My blog is a selfie ![rw-book-cover](https://www.christopherspenn.com/wp-content/uploads/2016/07/csp-stylized-logo-blog-header.jpg) ## Metadata - Author: [[Christopher S Penn]] - Full Title: My blog is a selfie - Category: #articles - Summary: I listened with interest to the most recent episode of Mark Schaefer and Tom Webster’s Marketing Companion Podcast (an excellent addition to your lineup if you listen to marketing podcasts) in a discussion about authorship and who we write for. - URL: http://www.christopherspenn.com/2014/06/my-blog-is-a-selfie/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ChristopherSPenn+%28Christopher+S.+Penn%29 I listened with interest to the most recent episode of Mark Schaefer and Tom Webster’s [Marketing Companion Podcast](https://www.businessesgrow.com/podcast-the-marketing-companion/) (an excellent addition to your lineup if you listen to [marketing podcasts](https://www.marketingovercoffee.com)) in a discussion about authorship and who we write for. A commercial, corporate blog doubtlessly has done its homework and designed personas for who the corporation writes for. I know we do this on the work blog I co-write for [SHIFT Communications](https://www.christopherspenn.com/youve-discovered-the-missing-link/). This isn’t a corporate blog, though. [![IMG_8001](https://farm8.staticflickr.com/7107/13886855122_de2d862e5c.jpg)](https://www.flickr.com/photos/financialaidpodcast/13886855122)[My blog is a selfie 1](https://www.flickr.com/photos/financialaidpodcast/13886855122) But who is this blog written for? The short answer: **me**. I write down [things](https://www.christopherspenn.com/2014/05/the-future-is-augmented-humanity/) here that I want to remember, write down little words and phrases that I want to save for the purposes of recalling later. I write [ideas](https://www.christopherspenn.com/2011/11/a-simple-content-value-test/) down that I eventually want to incorporate into talks and presentations. Yes, I could do this in Evernote (and that’s where many blog posts start) but you can’t Google your Evernote notebook. I can Google my site for the vague hint of an idea I wrote down a few years ago and find it more easily. I blog here daily not for search traffic, not for a keyword list I need to hit, but because it keeps me sharp. My writing skills don’t rust. Blogging is like a mental workout every day. Can I come up with something new? Can I synthesize data into something coherent? Can I figure out what an announcement from a respected company or person means for me as a marketer? If you want to blog successfully for a long period of time, you have to write for yourself first and foremost. I see selfies on Facebook of friends post-workout every day. **This blog is my mental workout selfie, but the difference is that hopefully, you get a little stronger, too.** You might also enjoy: [**Want to read more like this from Christopher Penn? Get updates here:**](https://www.christopherspenn.com/2020/12/how-to-set-your-public-speaking-fee/) [![subscribe to my newsletter here](https://www.christopherspenn.com/images/newslettersubscribenews.png)](https://www.christopherspenn.com/newsletter/)[My blog is a selfie 2](https://www.christopherspenn.com/newsletter/) | | | --- | | [AI for Marketers Book](https://gumroad.com/l/aiformarketers3)[Get your copy of AI For Marketers](https://gumroad.com/l/aiformarketers3) |, My blog is a selfie, Christopher S Penn, 01gnmd1357d5drszcstfy0gw6v.