Google Analytics by Yoast gets Dashboards ![rw-book-cover](https://yoast.com/app/uploads/2016/04/monsterinsights_FB.png) ## Metadata - Author: [[Joost de Valk]] - Full Title: Google Analytics by Yoast gets Dashboards - Category: #articles - Summary: Today we released quite a big upgrade to our Google Analytics plugin, for both free and premium users. - URL: https://yoast.com/google-analytics-yoast-gets-dashboards/ Today we’re announcing that our Analytics plugins are getting a new home on [MonsterInsights.com](https://www.monsterinsights.com/). One of the “problems” of a quickly growing business is that you have to choose what to focus on. We’ve made that choice: we’ll focus on building best in class SEO products, from plugins to [training programs](https://yoast.com/academy/). We’re very happy to be able to get our loyal Google Analytics for WordPress users a good new home at Monster Insights. #### Meet the new owner(s) ![syed-balkhi-300x300](https://yoast.com/app/uploads/2016/04/syed-balkhi-300x300.jpg) The MonsterInsights.com team is managed by [Syed Balkhi](https://syedbalkhi.com/). You might know Syed from plugins like [OptinMonster](http://www.optinmonster.com/), [Envira Gallery](http://www.enviragallery.com/) and more. Syed also runs [WPBeginner.com](http://www.wpbeginner.com/), and is a fantastic entrepreneur. His businesses focus on conversion and business growth, which made our suite of Google Analytics plugins a nice fit. #### What does this acquisition mean for existing users? As Syed says [in his post](https://www.monsterinsights.com/welcome-to-monsterinsights/) too: aside from new ownership and the new name, it’s business as usual. You can continue to use the plugin that you love without any interruptions. ![MonsterInsights logo](https://yoast.com/app/uploads/2022/04/logowhitebg-edited.png)The new name and logo for Monster Insights With the experience Syed and team have, they’ll be adding new features and improvements to what’s now called MonsterInsights in the near future. They’ll update the plugin and give it the love it deserves. I have no doubt in my mind that this will lead to a far better plugin, very quickly. #### A nostalgic moment While I’m very happy about the decision to give this plugin a new home, I’m also feeling nostalgic. Google Analytics for WordPress was my first “major” plugin, even before WordPress SEO (now Yoast SEO) was a thing. It’s been “with me” for a very long time, but I trust Syed and team will take it to even greater heights. I want to thank Syed for making this tough decision easier. Knowing that he’ll take care of the plugin and both our free and premium customers really made it easier to decide to do what’s right. If you have questions, pose them in the comments and we’ll try to address them. Also, go ahead over to the new MonsterInsights site and read [Syed’s welcome post](https://www.monsterinsights.com/welcome-to-monsterinsights/). Joost de Valk is an internet entrepreneur and the founder of Yoast. After selling Yoast he had stopped being active full time and acting as an advisor to the company, but came back to be its interim CTO. He is also the Head of WordPress Strategy for Yoast's parent company Newfold Digital. Joost, together with his wife Marieke, actively invests in and advises several startups through their company [Emilia Capital](https://emilia.capital/)., Google Analytics by Yoast gets Dashboards, Joost de Valk, 01gnmczs0w69d4n45zpbvpe674.