The Go-Giver Influencer ![rw-book-cover](https://images-na.ssl-images-amazon.com/images/I/518kSkto5ML._SL200_.jpg) ## Metadata - Author: [[Bob Burg]] | [[3. Resources/Authors/Bob Burg|Bob Burg]] - Full Title: The Go-Giver Influencer - Category: #books - Kindle: [Open in Kindle](https://www.amazon.com/dp/B074LV8RC9) - Document Tags: [[Marketing]], [[Leadership]] ## Document Notes ## Highlights - Persuasion is getting someone to do what they want to do, for their reasons. ([Location 599](https://readwise.io/to_kindle?action=open&asin=B074LV8RC9&location=599)) - “The first clause isn’t about acting like you’re mastering your emotions. It’s about actually doing it. Not seeming calm. Being calm.” ([Location 748](https://readwise.io/to_kindle?action=open&asin=B074LV8RC9&location=748)) - you make calm your default setting. ([Location 779](https://readwise.io/to_kindle?action=open&asin=B074LV8RC9&location=779)) ## Related by Author - [[3. Resources/Readwise/Books/Adversaries Into Allies|Adversaries Into Allies]] - [[3. Resources/Readwise/Books/Endless Referrals|Endless Referrals]]