Average, median, and marketing analytics ![rw-book-cover](https://www.christopherspenn.com/wp-content/uploads/2016/07/csp-stylized-logo-blog-header.jpg) ## Metadata - Author: [[Christopher S Penn]] - Full Title: Average, median, and marketing analytics - Category: #articles - Summary: If you’ve never taken a statistics class, yet you’ve ended up being responsible for your company’s marketing analytics, then this blog post is for you. One of the core statistical concepts we rarely hear about is the median. - URL: http://www.christopherspenn.com/2014/10/average-median-and-marketing-analytics/ Some content could not be imported from the original document. [View content ↗](https://www.youtube.com/embed/Bh53SY81XlM?feature=oembed) Some content could not be imported from the original document. [View content ↗](https://www.youtube.com/embed/KRjSFdbK2gM?feature=oembed) Some content could not be imported from the original document. [View content ↗](https://www.youtube.com/embed/IFgWCHHvPn8?feature=oembed) Some content could not be imported from the original document. [View content ↗](https://www.youtube.com/embed/T9x7oIG7ZKE?feature=oembed) Some content could not be imported from the original document. [View content ↗](https://www.youtube.com/embed/mHFkmpkpcl8?feature=oembed) ![Home 1](https://www.christopherspenn.com/wp-content/uploads/2019/02/Screen-Shot-2019-02-02-at-7.39.12-PM.png) #### Marketing Keynote Speaker Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. [Learn why event planners and audiences get incredible value year after year from my talks.](https://www.christopherspenn.com/public-speaking/) ![Home 2](https://www.christopherspenn.com/wp-content/uploads/2019/02/6980153512_acb23a4c8a_o.png) Marketing expert Jay Baer says, “Of the 50 or so email newsletters I get weekly, my favorite is the one from Christopher Penn. I learn something EVERY time.” Each Sunday, you’ll receive the top 25 stories of the week in marketing, advertising, communications, tech, and economics, plus original thought starters. [Subscribe today for free!](https://www.christopherspenn.com/newsletter/) ![Home 3](https://www.christopherspenn.com/wp-content/uploads/2019/02/Screen-Shot-2019-02-02-at-7.54.56-PM.png) Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. [Get your copy now!](https://gumroad.com/l/aiformarketers2ndedition), Average, median, and marketing analytics, Christopher S Penn, 01gnmd00n0zyvrhn3m21hejggw.