A Clever Way to Use ChatGPT + Gravity Forms  ## Metadata - Author: [[Breakdown - A Gravity Forms Podcast]] - Full Title: A Clever Way to Use ChatGPT + Gravity Forms - Category: #podcasts - URL: https://share.snipd.com/episode/89faa56f-bc8f-4d76-af95-6528cb54c7cd ## Document Notes ## Highlights - **Unstructured To Structured Data** - Hazel Quimpo uses ChatGPT to turn unstructured verbal or text input into structured data fields for business marketing. - This enables automating content creation like calendars based on client-provided information. Transcript: Speaker 1 Of WordPress. Exactly. That it was terrible. Speaker 2 And I was like, I can't use this in my day job. 100%. What I've realized talking to robots is really good at is taking all of our unorganized human thoughts into whatever structure we need. And I have been playing with Gravity Forms and different form inputs to do, can a user just do it either a long verbal or written input or a long cut and paste? And can I take that into structured data to do functionally, whatever I need with it? So that's exactly what I've ([Time 0:05:15](https://share.snipd.com/snip/dd3867bf-8293-41f5-871e-69ceac121b5a)) - **VideoAsk Input Powers Marketing** - Users submit verbal or text business input via VideoAsk, which Hazel funnels into Gravity Forms. - This feeds into a system that automates marketing deliverables creation from their unstructured input. Transcript: Speaker 1 Input. Correct. Speaker 2 Yeah. So the user will do that. It's a verbal or text input they can do on video ask. Data ask is a software I think that they're typically trying to sell it for like lead generation type things. I'm actually using it very much for this very concept of, hey, verbally just talk about your business for a minute. It kind of freaks people out. So some people are using the text input. After they do that, I get some fine tuning to like the voice of their brand, et cetera. In that voice input though, they are reading a script. I say, hey, full on, just read the script. In the Proto version, and I was running it straight on Gravity Forms. I liked it a lot. And we were having people just paste their about page, which worked quite well. ([Time 0:06:18](https://share.snipd.com/snip/ecd2ba6a-415f-4d25-ba16-9738ac48516f)) - **Zapier Automates Data Flow** - Use Zapier to connect VideoAsk, Gravity Forms, and ChatGPT for an automated, structured data workflow. - Prompt ChatGPT to extract specific fields from text to build a detailed business profile. Transcript: Speaker 1 And Zapier is then is that sort of conduit that sends it off to chat GPT. Speaker 2 Correct. Yeah. And what's really beautiful about it is Zapier has even built in now and chat GPT API also has it built in, turning literally anything into structured data. So wall of text, I can just identify fields out of that wall of text and say, AI, hey, here's a wall of text about math business. Give me these 12 fields, which are things like, you know, what's their brand promise? What's their history? Whatever. And I didn't want you to tell me that way because that's a boring way to talk and nobody really talks that way. But AI can certainly suss it out. So now what I have is a magical database of about 40 fields about your brand that I can run against any prompt. ([Time 0:07:11](https://share.snipd.com/snip/a3a52ece-97f8-4446-8e07-6901303a1f95)) - **Gravity Forms Triggers Zaps** - Use Gravity Forms as a backend trigger instead of webhooks to keep automation clean and organized. - Automate chained Zapier workflows by submitting Gravity Forms entries programmatically. Transcript: Speaker 1 That you're actually using to say, I see it. I'm training my AI now by going back into gravity forms and inputting this, this. There's one piece of that. Speaker 2 Yes. But where I use gravity forms more is for, I have a really good baseline. All of my outputs are going to be about someone's business or their business strategy. And I have all of the baseline about your business. Now I can use gravity forms to just ask some fine tuning on what your next output needs to be. For instance, if you needed your podcast planning for Q1 2024, you would probably give me a little bit of different info. I know so much about your podcast and your info already from what you gave me. But you might be like, oh, yeah, in January, we want to do this promo and we're going to release this product and something else that I would run through gravity forms to give it further Input. What I also use gravity forms for, this is my lazy girl marketing. I don't like web hooks. I hate making web hooks. And I use gravity forms to run, like, so Zapier runs on like my zaps. They run like a kind of chain reaction. Once one is done, another one might run, another one might run or won't run based on certain things. ([Time 0:11:18](https://share.snipd.com/snip/e876ec29-a0d6-41d6-9601-77a7ec21ad11)) - **Call Transcripts Generate Strategy** - Hazel uses her tool to turn onboarding call transcripts into full client marketing strategy documents. - The AI-generated output closely matches expert-level work, making client strategy creation almost instant. Transcript: Speaker 1 Them, running it through your process? Speaker 2 It's really magical. So on my site right now, you can get two docs, which are a, it's like a brand foundation, which gives you kind of core values and mission vision. And another one that gives you the content strategy with the content pillars. I have about a dozen more that run when I, when I sign on a new client. And the way I do that, if a client is either using this tool or not, I could take our transcript from onboarding call. And I put it into our tool and I immediately have all their strategy docs. And when I tell you they're right, like I, it's embarrassing for me. I feel like half the time because it's doing my job. But frankly, this is how AI works well with really good instructions and it has to understand the framework and the expert. ([Time 0:14:10](https://share.snipd.com/snip/2dd489ae-f78b-4540-abc0-c3d049fdc8bf)) - **AI Needs Detailed Context** - AI needs detailed context, voice, and framework to produce valuable content, just like a human writer. - Defining the target audience and tone is critical; vague inputs lead to poor AI outputs. Transcript: Speaker 1 One, when I first got into using chat GPT, it was the same thing. Like it was like write a blog post about something, something in WordPress. And then you're like, this is terrible. But it's also unfair to the AI to be like, Hey, write about this thing. Because if you were telling a human to do that, they'd be at like, if I leaned over to somebody and I was like, Hey, you're going to be my content writer. Write me about the, the, the genesis of WordPress. Speaker 2 And then you're like, and they'd be like, so many follow up questions. Speaker 1 Yeah, you have a zillion follow up questions, right? So any human would just look at you and be like, yeah, okay. Like tell me about who's going to read it. What's the, yeah, how long is it? What areas you want me to focus on? What's the voice? What's the tone? And then we expect, you know, AI to just be like, Oh yeah, just do it because everyone's telling us how amazing it is. So we're just like, and then we just run into these moments. That's an unfair to the robots. So there's that. And what I like is with gravity forms, let me roll it back. So a lot, then there's the other sentiment in the space where AI is going to put us all out of business. There's not going to be any more writers is not going to be as, you know, there's not going to be XYZ coders, writers, et cetera, researchers, where it might be fair to a degree, but it's Going to unlock these efficiencies that you've unlocked. And I think that's like the, the, the tremendous upside. When I hear stories like yours, it's not like we're going to, you're going to lose your marketing clients. You're making it more efficient because the marketing clients are still going to want a human to talk to and interact with. And so what if this, this portion right here is done through AI because it's saving everyone time and effort in my, and especially the more honed and trained it can be on someone's expertise. Speaker 2 I think that actually brings the human because if you built one of these, you could very well be like, Hey, Hazel, your framework's kind of not good. I like this way. I'm like, cool. Then tell it to do it that way. And that's going to be yours. And the, to me, that makes the output so much more valuable because it should disagree. If they all agree and frankly that's anybody who's worked in marketing has worked for a boss who has been like, who's your customer? And they say everybody. That's the same problem with chat. Exactly. It can't be everybody. Right. It can't be the expert and everybody's the expert. ([Time 0:15:17](https://share.snipd.com/snip/3f87318c-75f2-4b9a-b0d7-11914f63686e)) - **Own AI Input On Your Site** - Creating a branded input system in Gravity Forms keeps AI workflows owned and controlled on your own site. - This avoids reliance on third-party app stores or external AI platforms for client-facing interfaces. Transcript: Speaker 1 That your way of using gravity forms, and obviously it could be totally wrong, but. You're creating an input that's specific to you. And I don't think that that they would have like an input method at open AI, right? I think I don't think they would have that for a brand. Like you might have a bot that you could interface with, but it wouldn't be something like you'd have to send your customers to open AI to interface with this thing. And what you've done with gravity forms is create that conversation starter without having to see. Speaker 2 And also living on my site, which was a big reason of using gravity. And living on your site. So many of these rappers, you have to go outside or even if I was going to sell a GPT, which maybe I haven't got too deep. That seems interesting. But again, you're going to be beholden to the app store. Same story as why anyone's been at WordPress on WordPress since the beginning, right? You want to be able to own your stuff as much as possible. Now, AI takes a ton of compute. ([Time 0:18:50](https://share.snipd.com/snip/cbfda000-d23f-45c3-81a6-dd285a402b5f)) - **Proposals From Call Transcripts** - Hazel's proposal builder turns sales call transcripts into client-specific Google Doc proposals automatically. - This vastly reduces the manual effort for agency owners to create accurate, personalized proposals. Transcript: Speaker 2 Proposal writing. Like it has, I built one for myself in a very bespoke way to on my on, I take my onboarding calls or my sales call transcript with permission from the customer. And my similar functionality, this one actually does is all through gravity forms. I just put a, I dumped the whole transcript in there and a few fields that I need. And the output is into my own proposal, which is a Google Doc into my own. Based on the input, I know which level of cost they're going to be because I've trained the AI. I'm working with another client to do this for graphic design clients. Now I think this one's really magical because every agency owner, I know hates writing proposals, but they want money. ([Time 0:21:01](https://share.snipd.com/snip/2d6489b8-cc4d-4e13-a20c-027c07768f84))