How Facebook Audience Insights Are Real-Time ![rw-book-cover](https://www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png) ## Metadata - Author: [[Adweek Online]] - Full Title: How Facebook Audience Insights Are Real-Time - Category: #articles - Summary: Facebook introduced audience insights in May as a way for brands to learn more about the audiences they target with their ads on the social network in order to refine their strategies, but what technical challenges did it face, and how were they overcome? Software engineers Deniz Demir, Islam Abde - URL: http://allfacebook.com/audience-insights-query-engine_b136044 ![The metaverse is the future of friction-free shopping, but foundational technologies like AR are available to use right now. ](https://static-prod.adweek.com/wp-content/uploads/2022/12/Meta_Secondary_PE_122022_HP-640x360.jpeg) [Coachella, Walmart and Wendy’s Saw the Benefits of Early Adoption of AR](https://www.adweek.com/partner-articles/ar-can-put-you-on-the-path-to-frictionless-online-shopping/?itm_source=site&itm_medium=Hero&itm_campaign=b) [![This is a Profile](https://static-prod.adweek.com/wp-content/uploads/2022/12/AOY-2022-640x360.jpg)](https://www.adweek.com/agencies/here-are-adweeks-2022-agency-of-the-year-winners/) Adweek is the leading source of news and insight serving the brand marketing ecosystem. Some content could not be imported from the original document. [View content ↗](https://www.googletagmanager.com/ns.html?id=GTM-KX5FCW), How Facebook Audience Insights Are Real-Time, Adweek Online, 01gnmczy1mjzf6vjsp5xgnw6wf.