You Ask, I Answer: Setting Test Timeline Expectations?  🔗 **Source:** [You Ask, I Answer: Setting Test Timeline Expectations?]() ## Highlights - It always comes back to how much traffic can you put through that to get the result that you want. - Note: Traffic and decision requirements constrain a credible test timeline. - You might have something like the confidence interval, and then it shows you how much traffic you'll need, and if you know, based on your web analytics, how much traffic that page gets, it can show you an estimate and say, "To get to this level of confidence interval, you will it will take this much traffic, which will take this much time based on existing data." Because then you don't have to argue with them about the test. - Note: An interactive model can make the traffic–time tradeoff visible, provided its statistics are reviewed.