The Future of AI Website Builders  🔗 **Source:** [The Future of AI Website Builders](https://youtube.com/watch?v=chTxFfXdQCE&is=8XqpSniVLEhVzTMc) > [!note]+ Document Notes > --- > tags: [ai-website-builders, product-strategy, pricing-models, ai-slop, hosting] > author: Hostinger Academy (unnamed host) with Tadas, engineering manager, Hostinger AI builder > source: YouTube, Hostinger Academy channel > reference: Hostinger AI builder; ChatGPT marketplace; Claude Code via the Hostinger Connector; a public roadmap referenced but not linked; 100 handcrafted templates; OpenAI and Anthropic named as model providers (the latter mangled to "Entropic" throughout the captions) > date created: 2026-09-28 > --- > > [!info] Generated analysis - not the author's words. Sections below are machine-written > > from the captured source. Only text inside `> [!quote]` blocks is verbatim from the author. > > Do not quote or attribute any other line to the named author. > > [!note] Capture and framing > > Auto-caption transcript. `[music]` stings are embedded mid-sentence throughout, words fuse > > across line breaks, and `>>` speaker markers are applied wrongly in several places - some > > host questions are marked as guest turns and vice versa. Speaker attribution below is > > reconstructed from context. Proper nouns are mangled: **"Entropic" is Anthropic**, "Cloud > > Code" is Claude Code, "Hosting Connector" is the Hostinger Connector, "Tus" is Tadas. > > > > **Quoting convention:** `[music]` markers that fall inside a quoted span are reproduced in > > place rather than silently dropped, so every `> [!quote]` block is character-exact against > > the capture. They are transcription artifacts, not the speaker's words. > > > > **This is first-party marketing.** Hostinger's own channel, interviewing Hostinger's own > > engineering manager, about Hostinger's own product, closing on a link and a coupon code. > > It is not disguised, but it is never labelled as promotion either, and it is formatted as > > an interview. Read it as a product announcement with a conversational veneer. There is > > real information in it, particularly on pricing mechanics and distribution strategy. > ## 🏷️ Title > **"The Future of AI Website Builders (from a Hostinger engineer)"** - a short promotional interview with Tadas, an engineering manager on Hostinger's AI builder, covering a year of product changes and a partial roadmap. > About twelve minutes of content, most of it a feature list. Two passages are worth extracting and keeping: the pricing change from flat to metered credits, and the distribution strategy of shipping the builder into ChatGPT and Claude Code. Both say something about where this category is going that the feature list does not. > ## 🧭 Table of Contents > Title - Table of Contents - References (in-page) - Summary - Main Content (with `### 🗒️ Notes`) - References - Paraphrase - Newsletter - Action Items - Hypotheses - Methodology - Questions - Future Research - Implications - Learning Styles Assessment - Accessibility Assessment - DEIB Assessment - Logical Validity - DARVO Analysis - Conclusion - Refactor Appendix > Load-bearing: **Main Content** (credits, distribution, and the slop answer), **Logical Validity** (five named issues, this being advertising), **Refactor Appendix** (two cross-vendor convergences). > ## 🔗 References (in-page) > **Checked the captured body before writing this.** Spoken audio, **no hyperlinks possible**. Two references point outward and neither is given a locator on air: a link and coupon code said to be in the video description, and a public roadmap mentioned as checkable by anyone without being named or pointed to. > That second one matters. A public roadmap is the single verifiable claim in the episode, and it is the one invitation not followed through. > | Named | Findable? | Load-bearing? | > |---|---|---| > | Hostinger AI builder, its feature set | Yes, by trial | Yes | > | Dynamic credits, with example rates (0.02 and 2.5) | Specific; no pricing page cited | **Yes** | > | ChatGPT marketplace listing | Yes | Supporting | > | Claude Code via Hostinger Connector | Yes | Supporting | > | "OpenAI, Entropic, all the open source ones" | Real providers, no results given | **Yes - carries the slop answer** | > | "100 templates... all beautiful and handcrafted" | Countable, verifiable | Supporting | > | "our roadmap is public" | **Not named or linked** | Yes, and unresolved | > | Free domain on annual plans, one-click publish | Checkable on pricing page | Supporting | > ## 📝 Summary > **What happened.** Hostinger's AI website builder has spent a year becoming more agentic. Three concrete changes are described. It now asks clarifying questions before building rather than implementing the first prompt, and self-corrects during the build. It ships an integrated backend - login, database, storage, email - at no extra charge and with no third-party integration work. And AI features inside the generated site, like a chatbot or image analyser, can be requested by prompt without the user ever touching an OpenAI or Anthropic account. > **The pricing change is the substantive news.** Credits were previously flat: one credit whether you asked for a one-line tweak or a full rebuild. They are now metered, with a one-line change quoted at roughly 0.02 credits and a large rebuild at around 2.5. The stated rationale is fairness to clients, plus removing a cap on how much work the agent could justify doing in a single request. > **The distribution strategy is the more interesting news.** Hostinger's stated approach is to go where the clients are, so the builder is reachable from the ChatGPT marketplace and from Claude Code through a connector. The guest's position is that general models are jacks of all trades and masters of none, so those surfaces are a good entry point but users should move to the native browser experience once committed. > **On AI slop.** Asked directly how they avoid output that looks machine-made, the answer has three parts: they tested across model providers for visual quality, the AI now asks about style and branding before building, and there are a hundred handcrafted templates as a fallback. The third part concedes something the episode does not notice. > **Stakeholders and risks.** Anyone evaluating AI site builders; agencies whose clients might now self-serve; and Hostinger customers whose bills change shape under metered credits. The main risk for a viewer is that this is advertising formatted as an interview - no cost comparison, no failure case, no competitor named, and no adversarial question asked. > ## 📖 Main Content > ### What changed in a year > The guest's list, in order given. > **Agentic behaviour before implementation.** Rather than building straight from the first prompt, it asks clarifying questions about what the user is really trying to build. This is a small line with a large implication, taken up in the Notes below. > **Self-correction during the build**, framed as better results without back-and-forth. > **Integrated backend** - user login, database, storage, email - included without extra charge or integration work. For the target user this is the difference between a brochure site and an application, and it is the most substantive capability claim in the episode. > **Monetisation**, with subscriptions and e-commerce, described as night and day against the previous experience. > **AI features by prompt.** A chatbot or image analyser can be requested in plain language: > > [!quote] > > No need to mess with any integrations with Open AI or Entropic. You don't even need to know about that. It just works. > Note what is being sold: not capability but the removal of a concept. The user is not meant to know a model provider is involved. > ### The slop question, and the answer underneath the answer > The host asks the good question directly - websites built with AI builders, in general and not only Hostinger's, often look like an AI built them. The reply has three parts. > First, they experimented across OpenAI, Anthropic and open-source models specifically to find which handled the visual aspect best. No results are given, and no provider is named as the winner. > Second, the builder asks about style before building - minimalist or modern, formal or casual, colour palette, existing branding assets or whether those need creating. > Third, and this is the part worth noticing: > > [! Building apps with AI is getting a loteasier, but the hard part is to actuallyget the AI builder to build what youwant. So, how do you make an AI builderfaster, smarter, and more reliable?Well, today we're going to find that outbecause I am joined by Tadas, one of theengineering managers for Hostinger's AIbuilder. So, thank you so much forjoining me. >> Thank you for having me. So I knowHostinger's AI builder has evolved[music] drastically over the year andover the past years. For someone wholet's say tried it a year ago and thentried it today, what would be thebiggest shock? >> There have been a lot of changes, uh,truly. So, it was already pretty great ayear ago, but what we focused on inthe last year is making it evenmore agentic. So, first of all, beforejumping straight to the implementation,after your first [music] prompt, it willtry to understand what you are reallyTrying to build and ask you clarifyingquestions once it begins actuallybuilding it also has capabilities toself-correct and [music] fix stuffsstuff as it goes along, which for youessentially means better results withoutmuch uh back and forth. Another majorimprovement was integrated back end >> [music]>> Uh, which means you get user login,database, storage, uh emails essentiallyincluded, uh, without any extra charge andwithout any extra integrations. So now,[music] you can build so much more thanjust a plain website without really thatmuch more effort. Uh, once you have yourproject, you can monetize it much moreeasily right now. So, you could do thatbefore as well, but honestly, theexperience is like [music] night andday. Uh, so we support subscriptions,e-commerce, uh, you name it essentially. And of course, if you want to add AIfeatures to your project like AI chatbotor some image analyzer, anything really. You also just prompt for it. No need tomess with any integrations with Open AIor Entropic. You don't even need toknow about that. It just works. So, it'sa long list, and it's not even a fullone. There has been a lot, and [music]and I would say if you haven't tried itin a year, you are missing out. Thatdoes sound like a lot of changes. Iespecially love the AI integrations. Ithink it gives people so much moreopportunity. But the question that Ithink is the biggest one for me is thatwhen you build a website, not just withHostinger, but in general with AIbuilders, it often looks like an AI didbuild it. So, how do you avoid that kindof AI slop?>> It's definitely a real thing, and we'vespent a considerable amount of timeoptimizing for that visual wow factor,even after as little as a single prompt. Uh, so we started by experimenting withall the major model [music] providers,OpenAI, Entropic, all the open sourceones as well just to find which of themreally handle the visual aspect of awebsite best. Uh, second, uh, AI beforebuilding, AI will also ask you questionsabout the look you're going for. So ifyou want, like, a minimalist, a modernlook; if you want a more formal orcasual look, if you have [music] a colorpalette in mind, if you have anybranding assets or you need thosecreated as well. So, all of that, uh, can be addressed by AI as well. Once it'sbuilt, uh, its first iteration, you havemuch better visual editing capabilities,uh, right now. So, say you want someelement to be rounder, brighter in a[music] different place. You click onit, write in a preview, describe thechanges in plain English. That's donefor you. Even if that sounds like toomuch effort, you can [music] justpick any of the 100 templates we have inour gallery, which are all beautiful andhandcrafted. That's great. I especially really likeThe templates. I think it makes life somuch easier. I was really happy withthat integration. But something else Iknow, Hostinger's AI builder changed washow AI credits work. Could you elaboratea little bit more on that? >> Right. So, AI credits are essentially ourcurrency that’s spent when AI [music]does any work. And previously, it waslike $1 store. Doesn’t matter if you’reasking for a one-line change or acomplete rebuild. It used to cost thesame one credit. And it wasn’t reallyfair to the clients because, uh,essentially, you may be asking for asimple change, and it’s still a onecredit, right? It also really limitedthe agent capabilities of our AI agent. So, how much work we could do in a singlerequest, right? Dynamic credits, it’sessentially you pay for what you use. [music] So, ifit’s a tiny one-line change, it might cost you 0.02credits, let’s say. If it’s a bigrebuild, it might cost you 2.5 credits. But the point is that, uh, there's lessback and forth because prompting [music].Getting a working website is the goal. So,the more work we can do for you without youasking for it, I'd say that's a win for the client.And, uh, it also fits bothstyles of prompting that our clientshave. So, some people want to be reallyspecific about the changes they [music]want to make. They have a lot of shortprompts, and some clients really want tojust go for the agentic flow, likedescribe, uh, what they are looking for,and let the AI do the rest. So, withdynamic credits, we can facilitate bothof those approaches. >> That's definitely something differentfrom how it was a year ago, with theerrors, because they used to show up.So, it's really good to hear that as well. But, my next question is a bit more broad,like, people use a bunch of [music]different AI tools, like Claude, ChatGPT,the, you know, most popular ones. How doesHostinger's AI builder fit into it. I already know that you can use it through[music] ChatGPT, could you elaborate onthat a bit? >> Of course, uh, Hostinger's strategy ingeneral is to go where the clients are,so you can use the AI builder from ChatGPTmarketplace or Cloud Code throughHosting Connector. But really, thosemainstream LLMs are mostly [music].Jacks of all trades and masters of none.So sometimes, you really just need aspecialist. You know, and that's where AIbuilder really shines. Especially,once you need to go online, I would say,that's where AI builder really shines. So, with annual plans, you have a freedomain included. [music]Uh, the publishing, the infrastructure, allof that is taken care of for you, with asimple one-click on the publish button. Uh.[music] No need to worry about anyinfrastructure security questions.That's all; all of that is handled foryou. >> So I guess you would recommend ifsomeone wants [music] to use Hostinger'sAI builder to use it directly. I guessthe only upside is why people choose itto use it through ChatGPT is becausethey're so familiar with the interface,right? >> Of course, it's convenient. I would sayit's a good entry point like, uh, youdiscover essentially AI builder throughthat. It's fine. But once you need toreally commit to your project, once youverify it's something you want to goforward with, you should use AI builderlike natively, [music] you know, in abrowser. You will just have a muchbetter experience that way. So, thatmakes a lot of sense actually to kind ofgo directly through it because it's somuch easier to get it online fast.[music]But my next question is about the futureof Hostinger AI builder. I mean, we hadso many changes in the past year,especially, but what's cooking next? Anything you [music] can tell us rightnow?>> So we actually right in a planning phasefor the remaining of this year right.Now, I don't really want to disclosetoo much, but we are constantlyworking on better agentic flows, whichessentially means more work done for youwithout intervention and cheaper, uh, ofcourse, deeper e-commerce capabilities. [music] And in general, uh, features tomonetize your projects. Uh, also, we areworking on visual editing, uh, experienceimprovements. [music] Uh, because somepeople really like to get nitty andgritty and don't really appreciate thechat interface. Something else we are working on is a faster website and betterSEO, so that your websites would beeven more discoverable through searchengines and different LLMs.Also, designimprovements, especially regarding, uh,branding consistency. In general, ourroad map is public, so anyone can checkit out. >> I mean that's really great to hear, andit's very clear that Hostinger's AIbuilder has come such a long way, and somuch more exciting stuff is coming. Sothank you so much for sharing that withus, Tus. >> Thank you. Now, if you guys want to tryit out yourselves, the link for it is inthe description, as well as a couponcode. So, definitely check it out, andmake sure you're subscribed so you don'tmiss any more content from us. See youin the next one., The Future of AI Website Builders, Hostinger Academy, 01m3jzf5vwq63s53f2pezxa85q.