Plugin companies note this  🔗 **Source:** [Plugin companies note this](https://twitter.com/alanefuller/status/2074039491392614597/?rw_tt_thread=True) Plugin companies note this. WordPress lost 1.3 points of share in H1 2026, double all of 2025. The share isn't going to Wix or Shopify, it's going to "no CMS", the Next.js and AI-built bucket. If your funnel is new WP installs, it's shrinking under you. --- Why 1.3 points matters: market share is a stock, new installs are the flow. To hold ~43%, WP must win 43% of new builds. For the stock to fall this fast, its share of new builds has collapsed, likely 40%+ down. Your leads come from the flow, not the stock. --- So how do plugin companies survive this? Treat your established WP plugins as annuities. One price rise to the ceiling, then shift all effort from acquisition to retention. Churn is the only lever left when the funnel is shrinking --- Stop spending against a shrinking pond. SEO on wp org listings, WP content marketing, event sponsorship, all now have falling returns. The 500m existing WP sites aren't going anywhere fast. Sell to the installed base, not new installs. --- Build your next product off-platform. The lesson isn't "WP products are dead", it's "new WP installs as a lead source is dead". Your next revenue engine needs distribution that doesn't touch wp org. Own your channel or pick a growing one. --- Watch renewals quarterly, that's your early warning if the installed base starts eroding too. One more option: sell while multiples still exist. Buyers haven't fully priced in the funnel decline yet. Sooner beats later if you're exiting., Plugin companies note this, Alan | Broadcaster | WhatsApp for trades, 01kwx2ydv3a6bm9pjw39njv4wt.