The Agency Acquisition Accelerator  This month in the Barfly Group, we're spending our time talking about sales and lead generation. And it's so interesting to hear how everybody gets their leads, whether it's through content marketing or going to networking meetings or just through referrals. But when Ron Johnson told me that he's grown his agency to managing over 700 care plan clients, that really stood out to me. But Ron's strategy isn't the traditional approach. He's actually grown his agency through small mergers and acquisitions where he's bought up other agency's books of business. Now, you might think something like this would take a huge pile of cash, but Ron actually does this through an earnout method where he pays off the seller through the cash that all the business he buys generates. It's actually a pretty brilliant idea. So, over this holiday break, Ron's taken everything he's learned after acquiring 13 different agencies and bundled it all up into a course called the Agency Acquisition Accelerator. Inside this course, you'll learn how to find acquisition opportunities, what you're actually buying when you buy an agency, why agency owners sell, and how to align incentives, how the earnout deals are structured, including all of the legal pieces, how to migrate clients, retain them, and upsell to other opportunities. Plus, it has a toolkit full of templates, calculators, checklists, scripts, all the stuff you normally have to piece together yourself. It's an incredible collection of knowledge and experience that you really cannot find anywhere else from somebody who's actually done it multiple times. But the best part about this is it's being included completely for free as part of your Barfly membership. And even if you're not ready to sell your agency now, Ron's included an entire module on how to maximize the value of your agency in case you ever want to exit in the future. You can find all the details about the course and sign up for your free access using the link down in the description of this video. I hope you get a ton of value out of it and a huge thanks to Ron for putting this together, especially in a month where we're talking about sales and lead acquisition. Waking up with 10, 20, or even 50 new care plan clients overnight could be a huge way to kick off your 2026., The Agency Acquisition Accelerator, YouTube, 01ked3sx2wb1eg6nywhtedens8.