Real-Time Marketing and PR  ## Metadata - Author: [[David Meerman Scott]] | [[3. Resources/Authors/David Meerman Scott|David Meerman Scott]] - Full Title: Real-Time Marketing and PR - Category: #books - Kindle: [Open in Kindle](https://www.amazon.com/dp/B0044KLQCI) - Document Tags: [[Marketing]] ## Document Notes ## Highlights - In a command-and-control environment where no action can be taken without authority, without consultation, without due process, any individual who shows initiative can expect to be squashed. ([Location 850](https://readwise.io/to_kindle?action=open&asin=B0044KLQCI&location=850)) - In a real-time corporate culture everyone is recognized as a responsible adult. ([Location 859](https://readwise.io/to_kindle?action=open&asin=B0044KLQCI&location=859)) - In the world of real-time media, no story is ever “finished.” It can always be updated, corrected, followed up on, and added to. ([Location 1209](https://readwise.io/to_kindle?action=open&asin=B0044KLQCI&location=1209)) - A Selection of the Larger U.S. News Release Distribution Services • Business Wire: www.businesswire.com • GlobeNewswire: www.globenewswire.com • Marketwire: www.marketwire.com • PrimeNewswire: www.primenewswire.com • PR Newswire: www.prnewswire.com • PRWeb: www.prweb.com ([Location 1374](https://readwise.io/to_kindle?action=open&asin=B0044KLQCI&location=1374)) - Free Services for Mainstream Media and Social Media • Google, www.google.com • Bing, www.bing.com • Yahoo!, www.yahoo.com • Ask, www.ask.com Free Graphical Analysis Tools • BlogPulse, www.blogpulse.com • Google Trends, www.google.com/trends Free Services for Blog Search • Google Blog Search, http://blogsearch.google.com • Technorati, www.technorati.com • Twingly, www.twingly.com • IceRocket, www.icerocket.com Free Alerting Service • Google Alerts, www.google.com/alerts Free Twitter Search • HootSuite, http://hootsuite.com/ • TweetDeck, www.tweetdeck.com • Twitter search, http://search.twitter.com Commercial Services • Alterian, www.alterian.com/www.techrigy.com • Attentio, www.attentio.com ([Location 1898](https://readwise.io/to_kindle?action=open&asin=B0044KLQCI&location=1898)) - • Brandwatch, www.brandwatch.net • CIC, www.ciccorporate.com • Cision, www.cision.com • Crimson Hexagon, www.crimsonhexagon.com • Collective Intellect, www.collectiveintellect.com • dna13, www.dna13.com • Dow Jones, www.dowjones.com/product-djinsight.asp • Nielsen BuzzMetrics, http://en-us.nielsen.com/tab/product_families/nielsen_buzzmetrics • Radian6, www.radian6.com • Scout Labs, www.scoutlabs.com • Sysomos, www.sysomos.com • TNS Cymfony, www.cymfony.com • Trackur, www.trackur.com • Visible Technologies, www.visibletechnologies.com ([Location 1919](https://readwise.io/to_kindle?action=open&asin=B0044KLQCI&location=1919)) - IBM Social Computing Guidelines ([Location 3000](https://readwise.io/to_kindle?action=open&asin=B0044KLQCI&location=3000))