WordPress PROFESSIONALS Report
## Metadata
- Author: [[The Admin Bar]]
- Full Title: WordPress PROFESSIONALS Report
- Category: #articles
- Document Note: Abstract:
This WordPress PROFESSIONALS Report provides a comprehensive overview of the current state of the WordPress industry and the professionals working within it. The report dives into the expertise and experience of WordPress professionals, detailing their skills and the types of projects they work on. It also looks at the overall market size and growth of the WordPress industry, the opportunities available to WordPress professionals, and the challenges they face in the current market. The report concludes by providing a summary of the key trends and insights, as well as suggestions on how to best respond to the shifting landscape of the WordPress industry.
1. What strategies have WordPress professionals found to be most successful in terms of customer acquisition?
2. How have WordPress professionals leveraged technology to streamline their processes?
3. What are the most common issues encountered by WordPress professionals?
This report is based on a comprehensive survey of 667 web professionals from more than 50 countries. It reveals insights into WordPress professionals' capacity, years in business, team size, feelings about WordPress' current state, agency trajectory, average website project price, 2022 revenue, profit margins, recurring revenue, hourly rate, website accessibility, search engine optimization, paid discovery, page builder of choice, lead source, email marketing, content creation, niche, outbound marketing, and services offered. It provides insights into the performance of the collective WordPress professional community and opportunities for growth and improvement. The dataset is available for download to allow for deeper analysis.
- Document Tags: [[web pros]] [[wordpress]]
- Summary: The largest survey of WordPress professionals' finances, services, and more!
- URL: https://theadminbar.com/2023-survey/
Brought to you by: **the Admin Bar**
Introduction
#### We Surveyed 667 WordPress Professionals…
The WordPress landscape is ever-changing. Professionals from around the world thrive in a vast ecosystem, delivering high-quality projects to their clients.
For solo practitioners, it can sometimes feel like a lonely place. You wonder how others are doing in the industry, but it’s not always easy to ask someone else.
Other agency owners have teams. Small, medium, or large (yes it’s like ordering in Mcdonald's), they want to know how they compare. Are they being efficient? Could they do better?
Over a 2 week period in February, I conducted a comprehensive survey of 667 web professionals.
Those 667 professionals ranged from people who were just starting out in the industry, right up to those who have decades of experience. We truly covered the globe, with the results featuring web professionals from more than 50 countries.
My goal with the survey was to evaluate our collective performance. This provides the ability to identify opportunities for growth and improvement.
The results of our extensive study are presented on this page. Grab yourself a cup of coffee and read through the results from 667 web professionals who are just like you.
Fancy a deeper dive? (Of course you do!)
If you’re ready to put your “deep dive pants” on, I invite you to [download the complete dataset](https://theadminbar.com/2023-survey/#airtable). This will allow you to compare and contrast to see how your agency stacks up.
I hope you enjoy the data!
[Kyle Van Deusen](https://kylevandeusen.com/)
Anywhere you see red or green arrows, those indicate whether 2023's numbers are up or down from [2022's survey](https://theadminbar.com/2022-survey/).
#### Your Capacity…
##### Do you run your agency full-time or as a side hustle?
77%
23%
1 – 5 Years
33.38%
6 – 10 Years
25.19%
11 – 15 Years
19.16%
16 – 20 Years
10.71%
21 – 25 Years
6.94%
26 – 30 Years
3.16%
#### Years in Business…
##### How many years have you been in business?
#### Team Size…
##### How many people are in your agency (including yourself)?
59%
1
23%
2-3
18%
4+
#### The State of WordPress…
##### How would you characterize your feelings about WordPress' current state?
68%
Positive
28%
4%
Negative
#### Agency Trajectory…
##### How would you characterize the overall trajectory of your business?
65%
Growing
31%
Stagnant
4%
Declining
#### Average Website Project Price…
##### How much do you charge for a website on average?
$100 – $999
10.8%
$1,000 – $2,499
23.6%
$2,500 – $4,999
31.7%
$5,000 – $9,999
25.1%
$10,000 – $19,999
$20,000 – $39,999
1.4%
$40,000+
1%
#### 2022 Revenue…
##### What was your total revenue for 2022?
$0 – $49,999
$50,000 – $99,999
$100,000 – $149,999
$150,000 – $199,999
$200,000 – $299,999
$300,000 – $499,999
$500,000 – $749,999
1.85%
$750,000 – $999,999
0.93%
$1,000,000+
1.85%
#### Profit Margins…
##### What was your profit margin percentage for 2022?
To determine this number use the following formula: Net Profit / Total Revenue X 100 (remember, your net profit is after expenses – including your salary – and cost of goods sold.
profit margin %
Responses
0% – 19%
31.6%
20% – 39%
24.1%
40% – 59%
17.2%
60% – 79%
18.8%
80% – 100%
8.3%
revenue %
responses
80%-100%
##### 14.7%
60%-79%
##### 12.6%
40% – 59%
##### 19.8%
20% – 39%
##### 26.5%
0% – 19%
##### 32.7%
#### Recurring Revenue…
##### What percentage of your revenue is from recurring revenue sources?
#### Hourly Rate…
##### If you sell your time hourly, what is your hourly rate?
$96/hr
Average Hourly Rate
$110
$89
#### Website Accessibility…
##### When it comes to website accessibility, would you say you…
#### Search Engine Optimization…
##### When it comes to SEO, would you say you…
Do no SEO at all
69.1%
#### Paid Discovery…
##### Do you charge for project discovery?
10%
Sometimes
#### Page Builder of Choice…
##### What page builder do you currently prefer?
#### Lead Source…
##### Where do the majority of your leads come from?
Referral
Networking
Organic
Paid Ads
Cold Calling
#### Email Marketing…
##### Do you do any kind of email marketing for your agency?
#### Content Creation…
##### What kind of content do you create for your agency?
61%
6%
22%
37%
#### Niche…
##### Do you have a well-defined niche?
Somewhat
#### Outbound Marketing…
##### Are you regularly and consistently putting effort into outbound marketing?
87%
No
13%
Yes
#### Services Offered…
##### Tell us if you offer these services “in-house”, “through outsourcing” or “not at all”
In-House
Outsourced
Not Offered
##### Strategy
In House
Outsourced
not offered
In House
Outsourced
not offered
##### Development
In House
Outsourced
not offered
##### Copywriting
In House
Outsourced
not offered
##### SEO
In House
Outsourced
not offered
##### Accessibility
In House
Outsourced
not offered
##### Social Media
In House
Outsourced
not offered
##### Paid Ads
In House
Outsourced
not offered
In House
Outsourced
not offered
In House
Outsourced
not offered
#### Filter. Sort. Group.
Make a copy of our database and sort and filter this data any way you want!
[Access Database](https://airtable.com/shrrgPmShhKzh4A4p)
This project represents about 40 hours of behind-the-scenes work and is being distributed in full and free of charge without sponsors or corporate partners (to remove any potential conflicts of interest). If you'd like to say thanks, you can [tip me a taco](https://buy.theadminbar.com/tip-a-taco/)., WordPress PROFESSIONALS Report, The Admin Bar, 01gtvvx3tbnz7gegnss1gvnb6m.