DevRel in 2026. Let's talk about it  🔗 **Source:** [DevRel in 2026. Let's talk about it](https://twitter.com/liran_tal/status/2091239215023456583/?rw_tt_thread=True) DevRel in 2026. Let's talk about it. Code is cheap. "Oh this blog post? claude wrote it." We need to hire more engineers / we don't need engineers we can just claude code. If you thought DevRel was hard before... it's only getting more interesting. 🧵 --- 2/ Written content pre-AI: devs googled "how do I protect against npm malware" and landed on my articles. That was the game. Post-AI: what's the point? LLMs trained on all of it, and can search + synthesize in real time. Dedicated content-for-SEO is a losing battle. --- 3/ But value isn't gone — it's shifting. Case in point: malware research that used to take me days now takes minutes with a coding agent setup doing the timeline, IoCs, and payload analysis. I review, then publish. That's the new leverage. --- 4/ 3 themes I'm seeing take over DevRel: DevRel Engineering X is dead, long live X Product-centric advocacy --- 5/ DevRel Engineering — "code is cheap" doesn't mean code doesn't matter. It means it's democratized. Spin up a coding agent, ship a full prototype in hours. Question is: to what end? Back to first principles: --- 6/ First principles — DevRel = building relationships w/ devs. Where do they actually want to be reached now? Maybe your audience isn't googling anymore — they're hunting for a Skill to hand their agent. That means: build Agent Skills, publish to skills sh registry. --- 7/ Inside DevRel Engineering: Growth Engineering (we built Snyk Advisor pre-ChatGPT — became a top-3 traffic source) Experimentation — "stop fast, start fast." Ship, measure, kill or double down. Market validation — DevRel lives in the ecosystem noise --- 8/ X is dead, long live X — everything happens here first. If you're not on X you're not just late, you're operating 6 months behind. Forget saving launches for some big quarterly moment. Momentum is everything. Ship it, post it, now. --- 9/ Product-centric advocacy — the controversial one. I think we've gotten too shy about the product. Too abstract, too "market education," not enough "here's exactly how we solve your problem." --- 10/ Real example: talked MCP security to 300 devs in Haifa. Barely mentioned Snyk till the last slide. Q&A = "wait, can Snyk actually scan MCP servers?" >> --- 11/ I was so busy avoiding the sales-pitch vibe that I left value on the table. A little product, shown honestly, isn't betrayal — it's the answer they came for. Bottom line: lean into the product. --- /12 It's not about doing a pitch - just don't be embarrassed to show how you actually solve the problem you just spent 40 min talking about. Everything's shifting. So ask yourself: what are you doing out of pure inertia? What should you stop doing? [lirantal.com/blog/devrel-20…](https://lirantal.com/blog/devrel-2026-thematic-shifts-product-centric-advocacy-coding-agents) , DevRel in 2026. Let's talk about it, Liran Tal, 01m0nvx3bjtyay7cejgzanmcyw.