This Week in WordPress #334  ## Metadata - Author: [[WP Builds]] - Full Title: This Week in WordPress #334 - Category: #articles - Document Note: --- tags: - #WordPress - #AI - #PerformanceOptimization - #OpenSourceCommunity Author: Nathan Wrigley, Remus de Vries, Tim Nash, Cory Mass Source: This Week in WordPress #334 (YouTube) Reference: https://www.youtube.com/watch?v=NVvDdKlHYOI date created: 2025-05-20 09:00 --- # Title: Structured Summary and Critical Analysis of "This Week in WordPress #334" ## Table of Contents: - [📝 Summary](#-summary) - [📖 Main Content](#-main-content) - [🗒️ Notes](#-notes) - [[00:06](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=6) Performance Optimization Discussion](#0006-performance-optimization-discussion) - [[20:46](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=1246) Focus on Human Engagement over Algorithms](#2046-focus-on-human-engagement-over-algorithms) - [[35:31](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=2131) AI Optimization Product Airlift](#3531-ai-optimization-product-airlift) - [[48:38](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=2918) WordPress Media News Embargo Challenges](#4838-wordpress-media-news-embargo-challenges) - [[52:09](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=3129) Hosting Market Consolidation](#5209-hosting-market-consolidation) - [[59:15](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=3555) WordCamp US 2025 Organizational Challenges](#5915-wordcamp-us-2025-organizational-challenges) - [[1:02:55](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=3775) WordCamp Europe & altcontrol.org](#10255-wordcamp-europe--altcontrolorg) - [[1:08:06](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=4086) Media Library Features & Video Marketing](#10806-media-library-features--video-marketing) - [[1:13:22](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=4402) AI Experimental Features API](#11322-ai-experimental-features-api) - [[1:26:33](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=5193) Figma Sites Launch and Criticism](#12633-figma-sites-launch-and-criticism) - [📖 References](#-references) - [🗣️ Paraphrase](#-paraphrase) - [📰 Newsletter](#-newsletter) - [✅ Action Items](#-action-items) - [🧪 Hypotheses](#-hypotheses) - [📊 Methodology](#-methodology) - [❓ Questions](#-questions) - [🔮 Future Research](#-future-research) - [💡 Implications](#-implications) - [🧠 Learning Styles Assessment](#-learning-styles-assessment) - [📊 Accessibility Assessment](#-accessibility-assessment) - [🌍 DEIB Assessment](#-deib-assessment) - [✅ Logical validity](#-logical-validity) - [🔍 DARVO Analysis](#-darvo-analysis) - [🔍 SEO Evaluation](#-seo-evaluation) - [🎯 Conclusion](#-conclusion) ### References: - Nathan Wrigley et al., This Week in WordPress #334, YouTube, 2024. - Related product websites and community posts linked within the episode. ## 📝 Summary: This episode covers a broad set of topics relevant to WordPress professionals, including nuanced discussions about performance optimization beyond simple scoring tools, the practical realities and potentials of AI in WordPress development and content creation, new product announcements in the ecosystem, hosting industry consolidation, and evolving community events like WordCamp. Accessibility challenges with emerging no-code site builders like Figma Sites also receive scrutiny. The panel mixes humor with technical depth, highlighting current trends, frustrations, and opportunities. ## 📖 Main Content: The episode opens with a lively discussion debunking the obsession with automated performance scores (Lighthouse, GTMetrix), emphasizing the importance of real user measurement and holistic site optimization. AI's increasing role is explored with attention to the necessity of detailed prompt engineering, its bias toward English fluency, and the interplay of human expertise with machine assistance. New tools such as Airlift, GoDAM, and Modern Cart signal ongoing innovation but also caution regarding early-stage product maturity. Industry consolidation is underscored by World Host Group's acquisition of A2 Hosting and hosting.com, raising questions about competition and market diversity. WordCamp US faces organizational challenges due to burnout, while WordCamp Europe and alternative events like altcontrol.org highlight community evolution. The Figma Sites launch invites criticism due to poor accessibility and code quality, sparking broader reflection on no-code tools. The tone remains accessible and engaging, balancing technical insight with humor and occasional skepticism. The panel highlights community support mechanisms, scholarships, and funding opportunities, underscoring the ecosystem’s diversity and challenges. ## 🗒️ Notes ### [00:06](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=6) Performance Optimization Discussion - Emphasis on real user measurement over automated performance scores like Lighthouse or GTMetrix. - Recognition that many sites suffer from render-blocking assets and other large elements more than image sizes. - Humorous anecdotes about manipulating scores highlight client pressure and misconceptions. ### [20:46](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=1246) Focus on Human Engagement over Algorithms - Prioritizing user experience and human interaction yields better engagement than chasing algorithmic scores. - WordPress 6.8's speculation rules API aims to preload content based on user intent, enhancing perceived speed. - Clients often misunderstand performance metrics, focusing on scores instead of real-world results. ### [35:31](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=2131) AI Optimization Product Airlift - Airlift offers one-click optimization for client websites, automating complex tasks. - Panel debates the pros and cons of automation versus manual, informed optimization. - Some jokes about creating plugins that fake performance improvements. ### [48:38](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=2918) WordPress Media News Embargo Challenges - Discussion on embargoes placed by WordPress.org team, often for commercial reasons. - Challenges in respecting embargoes within a fast-paced media environment. - Suggestion that lack of centralized coordination caused failures in media distribution efforts. ### [52:09](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=3129) Hosting Market Consolidation - World Host Group's acquisition of A2 Hosting and hosting.com expands its market presence. - The group rapidly grows through acquisitions, now hosting millions of websites. - Implications for competition and service diversity are considered. ### [59:15](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=3555) WordCamp US 2025 Organizational Challenges - Layoffs and burnout have led to leadership changes and delays in event planning. - New organizers with less experience are being mentored. - Despite challenges, a handbook and existing infrastructure help keep planning on track. ### [1:02:55](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=3775) WordCamp Europe & altcontrol.org - WordCamp Europe tickets still available; altcontrol.org is an alternative event focused on different WordPress approaches. - altcontrol.org sold out quickly, indicating high community interest. - Some attendees see it as a complementary experience to WordCamp Europe. ### [1:08:06](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=4086) Media Library Features & Video Marketing - GoDAM plugin enhances WordPress media library with video transcoding and CDN support. - Marketers can overlay call-to-actions directly on videos. - Early adoption stages show promise despite some missing features. ### [1:13:22](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=4402) AI Experimental Features API - A UK developer’s video introduces the WordPress experimental feature API integrating AI. - Enables conversational interaction with WordPress sites for content management. - Complexity requires further exploration by advanced users. ### [1:26:33](https://www.youtube.com/watch?v=NVvDdKlHYOI&t=5193) Figma Sites Launch and Criticism - Figma Sites converts designs into websites with no coding required. - Web developer community criticizes generated code for poor accessibility and semantic structure. - Acknowledged as early-stage with room for improvement through user feedback. ## 📖 References: - YouTube vide - Summary: The WordPress news from the last week which commenced Monday 12th May 2025. Join Nathan Wrigley, Remkus de Vries, Tim Nash, Corey Maass as we discuss the news from the last 7 days. We dive into speed optimisation, with Remkus de Vries sharing why image optimisation isn’t everything. The panel discusses AI’s growing role in WordPress, accessibility, the end of the WordPress Media Corps, notable community updates, and new plugins like a media library tool and cart sidebar for WooCommerce. We also get into issues with Figma Sites’ code, WordCamp event updates, and the importance (and pitfalls) of obsessing over optimisation scores. It's all coming up on This Week in WordPress. - URL: https://www.youtube.com/watch?v=NVvDdKlHYOI [Music]It's time for This Week in WordPress,episode number334 entitled The Mother of All Futons.It was recorded on Monday the 19th ofMay 2025. My name is Nathan Wrigley, andtoday I'm joined by Remus Dice, by TimNash, and by Cory Mass. What do we talkabout? Well, we spend a huge amount ofthe episode talking about speedoptimization because Remus has got anarticle about that, and the conversationreally does get derailed. We also spenda lot of time towards the end talkingabout AI and the different ways that weas WordPress users are using that. Butwe also talk about the fact that theWordPress media core has come to an end. The fact that hosting.com is the newname for A2, plus many more other hostingcompanies. WordPress events are happening.Well, WordCamp Europe is about tohappen. WordCamp US hopefully willhappen. We talk about that, and there'sanother alternative event happeningaround WordCamp Europe, which you canattend as well, although I think thetickets may well have sold out. There'sa new plug-in in the WordPress space tohelp you organize your media library. Particularly around videos, there'sa new cart plug-in as well, which willbind on to your WooCommerce store andadd a sidebar to hopefully upsell yourbits and pieces. So, that’s what we’vegot for you this week, and it’s allcoming up next on This Week inWordPress. This episode of the WP Buildspodcast is brought to you by GoDaddyPro, the home of managed WordPresshosting that includes a free domain, SSL,and 24/7 support. Bundle that with theHUD by GoDaddy Pro to unlock more freebenefits to manage multiple sites in oneplace, invoice clients, and get 30% offnew purchases. Find out more at go.me/WPbuilds and byBluehost. Redefine your web hostingexperience with Bluehost Cloud. ManagedWordPress hosting that comes withlightning fast websites, 100% networkuptime, and 24/7 priority support. WithBluehost Cloud, the possibilities areout of this world. Experience it todayatbluehost.com/cloud. And byOmnisend. Do you sell your stuff online?Then meet Omnisend. Yes, that Omnisend,the email and SMS tool that helps youMake 73 bucks for every dollar spent. The one that's so good it's almostboring. Hate the excitement of rollercoaster sales? Prefer a steady linegoing up? Try Omnisend today atomnisend.com. Good morning, goodafternoon, good evening, whatever it maybe in the part of the world where youare. It is the334th episode of This Week in WordPress,which is quite a lot. And, um, I’myou know, I just keep droning on aboutWordPress each and every week. And, uh,luckily, I don’t do it alone. I’mjoined by three other people so that wecan all drone on about WordPresstogether. I’m very, very pleased to havethem. Normally, I’m in the top corner,so all of this is going to go wrong. I’ve got my little fingers kind offigured out for where everybody is.Okay, let’s go around the houses. So,that was my— Okay, there’s Remus. Hello,Remus. How you doing? Hello, Nathan. I’mfine. How are you? Yeah, good. Remus.Um, Remus is joining us from theNetherlands. I’m going to read hisbiography if I have— Well, let me justscroll down. Here we go. Remus Dice is aWordPress performance specialist focusedOn speed, security, and scalability. Asco-founder ofSC, that was not lost on me. Asco-founder of Scanfully, he helps siteowners stay ahead of performance andsecurity issues. Remus also runs withinWordPress, a newsletter and podcast forthose passionate about building betterWordPress sites and shares his insightson YouTube. Drop us the URL. Remus,what's the best place to find you? US. Okay. Or scanfully.com, which isobviously written on the screen beneathhim. US is like a link in bio typething. Oh, okay. Oh, you have one ofthose. That's quite nice. Anyway,there's Remus. Thanks forjoining us, Remus. Appreciate it. ThisI'm going to go for Tim because that'seasy. He's above my head. Hello, Tim. How you doing? Hello. I um, I don't havea biography, so I'm justgoing to refresh andhope that there's something there. Idon't know if there will be. No, I don'thave a biography, so I'm justgoing to hand it over to Tim. It saysTBD. So, Tim, you know, introduceyourself. I'm trying to create somethingon the fly that can rhyme with TBD. No, my name is Tim Nash. I'm a WordPressA security consultant who normally comesand puts on city bios. I was prettysure I did add a bio today, butapparently, like so many things in life,I forgot. It's okay; it probably gotoverwritten. This is a podcasterplus app that we use; it is somethingthat I kind of had built many yearsago, and it still doesn’t have any sortof Ajax stuff in it. So if somebody, ifone of the other two guests logged inand clicked save, it would have justoverwritten anything that you putin there. So, apologies for that if yourbio was there. Anyway, there’s Tim Nash,and I’m going, "Oh, yeah. There we go. Gotit right." I can’t quite get the angleright, though. There we go. Hopefully,everybody’s joining. There he is, CoryMass. Hello, Corey. Are you on my six? Do my six-word intro?WordPress. Cory. Cory Mouse, founder andcreator of OMG img, the WordPressplugin, WordPress freelance developer,and WordPress product organizer. That’sbut he does nothing withWordPress, ironically. He does nothingwith WordPress. You heard ithere first. Um, bit of housekeeping. Ifyou are joining us and I can see there’sQuite a few people joining us. Iappreciate that. Thank you. Um, and youwish to make a comment. The very easiestplace to do that is probably on theYouTube channel. And you know if you'reon YouTube, you found it already. Uh, theother easiest place I suppose wouldbe to go towpbuilds.com/live. Remus is currentlysporting it under his chin. Yeah. There. Look. Yeah. It's easy, isn't it?WP Builds. It's so not easy, is it? Toget the finger right.wpbuilds.com/live. If you go there, thenyou'll have the YouTube comments on theright-hand side if you're on a desktop.Um, and also you'll notice that in theactual video player, it says live chatat the top right-hand corner. You canclick that and invoke a non-Google chat.You don't need to be logged intoanything. You just type in your name andyou're off to the races. And Ican see that a few people have done thatalready. So, I appreciate it. Who havewe got? We've got Influence WP. So,that'd be Ryan joining us. Hello fromSunny Charlotte, North Carolina, US.Hello indeed. Thank you so much. We alllogic. Who's WebLogic? Someone who wants to stay anonymous.Okay, anonymous. Okay. Um, hello fromSunny for a change, UK. Yeah, I betit's somebody I do know. I just can'tmake the connection. I'm sorry aboutthat, Web of Logic. Um, friendly webguy. Uh, that I know who this is. This isDave. Um, there is a bright object inthe sky that's warm. Is that the sun?Also in the... Yeah, it is hot today. It'sactually hot in the UK. We've got actualsun. And what am I doing? I'm sitting inhere droning on about WordPress. Whatthe... Anyway, Tammy Listister is alsojoining us. Hi from the UK where it'sapparently summer. Tim Nash is joining us. Never heard of him. Um, but he'scommenting about the sun, so thatwas nice. Uh, friendly web guy Dave D.Hello friends, says CourtneyRobertson. Ross Wintle. Hello, Ross.Hello. A rare week off inSwindon. So what are you doing withyour time? You're joining us, and Ireally appreciate that. Cammy McNamara over in Washington State, I wantto say good morning. It's raining in Seattle.There you go. Uh, Justin Ormarrod, thereyou go. Thank you. That's who Web Logic. It’s D. And finally, Nomad skateboard inSan Diego. So I usually don’t do theweather report as it’s almost alwayssunny. Anybody wants always, and that’sjust not fair. I guess in Amsterdam it’sbasically the same weather as we gethere, because it’s usually a bitgrayish. I have no clue. That’san hour and a half away from me. Okay.Yeah, it’s a long way. Um, okay,that’s it. That’s what we got for you, uhin terms of the panel. Let’s get stuckinto the bits and pieces that we’ve got.Let me just find the—why won’t thatcaption go off? Where is it? There itis. It’s hidden beneath the menu. Herewe go. It’s a relief. I know. Thank you. Um, wpbuilds.com. This is our website. Ifyou fancy subscribing, Iappreciate it when you do. I get alittle email notification each timesomebody does it. It’s quite nice towake up in the morning to a few ofthose. Stick your email address in here.Um, and click subscribe, and we’ll sendyou two emails a week. One, when werepurpose this, we’ll spin this aroundas a podcast. Just checking, Nathan, howmuch do you appreciate getting thoseemails? Oh, what are you going to do? What script are you going to write? Whatfun are you going to have at my expense?I'm pretty sure you've got to clickon a link in an email. I'm pretty sureso hopefully. Um anyway, put your emailaddress in there, and you'll get twoemails a week on when we repurpose thisas a podcast. Now on a Thursday when wedo our podcast episodes as well. And Ijust wanted to highlight because we hada week off because of the page buildersummit which went on last week. I nevergot to mention that, or at least I don'tthink I got to mention that I did anon-podcast episode because we do bitsand pieces that got nothing to do. Don'tgo into any feed or anything like that. They're just standalone episodes, go outon YouTube, things like that. Um, and Idid one with Joe Doulson. We call itthe accessibility show. And guess what?It's about accessibility. And each timeI do it, Joe picks one bit, one tinylittle bit of a WordPress website. Andthis time, he was trying to find anduse menus on restaurant websites. And itliterally, you know, the thing that youorder the food from, that menu. Um, andit was absolutely brutal. Uh, so go ifyou got a restaurant website, go andSee, the key to having a restaurantwebsite is not to always have a PDF asthe menu. I know it's convenient, but ifyou've got accessibility issues, it'snot always the easiest thing to use. Anyway, there you go. You can find thatin the archive accessibility show,archive just there. And also, hat tip toJoe. This isn't really anything to dowith WordPress, but I thought as I'vegot him on the screen, I might mentionsomething else that he's doing. JoeDoulson has taken over something calledAble Player. I confess I've never heardof this product, but it's a, um, it's anaccessible, or at least as accessibleapparently as you can get, video playerwhich is open-source and it's beenrun by somebody called Terrell Thompsonsince 2010 when they came up with theidea. And obviously, over in the recentweeks, they've decided they can no longerput the time into the project. And sothey've, uh, kind of gifted it and passedthe torch on to Joe, who is going to tryand keep the whole project going. He'slooking for help. He's got a few things that he wants to do, like get rid of thejQuery dependency, and he wants to makethe design a little bit better. So ifIf that's your bag and you want to help him, uh, make the web a little bitmore accessible for video, then, um, thengo check him out. JoeDoulson.com is theURL. Okay, great. Right now, what? Oh,no, that's not going to go first. I'mgoing to do this one first because theway we're doing the show now is if anyof the guests bring anything that theyjust want to mention, we're going to dothat right at the top after I've done mylittle promo bits. And here's the firstone. Um, from Remus, who's put a postout called, "Stop obsessing over imageoptimization." There's no point in mesummarizing it. You wrote it. Whatwhat's going on here, Remus?" Well, Iwrote down a whole bunch of words. There's no point in me summarizingit; people won't read it then. Yeah. Gogo, go, go, go and read it. And, uh, right,moving on. The next piece is CPT. Pleasesummarize the following URL. That'sright. Uh, but you, I mean, eight words orless with an accent. Use 50 words,please. Uh, so the emphasis is on thesecond word.Um, I see this happen a lot, a lot oftimes on all different types of, um,performance audits or reviews. Whatever. There are folks who kindof think if I start, you know, becauselet me preface this with the vastmajority of how to make WordPress fastertypes of tutorials and things writtenabout it are focusing on the heavythings which are or can be the images,right? It makes zero sense if you'reloading a 24 MB image when 100 KB wouldhave been enough. But there's toomuch effort into this and too littleeffort into what the larger parts ofyour website could actually slow down your site. Andspoiler alert, most often times do. Sothis is just me saying, look, keep focusing on the thing of images,sure, but be aware that this is a thingthat on most sites is not going to bethe huge issue. It's also super easy tosolve. Um, but LCPother block render-blockingtypes of assets and all that theydeserve your attention probablya little bit or even a lot more. If Iwere to give you a Remus at a vanillaWordPress site and you were settingone up just I don't know for a blog orsomething like that. What would be theway that you would handle images? Are you going to be using plugins, or are youwriting some code, or are you doing something else?It depends on who the editor is, who’s the one actuallywriting it. So,if you can be certain that theeditorial team behind that understandsthat, before you upload it, it actuallyneeds to be optimized and made smarter,then you know you don’t have to domuch. If that person is in place orunderstands it, and I just want to haveit solved properly. I think my favoritesolution is cloud for images. Itessentially takes care of everything, andwith Jonno’s plugin added to it,it’s just a great combination. Itensures that whatever image you uploadalways renders the most optimizedversion, because that’s how youessentially code it. I have a feelingthat you’re pretty intoCloudflare. I’m pretty...?Well, we’ll stop there. Yeah. You’repretty into speed, and you likeCloudflare, right? Is thatone of the paid features?Yeah, okay. It is. But it’s part of Cloudflare Pro. Which is $25 a month, and it's on theperformance and lots of securityelements. Tim can elaborate on theelements it does not cover, but it coversa lot on making your site smarterand faster. All thatAPO isincluded. I am talking about the other partthat Remus brought up, which is maybe theharder battle to fight, which isgetting people who write words and whoare nottechnical to optimizeimages smartly before uploading them.That's the ideal world. To me, that's the battlethat I've been fighting for years. Um, Ibuilt a little website calledcrop.express. Plug, plug, plug. But it'sfree, so just go use it. At leastit resizes images andlets you set up presets so thatpeople can't upload images that are5,000 x 5,000 when 1200 x 1200 would do. Um, you know what? I'll add it to thepage, to the post here because that is agood tool. What was it called?Crop.express. Did you just say that?Yeah. Let me go and find it. Um,but then the harder part isHonestly, because people can see an imagesize, right? So they’re like, "Oh, itused to be a rectangle and I need it tobe a square and now it's a square." Butstill, trying to get your average non-techie to that is a challenge. Run itthrough. Even if you tell them theapplication and you write a document,you write documentation or you make alittle fun video or you singand dance about, all you've got to do isdrag the image on top of this app orwhatever that's going to compressit. They don’t do it. Does your, um, OMGIMG plugin do this? I knowthe intention of that plugin is tocreate images, but does it also handlesome of this work as well, of reducing the size? Um, and creating differentversions. Not technically, yes, but notreally in the way that Remis is talkingabout it, because the idealsituation, the primary purpose of OMGwas to create social images and thosehave a finite defined pixel width andheight. Um, but they still ideally couldbe compressed or they still could be inthe wrong format, or it can still be anissue. Um, it’s hard to protect peoplefrom themselves all the way down. I II have to ask. So, Remus, in this wholeoptimization thing, where hasit gone? There we go. So, this is yourpiece. I should have said the name ofit. So, it's on Remus' website,remaster.com, and you're going to searchfor "Stop Obsessing Over ImageOptimization." It was published on the12th of May. Um, is the goal herealways basically about a search engine? I know that it's this anecdotal kindof back and forth between whether yourwebsite is usable, but is it basicallyto try and not game, but you know,improve your search engine rankings?The reason why I published a post? No,the reason why you would obsess onemight so, every single version ofsite optimization serves one goal: thatis to optimize your user ability, your userfriendliness of the website. So, from asecurity perspective, from a performanceperspective, from an SEO perspective, UXis where it's at. So, anything andeverything you do that improves thatwill render a more performant site.You can see that in the lit andthe nonliteral version. Um, but theresult is you have a site that iseasy to navigate through. So again, if you're loading large images,the loading of your site is justslow. It's just, you know, nobody likesthat. You've been on those sites and youclick away from them. You don’t like clickingto the next page. So,all of the analytic solutions thatare being used kind of have this sort oftracking in place where they understandthat if you end up on thatpage and then look further on thatsame site, there must be somethinginteresting and pleasant happening onthat site. Um, and you want toservice that as much as possible. Large images obviously are a good oneto do, but there are a few other thingsthat, you know, just make it unpleasant tobrowse around and consume thesite. Yeah, the goal was well, italways felt like a lot of this stuffwas based around tools thatGoogle would put out like Lighthouse andthings like that, so you could measure ifwhat you did before was better than whatyou've got now. I’m really not abig user of AI, but everything that Isee and all the conversations that Ihave, I see this tidal wave of peopleWho are stopping to use search enginesand are starting to use, for lack of a better word, AI, you know, chat GPT,and so on. It'd be really curiousover the next few years how big thatshift is and whether or not the wholeGoogle optimization thing will matter. You're not optimizing for Google. No, Iagree. But if you're optimizing for anytype of entity that scours yoursite, that's the same. Um, but you're essentiallyoptimizing your site for humans. Yeah.And the better you do at that job, themore clicks you're going to get, themore views you're going to see throughthe different mediums. There's noGoogle favoritism here. Can I, um, change the subject a little bit?Because you and I, we haven'tspoken, I don’t think, since 6.8 landed.Just a tiny aside for a minute. Um,can you explain the speculationrules API and how that works? Because that’sobviously a new feature in WordPress 6.8where basically your WordPress websiteis going to try in a very conservative wayto preload things that you haven't alreadyinteracted with. In the spot here, man. Come on. Oh,sorry. It's all right, because I did theexplanation two weeks ago and he'sforgotten already. Was it? Was it you?Was it you? Yeah. Okay. Thank you. Yeah.A smart mechanism that kind of figuresout your browsingintent, and as you hover over somethinglonger than a few milliseconds, then itfigures you're going to want toclick on this. So it starts loading thepage you're almost clicking on, rightbefore you actually do. So when youactually do, it looks like it's instant,which makes it a very pleasant thing tolook at. Yeah. Yeah. I was chatting to Felix Ants, who is aGoogler, and he's helping theWordPress project with the performanceteam and things like that, and we gotinto some really curious ideas. Likewouldn't it be interesting in the futureif you could have hardware, like yourmouse, if it had a sensor that couldperceive what your finger wasabout to do? You know, if it could figureout that your finger was descending orsomething like that, you could push iteven a little bit further. It got a bitout of hand in all. Other markets that would have thatsort of sentient apparatus.Yeah, I was thinkinglike a mobile phone that could somehowfigure out that your finger wasapproaching this; because obviously youdon't have this hover event on a mobilephone, but that would be an importantplace to have it if somehow it couldfigure out that the finger is about to descend on a button. Idon't know. It's probably taking thingsI think we shouldn’t be talking aboutfingers and descending at all. Not anappropriate subject. Yeah, I was trying to hint at that without actuallyhinting at it. Moving on. Moving swiftlyon. Um, okay. So, there you go. That’sRemus’s piece, "Stop Obsessing OverImage Optimization," 12th of May. Gocheck it out. And we don’t have anythingfrom Corey, but we do have somethingfrom Tim. Um, do you want to justexplain what you’re doing, where you’redoing it, when you’re doing it? Um, yeah. Can I just go back to the previousstory just very quickly? Right. Let mejust back. There we go. Because I just wantto change the title to "Stop Obsessingover scores." Nice, because I thinkUltimately, when I read the article thatwas pretty much not—was almost where itwas heading along. Um, the problem mostpeople have is they go and do, like, go toGoogle Lighthouse and it will say youcan optimize your image by 30%. And youyou're not going to get this amazingscore unless you do. And the reality isthat those scores have very littlebearing on actual user experience. So ifyou're just optimizing for scores, youcan still end up with a humongouslyoverbloated piece of junk that takesages to load but can get perfect scores. Counter that with most people don'tunderstand this. You can actually get aperfectly scoring site that isexperienced as a slow,ridiculous, like, "What am I doing here?"type of site. It's 100% possible. Oh,really? You can game it in theother way around as well. Okay, that'sfine. To give you an idea, I had asite that had—one of its complaintswas that it could save me that I—one of my CSS files could be compressedby 30%. The CSS file was 3 kilobytes.Yeah, okay. Yeah. But it gave a lowscore because it was like 30% is a hugemargin. Optimize that.Yeah, I'll do it for 990. Tim, Iundercut him every day. So those scoresreally can be meaningless withoutcontext. It's not that they don't makefor a little bit of a guideline, butif you just obsess over those and thatalone, it is made worse becauseclients can see a score, so they latchon to it. So you'll have people who knowall of this, who will go, "Oh, no, no, Ican't possibly, uh, you know, I know howto optimize this. Just let me do myjob." And they're going, "Yeah, butGoogle says this." And it's like,"Google's not saying that. An automatedtool is saying that; that's got somerandom stuff in it." Well, it doesn'taccount for—like I’ve got, youknow, one of my big clients is amagazine, right? We’ve—there's pageswhere there are no images and 6,000words, and there are pages with 60 imagesbecause they do galleries, and youcan't treat those the same. And youalso can't say all the images arethis big, because then you view them on an iPad, and they are all suddenly 100%width. And so, yeah, it's allcontextual, which of course—I mean, we'reGetting better and closer with various tools, but at the endof the day, a simple thumbs up or thumbs down kind ofscore is not going to help anybody. Um,I’m going to put you on the spot again, Rimcus, but you can just say, "I’m notgoing to answer that question becauseyou might not know." Is there anything curiousor interesting down the road with the W3C or anything like thatto make this work a bit easier? So, youdon’t have to have multiple image sizesand that things will just be completed. Yeah. Imean, in a way, we already have thattechnology. Okay. But, um, I’m going toanswer your question with a differenttype of answer. Um, and thispiggybacks on what Tim said; there’swhat most people don’t understand isthat the Lighthouse score you see in theinspect browser tool is a labresult, which is why it can be gamed. Um,the opposite of that is real usermeasurement. So, RUM measures whatis actually happening in the browser. If you want to learn from the comments, one of the commentsis from Jackson. It says, "But clientsLove scores. Great. Get them to adaptto understand Chrome UX. Get themto understand rum for instancewith rum vision. If they want to chasescores, then at least at the bottomline, work with scores thatare factual. Thank you. I'm just browsingthrough these things. We had, um, where isthat? Has new ones come? There we go.There was this one. Speaking ofoptimization and SEO, this is my AIbit. We're entering the era of answerengine optimization. Yeah, it's kind ofcurious. I don't really use AI much,but presumably when you ask an AI for aresult, especially if it's like somesort of voice interaction, do younormally just get one, or does an AI listthem out in a SERP, like, as bullet pointsor anything like that?I don't really know. It depends whereyou asked it. Yeah, if you asked it,please give me the top answer to thisand only one answer and make it a binaryyes or no, then it will waffle for 10minutes about something completelyunrelated to cooking and thensay yes. But I wonder, anyway, there’s aBit in a minute where we’ll come on tosome WordPress who's trying to fill upthe AI with the perfect way of asking aquestion in order to sort of spit outWordPress code. I just don’t use thesekinds of things, so I’m really curiousas to how it works. But anyway, therewe go. That was James Laauo. Thank youvery much. Cory said, "Good point." Thisis the issue, right? Likethe bigger picture, something I strugglewith regularly and talk about regularlyis we all live in a little bubble. Andso like somebody's comment, oh yeah,the web of logic, Justin's commentabout having a client who has an oldiPad who complains that the websitedoesn't have a perfect breakpoint forthat iPad. Like I struggle with this. Ihave an online game calledmexicantrain.online. Apparently I’mplugging all of my side projects thatare not current or fine. You didn’tdo it at the beginning. It’s all good,right? Um, but this is agame I built during COVID. I did afantastic talk about it at WordCamp USlast September. Everybody should gowatch that video. I’m actuallyimmensely proud of the project. Talk. Um, I will never speak again,ironically, because it's never going toget better than that. Um, but the demographic for that skews much older,and so most of the people who use thatsite regularly are older. And so the sheer variety of devices that I hearabout, like, "Oh, it doesn't work on youknow, my Blackberry from 96" orwhatever, but people still expect that orwant that or what have you. Um, all ofthese are examples of, like, I meanit's responsiveness, but we're getting toanother degree of responsiveness whichis consumed by AI and then interactedwith by people on devices we haven'tthought about or in ways that we haven't thought about. And so, like, I was talkingto somebody about SEO yesterday, and he'slike, "Right, but you know, how do I makesure that when people are talking totheir phone, interacting withAI, you know, and mention pepper sauce,that my product comes up?" And I'm like,"If I know, like, there's just no wayto know.Uh, how this information is going to getthere, I couldn't holdit. Nobody will know why that's funnyexcept the four of us. Um, except theMother Futon will know. Yeah. Yeah. Yeah. Yeah. Okay. Yeah. I'm a motherfutoner for it's going to get messy. Butagain, it's these like, you know, how do we talk toclients, right? We live in thistech bubble where we dounderstand scores and we understand whenscores aren’t relevant. But you know, thefield gets broader and broader, andthe use cases get more and more bizarre.Frankly, and trying to explainthat to clients is getting more and moredifficult. From my perspective, I had thisintuition like 10 years ago that by nowwe’d be using a whole bunch of differentdevices for the internet. So I kind ofassumed that voice would be a realthing that everybody would throw intheir home and it would slowly start totake over. Everyone threw it intheir home, and then about two yearslater, just basically switched them offor asked it to play a song or perhapsthe weather. But I don’t know if it’s thesame for you, but not. Yeah. Yeah. Yeah. Set me a timer. Exactly. That’s the biguse. Yeah. Set me a timer. And thenthere was, you know, like augmentedreality and Google Glass and all ofThese kinds of things feel likenone of that is taking off in any majorway. It feels like we're still stuck on abasically a screen, a rectangle ofpixels of some kind. And I can't seereally that changing. But this newinterface, so it's not a device, Isuppose, but this new interface of AIfeels like a real possible change. AndI'm definitely, like everybody else,getting caught up in the hype of it all. I don't know if it'll replace orsupplant search in any way, but itdefinitely feels like it's got thecapacity to do that. But to Tim's pointearlier about it depends on what you askit. I go to Google because I don'twant to. Yeah, thank you, Ram, because I goto Google because I don't want to askit. I don't want the preamble of how toset up the result it gives me. I justwant to go there, type in the one thingand get this predictable set of thingsback. I don't want to have to preface it with, "Okay, give me a bullet-pointed listof this, that, and the other." I guessthe counter to that is you are just shifting the point at which thepreamble goes. Yeah. Okay. If we did usea genuine cooking scenario, let’sSay you're looking for a recipe to makea cupcake, and you just want, "Please give me a recipe for a cupcake."It will probably return you a recipe forhow to make a cupcake. It might not be a goodrecipe; it might be an amalgamation ofrecipes, but it will give you a recipe. If you were to go to an average websiteasking for the recipe for a cupcake, youwould get someone's entire life story,including why this happened and how itwas so, how this cupcake changed theirlives in this inspirational way. Andthey are doing that for searchengines. They are doing that for adtraffic. They are doing that not for theuser experience. So in that respect, theAI is getting rid of all of that. Thedownside is it is like talking to a5-year-old. So, you might as well havegone to a kid and said, "Hey, give mea recipe for a cupcake." You might getthe right answer out of it; you mightnot. It might also say, "Add snot."That's right. Yeah,it's the beef in the trifle kind of thing. Yeah, and it goes'cause it was on Friends in that episodeway back when. Oh gosh, this isFascinating. Okay, we've got completelyderailed. Uh, let's just see some of thebits and pieces that we got in thecomments. So, firstly, James Laauo isobviously checking very carefully what'sgoing on in the background of Cory. Ijust noted Cory's back door poster. Good, good, good, wonderful, good. What?Okay, it's there. Those of you inspecifically in England might remember ahit from I don't know, 20 years ago. Oh,Zad Bias's song "Neighborhood." Uh, andthis is a quote, okay, from that one'ssadly not landing. Uh, for me, it'spretty obscure. That's partof why I made the poster. Um,I've been waiting for this exactexperience on my two years. Andyou've planted James Laauo in thecomments so that he can bring ineverybody's attention. Um, I don't knowwhat you're going to think of thisRemus. This is a product in theWordPress space. Cam is talking aboutimprovements. There's a product out ofthe makers of Blog Vault and Malcareand things like that. It's an AI kind ofone-click button thing. It's calledAirlift. Um, it's great for scoreimprovements for clients that obsess. About it. I don't know what your thoughtsare on that. It's a big nope. Big assoon as you leave optimization toautomate automating, like oneclick and I don't have no—can't. Okay.So, I'm sure there's a marginwhere it's fine, but no. Years ago, aplugin came out that you could put onyour WordPress site that people couldcomment when comments were still apopular thing; people could commentand the comment would only be stored ina cookie on their machine. And wheneverthey would look at the comments, theywould see their comment because it wouldbe pulled from the cookie. But the restof the world never actually saw theircomments. And I'm just picturing what we need is a plugin that shows the clients whatever score wewant them tosee. Press a button and a green progressbar goes across the screen that doesn'tactually do anything, and then the scoregoes up incrementally by one or twopoints, and then you press another buttonthat's like "Shaluff the futon doodads,"and you press a button, and then thegreen progress bar goes across; the scoregoes up by two points. I think theThe bigger question here is, Cory, why haven'tyou built it yet? I'm going to go buildI'm building this. So, you just bind itto some IP address or something likethat. This is the client's IP address. Every time this is so, give them thisimpeccable score. Well, so, I have a little bit of a confession. Oh, no youdidn't! I got fed up once with aclient telling me about GTMetric scores,and I realized that you could tell fromthe user agent when they arrived thatthey were from GTMetrics. So, we justserved them a white page with "Hello" onit, and to be fair, it did comeup well, you know, because obviouslyGTMetrics, you see the picture; itblatantly came up with a white screenthat said "Hello." Uh, but it got amazingscores. The result was that the clientprobably typed it into GTMetrics, hit return,went away, made a coffee, came back, andjust looked at the score, right? He's like,"100!" Yeah, through the roof. Um, actually,no, I had to go back and make one changewhere I had to put one image hookedonto a CDN, because otherwise, youdidn't get a perfect score for the CDNpart, because all images have to beserved over CDN. So, I had to do that. I can literally… Can I just ask, is this aclient you still have? No. Okay, that’sfine. Uh, oh, that’s hysterical. ButCory, we fully expect that plugin to bebetter, and honestly, you’ll sell aboatload of them as well, 'cause it’s just aI’d like an agency version, please.Yeah. Make your clients happy.com.That’s great. Four. Yeah, $4.99 a yearfor the agency version. Um, multi-sitemulti-site install. Let’s have a lookhere. See what else we’ve got. Got Jamesreplying. Uh, Claude replies with a morehuman… uh, with more of a human option formultiple answers. Okay, thank you. Um, what else? I showed her in GoogleAnalytics that 3% of her visitors are ona tablet. Maybe that was to do withthat, Brian. I think that was to do withher old iPad. The old, right? Yeah. Yeah.Great. Thank you. Uh, Cammy, my clientcontract states, "I only test on moderndevices and browsers. I’m not designingfor your Nokia flip." Oh, yeah.Putting that in the contract is genius.Smart. Yeah. But specifically the flip.What about some other variant of Nokiaphone? Um, 2002. Yeah. Yeah. Yeah.Anything prior to 2002? James Laauosays, "Brian Cord shared an article thatTalked about giving your kids AI-poweredtoys to keep them entertained for you. Honestly, I think if you give kids AI,they're never coming up for air, arethey? They'll just... that will be the lasttime you see them. You do need a curiouskid. Not all kids are... and then something about a podcast.Jack Clark on AI's uneven impact. Yeah,some clients hate the idea; this isWeber logic, of the idea of their webdesigner using AI due to all thescaremongering around AI. Okie do. Don’tmention it to them then. Yeah. Orinstall the soon-to-be-announcedplugin from Corey Mass and, uh, show meif we have a title yet, Cory. Yeah, call itI’m over here typing intoChatGPT, describing theplugin and saying "Give me, give me 20good names." And then, okay. Whilst you dothat, I want to hear those in aminute. I’m curious to see what kind ofthings it comes up with. Um, dothe panel have any websites theyuse for multi-device website testing? Well, that wouldn’t be a question forme. I'm going to hand that to the pros.Do you have a website? I guess bywebsite, you mean like a SaaS tool orSomething like that, do you? Um, youmean things like browser shots andstuff? Yeah, where it just shows likefour configurations of browsers. Yeah,browser shots. There you go. Um, that'sa good one. They’re ten a penny really,aren't they? I imagine. I’ve got onecalled Hoverify, which is a Chrome extension in the browser,and it shows those kinds of things as oneof the features. A slight twist on this. Uh, I useabrowser; it’s a Chrome fork, whateverwe're calling them these days. Um, butthere’s a browser calledResponsively,or Responsively App. Okay. Um, andit basically just opens the same pagein desktop size, tablet size, andcell phone size, mobile, excuse me. Um,and so as you’re scrolling, they allscroll together. And it’s just reallyeasy; it’s not totally perfect becauseobviously you’re not actually looking onit on an actual device, but it’s a neatway to see the same page on all devicesat the same time; and if you scroll one,they all scroll together. Nice kind ofthing. Describing, was that calledResponsively?Responsively app. I’ll responsively app.Go and um, go and use your favorite chatGPT clone of choice to figure out how toum, okay. Or just Google it, you know,like the old-fashioned way, right? So, umit just occurs to me, did we finish expoexplaining that Tim had a course?Did we get through to the end of that,Tim? Was there anything? Wedidn’t even start it. We just totallygot hijacked. That was what I wasthinking. I was thinking it’s on thescreen, but right. Start again. What areYou running here? Tim is running acourse. You can find it atwpcurity101.com. Right. Let’s go back tothe beginning. Reset. When is it? Whatare you doing? Give us the, give us theskinny. So, it’s a course ratherthan a workshop. So, it’s a learn atyour own pace style course that’sgoing to be launched the end of May. Very May. Now, it may have to shift into thebeginning of June. You know, right onthere it says that there’s over fourhours of video content. Uh, 28 hourshave been filmed and we’re currentlyediting it down to closer to maybe 10. So that four hours was wildly optimistic onmy part; I thought I could get everything donein four hours. So you’re looking at closerto ten, and then we’ll probably haveanother ten plus hours of bonus materialsto feed out to people at the end ofthis. Uh, but yeah, it’s for anybody whois in the WordPress space as aWordPress professional. I’ve been using the phraseWordPress developer or WordPressprofessional because it doesn’tnecessarily require development skills. Butif you are a worker at an agency or youwork in-house and you are the WordPressperson, this is probably the course for you. It is designed around this idea ofit being for professionaldevelopment and professional development,not just coding. And so it should workif you have like CPD set up inside yourorganization or company. Uh,hopefully the hours you spend on thiscourse should count. And if they don’t,you can email me and I will go andask your HR people mostly to make themcount. He’s going to make up acertificate just like he did with GTMetrics. He’s going to make somethingup. Certificates. So nice.You can stop right there. That's all thepeople needed to know. Does it have acertificate? Yeah, it's the plan is tocome with a shiny badge. And the reasonfor it is I don't know if anybody's everhad to look at WordPress securitytraining courses. They are— we're notallowed to swear. They're not very goodat all. We can say shite though, right?That's not allowed either. Okay. Sothey're not very good. Um, and can yousay crap? Oh good. Okay. This is thenext 10 minutes gone, isn't it? As we gothrough the dictionary of swear words.Carry on. So, I thought I'd make one that wasn'tso terrible. So terrible. Yeah. Thankyou. Uh, okay. It always descends intosilliness, doesn't it?WPsecurity101.com. Can I just saydragging it back to some sort ofseriousness? Um, I think there's quite alot to describe. There's a bitof snake oil in the WordPress spacearound security and it is not Tim. Uh, Ithink it's fair to say that Tim really,really, really, really knows his stuffand, um, if you are looking forsomething in the WordPress space, thisWould be my portal. Um, go and check itout. So, tons of content in there. WP,sorry, WP security101uh.com. There you go. And, uh, Cory'shaving a right old laugh. What did I do? Dear ChatGPT, oh, here we go. Okay.Go on. My clients are obsessed withperformance and optimizationscores... Uh, please help mecome up with 10 slightly funny, slightlysnarky titles and descriptions for thisplugin. Okay. Uh, number one, Score WhispererPro gently persuades those peskyperformance metrics to tell a moreoptimisticstory. Number two, Metric Mirage. Oh,that is... Number three, Page SpeedPlacebo.Yeah, but that's giving away a littletoo much. Yeah, that's... Yeah, yeah.Optimize Me Not. I think these are... It seems like allquiet because all you had all on your lipalready. Yeah, it's definitelyundermining. I love these though. Ithink that's brilliant. And presumablythere are like six more. Here's the one that will actually workbecause you're right, Rebus. Like that thoseGive too much away. This one is calledScore More. M O R M O A R M O R E. Like we 100%guarantee that at the end of thistesting, you will have improved yourWordPress score by any metric, whatevermetric. Yeah, you won. That's a geniusidea. Thank you so much. Um, a commentjust related to what we had a minuteago. This rings a bell. I haven't usedit, but Blisk, that's another I thinkvariant of the browser that is sort ofpointing towards developers a bit more. We're nearly an hour in, and weactually haven't got to our first storyyet, which is somewhat of a record.Uh, so let's quickly see if we canget some of these bits andpieces done. Um, WordPress had for a veryshort space of time, WordPress had a um amedia core. I don't know if this isgoing to matter to anybody else, butfor me, and you know, the 24 other people.Yeah. Well, yeah. Where is it? There onthis. Yeah. Actually, were you even onthe email update list? Were you? You, Iwas the Yeah, I was. Um, essentially,about a year ago, a team was formed totry and make it so that you coulddistribute WordPress news more easily. The idea really would be that there'd bethis clearing house for it somewhere, and then the stories would gettold to people who produce newsletters,podcasts, YouTube channels, andthings like that. But this story isbasically just to say it kind of fizzledout. I think trying to do this from a central location probably wasnever going to work. The people whoproduce news are kind of, as soon as theyget something, they’re going to write itdown and publish it on their own. And soyeah. Anyway, so if you had any interestin that, probably, you didn’t. Nathan,have you ever had like an embargo fromthe WordPress.org team where they’ve said you cannot tell anybody about thisuntil the X date? It always justfed to you, and then you were todisseminate it when you wanted. No, Ithink once I did. Um, did you obey it? Once. Yes. Yeah. If I get, I geta lot of, like for example, I’m underembargo for something at the minute thatI’m not going to tell you about, uhbecause it’s under embargo. And, um, Ido, I would totally honor that. If I sayI’m going to honor it, then I will honorIt’s forcommercial reasons. You know, somebody’sgot a plugin and they’re not quiteready, but they want to see if theycould maybe do a podcast episode orsomething like that. And so they’ll onlyput it in words. They saythis is embargoed. Can you honor that? And I say yes. But it’s never anythingof any importance. You know, the skywould not fall in for anything I’ve everbeen told to embargo. I once got myselfon a mailing list that I’m still onsomehow. And I get every tech journaliston the planet sending menot tech media press releases.Yeah. Random things. And they all startwith this is embargoed until a certain date. AndI’m like, I am just going to set up asite that’s called pre-embargorelease and just because I don’t ask forthis stuff — it just turns up. But Iwas wondering if that was maybe part ofthe problem: there wasn’t anycoordination for releasing information,and that was one of thereasons this was — this failed. I thinkalso it’s because the people who dothe media in the WordPress space,they’re obviously quite keen to as soonAs they hear something, if they thinkit's important to their readers, they'requite eager to turn it around. And so having some sort of clearinghouse inside of .org, which was probablygoing to be only .org stuff, and you knowhow slow that, um, a Leviathan canmove. Most things, I think, got picked upmore quickly and written in the way thatthe journalists, you know, Ray atthe repository, for example, would liketo write it before anything happened. Soanyway, that enterprise ended. So,um, I don't know if anybody's gotanything to say about that, but probablynot. I think it was never the rightthing to do. No. Okay. There are just toomany reasons why that is not a smartconstruction of not wanting to get stuffout. Um, yeah. Yeah. So, there you go.The media core has come to anend. So, that's the end of that, right? Okay. Moving on. In that case, let's seeif we can keep the pace going a littlebit. I just need Cory's message. What hashe written? Where's it gone? Oh, really?Don't. Oh, really? Okay, I won't. It wasthere briefly on the screen. If you wantto rewind, dear viewer, dear listener,Whatever that was is now in the annalsof history. Um, so this one, this isquite interesting. So, A2, perfecttiming. Not too soon. Okay. Uh, I willread that and probably have a heartattack or something in a moment. Um, A2Hosting that you probably all know inthe WordPress space. You know, they’vebeen around for ages. They’ve rebrandedalong with a—well, they got a parentcompany and they’re now calledhosting.com. They used up $2 million topurchase that domain, whichI know that’s still aton of money. And if someone said tome, "Do you want $2 million?" I'dsay yes, but I kind of expected that URLto cost a ton more. Idon’t know why, but I would have thoughtit would have been more into thetens and twenties of millions for some reason.Anyway, they are now calledhosting.com, and they have been boughtunder the umbrella of a largerorganization which again seems quite newto me. Maybe you all know tons about it,but called World Host Group. So ifyou’re an A2 Hosting company person,then I guess at some point you know. The login and all of that is going tochange, but quite an investment,considering it's a WordPress specificcompany. I don't know why that wouldmatter, but you know, I would havethought somebody with bigger shoes thanWordPress to fill might have taken thison, something like Squarespace or Wix orsomething like that. I didn't think thatA2 was necessarily WordPress specificthere. Is it not? That's the way Ialways yeah, that's how I always thinkabout it. Very big supporters of WordCampat WordCamps and of WordPressitself. But I don't think they areyour typical hosting company. They do the whole domainhosting,email, and all the other stuff. Theywould have sold you anSSL certificate and all that for avery long time. Um, as for World HostingGroup, they seem to be buying up lots ofcompanies, and I think A2 is thebiggest one I've heard of, but I've seenlots of little hosting companiesbeing bought up by them, and they've gotquite a large presence, which when theystart consolidating is going tomake them an interesting group to pay. Attention to. Um, not at your sortof like GoDaddy scale, but they're stillgoing to become pretty bigplayers pretty quickly. So they um theyhaven't been around for too manyyears. Founded in 2019. So this is notA2 Host, and obviously this is thisumbrella organization, World Host Group.Founded in 2019, rapidly growing throughacquisition. Um, they now have 800 staff,11 offices, and over 40 global locations.I'm guessing that means data centers andthings like that. 650,000 customers withover 3 million websites hosted. Okay. All right, let's see. Anybody gotanything to add tothat? There's deafening silence. Yeah,but what I said when we reviewed thisbefore, um theshow, 'cause yes, we are that organizedhere. Um, we have about four minutesbefore we go live. Actually, we havetwo minutes, and then we overran. Yeah.Yeah, that's true. Um, $2 million is alot of money. Um, on the other hand, it's aperfect tax write-off. It lowers yourOh, I see. Yeah, that's Yeah. Okay. Ifyou can afford it, well,then I think it's a very soundInvestment. I think it makes a lot ofsense. I know you say it's a soundinvestment. I was trying to look itup to try and find the exactpricing, but as I remember it,hosting.com sold for an awful lot more afew years earlier. Did it? So, it'sactually gone down in price.Interesting. No, I meaninvestment from a branding perspectivelike hosting.com; that's a coolname to have. Like, it says, you know,does what it says onthe tin. Uh, it's very brandable. I thinkit's a smart move. Whoever Rey is usingfor her ad insertion, she's, uh, theyhave got it allfigured out. It's not doing it now.They just flipped through. Just amoment ago, this ad down here on therepository website was showing. Yeah,there you go. Kinster, then it moved onto Pressible, then it moved on to abunch of other things. So, it'sdefinitely targeting theright audience there. Anyway, there yougo. WordPress.com is hosting.com.Yeah, like it can't be more blunt forpeople who are non-technical. Exactly. Well, that's what I thought.That's why I thought it was so valuableand why I thought 2 million seemed likenot a lot. I know it's a crazy largeamount of money, but you know what I mean.When you hear of—did you hear, forexample thatAI.com is available and it’s got theasking price of $100million and it’s owned by a guy whoseinitials are AI, you know it’s likeAndrew something—whatever his surname is,begins with I, and he bought it back inthe late 90s just 'cause he wanted a domainfor, you know, before any notion ofAI. He just wanted a domain to keep hisweb property intact. And now he’s decided to sell it for 100 million. Andit turns out there’s a guy in New Yorkwho—that’s all he does for a living isjust sell high-end domains and, uh, yeah,100 million. So, if anybody watchingthis show has got a hundred milliondollars burning a hole in the back oftheir pocket, firstly, can we meet atsome point? Just, you know, a coffee orsomething, you know, something likethat. And then secondly, uh, yeah, youcould go and buy that domain foryourself. Do you need a tax write-off? II would love a tax write-off. If I had$100 million to write off in tax, Iwould be very happy. Uh, okay. What have we got here? We’ve got a few comments.Uh, so this is about hosting.com. Theystopped charging me the 20% VAT. So myreseller account just dropped. Okay,that’s when it moved over from A2. Is itokay? Uh, they said they don’t need to chargetax now that they’ve changed names. Gosh,that’s an interesting reason not tocharge tax. Uh, and then, somebody at mejust pivoted. It would be good todiscuss buying or selling web agenciesin a future podcast. Thank you. We willthink about that. That’s a good idea.Okay, moving on. I’m wondering if ratherthan the change of names, it wasprobably he also changed organizationsand places of incorporation, whichwould probably explain the actual 20%. Because, yeah, I don’t think that would beyour— you know, I think your tax servicehas this one easy trick to it. That’sright. They’ve changed names.Yeah, that would be great. Love that. Nomore tax for you. Um, a couple of thingsjust on the community side. I don’t knowif you guys want to comment on this, butum, somebody in our community, and I doI apologize for getting your name wrong,but Prashant Bal Bala is therecipient of the Yoast Care Fund forthis year for contributions toWordPress. You can find this on theYoast blog. But then, someone I don’tknow if it was in response to this,this is Asa Jane, it's over ataskjane.in. I presume they’re inIndia. They wrote a post called howthe WordPress community helps with scholarships,grants, and support programs, and it's just a list. It's quite helpful, I think — a list ofall the different places that you can goto seek financing, let's say for example,if you are hoping to get yourself off to aWordCamp or something like that. So, itlists things like the DiversityScholarship, the Kim Parcel Scholarship,the one that we’ve just seen — the DiversityFund, GoDaddy Fellowship, and a few more. So, if you are in the WordPress spaceand you are contributing a lot and youwould like that to turn into something,to get you on a plane to an event, payfor your travel, or some other things aswell, go and check that out. I willput the link into the show notes. Right,another community bit. I didn’t realizeI didn't even know this was a thing. I've been tied up doing this summit,which is now finished. U WordCamp UShas been, you know, going on wellpre-COVID, and then it took a pause, andthen it came back. It was in Portlandlast year. The idea was that it wouldbe in Portland for two years, going backto that model of two years in the samelocation. I didn't realize that manyof the people that were involved inorganizing that event had stepped down,maybe because their contributions hadbeen cut by their companies or what haveyou. And then Ry released this to saythat hopefully WordCamp US is back onthe agenda. The title of the piece isWordCamp US 2025 moves ahead with newleads after automatic layoffs disruptplanning. And it basically, in theory,it's supposed to happen. If you read thearticle, a few key people have eitherhad burnout or they can't contribute thetime because their company's no longerhelping them with that. But one ofthe key things to notice is that theteam that have stepped in, I think Ry described them as not,I don't know, they don't have as muchexperience. Let's just put it that way. So, we'll see how that pans out.But also, they are quite farbehind. If you were to map all thedifferent dominoes that had to fall lastyear to make it happen, they're quitea long way behind because the projectwas stalled. So, gosh, I've neverorganized an event of this magnitude. Iknow REMUS has. So, I presume beingdelayed is fairly seismic and difficult,but I don't think the delay is thatproblematic just yet. Great. First ofall, there's going to be a handbook theycan follow and it's the same location. So, it essentially means the exact samethings they can do.And sure, less experience doesn'thelp, but there are people mentoringstill.What day are we in now? Mid-May.Yeah, May. It's going to be July, August.August. It's three months. It's thetightest I've ever done it. Soit's possible.Would it be my choice? No. Ifthere... what did you say, Rem? Because I missedthe last bit. Would it have been my choiceto do it in three months? No. No. Okay. Sorry, Tim. I was going to say if they're in doubt,they can call the WordCamp Glasgow team,who put together an entire WordCamp intwo weeks. Nice. Yeah. And then you can,but probably not for 2,000 people. Yeah.Um, I suppose one piece that does helpslightly is that the venue is thesame, so they don’t have to do any ofthe wrangling of all that. I presumeit’s been bought and paid for. So, um,yeah. I mean, I don’t like the idea ofdoing two WordCamps of this type backto back in the same location. Uh, why dothey do that? Is it just so they get abetter deal on the accommodation? Ithink so. Yeah. Okay. But I think it’sboring to start with. Uh, you know,you can get people excited about goingthere one day, but how many people golike, "Yeah, I kind of been there."Yeah. Yeah. What am I going to do thereagain? I don’t, I don’t, I still don’t seethat logic. Um, okay. Well, anyway, good luck.There are a bunch of people listed inthis article. Uh, I should just namethem if I can find them: Gail Wallace,NicholasGarel, Gafello, sorry, Nicholas,Carla Campos, and Megan Marcel, and noDoubt a whole bunch of other people aswell. But it does seem that Marcel, inparticular,Megan Marcel, has been on the organizing team for, well, got 15years of experience in eventorganization. So maybe that brings a ray of hope. So there we go. That’s thatone. If you were planning on going, itwould seem that it’s still going to be possible, but obviously speakers andtickets and all of that are still to beannounced. Right. Moving over toEuropean shores. Um, WordCamp Europe ishappening in, what is it like, 20days? 20 days, something like that,in Basel, Switzerland. Um, I think youcan still get tickets for that. So, ifyou want to attend, I think you canstill buy tickets. But there’s a curiousthing which is happening, which istacked on to the event. So, this has gotliterally nothing to do with the event. I think they would be at great pains topoint that bit out. But there’s an eventwhich is being added on to the end ofone of the days. If somebody can tell methat, that would be, Oh, there yougo. Right at the top, 6th of June. Um,and I think this is going to be anInteresting story to watch as itdevelops. This seems to be a place whereit's calledaltcontrol.org, andthey had a hundred tickets. They soldthem all out, and it seems to be a placewhere people are going to be going toraise alternative ways to the waythat WordPress has been doing things inthe more recent past. Notentirely sure what's going on. I think it's going to be one of these events abit like PressConf, where the hope wouldbe that if you go, you have thekind of "what's said in the room stays in the room" mentality. I don't know that that'strue. Maybe that's not the way thatthey're pitching it, but it kind offelt like that from the bits and piecesthat I picked up. So hopefully if you'regoing, you know, you'll be able to getsomething out of it. But yeah, I'msure it'll be fascinating to see whatpeople are doing. I don't know ifanybody in this arena, Remus orTim, want to tell us if they're going ornot. Maybe that's something you don'twant to share and everybody's scratchingtheir heads. So I'm not going to Word. Camp Europe. Oh, okay. But you are going to this. Nice. Thanks. Yeah. Yeah. Imean, I genuinely at one point pondered it.Uh, when it was very early on, there were some discussions and therewas, uh, but I think if you it is designed as an add-on to WordCamp, therethey are sort of half expecting you to be an attendee or at least this to be a follow-on to it.Um, but it looks like a fun event.You’re muted there, Nathan.We’ve just turned Nathan off. No, no,sorry. Easier this way. I did that becausewhen I eat my crisps, it's very loud and nobody wants to hear that.So, I muted it and then I forgot to unmute it.That’s thanks. But the, oh no, I’m joking.But the, um, I think it ends, this event is in the evening only.So, when the regular sessions end at the regular work, it's like 5 till 10:00 atnight. Yeah. And I think it's like a 5-minute walk away or something like that. So, um, okay, I’m going. Okay. Yeah. So, Remus is going. Okay. Okay. There we go.Right. So, that's that. But you can't get any tickets.Maybe there’s a waitlist or something, but it seems to be sold out, right?Very, very quickly. Really, very, very quickly because we'regoing to run out of time otherwise. Um,Post Status has nowbeen taken over by Yostulk and MaraVanderact. I don’t know if there are morepeople involved to be honest in thebackground there, but those are the twonames that I'm familiar with. They’vetaken WP Speakers over from MichelleFchett. It’s a website you can goto and find out who isavailable to speak in the WordPressworld. I don’t know where this fitsinto the broader plan for Post Status,but anyway, that’s now been takenover. So congratulations to Michelle formoving that one on. What else do wehave? This is interesting.How do you say this? Um, god damn.Goddamn. Go Dam. God damn. What do youthink? God damn, I think it is. Whatwould “go” mean? Is there digitalassets management? Oh, yeah. Of course,that's actually what it means. No, no. Ithink they had a name first and then made up an acronym. Yeah, they madethat’s like go damn. Yeah, go damn. Um,why not? Yep. This comes out ofRT Camp, which is an Indiandevelopment company who have been youContributing a ton of time to theWordPress project. I just thought I'draise it. It's kind of curious if you, uh,if you want your media library to be alittle bit more than it is already. Oneof the things that they mentioned rightat the start, so I feel it's like theMVP for this product is that if you'recreating video content, you can uploadit and then pick your CDN of choice. Ithink it defaults to Bunny CDN ifyou've heard of that one. Uh, it's prettycheap as my understanding, you know, forthe amount of data that you pass throughit. But what it'll do is it'll take yourvideo and it will then transcode it intoall the different assorted types. So,you know, 720p, 1080p, 1440, and so on. Uh, thereby, you know, when you goto YouTube, you can click that littlequality icon, and that doesn'thappen by accident. There's not somemagic going on on the fly. Google hastranscoded it into different separateversions of the video. So, thisbrings that capability into your medialibrary. You can see a picture there.But also, this would be quite good formarketers. You can put, um, call toactions and things overlaid onto the top. Of your videos. So, I don't know, you'vegot a new plug-in, like, I don't know,some sort of image generation plugin,something like that, let's say, and umyou want to demonstrate, you know,oh, buy now, get 20% off and what haveyou, you can do that as well. Uh, whatelse? Uh, and then they've got, youknow, the usual assortment of bits andpieces in the media library where youcan get statistics and what have you.Brand new product. That's me doing theshort version. Anybody want to comment?If not, I will moveon. That's a no. That's a big fat no. Okay. Right. Fine. Uh, what have I gotnext? No, not that one. New product.Another new product. This is from Thisis Adam Pryer, who I don't know, many, manyyears ago he had this giant YouTubechannel. What was it called?WP Crafter. That was it. WP Crafter. Ithink he stepped away from making somany YouTube videos now because he'smoved into products. He's got Cart Flowsand a bunch of others. The name escapesme. Anyway, there's a new one in thelist of products that he's responsible for, and it is called ModernBasically, it's a shopping cart in asidebar, but the idea would be that youbind it to your WooCommerce storeand you can also do little things like what do they call it, like upsells atthe cart page. So instead of it, thelittle sidebar swoops in, and beforesomebody clicks buy now and what haveyou, it just inserts little extra bitsand pieces into the sidebar. So it'stheir take on a checkout in asidebar, basically. And again, I'm goingto ask, does anybody want to comment onthat? And I'm just trying to notcomment about the debug code that's lefton the page. Oh, say more. Oh, is thatat the top left? The top left. Yeah. Oh,well you see, Tim, now she's gothisBDI. Did you see that, or was it just Tim? Cart. And I think the upsell here isWhat happens if you refresh? No, I sawit. I was literally going tobe polite about it. Yeah, if I refresh,it's still right there. Awesome. What? Okay, Tim, what is thattelling you? Go on. Well, nothing. Itjust tells me at some point someone'sechoed out a, uh, yeah, the URL, um, whereit is at the top of the page, probablymeans that it's being echoed out beforeThe headers are probablyall slightly screwed as well. Um, butyeah, it's just debug. Everybodydoes it. It's just a bit of a oops whenit's still on. Hopefully that page ishugely cached, and therefore it's justthe cache, and when they've flushed theircache, they'll get rid of it. I don'tknow if it binds onto their cartflows product, the one that they'vealready got. But, uh, anyway, there it is. Go check it out; you can see that foryourself. However, I'm racing to get tothis one because I think this will be aninteresting one. Again, caveat, I don'tuse AI very much, but I managed to sitthrough this video, um, with great interest. Ilapped this one up, actually. It's ElliotRichmond, who is a UK developer andmanufacturer of high-quality pizzas, Ithink it turns out, as well. He hasmade a video about looking atthe experimental feature API. As soon asthings like that exit my mouth, Irealize I'm totally above my pay grade.So, I want somebody else to tell me whatthe experimental feature API is and howit works. I watched Elliot's video; itwas very entertaining, but I'm not reallythe person to talk about it. It seems like I'm going to guess it's either Remusor Corey or Tim that can take this.Anybody, Buler,anybody? No, you're just being mean now,aren't you? The three of you, you'vereached some sort of—have you been inthe private chat saying we're not goingto talk anymore? Um, you can go check itout. Basically, it's aTim, it's cached. If you look, if youcache bust the URL, thewe're back to the back. I had to— I hadto know. Okay. Well, I mean, I mean, um, uhfeature API is a very interesting thing. I think it's very tough to summarizeit.Um, I think this is a good example ifyou need to go into the, um, thelibrary on GitHub. Check it out, read upon it, what it does, but it's a—it has a huge potential.It has thissort of chat interface where youcan get out of the WordPress website,you know, we're used to that kindof content creation thing—like making animage, and then we go wow when it createsyou the image, or make me some text andwe go wow when it makes you some text.This seemed like a bit more of aconversation with your website along theLines of, you know, what's my websitesite name? What's my, how many posts haveI got? Have I got, you know, you you youcan talk to your site essentially. Yeah. And, but that's even, that is a verylimited way of, um, explaining what itdoes. This is a good example wherepeople should just, you know, check itout, play with it because it's, it's, it'sa wild what you can do with it. And alsoI would like to point out that, um, Elliotspends an inordinate amount of timemaking his videos look really good. Thisone is called the future of AI plus theplus symbol WordPress. A look at theexperimental features API. It's about 25minutes. If, no, it's not even, what am Italking? It's 8 minutes. Um, so it'spretty quick to consume but, uh, you'lllearn, you'll learn a lot. It's reallyinteresting. Okay, if that's the case,shall we move on? Right, where are wenow? Um, as I said at the beginning, Idon't really use API much. Sorry, Idon't use AI all that much, but, um, thisperson does. Jonathan Williams. I caughtsight of this. This is the, uh, thelengths that somebody will go to in order to try and make AI spit outsomething coherent. Is this how itWorks? When you go to an AI, do you haveto always preface everything with a tonof stuff like this? So on the screen istons of text. Forexample, this is the prompt. You want toget something out of an AI and you wantit to be correct, accurate, robust, whathave you, in the WordPress way. Here'sthe prompt. You are an expert WordPressdeveloper. You are all up to date onWordPress best practices and codingstandards. You write complete andworking WordPress code, including customplugins. You use WordPress bestpractices in all provided code. Whenasked to provide code, you do notinclude placeholders. Instead, youprovide complete copy and paste readysolutions. And then there's more codinginstructions. I won't read it. Does thatwork? So, oh, Cody. Yeah. Well, I wasjust going to point out this looks very similar tothe VS code fork that has AI tightlyembedded. If you go tocursor.directory, there are people who have uploadedtheir own sets of essentially thisreal high level tools. I've pulled up one that I think I'musing that starts with "You are an expertin WordPress, PHP, and related developmenttechnologies." Then keyprinciples include writing concise technical code,following WordPress coding standards, blah,blah, blah, blah, and it's meant to beyou, um, at least in something likeCortex. You can set rules that you don'thave to paste every time or even pastethe first time. That's just kind ofalways sitting in your project settingsor in your app settings. Oh, I see. Right. So, if you're in VS Code, theenvironment, it's like that's in thebackground. This is metadata, which iskind of understood as the exchange betweenyou and the AI. This is always thecontext of that. Okay. Sorry. Chat GPTalso has two options you can fill out andhave this be running forevery single thing you do in Chat GPT.Um, but to answer your question, isthis how it's done? Yes. And I wouldeven argue this is a light version.So, there's more. You could be much more thorough, right?Okay. I actually think you shouldbe, uh, I think a good start, but, um, thisis kind of high-leveling over howYou would like the end result,but when you start diving into thespecificity that you actually would liketo see and for it to follow, then Ithink this is a good start, butthis should be elaborated quite a bit. That's so curious. I mean, and yougrow, you know, I’lljump in once in a while and add morerules to it as makes sense.If I notice patternslike I’m often doing WordPress andReact, and so I’ve got WordPressy rules,but I’ve also got React rules. It’ll often want toadd a new library instead of using oneI’ve already got installed or somethinglike that. Or, you know, there arerules about, you know, do not just make up hooks inside WordPress.Make sure they actually exist. And you can actually link to the documentationand stuff like that. So, you can takethis pretty far. And when you do this,again, I’m not experienced with this.When you do this, does itreliably, excuse me, stick to theinstructions that you put in there ordoes it still hallucinate around? Much prompting as you can possiblyget out of your keyboard. Therethere's, and even so, whenyou are, when you've covered something, um,from four or five different angles, forit to specifically do, you still cannotrely on it to actually do it because itdepends on how the sentence is written.Um, um,you just cannot assume it actuallystill does it. But the more you usehere, let's say you use four times whatyou see here, it has a much higherchance of actually doing what you wantedto do than what you see here. Gosh. Andso there are two things I want tobring up. One isum, expounding on what Remis said, I'mnow seeing a lot of people that areusing AIs kind of against each other ina good way. Um, where you would takethis, you would dump it into, uh, you know, one, I guess it could even bemultiple layers of the same AI, but likeChatGPT and say, "Claude wrote this," youknow, limited thing. Show up Claude,write it, make it four times longer, fullbut full of value kind of thing, and thendrag that back into Claude and go, "ChatGPTwrote this."Messy. Tighten it up and you canactually go back and forth. Ideally, you would still go inand pull out any chuff. Um, but you can, you don't have towrite the four times the rules. Um, oreven go find them. AI on AI on AIis yielding pretty good results for a lot of people. That's fascinating. Um,the other thing that I want to bring upbecause I've had this conversation twicein the last week that I took for granted,but hadn't really thought through. So, I feel like this is a good spotwith 9 minutes left and 10 more links to cover. Um,traditionally, you had the proverbial and not proverbial 10x coder. The programmer who was just exceptionally good at writing code. Um,and the stereotype, at least, is inverselythat person was often not good atspeaking English to other human beings, right?And then you've got people whoare not native English speakers and/orwho struggle with language constructionin general. Right? We realized now more and more what we'retalking about and exactly what Remussaid — it depends on how youStructure these sentences, the words youuse, the level of detail. It relies onan unbelievablysophisticated depthof English language construction inorder to get better and better codebased on better and better language thatwe're putting in there. Um, and I waslike, "Oh, thank goodness that I'm amediocre developer, but I'm really goodat talking because I now have a huge advantage over some of the otherdevelopers who I've met along the way."I keep hearing this thing that, youknow, if you basically get yourself goodin this universe of prompting, then youare lining yourself up very well for thefuture. And anybody that is not doingthat is obviously, you know, going to bethey're going to have an Achilles heeland find it harder to gain work andall of that in the future. Yeah. It allbreaks down how well you can expresswhat you want. Does it not infuriate youall this though? Is that like in thesame way that code when it went wrongwas infuriating? You know, finding it,debugging, I mean at times inmoments, but the more you learn, okay,this approach doesn't work, let me try. Another one. You'll find ones that workand you remember those; you paste thatin your PKM somewhere, your notes,and you'll start building from that.It's, you know, you learn as you go, asit learns, as it goes. And the fun thingis the logic, the engines behindit; you know, the models it uses, um,they keep improving.So, um, it is fun, like Tam justsaid; it's, um, in the comments; it'sexciting and it's fun. It is because you cansee, oh, I'm wasting 15, 20, maybe 30 minutes intowriting the perfect prompt, and then 10minutes into, you know, refining it and allthat. The end result maybe you spent afull hour trying to get a solution, butthat solution, if you started writing itfrom scratch or whatever, would have costyou maybe a day. So, you know, thebetter you become, the moresense it makes. Go like, okay. Yeah.Yeah. Yeah. Plus, all the years it tookyou to get to the point where you know,you could actually begin writing thecode as well. Yeah. Yeah. Yeah. Ofcourse, that's the curious part; that seems tobe where the excitement is. The wider world is just that novice tosomething. The factthat people who've got no experiencewith any kind of code can producesomething you would hope for their ownpersonal use only, not maybe trying topitch it as a SaaS app or what have you.But, yeah, fascinating. Tammy, I cansee that you're making loads ofcomments. I'm really sorry with thetime that we have left available. We're notgoing to get too many of them back on,but let me see if I can put a few ofthem on. Something probably about theOh, is it okay? This one. No, that'sOh, no. That's James. Apologies. Thisone. I brewed. Okay, so Tammy, Ibrewed. Oh, interesting. Okay, we're intothe language of brewing. I brewedthree apps into prototypes this weekendand found out one idea was worth it. I wouldn't have done that with an AI. Didit have anything to do with makingwebsites appear faster? That’swhat I want to know. Tammy, if youweren't here at the beginning, you won’tget that. Sorry. What else have wegot? They’ve already begun moving. I forsome reason can’t show. Yeah, I can knowthey have already begun moving, removing. The prompting classes and certificatesfrom the colleges that started offeringthem, AI will write the prompt for you.Are their thoughts? Oh, interesting, okay.Right.The funny thing is, you can ask it, "What is missing?"And it will tell you the very obvious things it'smissing or the refinement it needs. It'snot still—it’s still not goingto be perfect, but it’s just funny how itworks. Well, you all seem to be having areally fun time with it. That’s the bitthat I’m missing out on—is just thefun. And I suppose it’s morefun. I’m scared to say otherwise because the robots will rise up and tell us thatyeah, but the other thing isyou know what it’s like not to beable to do this, and so it’s genuinelyinteresting to see how quickly you canget over the hurdles that you know exist.Whereas my 16-year-old son, if hewere to get into this, there wouldn’treally be that thing. So I don’t knowquite how curious it would be. There’lljust be an expectation: I’ll speak intothis thing and it’ll achieve this thingfor me, and it won’t be, "Wow, look whatthat can do." But I mean, even, uh, you know. Uh, I have arelatively young child, and they willnow code as we've, you know,they were taught to code using Scratch,and then onto Python, and now they'reusing ChatGPT and Cursor more. Just so,they do it through a much more naturallanguage process. If I told them, "Hey,look at this big prompt," they'd look atthat and go, "Well, you don't need that.What are you doing that for?" Andthey'll just chat away and get theresult they want because theybelieve that failure is a reasonablething to happen. And then you iterate onit. When you get stuck in a loop,they just discard the whole conversationand start a new one up and go that way. Now, that from a developer'spersonality is very hard to do. This ideathat, you know, we want to scopeeverything out, and we want them togenerate these mythical one-shots, andthen there is allowed to be refinement,but it should be minimal refinement.That's a mentality coming from adeveloper rather than someone who's justintuitively using this for the firsttime. So while we've got allthe advantages of knowing the languages. And how things should be structured andall that background that we possess,that's also baggage at the same time.Someone who comes along and goes,"Think me, do I wanted to do this?"I want kittens flying around on the screen.It's like, okay, you could have kittensflying around on the screen. They’re alsowhere it’s really terrifying because Iwant kittens flying around on the screen.That’s going to be if somebody can justmake that happen. Now that would be great.There is at least several scripts.There’s no doubt downstairs with kittensflying around on the screen. With three minutes left or whatever,uh, Tammy’s queued us up nicely because we’re goingto miss a bunch of stories and justquickly sweep into the last one. Uh, shesays, "Uh, yes, AI refines yourprompts if you have a solidconversation. It will even do Figma anduser flows for you, but it won’t get theperfect shaping up." Uh, and that leadsus nicely to the whole Figma thing. Idon’t know if you saw, but in the lastnumber of days, I’m going to say ten daysor something, um, this happened. Uh, Figmawhich is a tool, obviously, Tammy’s using. I think it’s fair to say it’s becomeLike the de facto tool for many designers, again, I don't use it. I don'tknow, but I hear the name all the time. Um,they have launched a product calledFigma Sites, whereby you can turn yourFigma designs in their UI, and it willturn it into a website with nointeraction with code whatsoever. And um,apparently, the UI is quiteclever. It's really interesting. However,there was a fairly, I'm goingto say tsunami. There was a tsunami ofpeople in the web developmentspace who immediately, you know, aimedtheir targets at the code quick viewsource, only to realize it was mental forlack of a better word. Um, there were allsorts of people. So anyway, there's thepost you can see about it happening. Andthen in the WordPress space, we hadAdrien Rosselli leading with this. Donot publish your designs on the web withFigma Sites. You can find out more; I'lllink to that. Joe Doulson, whom wementioned earlier, I mean, this is wow. The true path to garbage code: FigmaSites. And I don't know if you've comeacross this chap, Kevin Pal, but a realheavy hitter in the W3C kind ofHTML CSS space. Figma Sites is worse. Than you might have thought. And Iwatched his stuff for a few minutes.There are just these literallybizarre moments where a heading is thelast letter of a heading is in a spanall of its own. Yeah. Like just thefinal letter, and it's just like that’sdeliberate. Somebody did that onpurpose. Anyway, the takeaway is ifcertainly from an accessibility point ofview and if you don't want your code tobe cluttered. And I guess Rem's comingall the way back around to optimization.Apparently, Figma sites have not done agreat job out of the gate. So, um, no,it's horrible output and it'sdiffs and spans everywhere. Yeah, thatsaid, you can—I can’t—I can’tsay the word use, but you can on thisas much as you like. Um, but I know. Yeah. This is the firstiteration. Yeah. And look at what AI didtwo years ago. So project in twoyears. I mean, they're not—they're notdumb at Figma. They know what they'redoing, but apparently not fully yet onthis. So it's a matter of timeand waiting. You can imagine that withthe kind of subscriber base thatthey've got, they've got fairly deep. Pockets. These kinds of things are musicto their ears when the same goes forCanva. Canva. Those are sitebuilder sites, now whether you like it ornot. But just imagine the amount of freefeedback they just got from peopleoutraged, you know, just tons ofuser feedback and, you know, freely givenhour-long videos from people saying,"Well, this is wrong, and I imagineto the drawing board." Yeah. The guy I metover the weekend who's launching apepper sauce business doesn’t care. No.Does not care. Yeah. And a few extradivs on his brochure site isn’t going tokill him. Yeah, probably not even hurthim. No, that's true. Okay, so yeah, Imean, I guess, you know, it would benice to think that they got it right, outof divs don’t kill people, tables do. Oh, there you go. That's got to be thename of this episode. Can you rememberthat, Tim? Cause we're, we've already gowrong. So, divs don’t kill people.Tables.They really did back in the day. Do youremember trying to line things up withtables? Man, that was just pure agony,but it was the only way of doing it.Right, we're done. That is it. I'mSorry. We had a load more that we weregoing to talk about, but we got down arabbit hole at the very beginning. So,it is with regret that I say adieuto, oh, I'm going to get this sowrong. Now, I've got Remus over there. You see, it's not easy. Uh, Cory Massis over there. And, uh, yeah. Go on. That'sfun. I like this. We should do thisevery time. And Tim Nash over there. Doyou know what else I could do to reallymess things up? I can do this, but I'llnever doit. You know, now let's see whathappens here. Right. Let's just playwith this for a couple of seconds. Uh,so first of all, we're going to saygoodbye to Remus the race. Off you go.Point quickly now, everybody. Go on.I've got him. He's right there. No.Yeah. Okay. And to TimNash and to Cory Mass.Look at me hedging my bets. And uh andto me, just me as well. And uh let'sput everybody right there. See if uh whogets to win is Cory. Who's winning inthis particular event. There we go. Iwas supposed to show up. So I'm notready for this mayhem. No. Exactly. Oh,this platform's great. You could do itThis way instead. How about that? Or maybe a bit of this. You fancy that?No. No. I like— I look good in abubble. You look okay. Let's go with thebubbles. Let's end it like that. Inwhich case, I'm going to ask all of thepeople to wave in a circle this time.That'll be different. Let's see if wecan do it. Thank you to you guys ifyou're watching and leaving comments. Ireally appreciate it. We will be backhopefully next week, all things beingequal. It was a great stream. Oh,you're never going to give that up, areyou? I've given that away for free tothe world. Right. See you guys later.And, uh, if you three guys just want tohang out for a minute, we'll have achat. Thanks for watching. See you soon.Bye bye. Bye bye., This Week in WordPress #334, WP Builds, 01jvq1jbbbgzkwqp9g07meqxgj.