DevRel Survey 2024 | State of Developer Relations  ## Metadata - Author: [[State of DevRel]] - Full Title: DevRel Survey 2024 | State of Developer Relations - Category: #articles - Document Note: --- tags: [DevRel, DeveloperAdvocacy, 2024Trends] - DevRel - DeveloperAdvocacy - 2024Trends Author: [Author's Name] Source: [Author/Book/Article/Website] Reference: [https://www.stateofdeveloperrelations.com/2024devrelreport] date created: 2024-09-14 14:00 --- # Title: State of Developer Relations 2024 Report: Key Trends and Insights ## Table of Contents: 1. [Introduction](#introduction) 2. [The Evolution of Developer Advocacy](#the-evolution-of-developer-advocacy) 3. [Key Challenges for Developer Relations](#key-challenges-for-developer-relations) 4. [Emerging Trends in Developer Relations](#emerging-trends-in-developer-relations) 5. [Best Practices and Strategies](#best-practices-and-strategies) 6. [Conclusion](#conclusion) ### References: - DevRelX Insights: [State of Developer Relations Report](https://www.stateofdeveloperrelations.com/2024devrelreport) - DevRel Conference 2024: [DevRelCon](https://www.devrelcon.com) ## 📝 Summary: The 2024 State of Developer Relations Report outlines the latest trends, challenges, and opportunities in the field of Developer Relations (DevRel). It explores the expanding role of developer advocates, key metrics for measuring success, and strategies for building thriving developer ecosystems. The report highlights the critical importance of inclusivity, community-driven content, and open-source advocacy. ## 📖 Main Content: The report focuses on how Developer Relations has transformed from a niche role into a central part of many organizations' strategy. Developer advocates are no longer just product evangelists but are becoming pivotal in shaping company policies, contributing to product development, and nurturing developer communities. This shift has brought new challenges, particularly in measuring ROI and scaling DevRel programs. ### 🗒️ Notes - **The Role of Developer Advocates**: - More involvement in product development and feedback loops. - Bridging the gap between developers and companies. - Shift towards community engagement over pure evangelism. - **Key Challenges**: - Difficulty in measuring ROI for DevRel programs. - Maintaining authenticity while representing a brand. - Scaling DevRel teams without losing personalization. - **Emerging Trends**: - Greater emphasis on inclusive and diverse communities. - Focus on open-source contributions and sustainable funding models. - Increasing reliance on data-driven decisions to guide DevRel activities. - **Best Practices**: - Utilize both qualitative and quantitative metrics to assess DevRel impact. - Foster collaboration between product and developer advocacy teams. - Prioritize inclusive and accessible developer communities. ## 📖 References: - DevRel Metrics Guide: [Developer Advocacy KPIs](https://devrelmetrics.com) - Developer Relations Trends: [DevRelX Insights](https://www.devrelx.com) ## 🗣️ Paraphrase: 1. **Original**: "Developer Relations is evolving into a more strategic role within organizations, playing a key part in product feedback and ecosystem building." **Paraphrased**: DevRel has grown into a strategic function in companies, integral to gathering product feedback and building developer ecosystems. 2. **Original**: "Challenges in measuring the return on investment for DevRel activities remain a significant issue, particularly when trying to quantify the impact of community engagement." **Paraphrased**: Measuring ROI for DevRel remains challenging, especially when attempting to quantify the benefits of community involvement. ## 📰 Newsletter: 📧 **DevRel Trends for 2024** In 2024, Developer Relations is evolving into a more strategic and data-driven discipline. This year's report emphasizes the importance of inclusivity and community-building, as well as open-source advocacy. With a focus on ROI measurement and community impact, DevRel professionals are expected to play a larger role in product development and feedback loops. Check out the full 2024 State of Developer Relations report [here](https://www.stateofdeveloperrelations.com/2024devrelreport). ## ✅ Action Items: 1. Explore new DevRel KPIs to track the success of community-building efforts and developer advocacy programs. 2. Enhance collaboration between DevRel and product development teams to integrate feedback directly into the development cycle. 3. Leverage inclusive and diverse strategies for scaling open-source contributions and community participation. ## 🧪 Hypotheses: - Companies with well-integrated DevRel teams will see higher developer retention and product engagement rates. - Open-source projects that prioritize inclusive community building will experience faster growth and more sustained contributions. ### 📊 Methodology: - Conduct surveys of DevRel teams to measure the impact of developer feedback on product development cycles. - Analyze the growth of developer communities that have adopted inclusive strategies to assess the correlation with contribution levels. ### ❓ Questions: - How can companies better quantify the ROI of DevRel activities? - What strategies can be employed to maintain authenticity in DevRel while scaling efforts? ### 🔮 Future Research: - Investigate the long-term impact of DevRel on open-source community growth and sustainability. - Explore the role of AI in automating parts of the developer advocacy process, without losing the human connection critical to community engagement. ### 💡 Implications: - Strengthening the integration between DevRel and product teams could accelerate product-market fit and improve customer satisfaction. - The rise of open-source advocacy as a major part of DevRel presents new opportunities for companies to engage with broader developer ecosystems. ### 🧠 Learning Styles Assessment: 1. **Visual Learners (Spatial)**: - **Present**: Data charts showing DevRel impact metrics. - **Improve**: Add infographics to visually depict the flow of DevRel strategies. 2. **Aural Learners (Auditory-Musical)**: - **Present**: No audio content provided. - **Improve**: Include podcasts or interviews with DevRel experts discussing best practices. 3. **Verbal Learners (Linguistic)**: - **Present**: Detailed explanations of DevRel challenges and strategies. - **Improve**: Offer more real-world case studies or storytelling techniques to enhance understanding. 4. **Physical Learners (Kinesthetic)**: - **Present**: Actionable strategies for scaling DevRel programs. - **Improve**: Provide hands-on exercises or workshops on using DevRel metrics. 5. **Logical Learners (Mathematical)**: - **Present**: Metrics-based evaluation of DevRel programs. - **Improve**: Include more step-by-step guides on measuring DevRel ROI. 6. **Social Learners (Interpersonal)**: - **Present**: Community-building practices for DevRel. - **Improve**: Foster opportunities for peer learning and discussion through interactive forums. 7. **Solitary Learners (Intrapersonal)**: - **Present**: Opportunities for reflection on DevRel strategies. - **Improve**: Encourage journaling or self-assessment tools for tracking personal progress in DevRel. 8. **Naturalistic Learners**: - **Present**: Minimal environmental context. - **Improve**: Draw parallels between sustainable community growth in open-source and natural ecosystems. ### 📊 Accessibility Assessment: - **Screen Reader Compatibility**: Ensure the report uses proper alt-text for data charts and images. - **Keyboard Navigation**: The website hosting the report should be fully navigable via keyboard shortcuts. - **Contrast and Readability**: Verify the report uses high-contrast text and graphics to improve accessibility for visually impaired readers. - **Text Resizing**: Ensure the text is responsive to different screen sizes and can be resized without breaking the layout. ### 🌍 DEIB (Diversity, Equity, Inclusion, and Belonging) Assessment: - **Cultural Relevance**: The report emphasizes diverse and inclusive community-building practices but could include more global case studies. - **Inclusive Language**: The report avoids exclusionary terms, but more emphasis could be placed on gender-neutral language. - **Neurodi - Document Tags: [[annual survey]] [[devrel]] - Summary: First, there must be passion, which combines liking and believing in what you do. I love DevRel with its constant learning, the ability to be creative, and the most amazing people. - URL: https://www.stateofdeveloperrelations.com/2024devrelreport  [](https://www.devrel.agency/) [](https://hubs.li/Q02N-s2n0) [](https://www.devrel.agency/) [](https://advertise.dzone.com/?utm_campaign=2024%20Q3%20-%20DevRel.Agency%20Partnership&utm_source=2024stateofdevrelreport) [](https://www.linkedin.com/in/sidmaestre/) James Parton [](https://www.linkedin.com/in/jamesparton/) [](https://www.linkedin.com/in/jpilomia/) [](https://www.linkedin.com/in/abhimanyuselvan/) Lucy ##### Working Group & Team Thanks to our DevRel experts, who passionately and persistently contribute to making this report relevant and meaningful to the practice of Developer Relations.    ##### About This Report Welcome to our 11th Annual State of Developer Relations report. We say this every year, but this is our most extensive yet. ​ I often get asked why I have stayed in Developer Relations and continue to steward this research. It’s about Passion and Persistence. ​ First, there must be passion, which combines liking and believing in what you do. I love DevRel with its constant learning, the ability to be creative, and the most amazing people. I also believe in its role in business and its ability to drive value. ​ The second is persistence. There are always naysayers, irritations, hard work, and reasons not to do something. Those shouldn’t stop you if you have the belief and passion. Keep moving forward, and find the peers, colleagues, and friends to support your journey. ​ We are at an inflection point, a time to come together to define and advance this practice we call Developer Relations. I trust this report will provide some data to support those efforts and give you the insight and inspiration to grow and enhance your own DevRel programs. ​ It takes a community to get any project this size off the ground. I want to express my heartfelt gratitude to everyone who made this Report possible - our Working Group, Team (especially Sahil, Michael, and Hass), Channel supporters, Sponsors, and our survey respondents. Your contributions have been invaluable.  Shah ##### Age Groups ###### WHAT IS YOUR AGE? ###### Q2. The largest age group is 35 to 44 (37.4%), holding steady from last year. There are fewer respondents in the 55 to 64 age group (3.6%) compared to 6% in 2023; all other categories have slightly increased. ​ 63.2% of respondents are 35 or older, in contrast to the [Stack Overflow 2024 Developer Survey](https://survey.stackoverflow.co/2024/developer-profile/#demographics), which has only 38.2% of respondents 35 years and over. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19142958/DbANydETxTuPUOVk1qvPN3GajK_VR0NgR2cdjWFQ_xKVqBC6rQGmdvsef70bGyXC/) ##### Gender Identity ###### TO WHICH GENDER IDENTITY DO YOU MOST IDENTIFY? ###### Q4. This year, those identifying as female dropped from 32.1% to 28.1%, with a corresponding increase in male-identifying respondents from 62.5% to 67.7%. However, this data fluctuates year over year. DevRel still retains a much higher representation of female-identifying respondents, at 28.1%, compared to 18.8% in [Developer Nation’s Q1 2024 Pulse Report,](https://www.developernation.net/developer-reports/dn26/#:~:text=The%20developer%20population%20leans%20young,a%20third%20of%20the%20workforce.) and just 5.1% in the general developer population as per the [Stack Overflow's '22 Developers Survey (](https://survey.stackoverflow.co/2022#section-demographics-gender)the last time Stack Overflow included this question in their Developer Survey.)​ Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19144715/RAQOg_qSQEK0B3w9XLw7LKBJe0KMYk8d7Qi5m6pTfeMTOAjY6ToP4RxYV8ixf8A0/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19144710/IVh0-jFTn-gSz4fBjrVi-2LIVAqIYvLocq7KUhisCQfnqGBXPXHCYogxzF-4xS5H/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19144818/CTkJDyTu3cVb4jRnxKamfPSYX1RUgEUPEJlUihL07ivDFs_c473v8oZxEc7aYFYi/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19080154/JShxg4pIAEcx40pXwdN9aJIypX2OjK75cWYE6Y0bwY3ZqefPhzuEcxn-taaBVI1N/) ##### Employment ###### DURING THE PAST 12 MONTHS, WHERE DID YOU WORK AS A DEVREL PRACTITIONER OR PERFORM FUNCTIONS DIRECTLY RELATED TO DEVREL? ###### Q1. Like previous years, most respondents work for a company (83.2%), down from 93.5% in 2023. ​ 14.6% reported being laid off during the year, slightly down from 15.1% last year. Respondents laid off were most frequently Senior-level Individual Contributors with between 6 to 10 years of DevRel experience. ​ Those who are Independent or Freelancers increased to 12.8% from 10.2%. Respondents from Agencies or Consulting companies saw a large jump to 7.4% from just 2.7% in 2023. ##### Years in DevRel ###### HOW MANY YEARS OF EXPERIENCE DO YOU HAVE PERFORMING ANY TYPE OF DEVREL FUNCTION? ###### Q6. Similar to 2023, 2-5 years of DevRel experience (42.6%) remained the largest cluster. Those with 6-10 years of DevRel experience (31.3%) rose slightly from last year’s 29.5%. Respondents with 0-1 years of DevRel experience are down from 11.5% to 6.8%. Those with 21+ years of DevRel experience fell to 2.6% from 3.8%. The Years in DevRel correlate with the higher average age observed, and indicate that DevRel professionals are older and becoming a more experienced cohort. It appears that those with lower levels of experience are not being replaced at the same rate. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19144859/MVsKFl7B4ks7Tnv6fFLCydV0L5h6OJaqEios8Xr6eTDtUXWnWlJgOglfUBtBpKhA/) ###### WHAT IS YOUR MOST RECENT JOB TITLE? ###### Q7. The Developer Advocate of various seniorities was again the most frequent recent job title at 53.1%, with Developer Advocates leading at 29.9%, up from 22.9% in 2023. ​ In general, there is an increase in roles with 'Developer' or 'Developer Relations' in the title, reflecting the growing awareness and influence of the practice. The many other roles in DevRel are reflected in diverse titles like Chief Customer Officer, Product Marketer, Strategic Architect, Lead Open Source Advocate, and Community Manager. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19144881/f7-nOvLFewE6rtwQhVHzJjQGUPj_d6jFaUmyFCVGza6NkFUA5188b-3bhdopm5fE/) ##### Seniority ###### What level is your most recent DevRel role considered in your organization? ###### Q8. While the overall composition remains similar, Individual Contributors (ICs) from all levels comprised 69% of respondents up from 61.7% in 2023. ​ The Principal - Individual Contributor rate is up to 13.9% from 7.1%, while Vice President is down to 2.6% from 4.9%. ​ C-level remains at 1.6%, while Director (11.9%) and Manager (14.2%) are down slightly over the past year. ​ Most respondents under 54 are Individual Contributors, while those over 54 are most frequently Directors. ​ Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19145109/8t8kZeltvzXIvzUwt9Wkl3_uCJ_9cI8BID3az30FxUcrl39qQ7HknY5TZWuAq-RN/) The majority of People of Developer Relations are mature with experience, and tend to have individual contributor roles. Their roles and titles are varied. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19143046/_L9mr-3wABF_4VPKyULuUi9MuF02BAw2RMmT9g4rDPsGLQlEy3lkhcGLLCdHgbtQ/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19145363/1OhvHqeznK-6vQsxjfpjCH0YWm7V80ZYvp_c31MvTB_2QnauaKx_z-aiaTKgNTGd/) #### DEMOGRAPHICS #### THE PEOPLE / #### EXPERIENCE #### THE PEOPLE / #### MOST RECENT DEVREL JOB TITLES #### THE PEOPLE / #### Role Levels #### THE PEOPLE / ##### Technical Education ###### DO YOU HAVE FORMAL TECHNICAL EDUCATION RELATED TO TECHNOLOGY, ENGINEERING, DATA SCIENCE, OR COMPUTER SCIENCE? ###### Q11. Most respondents (76.1%) have some form of technical education or training.​ ​ Of those, 65.4% have a technical degree from a higher education institution, up from 60.8% last year. Over a quarter (26.1%) of those with technical degrees also have technical certifications, and 9.6% have coding boot camp experience. ​ Overall, 25.2% have technical certifications, up from 8.8% in 2023. ​ Similarly, 14.2% had coding boot camp experience, an increase of 7.2% from last year. ​ 23.9% indicated having no formal technical education. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19153083/QpG5Lc6wtgU2bklcKXVjtcuthLuSy6AAgJpspMs4l8K0atVrYynM3JSo9FcktppI/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19153354/eIa3rjoWCdoIQvjluZRcXfJmkWDztVtZKxm2a5ZKeXDqenA4E-El9F5qDTeGDMso/) ##### Learning Resources ###### WHICH RESOURCES HAVE BEEN THE MOST EFFECTIVE IN SUPPORTING YOUR PROFESSIONAL DEVELOPMENT IN DEVELOPER RELATIONS? ###### Q12. There are many informal sources of learning for DevRel.​ ​ On the job remains the largest source of learning (50.2%) but is down from 86.6%. ​ Blogs decreased from 51.4% to 34%, while colleagues, a new entrant this year, secured a spot in the top 5 with 32.4%. ​ Both social media (16.2%) and online DevRel communities (28.9%) decreased approximately 10% each. ##### Job Activities ###### WHICH OF THESE ACTIVITIES DO YOU SPEND THE MOST TIME ON AT YOUR MORE RECENT DEVREL ROLE? ###### Q13. As with last year, content development was the top job activity for DevRel professionals in 2024, with 50.3% responding that content development related to education and 43.5% responding that content development related to technical documentation was the top activity at their job.​ ​ Similar to 2022 and 2023, advocacy was a top 3 activity, with 43.2% identifying it as one of the primary activities in their role. ​ Sales support is the lowest at 4.2%. Events - public speaking held steady at 40.3%, while all other events declined this year, including attending, booth duty, and sponsoring. ​ Social media declined from 16.7% to 12.3%, while developer experience held steady in 7th place. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19153518/yRxuH8RRmgYGJdHGKZ1zw6vlJGjkkMlU8lq_cAQrQbxYNKAQHnFKukIYFFz_ZMSi/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19153552/XPW1SvWKKk9D8IMxZBbEfSre_wTLDoiyOUHoWFasiklPWPEzukRAeQ8S2lQLwLZ5/) ##### Underrepresented Communities ###### DO YOU BELONG TO ANY OF THESE UNDERREPRESENTED COMMUNITIES? ###### Q5. BIPOC (Black, Indigenous, and people of color) respondents increased up from 7.9% to 16.1%, while LGBTQ+ respondents increased to 17.1% from 9.5%. The rate of neurodivergent respondents held similar at 22.3%, while 7.7% indicated being a person with a disability. ##### Top Activity by Role Level Entry-level Individual Contributors spend the most time on content development for marketing, whereas Mid-level ICs focus on educational content development, which could be delivered via video, workshops, tutorials, and webinars.​ ​ Principal-ICs spend the most time on public speaking at events (60.5%). ​ Strategy and planning, managing programs or teams, and content development are where most time is spent at higher levels, including Managers, Directors, VPs, and C-level. ##### Remote Work ###### Do you currently work remotely? ###### Q14. 78% of respondents indicated that they work fully remotely.​ ​ 11% are required to work part of the time in their company office, while 10% are not required but voluntarily work out of the office part of the time. ​ Only 1% indicated that they do not work remotely. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19153589/YITxJXQmlQngHmn1XQVlzdH3X0u7kRhPejqBTF6Ky91_Idi_aFm9smX8GIBomJmV/) ##### Annual Base Salary (USD) ###### WHAT IS YOUR MOST CURRENT ANNUAL BASE SALARY IN USD BEFORE TAXES, EXCLUDING BONUSES, STOCK OPTIONS, RSUs, AND OTHER FINANCIAL INSTRUMENTS OR PERKS? ###### Q9. * $150,000 is the median base salary, and $156,157 is the mean base salary. Base salaries ranged from $8.4K to $596K, a wider range than last year. * Compared to 2023, median base salary decreased from $175,000 (-14.3%) and average base salary decreased from $167,088 (-7.0%). * Mean salary being higher than the median implies a right skew, i.e., most salaries are closer to the median, but a few high salaries are pulling the average up. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19145382/fglP8MZD6qNKqJ8SR2D7rhNJzi54JAQWzWVV2J5CbYBQF5Hly_uWaKNEMBCGtDTP/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19145534/g6jbh6Ph-mspK_IzUVDxy7sMGqUFKN-VvpJ3Xs6IIPIaqqrxBBCm8uDvO03C5LL5/) ##### Base Salaries by Role Level Director is the only role level that saw average base salary slightly up year-over-year to $202,627 compared to $200,326 last year. ​ Every other level saw an average base salary drop, with the most drastic dip for Entry Level - IC, with an average of $51,400, down from $104,444 in 2023. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19152730/T-HyfsYU22KOOpliLIGu_yWNaySUZDzT-1ZA4tUPKUzG6GuWoXwKnPmXiGhn0uW2/) ##### People, Companies, and Base Salaries Respondents were from 33 countries, highlighting DevRel's global presence. ​ 53.5% of respondents and 68.4% of company headquarters are in the US, similar to 2023. ​ Those who live in Silicon Valley / Bay Area are down to 6.5% from 10.6%, and companies headquartered there are also down to 28.3% from 35.4%. ​ Respondents who live in the UK are up to 14.5% from 6.7% last year, but with only 4.9% of company headquarters. ​ Silicon Valley has the highest mean base salary ($211,701). ### & Compensation Developer Relations is a comprehensive and cross-functional role, and we see that DevRel professionals are mostly being compensated for the skillset required and seniority of roles. ##### Annual Total Compensation (USD) * Total compensation (including base salary and additional compensation) ranged from $10K to $845K. * $193,437.50 is the median total compensation and $213,907.50 is the mean total compensation. * Median total compensation is down slightly from $200k in 2023 (-3.3%), while mean total compensation is down from $225K (-4.9%). * Annual Total Compensation includes Annual Base Salary (Q9) plus Additional Compensation (Q10). Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19152460/Gd3RBcZs_3PMC_05NgOS1wEFNK1DMPCM3FV9mClzcg_IYb8pRtRcbK5t_VKtp2ey/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19152679/XCt1zQIuWKFoAg_IrR6ZHBBE1Za1XtL4eufSY_Ew4MrpwfMcWItpn3PjX4kR49vv/) ##### Additional Compensation ###### WHAT IS YOUR MOST CURRENT ADDITIONAL COMPENSATION PACKAGE IN USD BEFORE TAXES? (I.E.: ONLY THE VALUE OF YOUR BONUSES, STOCK OPTIONS, RSUS, AND OTHER FINANCIAL INSTRUMENTS OR PERKS)? ###### Q10. * $58,656 is the average value of additional compensation, including bonuses, RSUs, and perks, representing a 37.5% addition to the mean base salary. * $20,000 is the median value of additional compensation, including bonuses, RSUs, and perks, a 13.3% addition to the median base salary. * Average additional compensation is nearly 3x the median, indicating most respondents do not earn a significant bonus and that outliers increase the average. * 25.2% of respondents reported receiving no additional compensation, and 32% received under $5,000 in additional compensation. ##### Total Compensation Over Time Average total compensation (including base salary and additional compensation) dropped to $213,907 in 2024 from $225,094 in 2023, breaking a 3-year uptrend with a 4.9% decline. ​ Note: All amounts are in USD. 2018-2020 data represent the median of the most frequently chosen salary ranges. #### SALARIES & COMPENSATION ##### Company Size ###### Approximately, how many full-time employees work for your company or organization in your most recent devrel role? ###### Q17. The percentage of respondents from small companies (under 201 employees) stayed steady at 49.5%. ​ Those from large companies (1001+ employees) increased slightly from 31.1% last year to 31.9% this year. ​ Medium companies (201-1000) increased from last year, at 17.3% compared to 15.8%. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19153625/_guz2kQdc5cYYOE4x1-GVggJz0G-eCWVdS-uM7UfH-_kI5C-HuPdtWGHHyXFteeH/) ##### Industries & Business Models ###### which of these verticals best represents your company or organization? ###### Q20. SaaS (37.7%) and Developer Tools (33.1%) remain the leading industries and business models. ​ Cloud Infrastructure (21.6%) knocked IT / Services (21%) out of the top 3 this year, though they are virtually tied. ​ A new category, Artificial Intelligence, is 5th with 16.4%. This will be insightful to track over time. ​ The top 5 industries show that DevRel companies are mainly in technical verticals. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19153684/Sjbqxhe2l66c06aw7V0oE9OK1lLG6vsXCbY5U6PqvoB2zq29b8uXw35AVXw2llZD/) ##### Company Type - Developer Focus At 48%, there are fewer Developer First companies than in 2023, down from 61.9%. ​ Correspondingly, the rate of Developer Plus organizations is up to 52% from 38.1%. ​ Agencies and Other have been excluded from this chart. All companies can practice a Developer-First strategy if developers are their primary user and customer focus. Developer Plus (Dev+) A company's primary customers are a B2B or B2C motion, but also have products for developers as a secondary strategy. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19153657/KXxtGnbziFYz1ZiqjHQehgIO4XDWsdxIKEyGt-G9BXe_jtrxHJTewvFouh2lHPZh/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19229367/VQ5BjZfAIf6O_WqRWYPz2MXrdnANpVt4BMiZl9V7gOBZ2P1qqUCXQ4JHRH2k1hhr/) #### THE COMPANIES ##### More Than One Team ###### DOES YOUR ORGANIZATION HAVE MORE than one team working on devrel activities? ###### Q22. 43.6% of respondents indicated they have more than one team providing DevRel activities, up from 33% last year. ##### Internal vs. External Support ###### Which type of developers does you developer program support? ###### Q23. Almost half of the respondents exclusively support external developers (49.6%). Of those, in addition to supporting customers or users (90%), 61.6% supported external ISVs, partners, or integrators, a new option this year. ​ Similar to last year, a small minority exclusively support internal developers (5.8%), which may include internal users or development teams. ​ 44.6% of respondents support both internal and external developers, up from 29% last year. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19178346/rmI9X3R55ytZ_EfMN8xUPRVm7m2lwMlh3_vPew8qmGuV6gqaZVKC2D15uA3-uTuw/) ##### Reporting Structure ###### Which department(s) does your devrel team formally report to? ###### Q24. Almost a third of respondents indicated that their team reports to Marketing (33.1%), which continues to be the leading department year after year. ​ As in 2023, Product (21.7%) came in 2nd place for most reported-to department. ​ CEO at 20.3%, rose from 14.1% to pass Engineering (19.9%) this year as a top 3 department. CEO has consistently grown over the five years from just 12% in 2020. ​ Those reporting to Sales (3.2%) are up from 1.8%. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19180448/xnw-NM9BHxoIvA0COiUpRFxzh-qbEaVKB8xuyBvW7swP7y4nj6zDhaaZGsXITDPh/) ##### Organizational Collaboration ###### How often do you collaborate with other TEAMS in your organization? ###### Q32. A new question this year showed that DevRel is collaborative. Respondents most often collaborate: * Weekly - with Product (39%), Engineering (39%), Marketing (35%), Support (27%), Customer Success (25%), Sales (23%), and C-level (20%) * Daily - with Marketing (35%), Product (30%), and Engineering (29%) * Never - with Revenue / Growth (18%) and DevOps (23%) ​ Around 85% of respondents collaborate with Product, Marketing, and Engineering at least once a month. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19180493/4nMVgNFOqpP4xw4wz24OT7pmOBGMsrG8xYzDwZ5VchdhGBK2hde-GbBLihCEMVwV/) ##### Program Age ###### How many years has your organization had a developer relations function? ###### Q25. DevRel programs that are less than 1 year old have dropped to 12.5% from 17.3%, while those that are 1 - 2 years old declined to 19.9% from 28%. ​ Over a third are 3 - 5 years old (33.5%), up from 25%. ​ 10% of programs are over 10 years old, up from 8%. ​ 6.1% are not sure, as opposed to 2.4% last year. ​ Even though an organization may not have a formal DevRel program, for this report, we have considered any DevRel function part of a Program. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19180526/dKH2SrT5cV3z0xtoDR_ckLHN_M0ikfXsLxeCLmAAgNxH1-W7YDM7x_BEeEBLZvJR/) ##### Program / Team Size ###### How many people are in your organiazation's DevRel team including full-time and contract roles? ###### Q26. Many DevRel teams are small, with 2 - 5 people remaining the most frequent team size at 35.2%, down from 39.3% in 2023. ​ Those who work alone in 1-person teams dropped to 18.2% from 22%. ​ 69% of teams have less than 10 people, down from 74.4% last year, indicating a growing team size. ​ Teams with over 100 people are up from 3% to 4.6%, also indicating larger team sizes. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19180573/9ngr0fGZs8e2jk-MPrfC-q2iYZuCMDTLpHC3wzkER0VPqLu5n11B1-1jb-oY_19G/) ##### Program / Team Functions ###### Which of these functions are represented on your organization's devrel team(s)? ###### Q27. Leading a new question this year, Developer Advocacy (82.2%) is the most featured function on programs or teams. ​ Community Management (52.7%) and Technical Writing (42.7%) ranked in the top 3. ​ Over a third of teams feature Developer Marketing (37.7%) and Developer Education (35.6%), while 27.4% have a Developer Experience Engineering function. ​ Integration Engineering is the least common function at 6.8%. ​ DevRel functions aren't necessarily reflected in job titles. For example, technical writing at 42.7% represents only 4% of current job titles. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19180608/nx4b9mrYpVxXxDLtXKgAMZfanTh4Zvg9Ola2Z5Wytslw9O83krqKSJZ7IZOdd_f_/) ##### Program - Headcounts Respondents stayed steady in their expectation for headcount growth in the next 12 months (37%) compared to 2023. ​ More respondents expect their program headcount to shrink (12%) than last year (7%). ​ 35% believe that headcount will remain the same, as opposed to 39% last year, signaling an increasing expectation of volatility. ​ A drop in optimism around hiring and retention persists, since the 9th Survey in 2022, when 64.7% expected headcounts to grow. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19180704/Wa4IdFxB18JR_ZRnvdaPPOEIRufRn8gSLBZic3gEa6l1ihKBZ4fw-59eZQuCoE1D/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19180837/nejIO0Dp0dIEMmTpihpWA-_iwOWgnIRVSQX1SAsTKEq2NHNz_A8zy8CeSrlfwPmf/) ##### Recognition of DevRel's Value ###### To what level is the value of devrel communicated across your organization? ###### Q31. In a new question this year, 62.3% of respondents indicated that the value of DevRel was communicated up to the Founders / C-level. There is room for growth, but it's an encouraging sign for recognition of the DevRel. ​ Over half indicated that the value of DevRel is communicated up to the Director / Team head level (56.2%), while just above a third of respondents chose Sales teams (33.1%). Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19180881/jvwX3F0UgNoOThFetlr841XUzk2NAGd4iOe3i8czLmtvlRUDZgRYNLhatIZ5DU07/) ##### Program Budget ###### What is the annual budget of Your developer program? ###### Q33. Compared to 2023, programs with a budget under $100K dropped significantly to 16.7% from 36.7%, and budgets of $10K to $50K are now down to only 4.6% from 15.1%. ​ $101K to $500K is the most frequently known budget range across all company sizes and is up from 8.4% to 12.8%. Programs with a budget over $1M sit at 6.8%. ​ Over half (51.3%) have no set budget (17.8%) or are not sure (33.5%) about their budget, both up from 2023. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19180925/Zp3orqFUI7rDpH6VF1jzACOeBsJet9EL0p06db9uYPaTm3KIHgRk-qax6-GKYCSR/) ##### Program Budget - Staff Salaries ###### Does the annual budget of your Developer Program include staff salaries? ###### Q34. A majority of programs exclude DevRel staff salaries from DevRel Program budgets (60%). ​ 26% include staff salaries of all DevRel roles in their budgets. ​ A small minority (3%) have some roles in their budget, but others are in other departments across their organization. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19181068/S0mMCfynQ8x4Vn8P2h8JffsNZkQiZZ24xpL2ReB6_E5ZJpiHLL9LGPwUNFrG7e0Z/) ##### Program Budget - Changes An optimistic sign, fewer programs had their budgets reduced this year, and more saw budget increases. ​ 29% of teams saw their budgets increase, up from 16% in 2023. ​ About 24% of teams saw their budgets decrease, down from 37%. ​ Similar to last year, almost a quarter saw no change (24%). Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19181077/UH_Sk0dnjAeh6sFjXBRXwzn4tladwu9_KYhR7iqth5yrfSY97Fy6mG2vD5JRr-R_/) ##### Program Budget - Allocation ###### Of your total budget, what % is allocated to each of the following categories? ###### Q36. New question only presented to those who indicated knowing their budgets in Q33 (47 respondents) The highest average budget allocation went to events (41.1%). ​ Staff salaries (30.9%) and content - production, creation (19.5%) rounded out the top 3 options for budget allocation. ​ Marketing / promotion / ads were the least allocated to, on average, at 13%. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19181176/DNcGEvzTiwYZtNO2xNyrzdohYOZ8FNKNNAbPXuf8HOxYW7JoM1xpDRvd6-CGDZwX/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19178499/iM4OHDZLWc-R4shCMPEBJVnfmSfCfwl4adJCegP9FlBxUpZJP9mwO_XD-2gxM6vb/) ##### Developer Community ###### How large is your developer community? (Use your definition/ measurement of community) ###### Q37. Almost half (49.7%) have fewer than 10,000 developer community members. ​ Those with 25K - 100K (12.8%) increased from last year's 9%, while 100K - 500K (3%) dropped from 6% last year. ​ A breadth of developer community sizes persists, ranging from less than 100 (7.5%) to over 2 million (8.3%). Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19181194/A5WCZnrJjYG0laFi_G9RiPhLcQDEi0xQiWp2e4oPX6KmSOUFX0vYoyxkY4sn8y3d/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19181215/p3XrXRNRAy7Nh2n5mIxLsQr6O4Z_IFoLz-I-j_Ft0VdP4Cp82q-NxkRfxDwe7nkf/) ##### Who is a Community Member? ###### Who do you consider to be part of your developer community? ###### Q38. Members on developer community channels like Stack Overflow and GitHub remain the largest cluster (75.9%) of those considered community members. ​ Customers (75.6%) increased to 66.9% for 2023, while advocates or champions (71.1%) overtook forum users (68.8%) for a top 3 spot. ​ Followers on social channels such as X/Twitter, LinkedIn, and YouTube, rose to 46.6% from 40.4%. ##### Defining Active Developer Community ###### How do you define 'active' community members? choose your top 3 ###### Q39. Product usage (36.2%) jumped from 5th place in 2023 to 1st this year. ​ Action taken in a repository (29.4%) lost the lead this year but is still an important marker of an active community. ​ Content creation including blogs and videos (29.4%), event attendance - online (26.4%), and community tool metrics (25.7%) rounded out the top 5. ​ Knowledge sharing on Reddit / Stack Overflow (18.1%) dropped from 2nd to 9th. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19186987/L1DKj3SUm9nUVvv70VRZOc-ZwsUN7krJVKfdw5QT_13E6_fIlE2-BdcCeMeLOI8y/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19187372/KREdvyQkAJOrX4hS6vBsXmHsYHLRIzv0swdJ2raiTT2ZZ2xkEOim-VWMaEx0uDRD/) ##### Comparison by Company Size Small (<201 employees) companies are mainly in the Developer Tools vertical and report directly to the CEO. They saw higher rates of layoffs. Medium (201 - 1000) and Large (1001+) companies frequently belong to SaaS and mainly report to Product and Marketing, respectively. ​ Medium companies hired more in the past year and had budget increases. ​ The larger the company, the more likely it was to be headquartered in Silicon Valley, and the more likely it experienced a reorganization. #### THE PROGRAMS ##### Program - Hiring & Layoffs ###### Over the past year did your dEvrel team: - LosE members due to layoffs - losE members due to voluntary departures - Hire more team members - Experience a reorganization - Other - N/A ###### Q28. More programs hired team members (27%) than lost members (18.1%) due to layoffs. While a significant rate of programs experienced reorganizations (22.1%), a new option this year. ​ 6% lost members due to voluntary departures, our first time tracking this metric. 3.2% left comments saying their program experienced all of the above. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19180665/GtMWr9hO2pERteh03xJFSYZB6eY-x-Ira-PDrktNlLe1n_ehx0KwT7ZcfpG4Ws2V/) ##### Purpose of Developer Program ###### What is the main purpose of your developer program? ###### Q40. Drive awareness and adoption of our products/services (66.1%) retains the top spot as the main purpose for most developer programs. ​ Build and nurture a developer community (51%), a new choice, pushed providing education and support for developers (42%) down to 3rd place. ​ Find new channels to market (2.4%) drops from 7th to last place this year, while reducing churn rate and risk (8.2%) rose to 8th place. As DevRel programs mature, attaching to their company's sales in some way, becomes an accepted imperative. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19187629/p1TvxabVt4nP8s-nPUeFZl60UCaIQES-m0GlAu4fQE89tEtAXnFUJK7UXTPAL-Gc/) ##### Program Success - Metrics ###### How do you measure the overall success of your program? ###### Q41. Active users remain the top metric of Program Success at 44.3%. ​ Content engagement retains 2nd at 37.8%. Newsletter signups fell significantly to 3.7% from 11.8%. ​ Revenue influenced (17.5%), a new choice, makes it into the top 3 this year, tied with developer satisfaction (NPS). Metrics attached to Revenue generated (6.5%) continues to be a challenge to meet. ​ Those that don't measure their program at 7.3% declined from 14.1% in 2022 and 9% in 2023. ##### Strategies, Activities, and Challenges - Top Challenges ###### WHAT ARE THE BIGEST CHALLENGES FOR YOUR DEVELOPER program? ###### Q42. Attracting new developers (32.5%) takes the top spot from continuous content creation - technical (27.6%) for developer program challenges. ​ Proving the business impact of DevRel (28.5%) jumped to 2nd place from 7th in 2023. ​ Insufficient budget (18.3%) is less prevalent than last year, dropping from 4th to 7th place, while limitations with products (23.6%) continues to be a top 5 challenge. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19187791/6PtGP2Rse_HBn_UlZr8FkiU7-NHTyDWXsMYlhzlxdeVhaBX-VCu-w5TSzHQPw0Xy/) ##### Top Outreach Tactics ###### Which of these tactics have been most effective for your marketing/ outreach to attract new developers? ToP 3. ###### Q43. Content marketing, such as blog posts and case studies (54.5%), remains the most effective tactic for outreach to new developers. ​ Events - public speaking (29.3%) is the 2nd most effective outreach tactic, followed by events - organizing (27.6%). The top 3 remain steady from last year. ​ Social media (16.7%) decreased over five years from 35% in 2020 and 21.3% last year. ​ SEO/ PPC (4.9%) decreased from 10% in 2023. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19187814/XBpIsfCelUuyNcdvKAvTgLGdH-3m0eR6NTlfzMHYTGdwLC6_4kSOXUrMQeviQFhL/) ##### Effective Online Channels - Developer Community ###### Which of these online channels have been the most effective in reaching and communicating with your developer community? ###### Q44. LinkedIn (39.8%) is the new, most effective online channel for reaching the developer community, shooting up from 3rd place. Branded developer portal (28.5%), a new option, was 2nd, and company website (26%) was 3rd. YouTube (26%) pushed X/Twitter (23.2%) out of the top 5 and tied with GitHub (26%). Some of the Other write-ins included [DZone](https://dzone.com/), Telegram, and Mastodon. X/Twitter (23.2%) continued its steep decline since 2022, when it peaked at 65%, while Discord (18.3%) broke an uptrend from only 8% in 2020 to 22.6% in 2023. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19187836/4_eKCBa4ndwWEkxoPHqE87BDSI0ely33TpL6H-_i5AS-YW-MXq1_ncfLQegGglIL/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19187853/-uYl72xATSO-s20gFFsXNzPpSq3RGczfqW2Z-0O7xaohnQ2EdxehX8y-37gv4gxf/) ##### Developer Experience (DX) ###### How often does your developer program conduct developer experience and friction audits to review the developer journey of your products and services? ###### Q45. Regular developer experience and friction audits are key tools for understanding and addressing a developer community's pain points. Respondents were asked how actively their developer programs worked to review their developer experience. ​ Those who never conduct developer experience audits declined from 44.2% to 31.2%. ​ Monthly (6.5%) and annually (11.3%) are both up significantly from last year, while quarterly (16.2%) rates remain similar. ​ Overall, auditing developer experience is becoming more of a priority. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19187899/yNcQmlkgM3ly9mAzXhGk_hJEaVM7UsG7XFHnl2le8GsmVwhsxGQqOSCr5TodPHAS/) ##### Documentation Resources ###### Most developer research points to documentation being the most significant factor for developers deciding to use a tool. On a scale of 1 to 5, does your company put enough resources into creating and maintaining your Documentation? ###### Q46. Documentation is important and remains the top online resource that developers use, per [Stack Overflow's 2024 Developer Survey.](https://survey.stackoverflow.co/2024/developer-profile#learning-to-code-learn-code-online) ​ Respondents who rated their company a 5 or excellent at putting enough resources into documentation increased to 23.1%, from 13.4% in 2023. 7.3% picked a rating of 1, lower than 8.5% last year. ​ Overall, 54% of responses are positive, 30% are neutral, and 16% are negative. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19187922/ti4vBYJUpvlaxPlf6Bgoq7_fu6amj-0tcJgt2eYleUYq_QDl7GLRaquykSohUiPq/) ##### Tools used for Documentation ###### Which Tool(S) does your program use for its documentation? ###### Q47. Markdown (27.5%), a new option for this question, took the top spot this year but aligns with last year's GitHub Pages / Jekyll (18.2%), which dropped to 2nd place from 26.3%. ​ Docusaurus (17.8%) rounded out the top 3, while Home-Grown (custom CMS) declined from 21.3% to 15.4%. ​ Other (15.4%) frequently included tools such as MKDocs, Astro and Starlight. ​ Overall, tool use for documentation remains varied, but we are seeing the growth of documentation-specific tools to make the process more efficient and effective than the legacy options. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19188405/lZ1g2Sn8qpiioQfcg9Cj2NaXw2io2RKvAEOTwzNQYovSubcMLNQvepEll6JHjOO9/) ##### SDKs and Libraries ###### Do you offer SDKS or libraries as part of your developer experience? if so, how are they built? ###### Q48. A new question found that 47.4% of respondents use hand-crafted SDKs or libraries. ​ Open-source generators such as OpenAPI Generator follow in second with 21.9%. ​ 12.2% don't offer SDKs and have no plans to offer them in the future, while 7.7% don't currently offer SDKs but are considering offering them in the future. ​ 11.7% say that their community builds them. ​ Commercial SDK generators such as [APIMatic](https://www.apimatic.io/) and [Fern](https://buildwithfern.com/) have room to grow, picked by 6.1% of respondents. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19188414/eQJMa_CNAYLuWTFRHho7tU-CKqZmpgiiiqW80OJnM6ef_2wWDNFNqgR-NG1s5Z0g/) ##### SDKs - Languages and Frameworks ###### If you offer SDKs, how many languages or frameworks do you support? ###### Q49. Those who offer SDKs most commonly support 4 to 6 frameworks or languages (32.1%), while a quarter support 7 or more (24.5%). ​ Over a third support 3 or fewer (37.1%), but only 9.4% support just 1 language or framework. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19188459/wNg8PNZCjO9pkgPk3P_ONNMBRQsfu9_Sa1Hf_tCEQA7Hw8sG4QToNKc8-2BVLOGC/) #### STRATEGIES ### Strategies, Activities ### and Challenges. Developer Relations is about helping developers succeed with your product or service while supporting your company's goals. It's a role encompassing many activities and a balance that experiences many challenges. ##### AI Tool Use for Work - Purpose ###### In which of the following ways do you use AI in your work? ###### Q50. A new question finds that 21.8% do not use AI in any part of their work. This will be an interesting trend to track over time. ​ Content generation, including text, audio transcription, and code, was the most popular use of AI, picked by 42% of respondents. ​ Enhancing code suggestions and completions was picked by 28.8% of respondents while automating documentation generation had 15.2% of responses. ​ Managing developer support with chatbots at 14.8% and analyzing developer community feedback at 14% follow closely behind as other uses of AI. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19241112/7_UAB0NnViRbMH4HVMY4btMrM0Vso-tWmLJNZWgW0-vxH3xXnJdfPvtPgsDus5p4/) ##### Generative AI Tools ###### Which specific generative AI tools do you currently use or plan to use in your DevRel work? ###### Q51. ChatGPT by OpenAI (67.4%) takes the top spot, with most respondents saying they use it or plan to use it in their DevRel work. ​ GitHub Copilot (31.4%) follows in 2nd place, used by less than half as many respondents as ChatGPT. ​ Dall-E (OpenAI) ranks much higher at 16.5% than Midjourney (5.8%) or Stable Diffusion (3.7%). ​ Anthropic Claude (3.3%) and Kapa.ai were the most popular tools offered in Other. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19241137/y0I5sArVZVTrxVIUoWQicORADgHlx-wBQ5r7DfdpaL5AuPxJIiiLRxveB3oSqAdj/) ##### Generative AI Tools - Challenges ###### What are the biggest challenges in selecting and getting approval to use generative AI tools for your developer program? ###### Q52. Ensuring accuracy of output is the biggest challenge with AI tools, picked by 37.8%. This response is in line with [Stack Overflow's finding](https://survey.stackoverflow.co/2024/ai#developer-tools-ai-acc) that 31% of developers are skeptical about the accuracy of AI tools. ​ Addressing security concerns (30.7%) isn't far behind, while assessing tool effectiveness (21.6%) and ensuring data security (21.2%) are neck and neck in the top 5 challenges. ​ Availability of, and receiving support and training, were the least significant challenges at under 5% each. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19241146/NBXeHLPSaLzTBEynF0mbfB0HE12FrB-5WU-18tPJrQWpB8CsPV22choR1P1Xxh5I/) #### AI and DevRel ##### Challenges for DevRel ###### What do you believe are the biggest challenges for the practice OF Developer Relations? ###### Q53. Proving impact with data and metrics (60.7%) remained the top challenge for Developer Relations. ​ Awareness of its impact retains the second spot, with 50% responding that it is a top 3 challenge, down from 59% last year. ​ Burnout / mental health issues (37.6%) persist and round out the top 3 again. ​ Lack of career paths (32.2%) is a bigger challenge this year increasing two spots, in line with our finding that 61% feel there is no defined career path for DevRel in their organizations (Q30). ​ Recruiting people into the practice (4.5%) is the smallest of these challenges for DevRel. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19188471/q1m22EhHY6XhfslxnvkHfB8t7n52iE_Sao3X-ycpCMof93GWbJZVqG3h1RL2SmRQ/) ##### How to Overcome DevRel's Challenges ###### WHAT DO yOU RECOMMEND TO OVERCOME THE CHALLENGES YOU IDENTIFIED? ###### Q54. "Targeted education to Management and C-level about Developer Relations that provides a shared vocabulary and ideology around the impact of DevRel." "An internal focus on awareness and partnering with other organizations like sales and marketing. Understanding the sales funnel and where DevRel ties into all other orgs within the company." "Learning how to engage with your cross-functional stakeholders is key to the role's success...not talked about enough." "Safe, shared spaces for people in the practice to discuss strategies and training. Working with management to define an actual career path." "Build bigger teams to handle the load, stop conflating marketing with DevRel, make DevRel a C-level job." "Provide templates & best practices for ROI & impact reporting for DevRel teams (just as there are for Sales, Marketing etc)." "Clearly defining the role of DevRel, using precise measures and success stories to measure its worth. Share real-world developer testimonies, coordinate DevRel initiatives with corporate objectives..." "Most important job a DevRel leader does is internal evangelism and aligning the team's work with the company's goals." "Laser-focus on talking about the impact of DevRel, rather than the typical focus on activities of DevRel." ##### Standardization and Professionalization of DevRel ###### How likely would you participate in a non-profit, open collaboration project created to standardize and professionalize the practice of DevRel? ###### Q55. 40% of respondents picked 5 (Count me in) as very likely to participate in a non-profit, open collaboration project created to standardize and professionalize the practice of DevRel. ​ 9% of respondents indicated they would not be interested, with a rating of 1. ​ Overall, there is substantial support for a project to standardize DevRel, with an average likelihood of 3.75 / 5. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19188501/7mx-72o782ENj_z-8clEFqgkgnss0JKd8SYsqg9k3suXQ1GK605yiNZ-ynX9mKz9/) ##### Survey Length Most respondents (67%) found the survey to be about the right length. ​ Considering this was our most extensive survey to date, it's a positive sign that only 33% of respondents who completed the survey felt the length was too long or much too long. Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19188581/kSKuEliu-uoquMIkSUKIaYndmFkmLqYJlez0RUopvpQjzy3zVptrPrQxExoBowau/) Some content could not be imported from the original document. [View content ↗](https://flourish-user-preview.com/api/canva/embed/visualisation/19188612/cFYdriVK2Sfq8LfYlEF_wdSM3ktrjc_SxNlroDpgknSBiLlmgmoLnWb6Ol56cce2/) ##### Survey Difficulty ###### How easy or difficult was this survey to complete? ###### Q57. Of those who did complete the survey, a majority (55%) of respondents found the survey easy, or very easy to complete, while another 39% felt neutral, similar to last year. ​ Only 6% thought the survey was difficulty or very difficult to complete, a low number for an in-depth survey. #### SURVEY SENTIMENT ##### Many thanks to the 2024 Report Sponsors for their commitment to the practice of Developer Relations. ##### This Report is Administered by ##### State of DevRel Report Highlights 2024 ###### The practice of DevRel is maturing. ###### Increased awareness and tracking of DevRel's connection to revenue and company goals: ###### More support needed to strengthen the practice. [LEARN MORE](https://www.wix.com/studio) The web creation platform built for agencies THIS SITE WAS CREATED WITH 11TH DEVREL SURVEY REPORT, DevRel Survey 2024 | State of Developer Relations, State of DevRel, 01j7ra9wm5yyg5rzmjeycgephg.