Creating Content That Generates Revenue  ## Metadata - Author: [[WP Minute Podcasts]] - Full Title: Creating Content That Generates Revenue - Category: #articles - Document Note: --- tags: [YouTube, Content-Strategy, Personal-Branding] author: an unnamed author source: [YouTube] reference: [https://www.youtube.com/watch?v=ZQXQBIacCjI] date created: {{date:YYYY-MM-DD}} {{time:HH:mm}} --- # 🏷️ Title: Creating Content That Generates Revenue ## 🧭 Table of Contents - [📝 Summary](#-summary) - [📖 Main Content](#-main-content) - [🗒️ Notes](#️-notes) - [📚 References](#-references) - [🗣️ Paraphrase](#️-paraphrase) - [📰 Newsletter](#-newsletter) - [✅ Action Items](#-action-items) - [🧪 Hypotheses](#-hypotheses) - [📊 Methodology](#-methodology) - [❓ Questions](#-questions) - [🔮 Future Research](#-future-research) - [💡 Implications](#-implications) - [🧠 Learning Styles Assessment](#-learning-styles-assessment) - [📊 Accessibility Assessment](#-accessibility-assessment) - [🌍 DEIB Assessment](#-deib-assessment) - [✅ Logical Validity](#-logical-validity) - [🛡️ DARVO Analysis](#-darvo-analysis) - [🎯 Conclusion](#-conclusion) ### 🔗 References - YouTube video: Creating Content That Generates Revenue. https://www.youtube.com/watch?v=ZQXQBIacCjI - YouTube Creators: Build a content strategy. https://www.youtube.com/creators - YouTube Help: Create and manage multiple channels. https://support.google.com/youtube/answer/1646861 - Google for Creators: Audience and monetization basics. https://creators.google/learn/ - Pennsylvania business filings overview. https://www.pa.gov/guides/starting-a-business/ - WordPress.org: About. https://wordpress.org/about/ ## 📝 Summary - Two creators discuss segmenting content to serve clear audiences. - They argue focused channels grow revenue and reduce confusion. - Stakeholders include freelancers, agencies, and WordPress educators. - Risks include audience fragmentation, ethics drift, and platform dependence. - Bottom line: treat channels like products with goals, funnels, and offers. ## 📖 Main Content - The speakers plan two-channel strategies to separate niches and vibes. - They emphasize clarity: who the channel serves and why that matters. - They link packaging to outcomes but reject misleading claims. - Tutorials remain the reliable revenue driver in WordPress niches. - They outline DIY, DWY, and DFY offers aligned to videos and funnels. - They note YouTube favors consistent topics and viewer expectations. See YouTube Creators guidance. (https://www.youtube.com/creators) - They mention title testing and thumbnails as packaging tools. Creator docs stress experimentation. (https://creators.google/learn/) - They discuss LLC renaming and compliance. Fees vary by state; confirm locally. (https://www.pa.gov/guides/starting-a-business/) - Uncertainties include Shorts impact, title testing scope, and cross-channel cannibalization. - They close with pragmatic goals: sustainable revenue without compromising ethics. ### 🗒️ Notes #### ⏱️ [00:00:03](https://www.youtube.com/watch?v=ZQXQBIacCjI&t=3) Second channel rationale - New channel hosts personal updates. - Main channel narrows to business value. #### ⏱️ [00:02:02](https://www.youtube.com/watch?v=ZQXQBIacCjI&t=122) Brand focus - Define the audience precisely. - Commit to a recognizable niche. #### ⏱️ [00:05:49](https://www.youtube.com/watch?v=ZQXQBIacCjI&t=349) Content packaging - Titles and framing drive clicks. - Ethics should constrain tactics. #### ⏱️ [00:11:35](https://www.youtube.com/watch?v=ZQXQBIacCjI&t=695) Play the game, ethically - Accept platform realities. - Set ethical boundaries explicitly. #### ⏱️ [00:17:09](https://www.youtube.com/watch?v=ZQXQBIacCjI&t=1029) Broadening beyond WP - Topics can reach owners and DIYers. - Keep offers aligned to expertise. #### ⏱️ [00:18:47](https://www.youtube.com/watch?v=ZQXQBIacCjI&t=1127) Channel separation - Long-form lives off tutorials. - Segmentation protects analytics. #### ⏱️ [00:26:41](https://www.youtube.com/watch?v=ZQXQBIacCjI&t=1601) Shorts and algorithms - Shorts strategy remains debated. - Test formats on separate channels. #### ⏱️ [00:31:41](https://www.youtube.com/watch?v=ZQXQBIacCjI&t=1901) Revenue clarity - Target $30K monthly across streams. - Avoid tactics that violate values. #### ⏱️ [00:42:42](https://www.youtube.com/watch?v=ZQXQBIacCjI&t=2562) LLC logistics - Rename via amendment when useful. - Notify IRS to update the EIN. #### ⏱️ [00:48:03](https://www.youtube.com/watch?v=ZQXQBIacCjI&t=2883) Creator gear notes - Simpler capture chains reduce failure. - Lighting consistency improves quality. ## 📚 References - YouTube Creators overview. https://www.youtube.com/creators - Multiple channels help. https://support.google.com/youtube/answer/1646861 - Google for Creators learning hub. https://creators.google/learn/ - WordPress project background. https://wordpress.org/about/ - Pennsylvania filings guide. https://www.pa.gov/guides/starting-a-business/ ## 🗣️ Paraphrase - The hosts separate personal and business content to improve relevance and revenue. - They match videos to offers and measure growth while honoring clear ethics. ## 📰 Newsletter - Segment your content like products. Your audience will thank you. - Keep WordPress tutorials on mission. Park diaries on a side channel. - Map each video to DIY, DWY, or DFY outcomes. - Useful links: [YouTube Creators](https://www.youtube.com/creators), [Google for Creators](https://creators.google/learn/), [WordPress.org](https://wordpress.org/about/). ## ✅ Action Items - DevRel - Publish a content segmentation playbook for WP creators. - Run a live teardown of packaging and funnels. - Developer advocacy: plans, talks, demos, and measurable outcomes. - Demo “video → WP landing page → CTA” with UTM tracking. - KPI: CTR, watch time, opt-ins, and booked calls. - Education: workshops, curricula, office hours, mentorship programs. - Offer “YouTube for WP agencies” bootcamp with worksheets. - Developer experience: docs, SDKs, examples, templates, quickstarts. - Ship a WP template for course sales and DFY inquiries. - Developer marketing: campaigns, content, funnels, and attribution. - Test thumbnails and titles with pre-post retention metrics. - Community management: moderation, code of conduct ops, surveys. - Survey topic fit per channel and adjust editorial calendars. - Internal/external/cross-project: align goals, SLAs, and feedback loops. - Define content SLAs and review cadences across teams. - OSPO - Policy & Governance: contribution policies, decision rights, charters. - Draft an OSPO content charter with audience definitions. - License Compliance: policies, scanning, review, and training cadence. - Add licensing guidance for tutorial repos and assets. - Security Management: vuln intake, embargo policy, signing, attestations. - Require signed release assets for tutorial code. - Software Inventory: SBOM strategy, ownership, freshness SLOs. - Attach SBOMs to demo plugins and samples. - Developer Support: training, tooling, legal guardrails, consultation hours. - Open weekly “office hours” for OSS adoption and IP questions. - Community Engagement: upstream funding, MoUs, operator agreements. - Create MoUs for joint content with maintainers. - Strategic Alignment: KPIs, OKRs, executive reporting, initiative roadmaps. - Track OSS contributions from tutorial repos quarterly. - Community - Maintainers: roadmap clinics, governance templates, release hygiene. - Hold quarterly “docs sprint” for contributor onboarding. - Contributors: onboarding paths, “first issue” rotations, pairing sessions. - Pair mentors with first-time PRs from tutorial viewers. - Sponsors: transparent budgets, milestones, deliverables, impact reports. - Publish quarterly sponsor impact briefs. - Ecosystem: cross-project incident drills and coordinated disclosures. - Run a tabletop on content supply-chain risks. - WordPress - Core: priorities, issue triage, performance budgets, release criteria. - Align tutorial claims with current Core APIs. - Core Performance: profiling plans, metrics dashboards, perf bounties. - Benchmark demo themes and report wins. - Core AI: responsible AI guardrails, evaluation sets, pilot projects. - Publish prompt safety guide for code generation. - - Summary: https://thewpminute.com/subscribe https://mjs.bio/ Chapters 00:00 Launching a Second Channel 02:33 Content Strategy and Audience Segmentation 06:40 Rebranding and Content Focus for the Main Channel 10:25 Navigating YouTube's Algorithm and Content Creation 14:40 The Challenge of Audience Engagement 18:01 Reflections on Content Creation and Personal Branding 28:07 Navigating Goals and Values in Business 31:20 Content Strategy: Balancing Value and Revenue 35:44 Understanding Audience Needs and Content Value 40:06 Challenges in the WordPress Content Landscape 43:04 Business Structure and Legal Considerations 46:13 Tech Talk: Upgrading Equipment and Tools - URL: https://www.youtube.com/watch?v=ZQXQBIacCjI Mark Zamansky, welcome back to Solopreneur Chats. >> Matt, it's always a pleasure. I'm running out of things to say when you introduced me. So, thank you for having me. >> Uh, I saw cuz you accused me of not watching any of your content the last time we recorded. I promise today won't be a WordPress rant as it was last time. Uh, you're launching a second channel. Who, what, why, when, where, how? >> It's a lot of W questions. Um, uh, it's launched. Uh, so when is now as of a couple days ago, uh, it's called Mark Samansky 2 is the current channel name because I lack originality and I often overthink things into oblivion. So that's unnecessary. Um, >> goal of this channel is what is just like you freestyling. Like these are just Mark's brain dump. We talked about that on the last episode, right? like you want to do brain dumps because it's it's uh it's healthy for you, feels good, it's attention, but you also don't want to like do that on your, you know, business channel. >> Well, yeah. I mean, I I wanted I want to do it, don't get me wrong, on the main channel. I would love to exist in a world where I could just have a personal brand, talk about whatever I want, and make all the money in the world, and everybody would love me. But I don't I don't see that actually play out anywhere. I don't see that playing out anywhere. And I am just now realizing that um it took me a long time, but I you know, from probably advice from you, from you know, other YouTubers, Christian Taylor I talk to all the time. Like I mean, there's just it doesn't uh it doesn't make sense. You can't segment your audience so heavily and be talking about WordPress stuff one day and then talking about your studio and [ \_\_ ] the other day. uh you really need in this day and age you need to become like Mark Samansky the XYZ guy or something close to that if you really want to have that powerful personal brand. It doesn't need to be that defined but it needs to be like much more like oh Mark oh he does this stuff and I've just never really felt like that. I've never put any effort into trying to it's happened but I haven't put any direct effort into saying like this is what I do and this is for who and how I do it. So, uh, I'm going to do that because I have to. I'm going to do that on the main channel. Uh, right now, if you go to the main channel, it says I help entrepreneurs and agencies build smarter businesses with WordPress AI and automation. So, that's definitely close. That's that's at least in the right direction. You know what I mean? I'm not saying it's perfect, but it's in the right direction. So, a simple analysis is if I'm going to produce content it and go on that channel, it needs to it needs to help those people do that. And anything else, I still feel like I need to talk about it because I'm just me, but probably a little lower production value or lower production effort and that'll go on the other channel. And if you want to if you want to follow that channel and you want to follow me and the things that are going around in my head, go over there. But it's uh it needs to that this is I'm not the first person to do this by any means. >> Yeah. I mean, you bring up Marquez a lot. um MKBHD um his YouTube channel and obviously he covers a lot of tech but he does that auto review channel too where he looks at uh cars and stuff and he just like shoots that with an iPhone which is like a hu like himself holding an iPhone and shooting that whole channel with that which is like just a testament to um I don't know like not everything has to be so uh like highly produced produced and I think once you get to a certain point with your main channel like obviously he like on his main tech channel and I'm sure he has still like if you cover Tesla or something like that oh Tesla's got a new whatever AI thing in their dashboard you could do whatever or any other manufacturer like yeah he could cover that on the tech that tech channel but he couldn't like repeat like okay now I'm going to cover whatever Honda whatever General Motors does like whatever these brands are doing and um then it just becomes like well, start a start a car channel, you know, and and that's what he does. And he does it in a way which is like, I assume he's thinking in the back of his head, well, eventually there's going to be a team behind this, but even a guy like him is like, screw it. This iPhone and wireless mic and me just walking around a car is good enough for this second channel for now. Um, so yeah, I mean, I think it I think it makes sense for you. Yeah, I mean I'm definitely not nearly at that level, but I just feel like that's my personality kind of. And I guess the other bigger thing is like I I'm trying to actually adopt the idea of like actually caring about not not not like I don't care about my audience, but like being a little bit more direct and caring about the fact that there's probably people that don't want to watch you just look at the analytics. There's people that don't want to watch the studio update thing or the, you know, the event content that I put out or whatever. They just don't care. And it's understandable because a lot of the people, especially in our space, they are literally their number one goal is to learn technology so they could utilize it better to either make money for their employer or their clients or themselves or whatever. And when you're not doing that and you're not providing that value to that to that to that people at at a consistent rate, you know, you'll you'll have growth. Like I've had growth, but it hasn't been sustainable. Like I wouldn't say because it's just all over the place. So I think this is a good move. It's I'm a little bit in the in the entropy chaos phase of like kind of rebranding the agency thing, rebranding this whole situation, but I think just doing all the first of all, I love I actually do love doing this part. I don't know what that says about me. I haven't figured that out yet. But I love this part of this. we're set setting things up and kind of, you know, putting some pieces together. Um, but on the other side of it, I think it's going to be great. I'm going to know where things are going to go. Not going to say I'm going to have more challenges after, but I'm going to know where things are going to go, and I can actually focus on like, hey, this audience is for this reason. This audience is for whatever else reason. I have my agency stuff that I'm still doing, and and there's clients for that. And then um as I continue to build teams around it as well and other people, I could be way more clear with them as to what I'm trying to achieve in any given area. So yeah. >> So how how does how does the content focus change for the business channel? Like what so what's your what's your plan now? Like we know part Mark part two will just you know be those life updates, studio updates, whatever you want to talk about. What happens on the primary channel? It's probably going to be like specifically educating educating and bringing people into the fold with mainly WordPress because I don't see myself moving from a different website platform tool. But it's going to be like with a heavy I would say if I had to I haven't consulted my uh my primary consultant chatbt enough on this yet. But I would say that pretty much every video that you see on there is going to have some level of like this is how I did this or how I would do this to create some sort of value. Like either it's I think there's so many people now that are like using this idea of whether you like it or hate it. They're using the idea of like tying money back into the the content and the technical stuff to entice people to watch, right? And I think that there's going to be like one of the videos >> What do you mean by that? What do you mean by that? >> One of the one of the things Well, I don't want to go to Greg Eisenberg level because I don't want to have you never talk to me again. But one of the videos that I made, I'm not talking make [ \_\_ ] up. I'm saying one of the videos that I recently made was like this is this the framing of the video, the packaging of the video. I made $170,000 with this infrastructure setup for websites. That is true. I have made that much. I didn't make that in one setting. I made that over a career of doing it this way. So, just like in injecting in little things of slightly more intrigue so that people will get them to click. I mean, this is the YouTube game in a sense as long as you're not being, you know, a lying [ \_\_ ] about it. Um, so but I think injecting a little bit more of that in there I think could definitely be huge because in the grand scheme of things I'm still a nobody and if you show up on the algorithm you would like people to be able to click on the thing. So it needs to be somewhat clickworthy. Um, but again there's a fine line between packaging things so people click on it and being a complete sleas ball uh in the way that you're producing the content. So >> yeah, it's not fully fleshed out, but that's kind of the thought, the high level. >> Do you feel like a certain weight for doing that? Like if you were to run a typical blueprint for making a YouTube channel, I mean, a lot of the advice is starting with the thumbnail, which is what I absolutely hate because I like to start with the freaking thing that excites me most, which is whatever piece of content that I'm making. like I'm making this content because I like it. And then on the outside, okay, I will try things like a title, which by the way, now you have AB testing YouTube titles, which I I did yesterday, which is not helping the rankings of my latest video on on the bigger channel. Um, and then working on the and then working on the thumbnail. I don't like the game of the Greg Eisenberg which is $300,000 with this uh no code app that I made on a Saturday afternoon because it just it just forces you to like want to do that over and over again like if you get hooked on that drug for lack of a better phrase. So does do you have weight? Like does that come with weight to you when you think about it? >> I think there's a couple things in there and the and the fact that I've never Well, let's start here. I've never done it that way. I've never thought, "Ooh, this would be a really good title or a really good thumbnail concept. I want to make a video about that." Nah, it's normally like the way that stuff happens now is I I solve some sort of like niche problem or or maybe I didn't solve it at the very first person, but like I found a way to do something on like a client project, right? Like the law firm project that I just did. Like couple couple things in there I'd really like to document because I know that they helped me thinking through something or whatever. And I know there's other freelancers and agency owners that would benefit from that. So that's normally where the ideas come from, which is why I don't ever really want to move, at least for the foreseeable future, move away from those things because that's where the idea the ideation part really does stem from. So that's the first thing. The second thing though is like, you know, I just mentioned how I didn't want this to have to happen. I didn't want it to have to come to this where I would split my channel up and do these different things or whatever, but me doing it is kind of playing the game to a degree. And I think becoming the person where you have to like, you know, you care a little bit more about your packaging or you want to play that type of game is is also playing the game. So, I think that the question, I'm not saying you, Matt, but like the question that anybody would have to ask themselves is, am I okay with playing the game within the context of my ethics? Right? I'm not saying don't do things that are immoral. Am I okay with playing the game in the context of my ethics to succeed? Like, is is that is it worth it to me to do that in order to have a more vibrant YouTube channel or have more of a following on YouTube or, etc.? Uh because from from this limited experience that I have, the alternative is do not play the game. Try to go against the grain. But in order to have success going against the grain, you have to go so far against the grain that you almost are creating a new game. Like you're creating your own innovative way of handling YouTube. And at least for me, I wasn't there. I was I was in no man's land. I was in the middle, which is a common theme apparently in my life. I don't know if it was you or me. We were talking about it last time. I can't remember. like being in the middle is absolutely I don't know it's a tough spot to be in any context. So that's kind of the way I would I would say that. I wouldn't throw you in the middle of like YouTubers because I think I think well there's a pretty big gap between like people that have put up you know I don't know what the stat is but I'm sure there's like some stats if you search for it like how many people have put up hundreds and hundreds of videos and not even broken a thousand subscribers you know whereas I think your main channel is what like 6 7 8,000 subscribers something like that >> almost six >> yeah so I mean I really, you know, I when you look at the broader landscape, yeah, it's like even me with with whatever almost 20 uh on the bigger YouTube channel, yeah, it's pale in comparison of like a lot of other of a lot of other people, but I think that we're further ahead than most people who have spent a lot of time doing it. So, you know, I wouldn't basically I wouldn't put yourself down. >> Well, no. I mean, it's it's not even it's not even really that. It's just I If people have put in, you know, a thousand 10,000 hours or whatever they say and they and they haven't gotten this the thing, it's like I I'm a believer that if I try something, you know, for 10,000 hours and all that and I and I haven't gotten my I haven't gotten to where I feel like I should be, it's like maybe this just isn't for me. And that's a whole topic in and of itself. But the thing is for me, the the thing that I'm struggling with right now is that I know that YouTube is for me. The first the first video that I put up on that second channel is a 45minute video talking about all this and like logging depth and kind of going on a couple tangents and it's like I'm a I'm a good communicator. I'm a a deep thinker. I have all of these nuanced opinions on things and can see the nuance and all these sort of stuff. So I know that it's where I need to be. Uh it's just the in order to build something great like that, it just takes time. But at the same time, you know, you don't know if you're going to get there. So, it's just like it you have this is it goes back to the whole journey thing. You just have to appreciate like kind of what you're doing and and not really worry about, you know, just have kind of have faith and work hard at it. But, I don't know, getting a little philosophical there. >> How does So, is the is your primary channel going it's going to rebrand to Motive 11? >> No. No. It's going to just be Mark Sansky. >> But is the are you going to try to funnel that traffic to >> Oh, I see. So, so here's here's where the here's where the real rubber meets the road. And if you it would be a really cool concept possibly for a second channel idea to like go look at other examples. Now, I have this tough this tough thing because I I look at these larger channels that are, you know, 50, 100, few hundred thousand subscribers or whatever and I see what are they doing? Like I did this with uh I did this with James Smith. Obviously, you look at the big ones like Alex Hermoszi, um Nick Sarv, like what do these people do? How do they structure this stuff? Where what is the content? And then not just what the content is on YouTube, right? But then where is the call to action? I don't know if anybody's ever known this. I have not sold I have sold things to people, but I've like literally never asked people. Like I I have this such It's not even a version. It's just like I just don't do it. I don't [ \_\_ ] funnel anyone anywhere. Like it's so weird. So I need to do that. So then the question becomes okay well what is that actually what are you trying to sell them? Are you trying to sell them the service that mode of 11 is going to offer? Are you trying to sell them courses or consulting or whatever? And uh that's a slightly difficult part. But ultimately I want to be a person that is known for again right now somebody that helps entrepreneurs and agency owners build smarter businesses with AI, WordPress, and automation. So I'm going to put that information out there and I'm going to say it's pretty much going to become I feel like a DIY DFY DWY thing. It's like, "Hey, I got a lot of knowledge on this. If you want to be like me, then here's maybe a a DIY thing. If you want to uh do it yourself or do it with me or whatever, kind of like a done with me thing, and we could talk about consulting. And if you want it done for you, Motive 11 is right here. Me and my team will take care of that for you." I think that's the most straightforward way to do this. And again, I've seen many other people do it that way. It's just being super consistent in that messaging and letting people know that no matter who they are, the problem with this stuff is that because especially the AI and the automation stuff, everyone's [ \_\_ ] interested in it. So, if you put out good content in that space with that topic, you're not just going to get agency owners. I know to this point because we talk about WordPress, we get a lot of people that are like agency owners. Maybe we get some DIYers here and there and stuff, but if you put out content that starts to jump into that like outside the WordPress bubble too, even if it's combined, I guarantee you that what's going to happen to me, and again, I see it with guys like Nick Sarv, it's not just it's not just people that want to be automat like not automaticians, automators, right? Like people that want to do that stuff. It's also kind of lay person sometimes or like random people that are just like, "Hey, maybe I should just pay somebody to do this." Or like a business owner that stumbles across something. Maybe I should just pay this guy to do this. He obviously knows. And by this guy, it would ultimately be in my case motive 11. Um, the whole point of this is I'm not making anything new here. I'm just looking what other people are doing. And I've never done it this way. I've just kind of like randomly thrown things on there without a little bit of a direction because I felt like that was my identity or part of my identity was that YouTube channel. But now all I have to do is just throw throw a second channel up there. And if you want to go watch that, then you go watch that. And I don't care if anybody watches that because uh it's more of a creative outlet that I know will also grow because people I've already established those types of relationships with people and people do like me uh and want to hear what I have to say on those topics, but I need to keep them separate for to appease the YouTube gods is one way to put it. >> Yeah. Yeah, I mean it's something that I've struggled with for I don't know 17 18 years at this point of like like where content goes and I have three primary you know channels. I have the WP Minute which is the tutorials you know again just shy of 20,000 but that's WordPress tutorials though it's like let me show you how to do this thing with WordPress and of course like some AI stuff naturally. Uh we have this channel which is like where this was set up more technically for YouTube podcasts, right? Because Google killed off Google podcasts from like an infrastructure level and they moved everything to YouTube and therefore like if you wanted to be found for how Google handles podcasts, you had to have it on a YouTube channel. And there were ain't no way I was going to put, you know, 45 minute hourlong audio interviews on the main channel. Um, because I did not want that to ruin, you know, the average 8 to 20 minute video that I did as a tutorial because I just knew I was that like the the algorithm was going to bastardize the rest of the content and I just didn't want that. So that's why WP Minute podcast channel, this channel exists. Um, I don't want to say it's a dumping ground, but it's a it's a place to put the long form conversations that I have um and that others at the WP Minute have away from that. And then I have the legacy Matt Report, which a lot of, you know, solo stuff that I do with the Matt Report, which again is that more creative outlet sort of like what you're doing with to a degree with your channel too. And um, yeah, it's it's always been one of those things. I recently I think I put out a survey to my newsletter and somebody was just like, "Oh yeah, it's so hard to just keep up with like everything that you do because it's like all over the place." Well, I mean, this is the internet, right? Like I'm trying to appease everybody. So, it's just like, yeah, I mean, it's it's air quotes all over the place, but I don't know. Like just like you, if there's somebody on YouTube that I follow and I know they have a sec, again, Marquez, we always use him as an example, like I follow both of his channels. I don't follow his podcast channel. I know he's got a podcast channel. He's probably got others, you know, Linus Tech Tips. I mean, they they have like a I don't know 15 20 different channels of different things that they cover from home entertainment to PC building to networking, like all this other stuff. But if I'm interested, I just follow. I don't complain that there's like another follow button, you know? And I think it's weird that people that people do complain when there's just like, "Oh, I don't know where it goes." All over the place. It's like, well, if you really want to listen, you simply follow which I'm giving you the option. You can follow just the tutorial stuff or you can follow the tutorial stuff and this like community conversation stuff that we're having. I'm not forcing it on on you, which is I think the benefit. >> I think there's I think there's a couple points there. The first one is even though we're not at millions of subscribers, there's something to be said that if the people with millions of subscribers are doing something, Allah in this case, having multiple channels for multiple different segments of their of their total audience, there's probably some credence to that. So, I'm I'm finally to this point now where I'm Oh, nice. I've been awakened. Awesome. The other thing is that Yeah, I hear you on the whole like kind of the complaining thing sort of from like audience members. The only thing I would say there is that the thing that we don't the thing that we overlook this is just like being in WordPress and being in this bubble, we do not understand that the vast majority of people do not understand how any of this [ \_\_ ] works and they really don't like it's not that they don't care, it's that they're doing something else. Like maybe they have a job in WordPress and they don't create content. Like as soon as I started getting into content, specifically you bringing me on the show and stuff like that and and I started learning about everyone, you so quickly I feel fall into the bubble of being a content creator and then you it's it's it's helpful and it's hurtful because now I sometimes feel that I lose touch with the audience in a way of like emphasizing with like kind of what you were expressing there. How do they know where to find me? How do they know where my new [ \_\_ ] is? Like, okay, I'll try to post it on different platforms and all that sort of stuff. Great. That's that's helpful. But like, we spend so much time, at least I do, so much time and energy thinking about it, chat, GPTing the best layouts and all this framework stuff of like how we lay it all out. And these people are following like 20 30 people, you know what I mean? Like they don't even understand. They And it's not it's not this isn't a dig at them. This is like a this is the reality of the situation. They don't understand what it takes to make a powerful brand, a powerful personal brand. Maybe they're doing it on their own for their own thing, but if they're not in content, it's like a whole separate thing that a a content like a non-content creator mind doesn't comprehend just cuz they've they haven't done it. They haven't needed to do it. They haven't had to create that. And it's uh it's it's difficult because then we just have to be the educators of in that case, it's like, okay, well, hey, what what do you let's let's break it down. Let's break it down. What do you want to see? What do you want to see out of me? You want to see everything? Well, here. Boom. Boom. Boom. Click it. Click the subri subscribe button three times and it'll be on your thing. Assuming YouTube doesn't [ \_\_ ] it up. And if you don't want to see the long form stuff, if you don't want to see these long form, don't just don't click that button. Just just click this one over here. You want to see tutorials only, just click that button. And it's and that's that's that is the power because if you don't do if you're if you're still living in the dark ages like me apparently and putting everything on one thing now I have videos that are like getting 5,000 views because they're about whatever the algorithm is picking up and people are interested them and then I have videos that are like 200 views because they're about me at a word camp or something. both honestly decent types of content, but I would just rather I think the thing ultimately that I'm kind of trying to optimize for is like if I have this number of subscribers, I just want those number of subscribers to be here for the right reason. Uh and me and by that I mean me putting the right things in front of them. I don't want to I could still have this totalitar this whatever word like this to total audience and ecosystem of people but it's totally fine if it's at different places because I'm still the common the common thread in all of it and if they really need me for some reason they can reach out to me and I can find a way to help them if it you know if it's in my ecosystem of stuff. So feel like I'm evolving in that case. Um it's going to take time obviously to continue to put it all together, but I I feel like I'm on a slightly better track than I was uh you know, even as recently as 2 weeks ago. >> Yeah, it's since I started getting to uh watches at the start of the year, horology as it's known in the in the collector space. Um, I follow a bunch of like watch guys and um, there's this one guy that I follow and it's funny we're having this conversation today because um, I was watching something on YouTube this morning and like one of the recommended videos I saw him and it was like the title was should you quit your job and I was like why is this guy talking about this? Like I don't even and then I looked at the the channel name and he has a whole different channel about like career stuff. >> I bet you he did. I bet you hang on real quick. Micro point. Did he did he collab on that video? >> Uh, that's a good question. >> Have you noticed that? Have you noticed that? cuz Hermosi Hermosi just did that. So I follow his main channel. This is and this is a meta point that maybe people don't care about, but >> I follow his main channel and he made a new channel, Horoszi Highlights. So then like the the video that like Hormosi Highlight uh collabed like they posted a video on the Hormosi Highlight one. They collabed with his main channel. So I saw that video. So it's like a really weird in my subscription thing. You know what I'm saying? So it's like now if you and so this happens with us now too like because we're collaborating on things even though people might not be subscribed to me if you're collabed in the video they're going to see that in their subscription feed. So again not metap point maybe creators care more about it but you were saying about the the watch guy maybe he did that or what was main point I cut you off. >> Yeah. No, I mean it was just it's just interesting like like I think this is a common thing, right? Like if you're if you're creating content uh again spec I always have to say like specifically with with YouTube because we're we're like everything you've said so far is largely because YouTube, right? Like you're you're probably not uh like siloing content on social from on like under your personal name. I mean, maybe you will eventually, but like I feel I feel like YouTube really pushes the um well, the algorithm and and our expectations as creators to be like, I have to segment this. I have to hit that collab button so that like the algorithm picks up on it. I have to make a separate channel because I don't want long- form audio content being mixed in with eight minute videos. You know, this channel is where we're airing. This is like the only channel I do shorts on because I've listened to I've seen a ton of advice of people saying don't do shorts because it disintegrates the rest of your traffic if you have longer form videos. So like it it's I I don't know of any other platform where people optimize as much as you and I do. But I also don't spend a lot of time creating on other platforms other than of course now with Opus like sending stuff to Instagram, LinkedIn and and and Facebook. But I actively don't engage in those uh in those areas or create unique content. So, I don't know. YouTube really changes the way I think a lot of us think about content creation and I don't know if it's good or bad. I think it's >> I mean I think it's I think I I think well it's probably all bad to a degree because like it's all you know it's all just a big [ \_\_ ] game and it's really exhausting until you just realize you're like hey listen what is your goal is your goal to my goal I'm thinking of it literally on the spot right now. My goal is to make $30,000 per month in revenue across the different things that I'm doing while not being a what I would classify as a sleas ball piece of [ \_\_ ] I don't I'm not saying specifically anybody in that. I just mean like I let me let me rephrase it. Make 30K a month without hating myself. It's really that simple. Okay. So like whatever I can do that is pushing me or moving me forward or or you know putting together a framework that will get me there and move me in that direction. That is what I'm trying to do. I do not care about like I care about the opinions of others. I take them into consideration. But I think you commented on one of the comments on my videos like, "Hey, I'm just not going to follow you anymore because you're distracted and you, you know, you just do the thing that works." And it's like I mentioned in my video on the second channel, it's like I I cannot even express how grateful I am that I am able to get comments like that that people care enough to watch my [ \_\_ ] and then even leave me feedback like that. Some people get offended. I don't get offended. I get offended for a second and I'm like, "Okay, thank you for the feedback." Seriously, when I see that though, it's like I am literally doing that. I'm trying to figure out what is working. Okay, maybe I'm like pivoting, but I thought everybody likes to move fast, break things, do all this crazy [ \_\_ ] It's like, and this move specifically out of all the crazy [ \_\_ ] that I've done, this one makes the most sense from like data, you know, like a data side on like a larger scale. So, uh, you know, that's just that's literally what this whole game is. It's constantly trying stuff for yourself, but also like looking ahead at what other people are doing. You mentioned like breaking it up on social, too. Like that's a whole another can of worms because some people do that, some people don't. Fun real quick fun fact. When I first started all of this years before like the WordPress stuff, I was like, well, I have like a personal Instagram that I that I've had since, you know, like I was in, you know, grade school or whatever, right? And I was like, I'm going to create a second Mark Samansky Instagram from my professional Instagram, which is ultimately my Instagram now. But my point is, even back then it was like, oh, I need to segment my family audience from my professional audience. At the time, actually a good idea. What I learned though is you do not have a prof if you do this, you don't have a personal anymore. like you really you almost don't because you have you have I have too many other things that are going on that like I it would be almost impossible to also like post and care about like personal [ \_\_ ] within there. Now, I'm not saying everybody's going to be exactly the same and I'm off on a tangent a little bit here, but it's just like the whole audience segmentation thing does make sense when you really step back and think about it because if people are subscribing to you, they're not really subscribing to you. They're subscribing to a specific type of content that they've been seeing from you and then if you put different [ \_\_ ] in front of them, no wonder they're not going to watch. You know, I wonder if by segmenting this content, what you really want to do is focus on making more money with your content. >> That's definitely part of it. Yeah. Yeah. I mean, >> and and I'm just wondering like how you think about that like as you sort of make the shift like will you make content? you you mentioned call to action. Obviously, we're talking about like segmenting and siloing content to a particular audience. Um like I'm just curious how you close the loop on that or how you you're starting to think about closing the loop on that so we can follow up with that in a future episode. Like if I'm making a video and this is what you and I have been talking about the last few episodes, like all this competing and [ \_\_ ] with YouTube and the algorithms and social. That's why I'm like I feel like just going back to traditional media and traditional outreach because if I'm going to spend time making content that like loosely solves somebody's problem or like covers the WordPress community, like none of that stuff ultimately brings money into the organization. Um, then I want to shift gears and like I'm going to say I'm going to make a video like what would it be like if I made content that just uh lured advertisers or sponsors into the WP Minute. Um, obviously that wouldn't work because of my business model. But if I was selling professional services, if all of the content that I made brought it back into that, then like where would where would my uh, you know, like what would that look like at the end of the day? Would I have more business? And I'm just curious like how you're thinking about that. >> Yeah. I mean, there's a I guess there's a couple pieces. I mean, it's like the the thing that I'm still kind of struggling with, but I'm shaking off because I know that it's not really a big concern, is that I do need to sell things through this content that I make, but I ultimately what I need to do is I need to I need to provide like I was going to say provide value as you were talking, but then I thought, you know, you in your in your like mind things you've talked about, you provide value like we provide value. I've provided value on on my channel like I think uh capturing you know a vlog at a word camp is valuable very subjectively but here's the thing we have to be either we have to be much more strict with the the definition of valuable because is is it valuable just is like entertainment that's pretty much entertainment maybe there's a little bit of education like built in like a vlog about word camp it's definitely not though what they're not getting out of that is any sort of tangible skill or thought or anything that they could turn into value for themselves. And I think that that is >> talking about the audience in that case. >> Exactly. Yeah. Yeah. The audience. Yeah. So it's like to me I can't do that anymore. I need to have a place for that that valueish content because I just want to put it out there and I have it's it's you know again less production maybe and less less things that I really like uh am trying to um you know monetize so to speak or whatever or not even directly monetize but you know you get the you get the idea. But then on this channel it needs to be much more like hey listen we're both going to make money from this content in a way in a certain way. I don't want to keep bringing it back to money, but it is just the way that it is. Like it's every single one of these things they either talk about money or they're like sub subliminally money is flown through it because that is what so many people that watch this type of content care about. We are dealing mostly with business owners that want to be like us or business owners that want to buy from us. We're not dealing with an employee that comes home and watches something to veg out like a [ \_\_ ] Mr. beast video or some [ \_\_ ] And I and I I don't know why I thought that before or maybe I didn't think it exactly like that, but they but that's totally different audiences. I mean, we're in the edit like maybe edutainment, but mostly education content space and education ultimately ends up meaning money too at the end of the day because people learn things ultimately a lot of times to to to make money. Not all the time but a lot of time. And I think that that is the thing that I have not fully like grasped and and quite frankly, I'm going to be honest. I just never wanted to be like a pro YouTuber really. I wanted to be a guy that films videos and puts them on the internet and that's it. And I'm still going to do that on the other channel, but on this channel, I got to care more about it. It's really that simple. I have to care a little bit more. I have to put a little bit more thought into it because if I don't, then it's it's a waste. Honestly, this is this is stretching a little bit, but if you're being really direct with yourself, it's a [ \_\_ ] waste of time. Like, if if I am if I'm, you know, again, personal moving into the next era of my life here, if I'm not making money from most of the things that I'm doing, they're probably wastes of time. >> Yeah. So I mean I I agree and and I think like those those degrees of like what makes a a a YouTube creator is this is why I I while I leverage YouTube like we're doing right now like I also am strongly against it in the sense of like ownership and definition because like I don't want them to own what podcasting means because to be a YouTube creator is somebody who you know when you look like when you put the ones on the on the mantle or whatever and you're like evaluating them. These are people who are who are running largely entertainment businesses. Like the ones that really get celebrated are the ones that are running like an entertainment business which takes like the whole thing the whole like I do this passionately and just turns it into a business, right? So like I grew up in YouTube watching like Casey Neistat. I don't even know if he does he even put videos out anymore, but this was just like a guy like living in New York like making really cool short form what I would call films. Um or at least like that vlog style of like really behind the scenes kind of thing, but he was a great storyteller and a great videographer. Um and now it's just like it becomes a business. And then you got like Marquez and and those types which are running like different businesses. It's like we're doing uh trai- like almost what you would call like traditional media like I'm tech media, right? Where I'm doing reviews and I'm getting sponsors and there's advertising and there's collab deals and making merchandise and those are businesses. Um and I think there's there's less of that. um I don't want to say opportunity, but there's less of that movement for folks like you and me who are like, "Yeah, I'm just doing this one because I like this information. I want to help other people. And by the way, come buy from me, right?" Like, "Come buy from me." And you know, the WordPress space, we are all so damn like we're in this WordPress bubble. And just the other day like I a freelance writer who writes for me who has been writing for me and she wrote a piece about uh WordPress in the enterprise and I said this in the last episode I am unapologetically being a cheerleader for WordPress whether you can tell on my face or not or like with what I put on social like I am shifting the content of the WP Minute to help people understand what is possible with WordPress. And part of that is making like real soft content that says WordPress in the enterprise is XYZ. So anyway, I had to write up a a piece and I had somebody like DM me and I I if he's watching, but like I I guess sort of like file a complaint like this is not helpful content uh to WordPress in the enterprise. You know, this doesn't cover XYZ, this does not link to like reports and education, like all this other stuff. and they had one valid criticism to which I went back and and left a note in the blog post um you know about supply chain and like here's automat you know linked to the lawsuit just to like inform people but the idea is like in WordPress it's and we talked about this the last episode people are just never freaking happy you know with the content you talk too much about business oh you talk too much about AI oh you talk too much about development oh you didn't cover enterprise the right way Oh, if I was covering the community, I'd be mentioning like this obscure thing, you know, that two people care about. And it's just like, yo, people, this does not make a business. And, you know, that's in the WordPress space, it is really hard. I don't know how many ways to say it. Um, like when you're making content, like I I want to be liberated, right, to make content in WordPress and also have it make money for me. And for the gazillionth time, it's in tutorials. That's the only piece of content that moves the needle for anyone in the WordPress space because nobody gives a [ \_\_ ] about the WordPress community like we do, right? Um, so yeah, man. Like I think people just get wrapped up especially in the WordPress side um of like niche content and my god doesn't this make you tons of money like when you look at it from the outside no it doesn't right um so yeah like I I am 100% behind you on on your uh strategy of uh you know approach of content and siloing the content. Never been happier to hear anything else. That's amazing. I thought for sure you were going to criticize the [ \_\_ ] out of me for this. Uh, that's great. >> No. >> Yeah. >> No, because I mean time, you know, time is money, effort, right? All this other stuff. Um, you know, you have to do the things that, you know, move the needle or it's all pointless. You know, it's all pointless. Uh, when is a new site launched? Did you launch the site? What's the domain again? Motive.com. Sick. Sick name. Sick actual domain. LLC is being changed right now. >> Rebranding in process. >> Rebranding in process. You're changing the LLC, not filing a new LLC. >> Correct. >> Is it sounds like it's more painful to like change the LLC rather than just let that one just die and not How did Where did you get that advice? Chat GPT accountant. >> I'm actually a business consultant. You laugh, but I've set up six of these. Okay. >> This is one of my favorite one of my favorite. >> How much is it to file? Do you Let me ask you this question. Do you file in like North Dakota or do you or is or is uh Pennsylvania fairly affordable? >> I've I've never done any of that. I just I just do Pennsylvania. Yeah. I'm on moving per year. >> There's There is no per year price. It's got some filing fee. >> No, no, no. It's technically Well, it now there's a thing. It used to be $70 every 10 years, but now it's $7 a year. Well, why don't people Oh, because of the laws and stuff like that. >> Well, yeah. Well, they've changed some things. So, now you have to like just re-up your filing basically just so you they know that you still exist and whatever, but um yeah, it was like $70 to update the name, which is basically an amendment. Like, you could have done a bunch of other things to it. So, you just amend the name. And then I thought of it like this. I've had this LLC. I don't want to create a new one cuz it's like a new entity, a new all this other stuff. I don't know if this is exactly right, but logic makes sense. So, let me just change the name of this one, which I've also changed the name to a different LLC before because I named an LLC my my name. Don't ever do that. Uh, so I've already gone through this before, but I changed the name from Find a Tech to Motive 11. That should be coming here soon. I should get a new piece of paper says, "Hey, your name's changed. It's a new thing, whatever." And then you just send literally the most ridiculous like letter to the IRS telling them like, "Hey, yeah, this name has changed. Just update it on the EIN." It's it's so it's so obnoxious. There's no online thing. It's just it's just kind of hilarious. But um yeah, that was one option. People were saying like DBA as well, but then I but then legally you have to say like mo uh like find a tech DBA motive 11 and I don't want find a tech anywhere anymore. So that's what I do is I just change the name and and there we go. So um yeah, state of Massachusetts $500 a year. What? Getting ripped off, dude. >> Yeah, that's why they call it taxusetts. The first filing might be uh 500. I know the first filing is definitely 500 for annual >> sales. I want to say it's like 120 in Pennsylvania for the first one maybe >> or something GPT and see what? >> Let's see. 520 have filed online. >> Yep. >> Jesus. >> Yep. >> They give you anything with that or no? >> Yeah. More taxes. And I mean, and the only reason why, you know, I did it, not that this is legal advice, uh, or, you know, uh, tax advice, but it's really only because I was just like, well, you know, if I ever wanted to apply for, uh, you know, there's like a lot of like local creator grants that come up every now and again from these like local organizations where um, I missed a few opportunity opportunities like early on in in the podcasting career where I was just like, I never really formed an LLC. It was just I was making just a you know, this is after the agency where it wasn't like a legit business and everything was just passed through to my to my social in terms of income. But um yeah, there was like some creator grants, but you actually had to be a you know, a registered business. You couldn't be a a thing. So >> a solo >> I've always I've always like been like I want this to be an LLC and just like fully do that. Even from the very beginning with all my stuff, I always wanted the separation even legally. Yeah. But like I just meant in just in general like this is established. This is what I did. I did it overkill. I did it for for stuff that shouldn't even been its own business. But you, my friend, need to go down to the bay and like throw some tea in the harbor or something. You got to you got to stir something up up there. That is 512 520. That's obnoxious. >> Yes, it is. It is absolutely obnoxious. Uh let's wrap it up with a little tech talk. Speaking of tech, am now filming and recording on the I didn't want to buy another device. I always feel like one day I'm going to get back into my studio. I have all these plans to like redo the official studio that I have, but I just find working in my basement office uh more convenient for me because even that short 15minute commute um and being able to just like do things right here uh is better. And Mark has always complained about the webcam situation that I have where it was just uh this is Sony A74 and I was just using the USBC connector which went directly to uh uh the back of the uh not MacBook uh the uh MacBook Mac Mini. Mac Mini and I didn't have my Thunderbolt connection here. So it was always 720. >> Yeah, 1080. I can up it to 4K, but I replaced my beloved Audio Sigma device, which was really powering just the audio, and this thing is absolutely fantastic. I've done a review on this on the podcast setup before. It's super mobile. The audio, the amp, uh the features are amazing. Now, I'm on the Road X. I have a Roadcaster Pro at the studio, which is like, you know, the size of my desk, and I just I don't need it. I don't need it. It was one of those stupid impulse purchases. The Roadex is a fine device. And I wonder if I can Can I Can I do this with Riverside? Last time we did this, we broke things. Uh, no, I can't. >> And he's gone. >> Yeah, I can't switch uh to uh I can't switch to my iPhone camera, but it does. I I hate the Elgato device, and I'll tell you why. Elgato device goes, you know, A74 has full HDMI. You have an A74, right? >> Indeed. >> And you had before that an A6000 or something. >> ZV1 >> or ZV1. And that uses what? Micro HDMI. A little micro port and then it plug into HDMI. >> And those little Elgato I have I've had two of those and they always like overheat after a while. >> Or at least that's what I found where like I would just drop signal the Elgato. I've seen other people do it and it's just like freaking annoying. I don't know. I haven't done a long-term test. This is probably the longest term test we've done right now at the 50-minute mark. So, the Road X is a single XLR which this microphone goes into and then it intakes uh the HDMI from the camera and then it's just one uh Thunderbolt USBC into the back of my Mac Mini and the Mac Mini's powering it. So, uh, it also it comes with obviously a power cord, but I don't even have to plug the power cord in. The the if the the wattage coming out of the Mac Mini is enough to power it. And it's got four pads on it, so I can do things like the sound effects and, you know, transitions and stuff. I can actually, you know, mute and shut off the camera, huh, with the press of a button, uh, which is really nice. Okay. So, if all of a sudden I need to sneeze or something like that, or somebody walks in, I can just mute the video, which is, you know, a a nice touch. And it comes with the road software. Um, 250 bucks so far. So, good. And a small footprint, you know, not not probably like the size. Let me just see about two of these audio Sigas side by side. So, so far so good. I'll have a review up on the podcasts setup.com, which will come soon. Um >> I do like I need a button. I need a button. >> Uh so uh yeah, happy with this uh so far. >> Any new tech in your life? >> Uh I mean this camera I got a I got a comment from some people about the my image quality is literally I'm not making this up. It said is the best on YouTube. That's that's definitely not true. But >> ultra ultra ultra >> I mean it's it's pretty good. It's It's not bad. I've got a lot of good lighting in here. I've controlled the light lighting extremely well, and this lens uh with this camera is a huge upgrade from what I had before. So, I'm super stoked. I never had that issue with the CamLink 4K. I did have some issues back when I had mini HDMI to full HDMI. And I specifically when I was using >> the uh the extender, you know what I'm talking about? Like where you plug the cam link into something and then you and then because you can't like fit in the slot. I think that piece kind of causes some issues sometimes. It might like kind of wiggle out of there. And then I think maybe my micro HDMI cable went bad like once. So, I did have some issues there. Knock on wood. Uh, no problems so far with this setup, which I've been very happy about. Uh, I'm looking forward, my next thing that I'm looking forward to is the um Logitech MXM 4. Long awaited. uh because I have the three and I think it's coming out either the end of this month month which we are at or in October. Other than that I got a lot of cool tech stuff but I don't nothing super super recent other than my cool phone cuz I'm a freethinker. I got the G and uh I need some wireless chargers for that because now we have the little magnets on the back. It's called Pixel Snap. Yeah, I mean I would switch to probably a pixel, but green bubbles and airrop. >> Great. See you later. >> And airrop uh and a lot of like the find my stuff are like really cool features um that I use. >> Find my device. Green bubbles is just a killer. You got to get over that. And if you've ever heard of pear drop, p a i drop, it's the same thing. But does it work with Mac effortlessly? >> I think it works with everything. It's like a website and I don't use it heavily. But listen, I agree. Like th this this last update uh as we wrap up the show here, this last update to iOS, the worst the worst update I've ever had. >> Worst. >> Like the the UI I have the beta updates on my iPad and I was like, "Okay, whatever. It's fine. It's the iPad. When I saw the UI updates come in like months ago, I was like, "Okay, it's it's okay." But then when I got it down to my phone, I was like, "This sucks. This glass thing is terrible." Because like every element, every button is so much it has a feeling of being so much bigger because like there's like this glass effect or whatever the hell they call it on like every button. And I'm like, "This is ugly." And there's like new animations in iMessage, speaking of why it's one of the advantages here. And it just makes everything slower because it has to like animate. And this is a freaking i15 uh iPhone 15 Pro. Like how much horsepower is in this compared to like a computer. It's like it shouldn't be lagging with UI things. It's a joke. So I'm not that far away from going back to Android. At a boy, honestly though, for you, if you have everything Apple, like there's a real reason to stick with Apple. like if you go full in on the ecosystem but if you don't have anything Apple you can that's just the one thing we'll end on that a last thought on that for me is like I can make my system Apple like from the ecosystem way because everything can connect we're in 2025 a lot of things can connect with one another it's not that big of a deal but I do see a reason that so many people have Apple devices cuz the interconnectivity and everything like that is really cool so you guys are on to something there. >> Motive.com. M O T I V11.com. As soon as he gets his uh his LLC sign in the back alley of uh the Pittsburgh Steelers uh stadium for $7 in a hot dog. Uh his company will be uh rebranded. >> Aaron Rogers is uh yeah, Aaron Rogers is signing it for me right now. He's getting it all squared away. >> The wpminut.com the wpminut.com/subscribe. The number one way to stay connected. See you in the next episode., Creating Content That Generates Revenue, WP Minute Podcasts, 01k6ftf29b22t9myj5sp19wyte.