Facebook Ad Dimensions and Character Limits ![rw-book-cover](https://www.jonloomer.com/wp-content/uploads/2020/10/facebook-ad-dimensions-character-limits.png) ## Metadata - Author: [[Jon Loomer]] - Full Title: Facebook Ad Dimensions and Character Limits - Category: #articles - Summary: When you run ads, it’s important that you understand how they will display depending on the placement. You should understand image and video specs and character limits, among other things. When you select placements in your ad set, Facebook displays some basic requirements. - URL: https://www.jonloomer.com/2020/10/03/facebook-ad-dimensions-and-character-limits/ When you run ads, it’s important that you understand how they will display depending on the placement. You should understand image and video specs and character limits, among other things. When you select placements in your [ad set](https://www.jonloomer.com/glossary/ad-set/), Facebook displays some basic requirements. ![Facebook Ad Placements](https://www.jonloomer.com/wp-content/uploads/2012/07/facebook-ad-placements.png) [Facebook also provides a resource](https://www.facebook.com/business/ads-guide) that lists out all of the minimums, maximums, and other requirements associated with each format and placement. The first is too simplistic and the second is too complicated. I wanted to create a more helpful guide with recommendations for each format and placement. That’s below. [NOTE: If you’re looking for page, group, or event cover photo requirements, [read this post](https://www.jonloomer.com/facebook-image-dimensions-page-group-event/).] ###### Sign up to my Newsletter Join more than 100,000 marketers and subscribe to my mailing list to keep pace in the world of Facebook advertising! Yes, I would like to receive emails from Jon Loomer \* #### Facebook Feed ![Facebook News Feed](https://www.jonloomer.com/wp-content/uploads/2012/07/placement-fbnewsfeed.jpg) **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Primary Text: 125 characters (truncated after that) * Headline: 25 characters (truncated after that) * Description: 30 characters (truncated after that; won’t always appear) **VIDEOS** * Recommended Video Ratio: 4:5 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 240 minutes * Primary Text: 125 characters (truncated after that) * Headline (with link): 25 characters (truncated after that) * Description (with link): 30 characters (truncated after that; won’t always appear) * Minimum Number of Cards: 2 * Maximum Number of Cards: 10 (up to 200 for Dynamic Ads on mobile) * Image File Type: .png or .jpg * Recommended Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Video Size Limit: 4GB * Image Size Limit: 30MB * Video Length: Up to 240 minutes * Primary Text: 125 characters (truncated after that) * Headline: 25 characters (truncated after that) * Description: 20 characters (truncated after that) #### Right Column ![Facebook Placement Right Column](https://www.jonloomer.com/wp-content/uploads/2012/07/placement-fbrightcolumn.jpg) **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 1.91:1 * Recommended Resolution: At least 1200 x 1200px * Primary Text: 125 characters (truncated after that) * Headline: 25 characters (truncated after that) * Description: 30 characters (truncated after that) **CAROUSEL** * Minimum Number of Cards: 2 * Maximum Number of Cards: 10 * Image File Type: .png or .jpg * Recommended Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Video Size Limit: 4GB * Image Size Limit: 30MB * Video Length: Up to 240 minutes * Headline: 40 characters (truncated after that) ###### PowerHittersClub ##### **BOOST** your **Facebook Marketing Skills** The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience. [Click here](https://www.jonloomer.com/phc) #### Facebook Instant Articles ![Facebook Placement Instant Articles](https://www.jonloomer.com/wp-content/uploads/2012/07/facebook-placement-instantarticles.png) **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Headline: 25 characters (truncated after that) * Description: 30 characters (truncated after that; won’t always appear) **VIDEOS** * Recommended Video Ratio: 4:5 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 240 minutes * Headline (with link): 25 characters (truncated after that) * Description (with link): 30 characters (truncated after that) **CAROUSEL** * Minimum Number of Cards: 2 * Maximum Number of Cards: 10 * Image File Type: .png or .jpg * Recommended Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Video Size Limit: 4GB * Image Size Limit: 30MB * Video Length: Up to 240 minutes * Primary Text: 125 characters (truncated after that) * Headline: 40 characters (truncated after that) * Description: 20 characters (truncated after that) #### Facebook In-Stream Videos **VIDEOS** * Recommended Video Ratio: 16:9 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 120 seconds ###### One-on-OneTraining Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies. [Click Here](https://powerhittersclub.com/one-on-one-facebook-marketing-coaching/) #### Facebook Video Feed **VIDEOS** * Recommended Video Ratio: 16:9 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 240 minutes #### Marketplace ![Facebook Placement Marketplace](https://www.jonloomer.com/wp-content/uploads/2012/07/placement-marketplace-1.png) **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Headline: 25 characters (truncated after that) * Description: 30 characters (truncated after that) **VIDEOS** * Recommended Video Ratio: 4:5 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 240 minutes * Headline (with link): 25 characters (truncated after that) * Description (with link): 30 characters (truncated after that) **CAROUSEL** * Minimum Number of Cards: 2 * Maximum Number of Cards: 10 * Image File Type: .png or .jpg * Recommended Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Video Size Limit: 4GB * Image Size Limit: 30MB * Video Length: Up to 240 minutes * Primary Text: 125 characters (truncated after that) * Headline: 40 characters (truncated after that) * Description: 20 characters (truncated after that) ###### ThePubcastwithJonLoomer Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format. [Listen Now](https://pubcast.jonloomer.com/) #### Facebook Stories ![Facebook Placement Stories](https://www.jonloomer.com/wp-content/uploads/2012/07/facebook-placement-fbstories.png) **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 9:16 * Recommended Resolution: At least 1080px x 1920px * Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free) **VIDEOS** * Recommended Video Ratio: 9:16 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 15 seconds * Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free) **CAROUSEL** * Minimum/Maximum Number of Cards: 3 * Image File Type: .png or .jpg * Recommended Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Image Size Limit: 30MB * Primary Text: 125 characters (truncated after that) #### Facebook Search Results ![Facebook Placement Search](https://www.jonloomer.com/wp-content/uploads/2012/07/facebook-placement-search.png) **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 1.91:1 * Recommended Resolution: At least 1200 x 1200px * Primary Text: 125 characters * Headline: 25 characters (truncated after that) * Description: 30 characters (truncated after that; won’t always appear) **VIDEOS** * Recommended Video Ratio: 1:1 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 240 minutes * Primary Text: 125 characters (truncated after that) * Headline (with link): 25 characters (truncated after that) * Description (with link): 30 characters (truncated after that; won’t always appear) **CAROUSEL** * Minimum Number of Cards: 2 * Maximum Number of Cards: 10 * Image File Type: .png or .jpg * Recommended Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Video Size Limit: 4GB * Image Size Limit: 30MB * Video Length: Up to 240 minutes * Primary Text: 125 characters * Headline: 25 characters * Description: 20 characters #### Instagram Feed **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Primary Text: Up to 2 lines will display **VIDEOS** * Recommended Video Ratio: 4:5 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 120 seconds * Primary Text: Up to 2 lines will display **CAROUSEL** * Maximum Number of Cards: 10 * Image File Type: .png or .jpg * Recommended Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Video Size Limit: 4GB * Image Size Limit: 30MB * Video Length: Up to 120 seconds per card * Primary Text: Up to 2 lines will display * Headline: 1 row will display #### Instagram Stories **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 9:16 * Recommended Resolution: At least 1080px x 1920px * Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free) **VIDEOS** * Recommended Video Ratio: 9:16 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 120 seconds * Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free) **CAROUSEL** * Minimum Number of Cards: 2 * Maximum Number of Cards: 10 * Image File Type: .png or .jpg * Recommended Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Maximum Video Length: 15 seconds per card for fixed number of cards; 120 seconds per card for default experience #### Instagram Explore **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Primary Text: Only 1 line will display **VIDEOS** * Recommended Video Ratio: 4:5 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 120 seconds * Primary Text: Only 1 line will display #### Audience Network Native, Banner, and Interstitial **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 9:16 * Recommended Resolution: Highest possible * Primary Text: 125 characters (truncated after that) * Headline: 25 characters (truncated after that) * Description: 30 characters (truncated after that; won’t always appear) **VIDEOS** * File Type: [Most supported](https://www.facebook.com/business/help/1640701476174343?id=603833089963720) * Recommended Video Ratio: 9:16 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 120 seconds **CAROUSEL** * Minimum Number of Cards: 2 * Maximum Number of Cards: 10 * Image File Type: .png or .jpg * Video File Type: [Most supported](https://www.facebook.com/business/help/1640701476174343?id=603833089963720) * Recommended Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Video Size Limit: 4GB * Image Size Limit: 30MB * Video Length: Up to 240 minutes (15 seconds recommended) * Primary Text: 125 characters (truncated after that) * Headline: 40 characters (truncated after that) * Description: 20 characters (truncated after that) #### Audience Network Rewarded Video **VIDEOS** * File Type: [Most supported](https://www.facebook.com/business/help/1640701476174343?id=603833089963720) * Recommended Video Ratio: 9:16 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 60 seconds #### Sponsored Message **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 1.91:1 * Recommended Resolution: At least 1200 x 628px * Primary Text: 125 characters (truncated after that) * Headline: 25 characters (truncated after that) * Description: 30 characters (truncated after that; won’t always appear) #### Messenger Inbox **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Primary Text: 125 characters (truncated after that) **CAROUSEL** * Minimum Number of Cards: 2 * Maximum Number of Cards: 10 * Image File Type: .png or .jpg * Recommended Ratio: 1:1 * Recommended Resolution: At least 1200 x 1200px * Image Size Limit: 30MB * Primary Text: 125 characters (truncated after that) * Headline: 40 characters (truncated after that) #### Messenger Stories **IMAGES** * File Type: .png or .jpg * Recommended Image Ratio: 9:16 * Recommended Resolution: At least 1080px x 1920px * Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free) **VIDEOS** * Recommended Video Ratio: 9:16 * Recommended Resolution: Highest possible * File Size: Up to 4GB * Video Length: Up to 15 seconds * Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free), Facebook Ad Dimensions and Character Limits, Jon Loomer, 01gnmcxcrzts0zvsy7f4jwbex7.