Improving Google Analytics Events with Unique Events ![rw-book-cover](http://4.bp.blogspot.com/-zPIetIdlxhM/WKbfEpWJJkI/AAAAAAAATXo/mThItnppPMAy95wK9aspY1gWpju-vQQXwCK4B/s1600/Google_Analytics_Solutions_Lockup_color.png) ## Metadata - Author: [[Google Analytics Solutions]] - Full Title: Improving Google Analytics Events with Unique Events - Category: #articles - Summary: Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session. - URL: https://analytics.googleblog.com/2016/09/improving-google-analytics-events-with.html FEATURED We’ve moved. For new posts about enterprise products, check out the new [Google Marketing Platform blog](https://www.blog.google/products/marketingplatform/360/). For information on free products, follow our new [Google Analytics products blog](https://www.blog.google/products/marketingplatform/analytics/). Don’t worry: We’ll still keep this blog around in case you want to check out past posts. Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session. These events can be tracked independently from a web page or a screen load, giving you greater insight into actions taken within or across pages/screens. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of interactions you might want to track as Unique Events. **Some benefits of Unique Events include:** * Understanding how many users start/complete some action on your website * Understanding the most popular media types/content consumed on your website * Having an understanding of how many users repeat actions that should only occur once * And many, many, more... [![](https://1.bp.blogspot.com/-2JnyGdmHWGI/V-lCpT8e1yI/AAAAAAAAC2M/F1JBpaXkKvIgdZPVAm3N8TgLudPmKYzRwCLcB/s640/unique.png)](https://1.bp.blogspot.com/-2JnyGdmHWGI/V-lCpT8e1yI/AAAAAAAAC2M/F1JBpaXkKvIgdZPVAm3N8TgLudPmKYzRwCLcB/s1600/unique.png) **How Unique Events Work** Unique Events is a metric that counts the number of events with distinct Event attributes (Event Category, Action, and Label) that occur within a single user session. This means that Analytics will increment the count of Unique Events by 1 for each unique combination of event category/action/label we receive the very first time we see them within a session, but will ignore future events with the same category/action/label when computing unique event counts. The metric Total Events will count each event regardless of the uniqueness of the category/action/labels therein. Unique Events improves upon events in Google Analytics and will help make your measurement better. Learn more in our Help Center article [here](https://support.google.com/analytics/answer/7084499). *Posted by Breen Baker, Google Analytics Team*, Improving Google Analytics Events with Unique Events, Google Analytics Solutions, 01gnmcxwsf1x844de67rh6pwe6.