Uniting WordPress YouTubers: Kickoff Call

## Metadata
- Author: [[Anne McCarthy]]
- Full Title: Uniting WordPress YouTubers: Kickoff Call
- Category: #articles
- Document Note: Anne McCarthy's "Uniting WordPress YouTubers: kickoff call" delves into a recent meeting aiming to bring together WordPress content creators on YouTube. The call highlighted the significance of fostering communication, collaboration, and content creation within the WordPress community, with a focus on supporting core developments and providing valuable insights through diverse content strategies. Participants shared their dedication to producing WordPress-related content and contributing positively to the community. (This blurb will not be that good until you heavily personalize the prompt.)
Background: I am writing an article about WordPress 6.6 for GoDaddy's blog with the goal of creating the most comprehensive piece that ranks first in SEO.
๐ Conduct thorough keyword research to identify high-ranking SEO keywords related to WordPress 6.6 and ensure they are strategically incorporated throughout the article.
๐ Utilize on-page SEO best practices such as optimizing meta titles, descriptions, headings, and images to improve the article's visibility and ranking on search engines.
๐ Enhance the article's value by including in-depth analysis, practical tips, and relevant insights about WordPress 6.6 to establish it as the go-to resource for readers seeking information on the topic.
1. What are the key goals and objectives of uniting WordPress YouTubers as discussed in the document?
2. How do YouTubers in the WordPress community perceive their role in contributing to WordPress core and supporting its growth?
3. What strategies and challenges are highlighted in terms of creating unique and valuable content related to WordPress within the YouTube community?
# Title: Discussion with WordPress YouTubers
---
tags: #WordPress #YouTubers
Author: AI Researcher
Source: AI-generated
Reference: N/A
---
## Table of Contents:
- Introduction
- Discussion Highlights
- Future Collaboration
- Conclusion
## Index Creation:
- WordPress
- YouTubers
- Content planning
- Page builders
- Outreach
## ๐ Summary:
A group of WordPress YouTubers gathered for a discussion about their shared experiences, pain points, content planning, and possible collaborations. The aim was to connect, share knowledge, and explore future opportunities for staying in touch within the community.
## ๐ Main Content:
The conversation delved into various topics such as the challenges faced by WordPress content creators, effective content planning strategies, the pros and cons of different page builders, and ways to enhance collaboration among YouTubers in the WordPress ecosystem. It was an open and inclusive discussion aimed at fostering a sense of community and sharing insights to support each other's growth.
### ๐๏ธ Notes
- Pain points of WordPress YouTubers discussed
- Content planning strategies shared
- Page builders compared and their effectiveness debated
- Future collaboration opportunities explored
- Inclusivity and community building emphasized
## ๐ References:
No external sources cited.
## ๐ฃ๏ธ Paraphrase:
1. The gathering of WordPress YouTubers on July 3rd, 2024 aimed to facilitate connections, exchange knowledge, and discuss mutual challenges in content creation.
2. The meeting welcomed all participants and sought to establish a supportive and collaborative environment for the community.
## ๐งช Hypotheses:
1. Increased collaboration among WordPress YouTubers could lead to more diverse and engaging content for viewers.
2. Implementing shared content planning strategies may result in more consistent and successful content creation efforts.
### ๐ Methodology:
Utilize surveys to gather insights from WordPress YouTubers on their pain points and preferences.
Conduct interviews with successful YouTubers to understand their content planning strategies and best practices.
### โ Questions:
- How can WordPress YouTubers overcome common pain points in content creation?
- What are the most effective strategies for planning engaging WordPress-related content?
### ๐ฎ Future Research:
Future studies could explore the impact of collaborative content creation among WordPress YouTubers on audience engagement and channel growth.
### ๐ก Implications:
Enhanced collaboration and knowledge sharing among WordPress YouTubers could lead to a more vibrant and supportive community, benefiting creators and viewers alike.
### โ
Logical validity:
The discussion among WordPress YouTubers showcased logical coherence, open-mindedness, and a supportive tone, emphasizing the importance of community building.
## ๐ฏ Conclusion:
The meeting of WordPress YouTubers was a valuable opportunity for connection, knowledge exchange, and collaboration within the community. By fostering inclusivity and sharing insights, the group aims to enhance the quality of content and support each other's growth.
- Document Tags: [[technology]] [[wordpress]] [[youtuber]]
- Summary: WordPress YouTubers are coming together to share feedback and ideas for the WordPress core. They discuss creating content and engaging with users to support the WordPress community. The focus is on collaboration and learning to enhance the WordPress experience for all users.
- URL: https://www.youtube.com/watch?v=FJVLy2H1AWU
Anne McCarthy: All right, it is
July 3, 2024 and this is a kick up, kickoff call for uniting
WordPress YouTubers, which is just honestly a huge thanks to
everyone who's joined this call and everyone who's doing the
work to educate folks. I post YouTube videos, but I do not
consider myself at the caliber of the folks on this call and
the hard work that you all do to educate folks, bring people
along, share cool, new things,
all that good stuff. And so this
is an effort to get folks in the same room. I know you all
probably talk in other avenues, and to get feedback into
WordPress core, so we can learn from what you all are seeing and
your interactions with users, what videos are really popular,
what people are asking to see, what bugs you might find, all
that sort of stuff. I want there to be some bi directional push
pull on that and tied to it. I want to be able to see what we
can do. Nick and I both are
sponsor contributors to the
project, and he also does videos. And so I would love to
see what we can do to help you all, whether it's providing
information, answering questions, all that sort of
stuff, just empower you all to do what you all are already
doing and contributing back to the project, whether you realize
it or not by the content that you're sharing. So that is to
set the stage, kind of the gist of the call. And with that, I do
have a couple of I want to do intros first and get a sense of
name, location, link to your
channel, maybe while you got
into YouTube. But I want to keep that pretty tight, just because
we do have a number of folks on the call, and then we can dive
into some of the discussion topics. And I want there to be
time at the end for open floor. So I'm gonna do, we're gonna do
a round robin. I'm gonna pick on Josh. Josh Hall, will you Unknown: go first? Honored to go
first? Well, everybody. Great to
meet you. I don't think I've
officially met anyone. So great to meet everybody and see
everybody. I have a YouTube channel under my personal brand.
My website is Josh hall.co I actually have most resources
about the business of web design, but I am a WordPress
guy, so I do have a lot of tutorials around WordPress. I'm
kind of known for Divi. Also Divi is my page builder of
choice, and I have a web design community called Web Designer
Pro. So that's where all of my resources funnel to amazing. I know it's hard to
capture you all into one
umbrella, which I love. We need
people from all different sides, especially thinking about the
business of a lot of this stuff, even though I'm dedicated to an
open source project. Oh, and I'm from Columbus, Ohio. I
meant to mention that I think cool, Joel, will you go next?
Oh, yes. How you doing, everybody? My
name is Joe Rivera. I'm from the Bronx, New York, and I am an
independent, solo WordPress developer. I focus on WordPress
themes, plugins, custom solutions. Do some side work
with freelancing, and I have a
YouTube channel under my brand
name, picksumweb.com, p, i, x, E, M, W, E, B, and basically
what I do is teach people how to code custom WordPress themes and
help people within their WordPress journey. Been doing
this for about a decade, part of the old guard where everything
was just PHP, classic editor, and making the transition now to
hybrid themes and the block theme nature of WordPress
itself. It's been a journey since the beginning. And like
everything, it evolves, and we
have to evolve our communities
as well. Yeah, I loved finding your
channel and seeing that progression as well. Yeah, I try to also teach
people how to, you know, code, in a more secure manner. So I'm
doing a lot of videos now in terms of implementing different
type of static analysis tools and dynamic analysis tools with
PHP. Stand php. Som PHP fan and a whole bunch of other tools. So
fun stuff. Very cool. Yeah, Barna, I'm gonna pick on you
next Good to see you also.
Yeah, long time not talked. Hi
everyone. Good evening based on the time zone. For me, I'm
Barna. I'm kind of the WordPress guy at Hungary, because that's
where I'm from. Hungary, it's a little bit different situation
in Hungary, because in Hungarian, there are not many
tutorials and information available like on the English
channels. So for the last last six years, I've been doing free
tutorials and free complete
course on how to use WordPress,
how to use XYZ page builders and how to build a website, extra
tutorials trying to keep people up with the WordPress latest
news, like week ago with the 6.6 update. And yeah, I'm just kind
of doing all that and doing some private help to keep well, to
keep the coffee machine going. So that's me. Yeah.
Anne McCarthy: I love it. Yeah,
I you have such a in with the Hungarian community. It's really
amazing to think about all the folks you've educated there.
Nick, will you go next? Nick Diego: Yeah, I'm the only
Nick here. Yes. Hello, everyone. I am a full time sponsored
contributor, working with Ana automatic I work on a team
focused on Developer Relations, so we do a lot of content, not
as much video, but a lot of
written content and
documentation creation around developer related topics. And
WordPress primarily focused on what's coming out in the latest
releases. So there's a new feature coming out, I'll write
an article about it and try to educate developers and hopefully
everyone else who's creating content around WordPress on how
those new features work and what they how they can benefit the
community. Unknown: Good job making that
succinct. Jamie, will you go next?
Hi. I'm Jamie. I'm midway
packing for cycling trips to New Yorker, and I've just realized I
don't have enough room, some slight panic stations of what
I'm going to do about that. I've run a plug in business and a
WordPress training business and a YouTube channel focused around
Gutenberg as I think, as a shortcut. Love it. You got the logo right
behind you, which helps Mark, can you go next for sure? Guys, great to meet you, and
thank you so much for the
invitation of the call. My name
is Mark szmanski. I'm based in Pittsburgh, Pennsylvania, United
States. I started a WordPress agency back in 2018 been doing
that completely full time for at least a few years now. Just love
the platform. Love the space. Started with Elementor as a page
builder. Recently moved to bricks, always watching, you
know, Jamie's content, everyone's content about
Gutenberg. Love the progression, everything like that. Happy to
be a part of whatever conversations we can have around
those types of things. Anne McCarthy: Sweet. Love it.
My whole my dad's side of family
is from Pittsburgh, so Ian's
guys, I can, yeah, Unknown: it's a weird thing.
Just, just so funny. Vijay, I don't know if
you're able to chat, but I'd love to hear you next, if you
can. Sweet. Yeah, it's all India, Bangalore.
We own three brands. That is L extensions, Richie and so l
extensions creates. We have a
lot of plugins, WordPress and
consulated, and then level it's more into content. So we create
a lot of content related to commerce, as well as WordPress
and E commerce in general. We have a YouTube channel, which we
try to help people by creating a lot of content related to
commerce, again, web plus two, right? So, and yeah, also that's
all about it, and you will find
a lot of learning kind of videos
in Levo in the website, we have interview section where you will
see a lot of WordPress setup has given an interview for us. So
that's a great section to go on with. So yeah, so that's Thank you. You all cover a lot.
Let's jump to Derek, next
buddy, Derek Hanson, out of
Ames, Iowa, with Automattic, working for a special projects
team where I help build and launch sites as a technical
account manager. So we're really focused on testing the latest
and greatest of Gutenberg and pushing everything to the edge
and contributing back into GitHub and to the various
plugins throughout the ecosystem
as much as we can. So excited to
be here and hopefully be a part of this community in the near
future. I love it. Nathan's driving, so,
yeah, that's totally fine. Nathan Wrigley, thanks for
joining Drive safe. Um, yeah, well, I mean, WP tavern,
WordPress weekly, like there's a last application. Um, I'll save
an introduction for him, but
Jackson, I think you might be
the last person. Do you mind going? Not at all. Can you hear me?
Okay, yes. All right, cool. Jackson out of Brighton, south
coast of the UK, and also Southern Italy, Puglia, where I
spend as much time as possible, doing WordPress press in both
places, at WP, Jackson on YouTube, in making videos for.
About eight plus years, kind of
on and off. So you know,
consistency number one rule of YouTube, but hasn't been my
hasn't been my forte, but back on it this year, and it's been
going great. Was an original theme type dude, and then sort
of got into page building very early. Moved to elemental for a
few years, and then about two years ago, kind of fell in love
with block theming when it kind
of kind of started coming of
age, and having looked back on that, and that's the focus now
of the channel, and yeah, really enjoying this new, this new era
of WordPress. It's brilliant. And, yeah, thanks for the
invite. It's great to be a part of this awesome. Yeah, I want to, I'm
sure you are noting it as we're going around. It's like some
folks are focusing on developers. Some are on the
business side. Some are with page builders. Some are with,
you know, educating about Woo,
that's intentional. I tried to
get a spread because that reflects the WordPress space.
And if there's folks on this call that you think would
benefit in the future, if we do more of these, like, please let
me know. This is definitely meant to be an open invite. And
these, this is who was able to make this one. So if you're, if
you're watching this and you're like, why am I not on here?
Like, message me. Let's like, come on the next one. Because I
definitely this is not meant to be exclusive. So let me see what
Nathan, yeah, so with that in
mind, I wanted to I was
originally going to kick off talking about feedback loops,
but I actually is listening as I'm listening to everyone talk,
I'm curious to start with a more open ended question around what
your main challenges are with your channels, and starting
there very broad, if folks are game for that, just because I
know sometimes in the folks that I've talked To, sometimes it's
keeping up with what's happening
in WordPress. Sometimes it's
coming up with ideas and new ways to take on content.
Sometimes it's like getting other people to contribute to
videos or come on to the channel. So I'm curious, if you
all had to summarize like top challenges, whether it's like
one to three, what immediately comes to mind. It can be like
posting regularly. Like Jackson just said, it's like, hard to
kind of get into the group. I definitely use release cycles
for that to dive back in. But
yeah, I'd be curious to start
with that. I think that might be a bit of an easier question,
potentially. I know one thing for me that I'm
seeing is a such a split between the page builders. Like, I think
Mark mentioned he's now using bricks, I found that that's
really common, that people, at least in my world, tend to focus
much more on the builders of choice versus WordPress Core.
So, like, that's the unifying aspect of all WordPress
developers. But it does seem like there's a lot more
questions that I see in groups
and overwhelm and interest in
the actual page builders, rather than than WordPress itself. I
have some folks who are using strictly Gutenberg or block
editor based stuff, but, yeah, I think that's one thing that's a
bit challenging. Is, like, the questions tend to be more about
page builders versus WordPress, at least from what I'm seeing. That's a great that's a great
call. And by the way, don't like, I don't know Nick and I
will never be offended, even though we contribute to a
WordPress project like this is about having an open dialog.
This is not meant to debate merits of anything. So you will
not offend me by talking about
bugs in the editor, like I
probably have opened more than my fair share. So just want to
put that out there and make folks aware. Yeah, what else
comes to mind, I guess, if I could jump in at
this point, yeah. So basically, like, what Jackson said,
consistency is important, and finding that consistent flow of
content to keep on message is always a struggle, right?
Especially when you have a side business that you're running,
you're, you know, juggling a lot of different responsibilities.
For me, I try to cover on my
channel, probably a little bit
too much varying type of content. I jump between just
straight up how to code a custom WordPress theme, to how to
secure your WordPress website, to which plugins are the best,
to which themes are the best. And then I go into regular PHP
tutorials, HTML tutorials and stuff like that. So the
consistency is key. But for me, I'm trying to roadmap, and
probably somebody else will get a good idea out of this. I'm
thinking about my next journey
will be, how do we get classic
editors, classic developers like myself, to transition to the
block theme, Gutenberg type of, you know, projects moving
forward, because that is obviously the future, and that
transition is where we are right now. So I'm trying to figure out
what's the best type of content. And WordPress has put out a
bunch of good tools with the WordPress playground, with
WordPress Studio, you know, giving developers a lot of good
tools. So I'm playing around with that now and just. Trying
to figure out what is the best
content to put forward to one
show, to transition from a full PHP classic themes type
developer to a hybrid and or black themes type developer, and
what pain points developers might face moving forward.
Because I just like Josh said, a lot of people are using page
builders, but there's still a large universe of people who are
using just WordPress regular themes, whether it's a theme
from wordpress.org or from, you know, another site and stuff
like that. So that's basically
what I'm focusing on. Yeah, I absolutely concur with that. I
was at the, I was at the Brighton WordPress meetup last
night. I mean, it was only tiny because it was, it was no
speakers. It was like this, sort of, let's get together for a
pint, kind of vibe, which is not bad. Talk about, talk about
WordPress over a pint. Yeah, worst thing, worst things to do,
but the thing, but the thing I found, you know, because I'm
blocks all in, you know. And the
thing I found, you know, there's
only sort of eight or 10 people sort of there, but the you know,
the majority of you know Joel, the majority of people there
were just not into the new era of block theming and blocks in
Gutenberg, which I've, I found, pretty strange. And we did have
a discussion about, you know what? You know what? Where's it
coming through? Where, where are people coming through? How's,
how's the messaging going out there? And I guess this is what
this, you know, with this is all
about, but it's definitely, as a
lot of people you know, with not even half a foot in, in the
future of WordPress at the moment, as far as I can see, Hey, Jackson, can I ask you real
quick on that note, the folks who you know, who are using the
block editor, or just WordPress based core stuff, are they OG
WordPress ers? Are there new people getting to work into
WordPress who are interested in the block editor? Well, no, that's what that's
that's what I'm saying. Josh, the the you know, almost every
single person, apart from a
couple of automatticians that
were there, were pure classic themes, you know. And what you
know, and you know, I was talking about stuff, and I was
going what you don't know about, you know, synced patterns. And
this is from, you know, whatever, however, many versions
ago. And I'm almost sort of doing a sort of, like mini sort
of streaming session at the, you know, the pub table, sort of
telling everyone, well, you know, you've got to get into it,
dudes, you know. So, so, yeah,
it's quite the reverse. They're
all, they're all still very much, you know, hanging on to
that, hanging on to that PHP classic vibe. Gotcha. I think that is a Yeah,
please, yeah. So adding one note from my side,
like so we are into even developing WordPress plugins, as
well as the content creation related to WordPress plugin. So
elections is the site where you
will see the WordPress plug in
which we developed. So with respect to the Gutenberg, right,
most of our plugins are more back and heavy, not that front
end heavy, even then there are confusions for the developer,
like whatever we have been doing in the back end. But yeah, a few
frontal side also say for checkout page, right? Few of the
things are not even now, not really working. So what I
personally feel as a developer
like Gutenberg, it's not fully
ready yet, comparing to the previous, the older way of doing
the things, right, maybe it will be ready soon. So that makes so
but I know there is a hard push happening from WordPress side to
get into the Gutenberg and then little stuff, right? But these
kind of endpoints are causing confusion to the developers. So
that could be one of the reason
people are little hesitant,
especially in the front end developers, right the inside,
developers little hesitant to get into Gutenberg, yet maybe
there are issues which are unknown because they are heavily
dependent on that, right? So that's what I personally feel
like. Yeah, yeah, my situation, yeah, just go ahead. Oh, sorry,
Barna, please.
I think my situation is more
like a bubble or a salad, depending on which way we are
checking it, because Hungary is it's a little bit unique in
situation, because before me, there were no or really low
amount of free content available, so the information
couldn't really flow as quickly as possible. But now it seems
like I'm I might have been a. All to proceed, sorry, to pursue
beginners, to start to learn to
like Gutenberg, even if they
cannot use it, at least practice it a little bit, keeping them in
touch about the full site editor that it is something that is
coming, and that's it. So like it or like it. And something
that I have noticed after so many years of keeping the
updates in the community is that even the developers and
designers started to use like
100% Gutenberg full site editor
projects. So because of the beginners and because of what
was the WordPress culture before me, in Hungary, they were going
with Divi. They were going with WP bakery, and that's it.
Nothing else, none of the classic themes, themes with a
few functions. Nobody really wanted to teach about the
WordPress basics. After that,
everyone was going for
Elementor. And I mean, I'm for capitalism as well. But it is
very dangerous to say that if you're using XYZ page builder,
then this is the theme that you need to use, because this is the
best for that. And luckily, most of the beginners and most of the
developers got out the memo that there are stuff like generate
press and stuff like that. So even even after paid courses,
people tend to get to my videos
on YouTube. And luckily, with
years of years of content provided, they somehow get this
kind of like a pullback effect from from Marketing, and they
get back to the drawing board. Like, no, you actually have to
learn WordPress. You actually have to learn the basics. And
this is why I said it's, it's it's a salad, because you're
swimming against the current with the paid courses. You're
working with beginners, you're
paying you have, like, paid gigs
where you have to teach on live courses for absolute beginners
who will never learn full site at it for the next six months,
at least, because they need something quickly. But then you
have developers and designers friends, and the bubble is
basically, it's the only issue here is just time. So, yeah, I
was trying to figure out something clever to say, but
yeah, basically, time, time is
the only issue in Hungary is
that not enough time to give you enough information and enough
help for the beginners to get used to, because you're working
against paid advertisement that are actually advertising against
your your brand to get the beginners into their courses
instead of learning WordPress basics, like this is where we
start, not with a page builder. That's actually a really good point
Barna, because I feel like from what I see with other platforms
like Wix studio or Squarespace
or Webflow, when they're
marketing a newbie web designer or designer could just get going
and learning Webflow, for example. But with WordPress,
they're usually going to get ads for bricks or for Divi or
breakdance or whatever, and then they're like, all right, I want
to learn Divi. Oh, snap. I have to learn WordPress, too. It's
like a two in one thing. I actually have a Divi beginner
course, and it's specifically a WordPress Divi beginner course,
because you got to know WordPress. So I think that is
probably a challenge for all of us. I would imagine with
teaching there's, it's kind of a
two in one if you're going to
use a page builder, yeah. But same thing with the block
editor. I imagine you got to know the basics of WordPress
before you even focus in on the block editor, yeah. Lucky with all the
teachings that I got some partners that I'm doing, like
full day life teaching for their students on how to build a
website for their businesses, that's not their primary
objective is just like a side gig, mainly. And with a few
other projects like that, I'm
always trying to teach people.
Okay, we are doing the home page with Gutenberg, you know, like
going section by section. Let's try it out with this. Then we
try it out with whatever page builder, and let's see which one
is which. Okay, you learned how to do the home page in 10
minutes with let's go with Elementor. But I'm going to
teach you how to do with the privacy policy, the WooCommerce
pages and whatsoever, with Gutenberg and shortcodes,
because you don't need a page
builder for that. So it's just
constantly repeating ourselves, just to make sure that they
understand that, yes, this is a step that you're never going to
miss, or sorry you're going to miss, but you have to learn it
once you get to that point. Yeah, if I could just expand on
that for a second, that's something that I've seen again.
There's like, there's kind of two prongs of it. We talked
about a lot of different ones. Is like, kind of like, core,
like, I say verses, but I don't mean like. Know, Like
competition wise, but like core
and page builders, like, kind of
where you're at on that and then within page builders, where you
at in that spectrum. So for my I just got it heavily into the
WordPress community portion of it last six to 12 months, and,
you know, that's where I've really started to, like, just
observe everything. And it is a very interesting situation that
we have on our hands because of the way that, you know, the
transition from, I guess, the classic editor days to kind of
Gutenberg, how the project has flowed, how it's evolving, but
also how, like, I would call like gen two of page builders
have come up, you know, like the
bricks and, you know, they've
seen like, Elementor Divi and all that sort of stuff. So that
part is really interesting to me. And I talk about that stuff
all the time with other people on the channel, so much so that
a couple other creators, and I, like, we created like a bridge
builder series. So we're having like, live streams of, like,
this page builder versus this pager, page builder, like, not
like, like, just just kind of showing the differences in a
sense, or even core and everything like that. And we've
expanded out to other platforms, off of WordPress as well. But
the idea here is that when you
start to, kind of, like, bring
it back all together. I've also been going to some meetups,
like, frequently, like, Zoom meetups in, you know, honestly,
like a lot of them on the West Coast, and we've had some di
wires. And just recently we had a couple di wires in one of
these meetups. And it was very interesting to hear the
perspective, because you have, like, we'll call it 10
professionals, just like us on this call, and we're all saying,
oh, use spectra, use bricks, use whatever. And it's like, the
blessing and the curse of WordPress is there's so many
options, and I don't know how to
solve this problem specifically,
you know, be great if we did. But like, trying to, like,
channel it into, like, more of like, a flow of like, Hey, this
is where you kind of start. And I feel like that's kind of where
we're going with the Gutenberg idea. And then if you need to
expand, if you have to, you know, increase your tool set,
you can do that. But I feel like that's one of the biggest
challenges that I've seen, specifically, if we're talking
about, like, beginners, di wires, that type of thing. And
then obviously there's probably a separate set of concerns for
people that have done it longer
and are trying to scale and all
that. But if we're talking about, like, democratizing
publishing and for the masses, that's that's one of the big
things, is it's really great. We love it because it's very
robust, but at the same time, if you're not in it, then you're
like, get overwhelmed, I think extremely quickly, just from
analysis paralysis is kind of what I've seen. Yep. Can I have a quick question?
Yeah, this is a question for everyone. When you're talking
with your students, your friends in the community, how often do
you find yourself in the
situation when you have to
describe the difference between, let's say, the Gutenberg Project
against whatever page builder? Because people tend to, in my
case, they tend to say that Gutenberg is a page builder, and
I have to describe it as, no, it is an evolving project that is
becoming more like a framework, and you will be able to do x, y,
z, so not to mix the two together, because sometimes
people say, like, Yeah, but you
can do this with whatever page
builder, yeah, but five or 10 years ago, we were using a
little plugin to add an extra function there, even if it's
just a few lines of code. And that's going back to the basics.
If you like Gutenberg, you throw in a little plugin and you have
five extra blocks if you need it, if you don't need it, then
don't use it. It's just like going with the different
mentality. If you, if you know what I mean, how often this
comes up for you guys?
Well, I don't give them the I
don't I don't give them the choice. It's, it's a block theme
or nothing else these days. But the thing is, there, like you,
like you say, like you say, there are, you know, if you need
a, if you need a specific functionality, then you can
just, you know, bring that in like you say, in the old school
way, which, to be fair, you know, I'm actually quite
enjoying, sort of starting from a, you know, pretty blank
canvas, and then, okay, Oh,
heck, we don't have, you know,
we don't have tabs in, we don't have a tab block, per se, in, in
Gutenberg so well. But there's a, you know, there's a plugin
for that, you know. Oh, there's, there's, you know, there's no
icon block, but thanks to Nick, there's, yes, there is. Thanks
Nick for that. Yeah, I guess I'll, I'll jump in
here. Also, um, I work with a bunch of different types of
people in terms of managing
WordPress websites. Some of them
are in the real estate industry. Some of them have been, you
know, in real estate for years, and they don't really enjoy
working on a computer in terms of managing website. So when I'm
talking to somebody who is not really into technology, per se,
then I ask them, what is their ultimate goal? And if their goal
is to be completely hands off, then my default, because I am,
you know, more old school in terms of how long I've been in
WordPress, is I would probably tend to shift to. It's classic
or hybrid things. Hybrid things
more so nowadays. But if the
person is more of a DIY type of person, then I probably steer
them towards the block editor type component, because the way
it looks now. We have to think about the future WordPress
itself, and where is it going? And we know that powers 43% of
the modern web. We know that it has over 60 plus percent of all
CMS tools out there. And the thing is, how fast is it growing
now in terms of how fast it was going in previous years? And
that seems to be the issue. How
do we get more growth out of
WordPress? And I know we're all doing our part in terms of
educating our communities and trying to get people to
understand that. You know, ownership of your content is
very powerful. That's what attracted me to WordPress. You
know, in the in the initial stages, I said, I want to own my
content. I like wordpress.org I could download the software,
upload it to my server, one it on my own. Not everybody's like
me. So for people who want to be more hands off, I would probably
steer them towards
wordpress.com, and then have
them, you know, take on some, you know, take on the management
of their own site. But it's, um, I think we're in a very
interesting time, because we have the page builders, we have
Gutenberg with the block editor, we have AI that is taking the
world by storm. And a lot of these page builders are
implementing AI functionality into their actual builders
themselves. And then a lot of people are starting to wonder,
like, what's the future of the Internet going to be like? What
does it look like five years
from now? What does it look like
10 years from now? I know that, you know, there's what was it a
50 year plan, or 100 year plan that Matt put out in terms of
where WordPress is going to be in the future, and that's, you
know, that's pretty ambitious thinking about what the
internet's going to look like. My bet is that it's going to be
here for a while, because while AI is so important, people still
like to have varying opinions. And I think that you know, what
we can do is try to find a way to direct the message or guide
the message of, you know, which
way to use WordPress, and it's
hard, because, again, when you're talking about 800 million
websites being powered by WordPress, it's kind of hard to
say, you know, put people into specific categories or boxes
100% of the time and identify what's best for them. So for me
particularly, I just talk to people and say, What are your
goals? What are you looking for? Are you di wired, looking to
self manage? Do you want to hand it off to somebody else? Do you
need a management contract? Or
do you want to just go, like,
month by month, or whatever the case may be. I know I just ran
it there and just got a bunch No, preach, go off. I'm like, I also love what you said, Joel,
the little quote, little snippet that you just said there is
like, now the issue is, you have to decide how you're going to
use WordPress, and yeah, it depends on the client, depends
on the needs, depends on a lot of different variables. I think
that is the tricky thing. The other thing, and I've thought
about this more recently, because I do help a lot of folks
with the business side of web
design, and people newer into
web design, and I do feel for them, with the overwhelm of
options. Like I got started with WordPress in 2012 previous to
that, I use Dreamweaver. There really wasn't like that many
options back then. There was theme for us and a few theme
shops like that was about it. Now it's like, yeah, there's so
many options, apart from different platforms like
Squarespace and others, there's also just a ton of options with
WordPress. So I think you said it though it's like, maybe our
job is to, again, there's no
right or wrong tool to use, but
it's, it's if we love something, I feel like it's kind of our job
to share why it works for us and then help people decide what
path is best for them. The cool thing is, WordPress is still the
core. Like, I feel like, if Divi gets bigger, if bricks gets
bigger, if the block header gets bigger, like, it's all still
WordPress. So that's pretty awesome. Like, as long as
everyone's growing, WordPress is going to grow. Yeah, I totally I think
part of this too, that comes to mind for me, is encouraging page
builders to build on top of core
where if you turned off the page
builder, you wouldn't either be locked in, or you wouldn't have
content loss, or things would break. So that's something that
I know different page builders have approached in different
ways. That's part of it. Nick, Nick Diego: I have a fun
question to follow up that comment. So you all have YouTube
channels, and I assume that the goal is to increase the number
of subscribers and people watching your videos. So what
have you found to be something
that draws eyeballs, whether it
be a specific page builder or creating content about bricks
or, you know, so what are the things that you're seeing that
are getting people excited about it? Granted, we all want to be
supporting WordPress and whatnot, but like thinking about
more from like a individual perspective, you trying to grow
your channel. What are the things that are drawing
eyeballs, like, what is getting people engaged with your
YouTube? So,
Unknown: kind of my content, I
have, like a content plan where I've come up with different
formats that I try and repeatable different formats. So
WordPress speed builds as one where we Nikki been on it, where
we have two players trying to build a website in 30 minutes.
Have another one where my daughters come online and they
try and use a plugin without like, like a beginner's
viewpoint. So when I look at my demographics, I used to be like
90% male. Now I'm about 80%
male. So that's been one of the
aims of my channel, is to try and create some content that
isn't quite so, I mean, I'm generalizing massively here, but
has has wider appeal. Let's put it like that. So I'm trying to
come up with these formats that are kind of unique pieces of
content that you can kind of pick out, and they work on
social as well. So I've done some around Gutenberg on that.
So for me, it's around having a really good content plan that
has unique formats that I know I
can repeat quite often, because
that's one of the challenges of YouTube creation, is to be able
to repeat, repeat the thing, and also scale the content piece of
the business. So, you know, a lot, some of my stuff is very
shiny and short in terms of, you know, I've done some of my most
successful videos have been like WordPress 6.5 in 250 seconds,
and WordPress 6.6 and 250 seconds, those go gangbusters
for me, because people like those short little bits of
content, and they also work
great on social, which I just
embed directly on social. So yeah, I guess that's that those
are the things that have flown for me. But I think coming up
with those formats, those discrete formats that you you
know, bit like a TV show that you know people, people are
going to expect them and they're going to reappear on the
channel. I think people are that kind of ritual to a channel, and
that's, that's what's worked for me, and a big focus on trying
to, you know, I think WordPress has a big demographic problem
that the YouTube creators I've
spoken to, I belong to another
YouTube kind of mastermind group, and there's everyone
who's running about 90% male. And, you know, look at us all
guys. Not many females on this call. So I think that's a huge
challenge. But there was one who was invited and me, I mean,
I don't count myself, you, but yeah, I know. I it's, it's you
that I've tried real hard, and there are not, yeah, that is, I shared that thing with you a few
months ago about Wix. Have a Wix, have a target of about 5050
in there. I think they're about
55 in terms of content creators.
So I think that's a big issue. That's a big issue for us. That's a difference with the
Page Builder market too. On that note, like my community is
almost 50% women, lot more divvy users and elementary users. So I
think the Page Builder market has attracted a lot more of
designers that have kind I'll put all the money in my
pocket. That wouldn't be the case for Brits. I agree. I agree with that too.
Well, I don't know. Mark might know better. Zero women. No, I'm just
kidding. I don't know
there's a few mark, right? But
there's probably, it's a property view. You know, the
face. WordPress has that problem anyway. Like,
that is a problem with open source projects. If you look at
open source data, there's very few non dudes who contribute to
open source projects. Is that right outside of
WordPress, then, as well as it, oh, yeah, it's because you have to.
There's a level of, like, do you have the education? Do you have
the time? Do you have someone running your household? There is
a certain, you know, way in which, you know, I think you
probably see the same thing with
streamers, right? Like, it is
just an interesting thing that I've, I've seen and heard from
folks. And there's also, frankly, my concern, in part,
why don't show my face often on the channel. It's just online
harassment. Like, there have been stories of women in the
WordPress space who've gotten harassed, and I it's something
I'm constantly nervous about. But if, when it happens, like
it'll happen, and, you know, one of my followers told me I had
beautiful skin in one of my first tutorials, and it freaked
me out. So I get it, yeah, yeah. It's just, you know,
internet, the internet's weird.
I will say I just looked. I just
looked at in my community, we have a bricks channel, and we're
close to 50% female. That's pretty cool bricks in my
community. So, all right, it might be gaining it's a good
point. You get all the money in my
pocket. Then John, all right, I'm in Ohio, so we'll
meet halfway. There's no money in my pocket, so that's the key. I'm curious. I
do want to hear how you all hear
about the latest with WordPress
too. Like, how do you all keep up with information? Is that a
pain point? No one mentioned that as, like, something that's
hard. But I'm curious what your strategies are to stay up to
date on stuff, because that's part of what I'm fascinated
with, is like, the communication pathways. Because sometimes I'll
see a video and like, it's almost right, and I'm like, Ah,
you just or like, it misses one key part of the feature. And so
that's something I'm obsessed with who I'm trying to work on,
like the wordpress.org side of communication. And. We can
continually do better on
communicating the value and the
impact of the future. So I'm curious how you all stay up to
date with this stuff. For me, it's good, but times it's I
email you Anne, and it's also the source of truth document I
watch next videos. So make, make WordPress, Slack is great for
that. I I think one of the issues for me is translating
what's coming from a development point, which is, you know, a lot
of those documents are very development, developer centric
in the language, and translating
those into interesting YouTube
content. That's one of the biggest challenges. But that's
our job, really, yeah, I totally second that, Jamie. I
mean Nick and the cruise developer hours on
wordpress.org, YouTube channel is phenomenal. You know, if you
want to deep dive into pretty much everything that's happening
right now and it coming up. But
you know, those aren't the sort
of videos that we're going to make every day to sort of drive
views and subscribers, because it's for devotees and, you know,
absolute heads to actually get into. And like I said, Jamie,
it's taking that kind of content. And I suppose this goes
back to your original question. Nick, you know, what? What
pumps? What pumps views and subscribers? Well, it's that.
It's that kind of content, but more concise and since
assessing, and, you know,
getting the message across fast.
Yeah, I know, for me personally, the
question about how we keep up to date with everything. I have two
main sources. There's a newsletter I'm subscribed to
called the WP weekly that has some good stuff. I don't know if
anyone subscribed to that. And then there's a Facebook group
called the admin bar, which is looks like a lot, not a lot of
nodding heads. So yeah, the cool thing about the admin bar is
there are a lot of block users and a lot of core WordPress
users. So whereas a lot of other
Facebook groups are more about
page builders or themes or other topics, the admin bar is pretty
focused on just WordPress. So I get a lot of updates from that
too. Basically, the strategy,
strategy I've been using is for years, I have Google Alerts, so
I have WordPress, and a bunch of different types of WordPress,
specific type of phrases that I get alerts from, you know, email
to me on a daily basis, and then I just filter based on that. WP
beginner ends up on it, WP tavern ends up on it. Make
WordPress ends up on it a lot.
But basically, that's how I keep
up to date with the latest news and latest developments in
what's taking place within the WordPress space. And me, I'm
probably one of those people that misses, you know, some
stuff when I'm creating content, because if you look at my
channel, I take, you know, sometimes I take gaps of time
where I'll take a month off, two months off, because that's when
I'm in deep development mode, and I end up using the WordPress
beta tester plugin on my local development environment, and I'm
playing them on there, and I'm
Looking for bugs. I'm looking at
the Alpha versions, looking at the beta versions, looking at
the bleeding edge, the nightly releases, seeing what's
breaking, trying to see if I can break my theme based on what's
taking place, and stuff like that. And then from there is
how, from there is how I try to develop the contents I create on
my my channel. I think I think Nathan mentioned
in the chat, but I think the media Corp, I watched the recent
one, the 6.61 that you did, and I thought that was great. I
mean, going into and everything like that. So I think that's
definitely going to be
continuing do that. Would I just
love video? Honestly, everybody knows me like I'm just, I'd
rather just consume a video, even passively, and understand
and everything like that. So I think that's great. The other
thing too, that I don't think we mentioned yet, it was just, I
was just, I know there are always different topics and
things, but like the hallway Hangouts, like, when I found out
about those, I was like, why is there not more people going to
these? Because it's great to just like, have you or Nick
whoever like there, and be able to actually have more of a, at
least more of a, like a live stream conference. I know it's
not live, but that type of vibe where there's questions, I feel
like, when you're trying to
understand something, it's cool
to read or watch a video, but if you can actually get like, real
time, like feedback and ask your questions, then I think that
there's, uh, it just helps everyone, because you're going
to have other minds on that call as well that could potentially
give you, like, oh, like, did you guys think of this
situation? Then you could say, like, oh, oh, we didn't think of
that. We could open an issue with that, or whatever, or,
whatever, or, you know, it's coming, or whatever. So I love,
I just love the dialog. I think the dialog is always good. So
anything that's bi directional in that, in that way, I think is
awesome.
How do you can I ask a question
to everyone? How do you guys come up with your content ideas
and your content plan? What's your process? Mark, it's for pretty much what I see
on x and on Twitter. No, I'm just kidding, but yeah, I mean,
honestly, I will tell you specifically I know I mentioned
this, like six to 12 months like, in this community, I've
met so many good people, and I do think that the core thing,
because I'm not involved in these other platforms like Wix
and Squarespace and all that, I think the thing that. We have
that we have to leverage is the
community, because we have so
many minds and so much wisdom. I'm one of the younger guys in
this community. Feel like there's like there's so much
wisdom, and people have seen everything happen and see
everything evolve, that just literally talking with other
people. I do a lot of live streams, live streams every
week, on different topics, different types of products,
plugins, things like that. And I think getting those perspectives
is one of the things that I enjoy the most. And then I would
say, as far as, like, the specific videos, I'm just
looking at my channel, like a couple things, like, I think, I
think the other really powerful
thing for us is, like, tutorial
series, or, like, full builds and types stuff like that.
Because, like, those, the individual pieces are really
good if you're searching for something specific. But then you
have to, like, think of, like, how is somebody going to look
for this topic that, like, is so nuanced, like, if you're making
a tutorial about a form technique or something like
that. So, I mean, just for me, a lot of it has come from, like,
doing it in the agency, and like, Oh, this is kind of cool.
Let me just make a video on that. That's like, the best way.
And then the other way is just thinking about, Oh, I want to, I
want to, like, rebuild
something. A lot of it, like,
what you do? Jamie, like rebuilding, like a, like a
website, or a, you know, a notable website, or something
like that. Like, that's those types of things I think do drive
people, and are always relatively good ideas. I mean, do you have, like, a sorry to
interrupt, but do you have, like, a real list of how many
ideas going at any one time? Do you have a list? Yeah, it
just keeps getting longer and longer. So, you know, mine's mine's 425, at the moment, which
is a bit extreme. It's
not that long, it's not that
long, but you got you got me, you got me, got there, but, but,
yeah, it's, I don't know, just one at a time, I guess. How do you plan your content? Is that to me? How do I plan it?
Um, I mean, I was opening up just in terms of,
yeah, go, oh, personally, every time I
plan content, I'm like, now I'm suddenly bored. It's always the
idea in the shower, and I'm like, Ah, I want to do that this
week. Those tend to be, like the
best ones. So I've kind of, I've
got more organic and, like, sloppy with my content plans, as
I've done this for so many years. But it's funny, like,
this kind of goes back to Nick's earlier question. My biggest
video now on my YouTube channel is about how to manually migrate
WordPress. So if you guys want to Google that, you should see
me on there. That idea was just a spur of the moment. I was on
one of these calls, and somebody asked, like, how do you do that?
Like, I have issues with migrations. I'm like, well,
there's actually just a couple things you need to know. So I
just, like, the next day, made a
quick 20 minute tutorial on it
that has lasted as the main video since 2017 so all that to
say, I don't say that boastfully. I say, like, if you
make a good piece of content, that is a quick win, and that is
actually really helpful, that somebody can get a start to
finish result. Those are, like, gold pieces of content. I
certainly wish I would have known next. I would have made it
better and more concise. But now I don't want to say, I don't
want to do a new one, because it's still killing it on
YouTube.
So evergreen is anyone here
doing is anyone here doing content outside of WordPress?
Yeah? Like, yeah, sorry, yeah, I am. Now that's that's
really tricky though. Like my, I don't think Google knows what to
do with my youtube channel now, because I create content, some
other tools I'm using as well, WordPress is still the main one,
along with Divi, but that is a tricky one. I think that's
where, if you have a WordPress playlist or WordPress dedicated
pages on your site, and just
kind of have pathways for those
topics, that's how I've that's kind of the approach I'm
implementing to try to make it what's worth. When I was
researching, like reaching out to folks, there were a lot of
people with mixed content, and most of the time I just reached
out anyway, just to see, you know, if they were interested.
Some, you know, some haven't gotten back to me. You mentioned
admin bar Kyle was one of the people invited. So, yeah, it's
like, it's like, it's
interesting to hear how you all
are learning from each other to, like, get back with you. And I
think he did. I mean, honestly, I've
emailed so many of you. I will call him. I will stay. I
think, I think he was game. No, no, no,
no, yeah, like, and definitely crying on this call. I think, I
think he couldn't make it. Yeah, he could make it. I can't make
it next week. But yeah, we were we. We emailed back and forth
about it. It's hard remember people off the top of my head,
but yeah, he did get back to me.
Don't no need to yell at him. I actually really like that.
Sorry to jump in. I really like that question, Jamie, because I
had commented on Ian's blog post with sort of that, like I'm
planning it, so I'm actually working on a content plan, and I
think that's a really good strategy to just, you know,
instead of just starting cold, and I keep thinking about, where
are the ways to really contribute into the space,
because it is so. Diverse. And I
think I've landed really in kind
of three different categories. One being, like, aspirational,
and that's where the website rebuilds really kind of fit. And
anybody can take that on with any tool, really. So showing
what is aspirational with WordPress. The other one is pain
points, like, if you're somebody like, you know, Mark or myself,
who's working on sites and building them for partners or
clients, you're finding yourself re explaining a lot of the same
concepts, right? And and finding, you know, tips and
tricks to help people succeed
with WordPress. And I think the
last bit is a little bit more conversation and community
driven, which would be this call ones I've, you know, you know,
viewed with all of you, you know, hosting people and joining
other chats where it's talking more about, you know, whatever
the topic of the day is, and it, you know, a lot of times it is
like this page builder versus Gutenberg tribalism, or it's
just like the upcoming, you know, features, which I think
I've found the last year has
been really, in my mind, a
massive leap with a lot of the videos that are coming along
with, you know, like, like Mark said, I'm a very video heavy
person, especially those short clips. And when you see things
to get excited around that I think appeals to a wider
election of people. And in my mind, what I'm trying to figure
out as I build this content plan is, how can I attract more
people to the WordPress itself? And I think it's a lot of time
the people who are wanting to
accomplish a task they don't
know like, well, WordPress can do that, right? They're going to
automatically jump to some of the more focused platforms like
a sub stack or a Wix or a Shopify, and that's one thing
WordPress excels at, is it can scale into anything that you
want, and finding the way to introduce that to people who
don't know WordPress, or you know have maybe gone back to I
mean, how many of You have
worked with somebody who was
using another platform and said, Now I've outgrown it, and now I
need to use WordPress. So if that's something you can really
get in front of, I think that's where the next opportunity
really could be. For Wordsworth, I also try to
tease some of what's coming next, which has had mixed
sometimes I'm like, no, like, this might be a little too
early, but if I'm doing a video on something, I find that that
is like, kind of like both combines the aspirational with
like, conversational. Like,
here's where you can check this
out. Here's where you can use this playground. I think is
really cool to integrate. I actually did like, a meta video
on playground, because I think playgrounds are really cool way
to get people actually using what you're showing. It's like,
follow along while you're while you're doing this. And like, I
don't have the skills or capability necessarily to do
like, those really long, you know, three hour long videos
where you're walking through something. But I think that's
playground is really exciting to me because of that, because you
can set up, like, a custom environment with, just with,
like, a PR from Gutenberg that
shows this cool new thing that
folks can then, like, look at and explore and give feedback
on, which I think is just like a really powerful thing coming up.
I want to be mindful of time, because I feel like I didn't
think about this, but getting a bunch of YouTubers on a call is
right for conversation. You all know how to how to present and
talk, which is awesome. I feel like we could talk for four
hours, and it makes me want to do that. A couple things in my
mind. One, are folks into this?
I imagine folks are into a call
format just because of creating video content. I would love to
continue doing a call format. If there's interest in Slack, a
Slack community, or even a Slack group like in WordPress order
slack, I can set that up. I'm not sure how folks feel. I'd
rather not create a whole new Slack community, because I don't
want it to be, I don't know, totally private and another
thing to maintain. But if folks are into a Slack group on
wordpress.org, Slack, if you
could email me after I can,
like, add you to a group, if people want to keep in touch,
async, if it gets too big, we can figure that out. Might be
able to set up like a custom Slack channel or something.
Otherwise, I want to run more of these calls and have these
conversations. I think this is incredibly like, my notes are
wild right now. I also would love if anyone's going to work
in us. I want to arrange a Hangout, both amongst all of us
and also with some core
contributors. I think it would
be really helpful to kind of get the insights that you all have
more directly in line with, like, relationships with folks
who are building this stuff where it's like, hey, a
navigation block is killing me. I don't even know how to explain
it to people. I keep running into this, like, what's going on
here? And like, let's sit down and talk about that picking on
the navigation block, because that's like, an easy one to pick
on. So does that sound okay if I schedule like, a call in August
and then we consider, like. In
your working us. Okay, cool,
yeah. And then just email me about, like, if you're into
like, yeah, add me to the slack group, and I'll just, like, add
you to the slack group and WordPress slack. The last thing
is just like a general last note around, if there's anything that
immediately comes to mind that I can do to make things easier for
you all. I would love to hear I know Nick feels the same way.
He's more focused on developers. I am very much trying to sit as
much as I possibly can on where
we're going next, like I am
obsessively looking at every pull request coming into the
GitHub repo for Gutenberg, talking to a lot of folks like
yourself, and kind of looking a little bit ahead. So I would
love to use that knowledge for good. That's the whole reason I
started doing YouTube videos was literally, it's like, I have
this knowledge. I'm repeating it all the time. I'm not good at
making videos, but like, here you go, and kind of making
content for you all who actually make content at scale. So I
would love to know what we can
do going forward to make it
easier. I do have, I'll drop the 6.6 source of truth just because
that's like a document that is like easy to reference for this
upcoming release. But otherwise, please keep thinking about that
and just message me anytime I do want to have these conversations
out in the open as much as possible, and we can figure out
what that looks like. But I am really excited about this. I
really appreciate everything you
all shared. I just wanted you
all to just keep keep sharing what's on your mind and what's
been coming up. So I look forward to future, future calls
with you all, and just really appreciate you diving in. I feel
like there's like 1000 things to call upon, but that's that's why
we're starting this, and I feel like there's a lot of good
momentum here. So please, let's keep in touch, and thank you all
for joining. I will wrap at this point. Spend a couple days. Any
of you are like, Don't post that video publicly. Just again,
message me. Otherwise, I'll plan
to post on Monday, and we can go
from there. Thanks, great. Thank you, and
thank you all so much. Everybody. You., Uniting WordPress YouTubers: Kickoff Call, Anne McCarthy, 01j2a4bf3yssx96ca84rcfn6hw.