Mike Blumenthal  ## Metadata - Author: [[Mike Blumenthal | Developing Knowledge about Local Search]] - Full Title: Mike Blumenthal - Category: #articles - Summary: TL;DR – Really long I know this is the moment you have all been waiting for. Just how long can a name in Google My Business be? Well Jeffrey Magner of BigHorn Local SEO in Sisters, OR took the challenge to answer that burning question and he used his own listing as the guinea pig. … - URL: http://blumenthals.com/blog/2014/08/21/google-dropping-review-shadow-box-in-serp-and-going-directly-to-plus/ Articles: Analysis Image Packs and the Localization of Google Product Search In the past, image search optimization was complicated and returns were minimal for local businesses. That’s all starting to change. Analysis Confessions of a Google Local Guide Google Google incentivizes quantity over quality with user-generated content. Local businesses should take control of their profile … [Read more](https://blumenthals.com/blog/2021/06/11/mike-b-around-the-universe-which-is-the-webs/) TL;DR – Really long I know this is the moment you have all been waiting for. Just how long can a name in Google My Business be? Well Jeffrey Magner of BigHorn Local SEO in Sisters, OR took the challenge to answer that burning question and he used his own listing as the guinea pig. … [Read more](https://blumenthals.com/blog/2021/06/10/google-local-spam-hall-of-fame-just-how-long-can-a-google-my-business-name-be/) After several days of heated competition, the judges are pleased to announce the winners of the Google Local Hall of Fame Name Abuse competition. As a reminder there were two categories to determine the longest name: Longest Name in the Wild (winner will be announced in a separate post) Google Character Limits on Name Length … [Read more](https://blumenthals.com/blog/2021/06/10/google-local-spam-hall-of-fame-we-have-some-real-winners/) Articles: Analysis Image Packs and the Localization of Google Product Search In the past, image search optimization was complicated and returns were minimal for local businesses. That’s all starting to change. Analysis Confessions of a Google Local Guide Google Google incentivizes quantity over quality with user-generated content. Local businesses should take control of their profile … [Read more](https://blumenthals.com/blog/2021/06/11/mike-b-around-the-universe-which-is-the-webs/) Every week I look forward to my work at LocalU and Near Media. Be sure to catch the article on Yelp. As a reminder, the FeedBurner email feed of my posts is going away soon. If you want to follow my writing subscribe to the Near Media Newsletter where I am joining David Mihm and … [Read more](https://blumenthals.com/blog/2021/05/23/mike-b-around-the-web-i-look-at-yelp-and-more/) It’s been a busy week with lots of podcasts, an article and a minor disagreement with Rand Fishkin. Articles: How Google Came to Dominate Local Reviews – Google owns the local review economy. It wasn’t always that way. I detail how it happened by documenting the review history of a large(wish) fast, casual chain. … [Read more](https://blumenthals.com/blog/2021/05/15/mike-b-out-in-the-wilds-of-the-internet/) [](https://blumenthals.com/blog/2016/02/15/google-mybusiness-now-surfacing-web-verify-option-2/) [Read more](https://blumenthals.com/blog/2016/02/15/google-mybusiness-now-surfacing-web-verify-option-2/) [](https://blumenthals.com/blog/2013/01/23/loci-2012-justin-sanger/) [Read more](https://blumenthals.com/blog/2013/01/23/loci-2012-justin-sanger/) [](https://blumenthals.com/blog/2013/01/16/facebook-graph-search-and-local-from-across-the-web/) [Read more](https://blumenthals.com/blog/2013/01/16/facebook-graph-search-and-local-from-across-the-web/) [](https://blumenthals.com/blog/2012/12/12/the-disconnect-between-what-smbs-use-facebook-for-and-what-consumers-use-it-for/) [Read more](https://blumenthals.com/blog/2012/12/12/the-disconnect-between-what-smbs-use-facebook-for-and-what-consumers-use-it-for/) [](https://blumenthals.com/blog/2015/09/19/an-updated-list-of-apple-business-listing-data-providers/) Interested in who provides business listing data to Apple Maps? With rollout of iOS 9 Apple is becoming ever more important in local search. This fact struck home early this year when a major theme park contacted me and said that people were piling up at their service entrance instead of their front gate. Turned … [Read more](https://blumenthals.com/blog/2015/09/19/an-updated-list-of-apple-business-listing-data-providers/) [](https://blumenthals.com/blog/2016/09/11/thoughts-on-the-recent-rollout-of-aggregate-reviews-snippets-critic-reviews-in-google-serps/) Since early August with the roll out of Critic Reviews and Top 10 Lists and with the recent rollout of Reviews from the web and a significant review snippet display upgrade, Google has been on a rich snippet tear. Here are some my thoughts, big and small, about these changes. Do you see these changes … [Read more](https://blumenthals.com/blog/2016/09/11/thoughts-on-the-recent-rollout-of-aggregate-reviews-snippets-critic-reviews-in-google-serps/) [](https://blumenthals.com/blog/2016/09/10/google-updates-mobile-rich-snippet-display-with-pricing-information/) In addition to the release of Reviews from the web and new review rich snippet guidelines (again), Google has simultaneously updated the display of mobile organic review rich snippets with more space and additional pricing details. H/T to Aaron Weiche, the CMO at GetFivestars. Although Jared McKiernan of ParkWhiz asks some interesting questions: [Read more](https://blumenthals.com/blog/2016/09/10/google-updates-mobile-rich-snippet-display-with-pricing-information/) Update: I just heard from David Deering about the plug-in’s use of Schema. Firstly the schema is not done correctly. More importantly however (which I suspected but didn’t investigate as I thought the schema was reserved for the paid version… mea culpa) marking up reviews and ratings that were created on another site actually goes against … [Read more](https://blumenthals.com/blog/2014/08/04/a-plug-in-for-adding-google-reviews-to-your-wordpress-blog/) Local U Advanced is returning to Seattle on June 10th with an all new curriculum for 2014. When asked what attendees liked best about our just completed Local U Advanced in Philadelphia here is what a few of them said: How intimate the group is and the ability to talk to the presenters before, during and after presentations. All … [Read more](https://blumenthals.com/blog/2014/04/23/local-u-advanced-seattle-june-10th/) Update: 3/3/14: Only 11 seats left. There are only 9 days left until our next Local U Advanced, just outside of Philadelphia, at the DoubleTree by Hilton in King of Prussia, Pa. This year we have limited the total ticket sales (including sponsor seating) to just 65 folks. As of yesterday afternoon there were only … [Read more](https://blumenthals.com/blog/2014/02/26/local-u-advanced-march-8th-king-of-prussia/), Mike Blumenthal, Mike Blumenthal | Developing Knowledge about Local Search, 01gnmd0e7bssbyccnf892a0ej1.