What Is DevRel?  ## Metadata - Author: [[Tessa Kriesel]] - Full Title: What Is DevRel? - Category: #articles - Document Note: Task 1: This article discusses what DevRel is and why it is important. DevRel, which stands for Developer Relations, is a discipline in the technology industry that focuses on bridging the gap between developers and businesses. DevRel helps companies build relationships with developers, create and foster a supportive community, and build trust with a shared goal of creating solutions for customers. It is a critical part of driving successful product adoption, as it helps to ensure that developers are aware of new products, features and services. Additionally, DevRel can help identify and resolve any issues that may arise from customer feedback. This article provides a comprehensive overview of DevRel and how it can be beneficial to companies and developers alike. Task 2: What is DevRel?: • DevRel stands for Developer Relations, a discipline in the technology industry that focuses on bridging the gap between developers and businesses. • It helps companies build relationships with developers, create and foster a supportive community, and build trust with a shared goal of creating solutions for customers. • It is a critical part of driving successful product adoption, as it helps to ensure that developers are aware of new products, features and services. • It can also help identify and resolve any issues that may arise from customer feedback. • DevRel is beneficial to companies by driving user engagement, providing customer insights, and helping to build a strong brand. • It is beneficial to developers by providing access to resources and expertise, offering opportunities for collaboration, and helping to build relationships with the company. Task 3: Paragraph 1: DevRel is a critical part of driving successful product adoption, as it helps to ensure that developers are aware of new products, features and services. Paraphrase: DevRel plays an important role in increasing the acceptance of new products, as it keeps developers informed of the latest products, features, and services. 1. What methods have been successful in driving developer adoption and retention? 2. How do I measure the impact of a DevRel program on the company's bottom line? 3. How can I create an engaging and welcoming community for my developers? DevRel is a function that enables developers to be successful with a product, while also aligning with corporate goals. It encompasses three main areas of practice - Developer Marketing, Developer Education, and Developer Success - and relies on community engagement to succeed. Activities may include content marketing, tutorials, reference guides, workshops, hackathons, and feedback programs. Key roles may include Developer Advocates, Developer Outreach Manager, DX Engineer, Technical Writer, and Curriculum Engineer. - Document Tags: [[career]] [[devrel]] - Summary: Developer Relations is enabling a developer to be successful with your product, while aligning with your corporate goals. - URL: https://www.tessakriesel.com/what-is-devrel/ Photo by Gil Ndjouwou / Unsplash > Developer Relations is enabling a developer to be successful with your product, while aligning with your corporate goals. > > *- Quoted in [Developer Relations: How to Build & Grow a Successful Developer Program](https://www.devrelbook.com/?ref=tessa-kriesel)* #### Business Impact of Developer Relations Programs * Drive awareness & strengthen reputation * Increase developer adoption & retention * Capture feedback & drive product innovation * Enhanced support & developer satisfaction * Increase sales & revenue * Increase code & open-source contributions * Strengthen technical recruiting pipeline > To the community, I represent the company. To the company, I represent the community. I must have both of their interests in mind at all times. > > - ***Ewan Dennis**, quoted in* [The Business Value of Developer Relations](https://www.persea-consulting.com/book?ref=tessa-kriesel) #### Developer Relations is an Information Valve [](https://lh6.googleusercontent.com/ArohSpGxzpZU0TueqP-8iMLoE7qRSwEvCg01Y8iPqaI-sZy0rfMkoYNgXtTRFlbrso1fQISiWwz7I1rZGMyf81PghJTuMlDrN-E8dm8oo6-uKG4ys_AW2pw_46AklEUVP0uW2A3Xmws3aFc8E0Q2tg)Page 14 in [Developer Relations: How to Build & Grow a Successful Developer Program](https://www.devrelbook.com/?ref=tessa-kriesel) #### Developer Relations Framework Around the core of “Developer Experience” there are three main areas of practice: * Developer Marketing * Developer Education * Developer Success Community plays a role in all of it [](https://lh4.googleusercontent.com/1Y-q-iGbpy-8CcJy_owc9xl8LOgCBNDYdTI2wueq98ZOcIJwOzQiKp_fL6TgaFahaIojqZaeHKO-wkJUjUWhGya0YWcdSw1gr4nCRxsE-VLxF7eo9rSS6pa4WQMnZR-z0JTvoNHtK1ULn9_dYKVt4w)[https://github.com/Apress/Developer-Relations/blob/main/devrelframework.png](https://github.com/Apress/Developer-Relations/blob/main/devrelframework.png?ref=tessa-kriesel) ##### Developer Experience Also known as DX, is the equivalent of User Experience for developers. DX includes interactions with product, developer hub, and documentation. DX works closely with Product. **Programs & Activity Involvement** * Documentation * Documentation Landing Pages * Getting Started Guides * Code Samples * Tutorials * Learning Resources * Experience with Product & Signup * Reference Guides * Changelog * Product Roadmap **Key Roles** * DX Engineer * Technical Writer * DX—Manager, Director, etc. ##### Developer Marketing Developer Marketing is outreach activities & engagement intended to drive awareness for developers to discover & evaluate your product & programs. **Programs & Activity Involvement** * Content Marketing * Blogs, Code, Presentations, Audio, Video, the list goes on. * Developer Hub * Community Engagement * DevRel Partner Program * Thought Leadership * Conferences & Events * GitHub Maintenance * Engagement with developers * Driving DevRel Qualified Leads **Key Roles** * Developer Advocates * Developer Outreach Manager * DevRel—Manager, Director, etc ##### Developer Education Also known as DevEd. Developer Education is critical for developer adoption & retention. It includes the activities across DX & Marketing that provide content & learning resources in various formats. It’s mostly a crossover between these two functions. **Programs & Activity Involvement** * Content Strategy — every content piece written should be education over promotion * Workshops * Tutorials * Learning Resources * Training * Certification Programs **Key Roles** * Developer Advocates * DX Engineers * Technical Writers * Curriculum Engineers ##### Developer Success Developer Success provides support to developers as they go from initial registration to building & adopting your product. This isn’t a separate team, but more of an overlapping function & developer stage. **Programs & Activity Involvement** * External Community Engagement * Internal Developer Engagement * Office Hours * Use Cases * Developer Support * Feedback Programs * Any resources they need to adopt your product **Key Roles** * Developer Advocates * DX Engineers * Technical Writers * Curriculum Engineers * Support Staff ##### Community DevRel programs require a vibrant community to succeed. The point of a DevRel program is to engage, serve, & nurture the developer community, internally & externally. Community doesn’t just mean a forum, it’s a methodology, a way to operate. **Programs & Activity Involvement** * Community Forum or Platform * Company-hosted Events * Meetups & User Groups * Hackathons * Community Engagement (Externally) * Syndication & Listening * Community Member Contributions * Beta Groups & Feedback Programs * Superfan or Ambassador Programs * Project or Code Showcases **Key Roles** * Developer Advocates * (Technical) Community Builder * Community Engineer #### How We Cultivate a Community Community is a group of people that share a common interest. Members then share a sense of identity with you. 1. Learn their Language 2. Create the Space 3. Provide Quick Wins 4. Continually Listen 5. Solve their Problems 6. Engage with Everything 7. Pass them the Mic 8. Turn them into Decision-Makers 9. Share Your Secrets 10. Bring them Together 11. Welcome them to your Family] #### In Summary Developer Relations serves as a function that ensures your technical users are able to move from the "Discover" phase to the "Scale" phase of the developer journey successfully. [](https://www.tessakriesel.com/content/images/2022/06/developerjourneymap.png)[https://github.com/Apress/Developer-Relations/blob/main/developerjourneymap.png](https://github.com/Apress/Developer-Relations/blob/main/developerjourneymap.png?ref=tessa-kriesel) #### Credits *Research, Graphs, & Quotes captured from:*, What Is DevRel?, Tessa Kriesel, 01gtw5xsavd85bvyqy46xfbsgn.