The Book of Business Awesome / the Book of Business UnAwesome ![rw-book-cover](https://images-na.ssl-images-amazon.com/images/I/51yuc1nZ1AL._SL200_.jpg) ## Metadata - Author: [[Scott Stratten and Alison Kramer]] | [[3. Resources/Authors/Scott Stratten and Alison Kramer|Scott Stratten and Alison Kramer]] - Full Title: The Book of Business Awesome / the Book of Business UnAwesome - Category: #books - Kindle: [Open in Kindle](https://www.amazon.com/dp/B007ZDNDS6) - Document Tags: [[Marketing]] ## Document Notes ## Highlights - People may come in because of great marketing, but they come back because of the experience. ([Location 190](https://readwise.io/to_kindle?action=open&asin=B007ZDNDS6&location=190)) - www.TheBookOfBusinessAwesome.com/CustomerService. ([Location 325](https://readwise.io/to_kindle?action=open&asin=B007ZDNDS6&location=325))