I'm Glad I Ignored That Billionaire  ## Metadata - Author: [[YouTube]] - Full Title: I'm Glad I Ignored That Billionaire - Category: #articles - Document Tags: [[video-notes]] [[youtube]] - Summary: I'm Glad I Ignored That Billionaire - URL: https://www.youtube.com/watch?v=VbVgKeNjuuk Good morning, John.Oh, I did such a good job of getting outof the shop.I once had a billionaire.Yeah.Tell him I got on the phone with him andI shouldn’t have because he wantedfavors from me.Great rule of thumb: never get on thephone with a billionaire.I was like, "Oh, I thought I was goingto ask favors from you." But anyway, hedid listen to my pitch for Good Store.And he very seriously was like, "I thinkthis is a bad idea." Yeah,I don’t know why the people who sell memy socks would be good at selling me mycoffee. That is, uh, I actually hadn’teven thought of it that way before. What differentiates us in the market is thatwe donate our profit to charity.The other thing that differentiates us inthe market is that we work really hardto find great stuff, whether that’sawesome socks or awesome coffee, and wework with the best suppliers, and we tryto do it in the most responsible waypossible.And you want that for yourhousehold cleaning supplies, and youFor your coffee. And what I said to him was, "I don'tthink it's going to be that hard to begood at all of those things." And hesaid, "Of course it won't be that hardto be good at all of those things. Itwill be very hard to convince peoplethat you are good at all of thosethings." And that's 100% of the thing.He was like, "Products don't have to begood. They have to convince people thatthey are good." That's how Paps BlueRibbon still exists. He thought we were— no, it's good. Hethought we were going to have amarketing challenge and it turns outthat we do have a bit of a marketingchallenge.Yeah. No, definitely happens.I have this conversation with thisbillionaire in my head and I'm like,"Okay, we can do anything really well."And some things, you know, it's work.It's hard. Yeah. Like, you got to findthe right people to work with, andmake sure that it's all above board. So,we work with our sock people to do aline of a sort of like test line ofunderwear. And a bunch of people who maybe watching right now were sort of ourGuinea pigs for these underwear. Andwhat I found was underwear is verycomplicated. Oh my gosh, soso complex on like a molecular level.It's like chemistry complex. Oh yeah,underwear is very much in the middle ofmaterial science right now. We had likeI think a pretty good product. The fitfelt great, but there were likecut problems.There were cut problems. The fit wasn'tperfect.I think the boxer briefs were great,but the briefs were not. Andyou know what I realized is that I thinkback and I'm like, you know what I saidwas it’s easy because people will workwith you, not because like we're goingto be experts in everything.We tried to reinvent the wheel, but itturned out the wheel had already beeneffectively invented. One of the thingsthat I have in my back pocket is a wifewho owns underwear. So, I talked to herabout what her favorite underwear are,and I'm like, "Oh, I’ve heard of them. Ibet they’d work with us." IntroducingGood Store XM MeUndies.MeUndies, the world's best underwear. Store, is now partnering. I have a pinecone here for some reason. MeUndies, theworld's best underwear company, is nowpartnering with Goodtore. So, you getgreat designs from independent artistsjust like you expect from the awesomesocks club, but you also get awesomeboxer shorts, like really high-qualityboxer shorts. Hank, this is my firstmajor step forward in underwear since2003 when I discovered the boxer brief. It was no problem to make thattransition. In fact, it was a joyfultransition. We also havebriefs. Brief briefs.I only have one of those because they'renot for me. I got mushrooms.Mushroomswith crystals.So, the idea is that you sign up for theawesome underwear club. A new pair ofunderwear designed by an independentartist comes to your home every month fromMeUndies x Goodstore.It's like Savage XFenty, but different.It is the Newman zone of Savage XFenty,which makes, I believe, me the Rihanna ofPaul Newman. The Paul Newman of Rihanna.The Paul Newman of Rihanna.Totally the Paul Newman of Rihanna. Than I am the Rihanna of Paul Newman.John, and also did you know? Yeah.That right now, sitting here, we have tocome up with a coupon code to givepeople. All right, Hank, here's my proposal. Wegive people 33.33forever off your first pair when yousubscribe right now at good.store if youuse the offer codehandman. No 'dloicus.' That's very hard tospell. Okay, win again. Tambourine. That's alsohard to spell. I don’t even know if there's a "U."Okay, feels good. Oh, that's pretty good.That's not bad.Yeah, it feels good. Feels good. I'mexcited to be working with the people atMeUndies. They are lovely. I mean,unchangingly good undies. They have hundreds of thousands ofpositive reviews for their underwear.So, they are the right people to beworking with. They are really excited tobe working with us. And I'm soglad that they get to take over myunderwear drawer the way that my awesomesocks have taken over my awesome socks.And all the profit goes to reduceMaternal mortality in Sierra Leone andbeyond. It's pretty special, Hank. Yes.Thank you for making a vlog with me.Coming up soon, we have the quadraon.Yeah. I mean, don't expect it next week.I'll do what I can.It takes a long time. As long as it took todo the quadraon, I suspect it will takeeven longer to edit the quadraon.Yeah, I mean the quadraon this year occurredin like eight different locations. Wewere on a river. We were in a house.We were at the fair. We were at theWestern Montana fair.I shot myself in the face withchampagne, but that's not even part ofit. John, thank you, uh, for coming andhanging out.Yeah,I'll see you on Tuesday. Yeah, you will., I'm Glad I Ignored That Billionaire, YouTube, 01k9gcw2c3e55cw50wdtsxtqzd.