Free Tool: Use our AI Idea Matrix ![rw-book-cover](https://www.innovatingwithai.com/content/images/size/w256h256/2023/04/dcc83280-0241-42a8-bf27-e7bb767ddbb1_1200x1200.png) ## Metadata - Author: [[Rob Howard]] - Full Title: Free Tool: Use our AI Idea Matrix - Category: #articles - Summary: Rob Howard discusses how to generate AI ideas using the AI Idea Matrix, emphasizing the importance of focusing on your unique expertise. He explains that finding the right idea is often the hardest part of building an AI process or product. To overcome this challenge, he recommends breaking down the process into manageable steps, starting with identifying your unique subject matter expertise. - URL: mailto:reader-forwarded-email/06943edf49ed7c143d2b79e213e4dd73 \* { word-break: break-word; }**​** ![Innovating with AI](https://embed.filekitcdn.com/e/w9w6tnaQKj8JcctQR6fbCh/7MBuzxzU9HzvjjAdcPobD)Hey there, Last week I spoke about how Amazon used AI to save 4,500 years (not hours) of work. I also spoke about why you don’t need to start with an AI product - you can get started with an AI process. To come up with the right process or product though, first you need an idea. Today, I’ll talk about how to do that with our AI Idea matrix, but first… If finding or refining an AI idea feels hard, it’s probably because you’re in this squiggle: ![Design squiggle illustration](https://lh7-rt.googleusercontent.com/docsz/AD_4nXd7ps1LUeSP4AS_g_LlgT-vkWfG_FlE8Imtpt6jt9Lm-O8gl04Xcy_iDvXKEA2L7CdyAkhLjPPZoL0WPJG76Gy3zT_9XdsH1Ouz7uF66rl0WZuqmfx587LwKs3R7EGvx0Ref2dgKzuRqmem0D34gM0OD9rh?key=MM9Z8jVP5zAIOOHJ98-JvQ) ​ Source: The Process of Design Squiggle by Damien Newman, thedesignsquiggle.com​ The Design Squiggle is a simple illustration that Damien Newman created to capture the feeling of going from uncertainty to focus. Naturally, how you get there is with a bit of research, conceptualizing, and design. However, not all phases are created equal. In many ways, it’s **much** easier to get to the finish line because, the clearer you get, is the *faster* you can build your idea as an AI process or product. On the flip side, the earlier you are in the process, the *harder* it can feel to get started, and even keep going. To put it more bluntly, the hardest part of building an AI process or product can actually be finding the right idea in the first place. The reason for that is something I call: #### **The AI Innovator’s Dilemma** ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXch0cYXI_kaxCg_n2nbETwxIvoNONI3_j-XQG5dqh5lKw_mcr7qVwm3CcZm3fCxQcxhFaONbg3qvNr3tLqNsZheJCLU1zVpTvcKEUI0eiNE5dnMIrmdj-7c7l5z4mwskQQnU7bi5c9vF1bTjLhA-jxTzRrI?key=MM9Z8jVP5zAIOOHJ98-JvQ)Inside our AI Incubator program (enrollment opens next week), I teach our students that when it comes to building an AI process or product, they’ll need to combine four things: * Unique Subject Matter Expertise * Artificial Intelligence Model * Your Traditional Software or Tools * Your Platform and User Interface When you combine these, you get what I call the AI Idea Matrix: ![The AI Idea Matrix](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdxwu2uFkPakrzYPu8Xsi5TuGHqkMYcPgrOQVi2De4AjDtdQm7FJSB_FZVxyH9LMHuBJTHgSE7B-ktojVAmqCtoTy4Az-JMK6xbXQL1Nn581oyhwWBqDKtAFVQsvAZO_h0LDW43qfCvcL96Gsr-_dNDDtM?key=MM9Z8jVP5zAIOOHJ98-JvQ)Now, what’s not immediately clear from this chart is the sequence in which you should figure this out. It’s also not clear if one part matters more than the other. And, if you’ve got a human brain that works like all the others, then your problem-solving brain might try to solve all of these at once, which creates the confusion and eventual burnout that I call **The AI Innovator’s Dilemma**. This dilemma is what happens when you get stuck between the research and concept phases of The Design Squiggle above. It sucks…and unfortunately, while the Design Squiggle shows you the problem you’re in, it doesn’t really show you how to get out of it. **The Cure To The Design Squiggle and AI Innovation Dilemma** Focus on 1 step at a time. Then, break that step down into doable mini-steps. That’s it. Let’s walk you through it right now: #### **FACT: Your Unique Subject Matter Expertise is the #1 thing to focus on first.** Why? Two related reasons: 1 - **Unique expertise** is the precursor to the **unique utility** of your AI idea. Unique utility, otherwise known as usefulness, is the #1 differentiator that will set your AI process or product apart from the thousands of AI tools that are flooding the internet. “But Rob, I’m creating an AI idea just for me” - fair point, and my point still stands because you likely have at least 5 AI ideas inside of you. To make sure you’re building the most valuable one, you’ll still want to make sure you’re focused on the right part of your unique expertise to make that idea uniquely useful to you (or your team, or your family depending on who else might eventually use it). Now, if you’re planning for others to use your AI idea… 2 - **Unique utility** is also what makes someone choose your AI process or product. Just imagine someone goes to the homepage of a website like Futurepedia and searches for [Topic Area Your AI Process or Product falls under]. Then, they see 10 results. Sure, how many downloads, rankings, and such will play a factor, but above all, it’s going to be how uniquely of a good fit your AI process or product is for solving their problem that will determine if they download it or not. Now, I’m not saying you should upload your tool there, but whether it’s AI Tool Report, or hearing about your thing on a podcast, or another email list like ours, the #1 question they are silently asking will be: *“How does this solve my problem really well?”* Unique utility based on your unique expertise is how you create the answer to that. So, if there’s anything you take away from this email, let it be this: **To find your AI idea faster, focus on your unique areas of expertise**. Does this match your experience? Reply and let me know. ![Signature](https://embed.filekitcdn.com/e/w9w6tnaQKj8JcctQR6fbCh/peZG8MsLBFiUhxqiFekh8m)– Rob Howard Founder of Innovating with AI ​ P.S. Next Monday, I’ll be hosting our latest [AI Incubator Student Demo Day](https://click.convertkit-mail2.com/5qu0lzmdp0a7hv4v3p9a6h94g7v44tn/58hvh8um8g3e0wu7/aHR0cHM6Ly9pbm5vdmF0aW5nd2l0aGFpLmNvbS9kZW1vLWRheS8=), where 5 new students will showcase how they went from AI Idea Matrix to AI Process or Product. Then, after showing you exactly how they did it, we’ll open the virtual enrollment doors for the next cohort of AI Incubator students. To join us for the AI Incubator Demo Day, [add it to your calendar here](https://click.convertkit-mail2.com/5qu0lzmdp0a7hv4v3p9a6h94g7v44tn/58hvh8um8g3e0wu7/aHR0cHM6Ly9pbm5vdmF0aW5nd2l0aGFpLmNvbS9kZW1vLWRheS8=). \* { word-break: break-word; }Thanks for reading! If you loved it, tell your friends to subscribe. If you didn’t enjoy the email you can [unsubscribe here](https://unsubscribe.convertkit-mail2.com/5qu0lzmdp0a7hv4v3p9a6h94g7v44tn). 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Logan St., Suite 660, Denver, CO 80203 ​ ​ ![](https://open.convertkit-mail2.com/5qu0lzmdp0a7hv4v3p9a6h94g7v44tn) <div> <div id="preview-text"> </div> <div style="background-color:#ffffff"><table bgcolor="#ffffff" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;background-color:#f8f8f8;width:100%"><tbody><tr> <td style="vertical-align:top"><div style="margin:0 auto;padding:30px 0;padding-left:20px;padding-right:20px;max-width:600px;padding-top:30px;padding-left:20px;padding-bottom:30px;padding-right:20px;margin:0 auto;max-width:600px"> <!--[if mso]><center><table cellpadding="20" width="625"><tr><td><![endif]--><div style="margin:0 auto;padding:30px 0 10px"><div> <table cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"><tbody><tr><td style="vertical-align:top"> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5;font-weight:20px"><span style="color:#87189d"><strong>​</strong></span></p> <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" width="100%"><tbody><tr><td align="center" style="vertical-align:top"><figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:200px;width:100%"><div style="display:block"><img alt="Innovating with AI" height="auto" src="https://embed.filekitcdn.com/e/w9w6tnaQKj8JcctQR6fbCh/7MBuzxzU9HzvjjAdcPobD" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;max-width:100% !important;border-radius:4px 4px 4px 4px;width:200px;height:auto;object-fit:contain" width="200"/></div></figure></td></tr></tbody></table> </td></tr></tbody></table> </div></div> <div style="margin-bottom:20px;overflow:hidden;padding:50px 35px;background-color:#ffffff"><div style="background-color:#ffffff"><table cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"><tbody><tr><td style="vertical-align:top"> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Hey there,</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Last week I spoke about how Amazon used AI to save 4,500 years (not hours) of work. I also spoke about why you don’t need to start with an AI product - you can get started with an AI process.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">To come up with the right process or product though, first you need an idea. Today, I’ll talk about how to do that with our AI Idea matrix, but first…</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">If finding or refining an AI idea feels hard, it’s probably because you’re in this squiggle:</p> <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" width="100%"><tbody><tr><td align="center" style="vertical-align:top"><figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:606px;width:100%"><div style="display:block"><img alt="Design squiggle illustration" height="auto" src="https://lh7-rt.googleusercontent.com/docsz/AD\_4nXd7ps1LUeSP4AS\_g\_LlgT-vkWfG\_FlE8Imtpt6jt9Lm-O8gl04Xcy\_iDvXKEA2L7CdyAkhLjPPZoL0WPJG76Gy3zT\_9XdsH1Ouz7uF66rl0WZuqmfx587LwKs3R7EGvx0Ref2dgKzuRqmem0D34gM0OD9rh?key=MM9Z8jVP5zAIOOHJ98-JvQ" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;max-width:100% !important;border-radius:4px 4px 4px 4px;width:606px;height:auto;object-fit:contain" width="606"/></div> <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:block">​<br/>Source: The Process of Design Squiggle by Damien Newman, thedesignsquiggle.com</figcaption></figure></td></tr></tbody></table> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">​<br/>The Design Squiggle is a simple illustration that Damien Newman created to capture the feeling of going from uncertainty to focus.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Naturally, how you get there is with a bit of research, conceptualizing, and design.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">However, not all phases are created equal.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">In many ways, it’s <strong>much</strong> easier to get to the finish line because, the clearer you get, is the <em>faster </em>you can build your idea as an AI process or product.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">On the flip side, the earlier you are in the process, the <em>harder</em> it can feel to get started, and even keep going.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">To put it more bluntly, the hardest part of building an AI process or product can actually be finding the right idea in the first place.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">The reason for that is something I call:</p> <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;margin:1em 0;font-weight:normal;font-family:Georgia,Times,'Times New Roman',serif;color:#222222;line-height:1.2"><strong>The AI Innovator’s Dilemma</strong></h2> <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" width="100%"><tbody><tr><td align="center" style="vertical-align:top"><figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:223px;width:100%"><div style="display:block"><img alt="" height="auto" src="https://lh7-rt.googleusercontent.com/docsz/AD\_4nXch0cYXI\_kaxCg\_n2nbETwxIvoNONI3\_j-XQG5dqh5lKw\_mcr7qVwm3CcZm3fCxQcxhFaONbg3qvNr3tLqNsZheJCLU1zVpTvcKEUI0eiNE5dnMIrmdj-7c7l5z4mwskQQnU7bi5c9vF1bTjLhA-jxTzRrI?key=MM9Z8jVP5zAIOOHJ98-JvQ" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;max-width:100% !important;border-radius:4px 4px 4px 4px;width:223px;height:auto;object-fit:contain" width="223"/></div></figure></td></tr></tbody></table> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Inside our AI Incubator program (enrollment opens next week), I teach our students that when it comes to building an AI process or product, they’ll need to combine four things:</p> <ul style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5;list-style-position:outside !important;list-style-position:inside"> <li style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Unique Subject Matter Expertise</span></li> <li style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Artificial Intelligence Model</span></li> <li style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Your Traditional Software or Tools</span></li> <li style="padding:0 0 0 1em;margin:0;margin-left:1em"><span>Your Platform and User Interface</span></li> </ul> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">When you combine these, you get what I call the <u>AI Idea Matrix</u>:</p> <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:center;table-layout:fixed;float:none" width="100%"><tbody><tr><td align="center" style="vertical-align:top"><figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:445px;width:100%"><div style="display:block"><img alt="The AI Idea Matrix" height="auto" src="https://lh7-rt.googleusercontent.com/docsz/AD\_4nXdxwu2uFkPakrzYPu8Xsi5TuGHqkMYcPgrOQVi2De4AjDtdQm7FJSB\_FZVxyH9LMHuBJTHgSE7B-ktojVAmqCtoTy4Az-JMK6xbXQL1Nn581oyhwWBqDKtAFVQsvAZO\_h0LDW43qfCvcL96Gsr-\_dNDDtM?key=MM9Z8jVP5zAIOOHJ98-JvQ" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;max-width:100% !important;border-radius:4px 4px 4px 4px;width:445px;height:auto;object-fit:contain" width="445"/></div></figure></td></tr></tbody></table> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Now, what’s not immediately clear from this chart is the sequence in which you should figure this out. </p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">It’s also not clear if one part matters more than the other.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">And, if you’ve got a human brain that works like all the others, then your problem-solving brain might try to solve all of these at once, which creates the confusion and eventual burnout that I call <strong>The AI Innovator’s Dilemma</strong>.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">This dilemma is what happens when you get stuck between the research and concept phases of The Design Squiggle above.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">It sucks…and unfortunately, while the Design Squiggle shows you the problem you’re in, it doesn’t really show you how to get out of it.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5"><strong>The Cure To The Design Squiggle and AI Innovation Dilemma</strong></p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Focus on 1 step at a time.<br/>Then, break that step down into doable mini-steps.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">That’s it.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Let’s walk you through it right now:</p> <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;margin:1em 0;font-weight:normal;font-family:Georgia,Times,'Times New Roman',serif;color:#222222;line-height:1.2"><strong>FACT: Your Unique Subject Matter Expertise is the #1 thing to focus on first.</strong></h2> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Why? Two related reasons:</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">1 - <strong>Unique expertise</strong> is the precursor to the <strong>unique utility </strong>of your AI idea.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Unique utility, otherwise known as usefulness, is the #1 differentiator that will set your AI process or product apart from the thousands of AI tools that are flooding the internet.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">“But Rob, I’m creating an AI idea just for me” - fair point, and my point still stands because you likely have at least 5 AI ideas inside of you.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">To make sure you’re building the most valuable one, you’ll still want to make sure you’re focused on the right part of your unique expertise to make that idea uniquely useful to you (or your team, or your family depending on who else might eventually use it).</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Now, if you’re planning for others to use your AI idea…</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">2 - <strong>Unique utility </strong>is also what makes someone choose your AI process or product.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Just imagine someone goes to the homepage of a website like Futurepedia and searches for [Topic Area Your AI Process or Product falls under].</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Then, they see 10 results.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Sure, how many downloads, rankings, and such will play a factor, but above all, it’s going to be how uniquely of a good fit your AI process or product is for solving their problem that will determine if they download it or not.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Now, I’m not saying you should upload your tool there, but whether it’s AI Tool Report, or hearing about your thing on a podcast, or another email list like ours, the #1 question they are silently asking will be:</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5"><em>“How does this solve my problem really well?”</em></p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Unique utility based on your unique expertise is how you create the answer to that.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">So, if there’s anything you take away from this email, let it be this:</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5"><strong>To find your AI idea faster, focus on your unique areas of expertise</strong>.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Does this match your experience?</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Reply and let me know.</p> <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;text-align:left;table-layout:fixed;float:none" width="100%"><tbody><tr><td align="left" style="vertical-align:top"><figure style="margin:1em 0;margin-top:12px;margin-bottom:12px;margin-left:0;margin-right:0;max-width:150px;width:100%"><div style="display:block"><img alt="Signature" height="auto" src="https://embed.filekitcdn.com/e/w9w6tnaQKj8JcctQR6fbCh/peZG8MsLBFiUhxqiFekh8m" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;max-width:100% !important;border-radius:4px 4px 4px 4px;width:150px;height:auto;object-fit:contain" width="150"/></div></figure></td></tr></tbody></table> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">– Rob Howard<br/>Founder of Innovating with AI<br/>​</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">P.S. Next Monday, I’ll be hosting our latest <a href="https://click.convertkit-mail2.com/5qu0lzmdp0a7hv4v3p9a6h94g7v44tn/58hvh8um8g3e0wu7/aHR0cHM6Ly9pbm5vdmF0aW5nd2l0aGFpLmNvbS9kZW1vLWRheS8=" rel="noopener noreferrer" style="color:#0033ff" target="\_blank" url-id="1667367454"><u>AI Incubator Student Demo Day</u></a>, where 5 new students will showcase how they went from AI Idea Matrix to AI Process or Product.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">Then, after showing you exactly how they did it, we’ll open the virtual enrollment doors for the next cohort of AI Incubator students.</p> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5">To join us for the AI Incubator Demo Day, <a href="https://click.convertkit-mail2.com/5qu0lzmdp0a7hv4v3p9a6h94g7v44tn/58hvh8um8g3e0wu7/aHR0cHM6Ly9pbm5vdmF0aW5nd2l0aGFpLmNvbS9kZW1vLWRheS8=" rel="noopener noreferrer" style="color:#0033ff" target="\_blank" url-id="1667367454"><u>add it to your calendar here</u></a>.</p> </td></tr></tbody></table></div></div> <div> <table cellpadding="0" cellspacing="0" style="border-collapse:separate;mso-table-lspace:0pt;mso-table-rspace:0pt;width:100%;margin:0 auto"><tbody><tr><td style="vertical-align:top"> <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#404040;font-size:16px;line-height:1.5;color:#909090;font-size:12px;text-align:left">Thanks for reading! 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