Copy of Media Training  ## Metadata - Author: [[Kristy Nicholas]] - Full Title: Copy of Media Training - Category: #articles - Document Note: --- tags: - #MediaTraining - #PresentationSkills - #CrisisComms Author: Kristy Nicholas Source: Workshop slide deck (PDF) Reference: https://readwise.io/reader/document_raw_content/123527822 date created: 2025-08-27 00:00 --- # Title: Media Training Tips and Tricks ## Table of Contents: - 📚 [References](#-references) - 📝 [Summary](#-summary) - 📖 [Main Content](#-main-content) - 🗒️ [Notes](#-notes) - 🔗 [References (External)](#-references-external) - 🗣️ [Paraphrase](#-paraphrase) - 📰 [Newsletter](#-newsletter) - ✅ [Action Items (Developer Advocate/OSPO Alignment)](#-action-items-developer-advocateospo-alignment) - 🧪 [Hypotheses](#-hypotheses) - 📊 [Methodology](#-methodology) - ❓ [Questions](#-questions) - 🔮 [Future Research](#-future-research) - 💡 [Implications](#-implications) - 🧠 [Learning Styles Assessment](#-learning-styles-assessment) - ♿ [Accessibility Assessment](#-accessibility-assessment) - 🌍 [DEIB Assessment](#-deib-assessment) - ✅ [Logical Validity](#-logical-validity) - 🕵️ [DARVO Analysis](#-darvo-analysis) - 🎯 [Conclusion](#-conclusion) ### References: - Primary source: “Copy of Media training” by Kristy Nicholas (PDF slide deck) - Internal sections: Introductions; Communicate; Bridging—Guiding Statements; It’s as easy as 1–2–3 (Deflect, Context, Convey) Note: The deck is a concise training resource; quotations below are verbatim excerpts. ## 📝 Summary: This media training deck teaches presenters to control interviews and presentations by pre-planning key messages and using bridging. It emphasizes: - Owning your power by preparing answers and reframing questions. - Using “bridging” phrases to agree, disagree, or pivot while staying credible. - A simple 1–2–3 tactic: Deflect, provide Context, then Convey your key message. - Maintaining message energy via body language, facial expressions, and verbal flagging. Representative lines include: “The power of a question is in its requirement of an answer. You have the answer so you have the power,” and the 1–2–3 sequence ending with, “...in the meantime, I'd love to talk about [insert what you want to talk about here.]” ## 📖 Main Content: The deck lays out a practical toolkit: - Introductions prompt reflection: Who are you? What’s your media superpower? What’s your kryptonite? - Power framing: Questions compel answers—but you decide the answer’s framing. - Bridging—Guiding statements: - Disagree: “Our research tells a different story…”, “On the contrary…”, “Actually…”, “The opposite is true…”, “I’d characterize that differently…”, “What we’re seeing/hearing…” - Agree: “All counties are facing the issue…”, “You’ve hit on a key point…”, “I’m glad you mentioned this…”, “This is something we care deeply about…”, “Yes, change is hard…” - All-purpose: “Rather than speculate, let’s focus on what we know…”, “What I can say…”, “That’s not something I’m able to elaborate on but what I will share…”, “Since I don’t work in that area, I’m not able to help. What I can shed light on…” - 1–2–3 Flow: 1) Deflect: “That’s not something I can comment on…”, “That’s not a topic I can help you with…” 2) Context: “I don’t work in that group”, “I don’t know”, “We don’t comment…” 3) Convey: “…in the meantime, I’d love to talk about [your key topic].” Application guidance: - Prepare 3 key messages with a proof point each. - Use verbal flagging: “If there’s one thing to remember…”, “Here’s the bottom line…” - Nonverbal alignment: steady posture, open gestures, calm pace, warm tone. - Handle tough questions by acknowledging, narrowing scope, and pivoting. ### 🗒️ Notes - Framing and agency - “You have the answer so you have the power.” - Treat every question as a prompt to return to prepared messages. - Avoid speculation; center on verifiable facts. - Bridging taxonomy - Disagree statements - Reframe with data: “Our research tells a different story…” - Maintain respect: “I’d characterize that differently…” - Observation framing: “What we’re seeing/hearing…” - Agree statements - Common-ground: “You’ve hit on a key point…” - Empathy: “Yes, change is hard…” - Values-forward: “This is something we care deeply about…” - All-purpose pivots - De-speculate: “Rather than speculate, let’s focus on what we know…” - Scope control: “Since I don’t work in that area… What I can shed light on…” - 1–2–3 Technique - Deflect: Politely decline the premise or topic. - Context: Clarify limits (role, policy, knowledge). - Convey: Deliver your preplanned message with a strong lead-in. - Delivery - Verbal flagging to signal importance. - Body language: neutral hands, forward lean, steady eye line. - Facial expressions: congruent affect to match message seriousness/optimism. - Handling disagreement - Avoid repeating negative frames. - Use “bridge-and-proof”: pivot then offer a stat, example, or policy. - Ethics - Be truthful; if you don’t know, say so and follow up. - Align pivots with audience value and the question’s intent. Examples with pseudo-timestamps as anchors to sections: - “The power of a question is in its requirement of an answer.” (Intro) - Disagree set: “On the contrary…”, “Actually…” (Communicate/Bridging) - All-purpose: “What I can say…” (Communicate/Bridging) - “That’s not something I can comment on…” → “…I’d love to talk about [X].” (1–2–3) ## 📖 References (External): - “Bridging” in media interviews: The [Harvard Kennedy School Communications guide](https://www.hks.harvard.edu/communications) discusses bridging as a core tactic. - Message discipline and flagging: The [FBI Crisis Communications guidelines](https://www.fbi.gov/investigate/public-corruption/crisis-communications) reference staying on key facts. - Nonverbal communication research: The [APA’s summary on nonverbal cues](https://www.apa.org/monitor/2016/03/nonverbal) provides evidence on body language effects. ## 🗣️ Paraphrase: 1) Original idea: “The power of a question is in its requirement of an answer. You have the answer so you have the power.” Paraphrase: Questions demand responses, but the responder decides the framing—control belongs to the one delivering the answer. 2) Original idea: 1–2–3 Deflect → Context → Convey. Paraphrase: First, politely decline to address the off-limits point; next, explain the boundary or knowledge limit; finally, steer the conversation back to your central message. ## 📰 Newsletter: Title: Dev, Docs, and a Dash of Drama: Mastering Your Message If you’re learning web development, here’s your cheat code: clarity beats clever. This week we dive into interview-proof communication—because whether you’re pitching a plugin or pushing a pull request, message discipline matters. - Quick hits: - Learn web dev smarter: Start with HTML/CSS basics, then layer in JavaScript and PHP. Try the [WordPress Developer Resources](https://developer.wordpress.org/) and [MDN Web Docs](https://developer.mozilla.org/). - Community highlights: Props to contributors shipping accessibility fixes in the latest Gutenberg updates—your reviews keep the editor humming. - New plugins we’re watching: Performance boosters, block UX polishers, and sustainable funding tools for maintainers. - Pro tip: Use “What I can say…” to pivot tough questions on roadmap timing back to public milestones and docs. Want more? Our contributor office hours are open—bring your first PR or your spiciest media question. We’ve got bridges for that. ## ✅ Action Items (Developer Advocate/OSPO Alignment): Purpose: A reusable prompt you can attach to any article to extract alignment with your focus. Prompt: “Analyze this article through the lens of open-source advocacy, contributor engagement, and education for the WordPress ecosystem. Produce: - Mission alignment: How the content advances transparent, inclusive, and sustainable open-source practices (tie to OSPO goals). - Contributor journey: Specific guidance for onboarding, mentoring, and recognition (beginner → intermediate → maintainer). - Education design: Learning objectives, prerequisite skills (PHP, JS, HTML, CSS, Git/GitHub), and assessments (tasks, quizzes, code reviews). - Communication patterns: Messaging, bridging techni - Summary: Media training is discussed in this document, focusing on tips and tricks for great presentations and effective communication. It emphasizes the importance of being prepared and knowing how to shift the conversation, as well as using verbal flagging, strong body language, and facial expressions to convey the energy of the message. The document also discusses techniques for making a message special, such as flagging important points and catching attention by building suspense. It provides strategies for bridging conversations and guiding statements for addressing disagreements or agreements. Additionally, it mentions deflection techniques and the components of a great presentation, including key messages, context, and data. - URL: https://readwise.io/reader/document_raw_content/123527822 Full text of this document omitted because this document is a PDF [Download original file →](https://readwise.io/reader/document_raw_content/123527822), Copy of Media Training, Kristy Nicholas, 01hj9m20q4cedm49qt2z54cm8h.