A Hangouts on Air are all about questions presented by the audience. ([Location 1171](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1171)) - Attract and retain audience attention. ([Location 1181](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1181)) - Establish authority through quality content. ([Location 1182](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1182)) - Gain popularity through an appealing style of presentation. ([Location 1183](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1183)) - Lower Thirds provide constant branding every time you speak on the main HOA screen. ([Location 1200](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1200)) - This includes a “Before,” “During,” and “After” stage with preparation every step of the way. ([Location 1210](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1210)) - To set up the Event page for your Hangout on Air, follow these steps: ([Location 1248](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1248)) - You can choose to put a description here immediately, but you do not have ([Location 1270](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1270)) - Descriptions are important because they convince your audience of the value of your Hangout on Air. ([Location 1271](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1271)) - Consider your audience before you hit the “Share” button on your Hangout on Air. ([Location 1275](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1275)) - Click “Share” and your Event page for your Hangout on Air will be complete. ([Location 1281](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1281)) - The dimensions for that image are 2120 × 630. ([Location 1289](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1289)) - http://goo.gl/CKpl3X.) ([Location 1308](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1308)) - http://goo.gl/CQb6dP.) ([Location 1312](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1312)) - http://goo.gl/6iB7QF.) ([Location 1315](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1315)) - Creators: Network members who are focused on creating and sharing original content. ([Location 1397](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1397)) - Conversationalists: Network members who will actively participate in any kind of conversation, contributing value with their views, resharing content and starting conversations. ([Location 1398](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1398)) - Critics: Those perennial naysayers who will always find something to criticize. ([Location 1400](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1400)) - Collectors: Members of the network who collect articles, posts, people, communities. ([Location 1401](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1401)) - Joiners: Members of the network who get the thrill of participation from interacting. ([Location 1403](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1403)) - allows you to announce the Hangout on Air by creating a page where there is a description that people can use to reshare it with their own contacts, ([Location 1435](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1435)) - it provides a handy place for everyone to interact, a focal point for all those who share an interest in the topic covered by the HOA. ([Location 1437](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1437)) - becomes a permanent record of all this activity: the HOA plus the ideas and insights that are placed there through comments. ([Location 1438](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1438)) - http://goo.gl/Nl0snI). ([Location 1458](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1458)) - The description can contain links that can take the audience to a website outside Google+ (helping introduce more people to it), ([Location 1462](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1462)) - For comments there is Comment Tracker, ([Location 1495](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1495)) - http://goo.gl/O0dFFo ([Location 1502](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1502)) - http://goo.gl/aIYpLo. ([Location 1503](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1503)) - http://goo.gl/UBkI3P). ([Location 1581](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1581)) - Hangouts on Air can help achieve quickly: • Generate trust • Personalize contact • Create a strong brand identity • Humanize business • Amplify brand equity • Create a viral trend in marketing ([Location 1688](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1688)) - http://goo.gl/wGIqho. ([Location 1798](https://readwise.io/to_kindle?action=open&asin=B00JJPCMLM&location=1798))