Marketing at Automattic ![rw-book-cover](https://ma.tt/wp-json/social-image-generator/v1/image/45814) ## Metadata - Author: [[Matt Mullenweg]] - Full Title: Marketing at Automattic - Category: #articles - Summary: One of the areas where Automattic and its products like WordPress.com have the most room for growth is in the area of marketing. It’s also an area our competitors are spending heavily in, with Wix, Weebly, Squarespace, Web. - URL: https://ma.tt/2016/01/marketing-at-automattic/ One of the areas where [Automattic](https://automattic.com/) and its products like [WordPress.com](https://wordpress.com/) have the most room for growth is in the area of marketing. It’s also an area our competitors are spending heavily in, with Wix, Weebly, Squarespace, Web.com, and to a lesser extent EIG and Godaddy, spending over $350M this year in advertising. (Of course marketing is much more than just advertising, but their spend is still significant.) [We’re hiring for a number of positions in this area](https://automattic.com/work-with-us/) to build up our team, including a CMO, a performance marketing specialist, marketing-oriented designer, and a role focused on events. If you know of anyone who would be ideal for these roles, or if that person is you, please read about Automattic on that page and follow the guidelines for the role to apply. As you may have read on the WooCommerce blog, Prospress blog, WP Tavern, Post Status, or Techcrunch, the team at Prospress is joining forces with WooCommerce at Automattic to help accelerate the adoption and democratization of ecommerce across the web. Whew that's a lot of links! Prospress was best known… There's a great article in Forbes today that covers some of the early days of WordPress through Automattic as a business today. I recommend everyone check it out! I wanted to respond to one bit about Automattic's global nature though, which is actually timely because next week the entirety of… #### One reply on “Marketing at Automattic” I don’t really think wordpress.com needs a marketer to power 51% of the web. It can even power 90% of the web if treated differently from the team. If there are 6 Billion people using the internet, Then there are 5.5 Billion people clearly knows that wordpress.com is exist. If there are 30-40 million blogs are hosted under wordpress.com – then there are 250-300 million blogs are not hosted under wordpress.com and there will be 100 million new blogs will be created on the web in the next few years, if not this year. If we replaced the “marketer” with bloggers and media, then you don’t need a marketer, perhaps an analyzer to study results. .. and the only question the team needs to answer is: What makes – 250 million people + 100 million upcoming people – believe that wordpress.com is the best choice they have? I’m sorry for the long comment, but I’m just very passionate about WordPress in general. ##### SHARE YOUR THOUGHTS, Marketing at Automattic, Matt Mullenweg, 01gnmcycyp7map6c67k6ma5efy.