Facebook Video: Squishy Metrics and Stripping Attribution ![rw-book-cover](https://www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png) ## Metadata - Author: [[Adweek Online]] - Full Title: Facebook Video: Squishy Metrics and Stripping Attribution - Category: #articles - Summary: Facebook video appears to be a big success story for the network. In addition to bringing in more than 1 billion views, it has been a boon for marketers. However, according to Vlogbrother Hank Green, Facebook is gaming the feed to prioritize its own product. - URL: http://www.adweek.com/socialtimes/facebook-video-squishy-metrics-and-stripping-attribution/624819 [![Alt Image Text](https://static-prod.adweek.com/wp-content/uploads/2017/06/Facebook-Privacy-Shortcuts-Menu-Hero-640x360.png)](https://www.adweek.com/media/facebook-heres-how-to-prevent-other-users-from-viewing-your-friends-list/) [![Alt Image Text](https://static-prod.adweek.com/wp-content/uploads/2022/12/MassMutualMcAvoyHero-640x360.jpg)](https://www.adweek.com/social-marketing/nhl-partner-massmutual-to-debut-on-and-off-the-ice-spot-during-winter-classic/) [![Alt Image Text](https://static-prod.adweek.com/wp-content/uploads/2022/12/YouthforiaHero-640x360.jpg)](https://www.adweek.com/social-marketing/dtc-beauty-brand-youthforia-rides-the-reels-wave/) [![Alt Image Text](https://static-prod.adweek.com/wp-content/uploads/2017/05/Facebook-Privacy-Shortcuts-Menu-Hero-640x360.png)](https://www.adweek.com/media/facebook-heres-how-to-change-who-can-send-you-friend-requests/) [![Alt Image Text](https://static-prod.adweek.com/wp-content/uploads/2022/12/Snapchat-Snapchat-Custom-Camera-Options-Hero-640x360.png)](https://www.adweek.com/media/snapchat-how-to-change-the-apps-recording-frame/) [![Alt Image Text](https://static-prod.adweek.com/wp-content/uploads/2022/12/SnapchatPlusChatWallpapers-640x360.jpg)](https://www.adweek.com/media/snapchat-how-to-change-your-chat-wallpaper/) [![Alt Image Text](https://static-prod.adweek.com/wp-content/uploads/2022/12/TwitterBlueLogo3-640x360.jpg)](https://www.adweek.com/media/twitter-blue-enables-video-uploads-of-up-to-1-hour/) [![Alt Image Text](https://static-prod.adweek.com/wp-content/uploads/2022/12/CambridgeAnalyticaLogo1200x675-640x360.jpg)](https://www.adweek.com/media/meta-files-settlement-on-2018-class-action-suit-over-cambridge-analytica-data-scandal/) [![Alt Image Text](https://static-prod.adweek.com/wp-content/uploads/2022/12/TikTokiPhoneEarbuds1200x675K-640x360.jpg)](https://www.adweek.com/media/report-tiktok-tracked-journalists-from-ft-buzzfeed-while-investigating-leaks/) [![Alt Image Text](https://static-prod.adweek.com/wp-content/uploads/2022/12/TwitterHQWithPasserby4-640x360.jpg)](https://www.adweek.com/media/twitter-reportedly-slashes-public-policy-team/) [![Alt Image Text](https://static-prod.adweek.com/wp-content/uploads/2022/12/Instagram-Notes-Hero-640x360.png)](https://www.adweek.com/media/instagram-how-to-delete-a-note/), Facebook Video: Squishy Metrics and Stripping Attribution, Adweek Online, 01gnmcytpnm6wsre75q93kjdmp.