ChatGPT Is Sending Your Clients to Someone Else  🔗 **Source:** [ChatGPT Is Sending Your Clients to Someone Else](https://share.snipd.com/episode/2429891f-c273-421a-8d97-df48454764ab) ## Highlights - **AI Tools Are Recommending Businesses By Name** - AI search tools like ChatGPT and Claude now surface answers and recommend specific businesses by name. - Rachel Lindteigen explains people read AI answers before clicking links, so visibility in AI is becoming as crucial as Google. Transcript: Amy Porterfield And you might have no idea this is happening. The way people find information today has dramatically shifted. You know this. They're typing questions into ChatGPT and Claude, and they're reading the AI-generated answer at the top of Google before they're ever clicking a single link. And sometimes they're totally skipping the search results altogether. And if your content isn't showing up in those places, the places that matter today, you're missing people who are actively looking for exactly what you have to offer. The good news is that a lot of people, a lot of entrepreneurs, a lot of people in your industry, they're not paying attention to this yet. So if you pay attention to it now, you can have an edge. My guest today is Rachel Lynn Teigen. She's been in marketing for over 20 years. She's worked with Fortune 500 companies, and she now teaches entrepreneurs how to get found in both Google, but also AI search tools like ChatGPT and Cloud. She's a member of my Momentum program, and she recently taught a session in there that was so good, I thought, oh, dang, I got to have her on the podcast. If SEO has ever felt too technical or like something that just feels foreign to you, I get it. Me too. But I feel as though things are rapidly changing that we can't ignore it anymore. ([Time 0:00:57](https://share.snipd.com/snip/3b0c37b2-3f0f-4492-9232-40a16a615a2a)) - **AI Often Hands Off To Google For Purchases** - Searches often start in AI and then hand off to Google when users are ready to purchase. - Rachel cites research showing about 49% of AI searchers go to Google for final purchase steps. Transcript: Rachel Lindteigen Well, what we're seeing a lot is a handoff between AI and Google. At least 49% of the searchers who start on AI go to Google when they're ready to make a purchase. ([Time 0:06:12](https://share.snipd.com/snip/f68d294d-5291-4141-a3cc-91ef26a4a87f)) - **ChatGPT Sent A Ready-To-Pay Client** - A life coach got a $3,500 client because ChatGPT recommended her podcast after a user asked how to explain binge eating to a partner. - The prospect listened to the podcast, visited the site, knew pricing, and was ready to sign on the consult call. Transcript: Rachel Lindteigen So I have a student who's a life coach. She coaches people who struggle with binge eating. She has all sorts of content. She's done her website, her blog, and her podcast. She has a new client who came to her because they were searching on ChatGPT, trying to figure out how to explain binge eating to their partner. Like they struggled with it, but they didn't know how to explain it. ChatGPT actually recommended Jane and her website and her podcast. This new customer went over to listen to her podcast, fell in love with her, then went to the website. By the time she got her on the consult call, she knew what it was going to cost and she was ready to sign. She made $3,500 just because that one person asked ChatGPT, how do I explain this to my partner? ([Time 0:06:31](https://share.snipd.com/snip/7c8dc158-6c28-47e1-a192-554e48c5b731)) - **Build Content Strategy Before Optimization** - Start with content strategy: learn what your ideal client is actually asking before optimizing for search. - Use customer interviews, AI prompt tools, and search suggestions to capture the exact language people use. Transcript: Rachel Lindteigen We make sure that we understand, and this is where your SEO strategy comes to play. We understand what people are searching for so you have to learn how to find not only what keywords are they searching but now how to really understand your ideal customer the best you Possibly can so you can anticipate what questions they're asking or start using some of the new tools that we're getting that actually show us what prompts people are asking in the AI Based search and creating that content on your website ideally your website also you can cover it on your podcast especially if your podcast is optimized because chat GPT and perplexity And Claude all of them know about podcasts too you're creating that content and then you're optimizing it to make it easier for the search engines to understand it. ([Time 0:08:01](https://share.snipd.com/snip/896a2273-3c17-4352-930c-f42e6c622493)) - **Optimize The Exact SEO Elements Google Reads** - Optimize identified keywords in places Google reads: title tag, meta description, image file names, headers, and page copy. - Each occurrence is a signal to search engines that clarifies what the page is about. Transcript: Rachel Lindteigen Perfect segue. So when we do it, we look at keyword ideas and we start by looking at what is the search demand? What are people interested in? Are they asking these questions? A lot of the keywords we see in Google are actually questions. Like if you really know how to do keyword research, you'll find questions there all the time. So the first step is to figure out what are people searching for so you can create content on it. Then you want to see what can my website potentially rank for? This is for Google. What can my website potentially rank for? What keywords should I use? And you're going to use those keywords all the places Google is going to look for information on that page. So things like your title tag, your meta description, your image file name, your copy, your header tags. I know a few of those may have felt just slightly technical, but I promise they're not. And like you can adjust them really easily, especially if you're on WordPress, you're just using the Yoast plugin. Squarespace has it automatically. It's not hard. But you're going to use it in the places Google's going to look. Because each time Google sees the same keyword in one of those elements, it's like a little checkmark. And Google says, this is what this page is about. ([Time 0:10:27](https://share.snipd.com/snip/c85c3eb6-b5f6-4e2f-9367-6b6334078e14)) - **Niche Page Turned AI Interest Into Local Clients** - A therapist in suburban Atlanta created a specific therapy page, and clients who started with ChatGPT then searched locally on Google and found her top-ranked page. - In five months she booked 81 sessions and earned $27,000 from the right content. Transcript: Rachel Lindteigen She's a therapist. So Lisa has another example like this, where they started on ChatGPT and they went to Google. She has a client who couldn't figure out what type of therapy they needed. They knew they needed help. So they went to ChatGPT and kind of asked, like, what am I even looking for? This is what I want to work on. They then went to Google and searched for that specific type of therapy in their local area. She's in a suburb of Atlanta. So they searched for that therapy in Atlanta. Because she had done SEO on her website and she had created a page for that specific type of therapy. They found her. She showed up at the top. They clicked through. They came in. They became a paying client. She's had it happen multiple times. In five months, she's had 81 new client sessions and made $27,000 from just having the right content on our website. ([Time 0:15:12](https://share.snipd.com/snip/956c99b7-fd51-4c34-a14c-32cc40d03d78)) - **One Keyword Generated $150K In Six Months** - A course creator found a single 'super juicy' keyword, optimized her homepage, rose to #1 for a term searched 4,000+ times/month, and earned $150,000 in six months. - She now relies less on live launches because organic traffic became predictable. Transcript: Rachel Lindteigen She kind of, some was right, some was wrong. She learned how to do keyword research my way, and she found this new keyword, and she calls it super juicy keyword i'm not allowed to say it publicly and i respect that so the super juicy Keyword she didn't know it existed she'd never used it on her site amy she went she optimized her home page she put it on her site she moved up eight pages on google in the first week because Google agreed this is a good site like this keyword is perfect for her. Over the course of six months, she moved up to position number one. That keyword is searched over 4,000 times a month. She has earned over $150,000 in additional revenue for this one keyword that ties to her one-on coaching offer. I just talked to her last week. She just wrapped up her last like group launch. She told me it was a six-figure launch. It was super successful. And she told me she's never live launching again because she doesn't need to. ([Time 0:18:16](https://share.snipd.com/snip/2dc43cd3-5282-4e26-baa2-b046d13a5275)) - **Avoid Doing Nothing Or Hiring The Wrong SEO** - Avoid three common mistakes: do nothing due to fear, DIY with wrong choices, or hire the wrong SEO person. - Learn enough to verify work so you don't pay years for ineffective SEO, Rachel warns from client stories. Transcript: Rachel Lindteigen Sometimes it feels complicated. Maybe you've heard it's technical. And so they don't mean to, but they let the fear stop them from trying. And I'm not, I don't judge because fear has stopped me from things in my life too, but they let it stop them from trying because they don't think they can do it. I've heard people say, I don't think it works for my niche. I knew somebody who tried it and it didn't work. So like, that's just number one is they've not done anything. They don't understand that this is what you need to do. Number two is that they've tried to do it on their own. And maybe they've had a little success. Maybe they haven't. More often than not, they've made mistakes. Like they've chosen keywords they won't rank for. Or like Patty's story, she was using keywords. She was getting traffic. But there was this huge, super juicy keyword she didn't even know existed. So she had potential to grow so much by finding the right one. So when you're trying to do it on your own, and you know, from teaching courses for years, when you're trying to do it on your own, you don't understand everything. So it just makes it easier to have somebody teach you. The third, and this one breaks my heart, is they hire the wrong person. And so often it's because I don't understand it. I don't know what to do. I just want to be able to check this off my list. And then I hear from them. They're like, I've got somebody, but I don't know if they're even doing anything. How do I even tell? And one of my favorite clients, I've worked with them since 2018. So we've worked together years and years. When they first came to me, they had been paying a consultant for two years to do their SEO work. And when I finally was able to get into their account to see what was going on, everything was wrong. Traffic was down. And this was long before we had to worry about AI. Google was the king. They didn't have anything going right. And they were paying two full years. And that unfortunately happens. ([Time 0:22:30](https://share.snipd.com/snip/639da166-8d32-40db-9e2c-a87da0be9353)) - **Three Practical SEO Tasks To Start This Week** - Quick starter moves: optimize your homepage with your brand name in title/meta and image names, and if local, mention your service area. - Audit recent blog posts for useful, 1,000–1,500 word content rather than 200–300 word thin posts. Transcript: Rachel Lindteigen Absolutely. So number one is commit to learning how to do it. Like just be open to it. See the opportunity that it is. And then let's start by just making sure that if she's never done anything, her homepage probably is not optimized. So let's go ahead and do that. And just to start, just use your brand name, your business name. Use that as your keyword. Make sure it's in your title tag and your meta description. Make sure you've used it in the right way in your image file names. Make sure it's in your copy and your header tags. If you service a local market, make sure you're also referencing that local search area because your customers will be searching local. If you don't know what any of these words mean, it's okay. I've got a podcast and a blog post blog with tons and tons of resources that'll walk you through how to get started with this. That's if you're brand new. Now, if you've been trying to do it for a while and you're not sure if it's working, that's where you should kind of take a look and see, are you picking the right keywords? Are you formatting your SEO elements the right way? Are you creating content that's really helpful? Like go through and take a look at your last five or 10 blog posts. Do they really provide value? Are they long enough that there's information that somebody can actually use and act upon? If it's two or 300 words and there's really nothing of value, Google and AI are not going to want to show it to anybody either. What we're finding in the research studies is that longer content tends to perform better. So a thousand words, 1,500 words, you don't need three to 5,000 words. Nobody's going to read that anyway. But that 1,000 to 1,500 tends to be kind of the sweet spot for ranking, visibility, traffic, all of that. ([Time 0:25:25](https://share.snipd.com/snip/4f0e36ef-6faa-4a52-b867-82e0fc8736c4)) - **Check Ranking Reality With Incognito Searches** - Use an incognito browser to check if you actually rank for a target keyword and inspect competitors on the first page. - If big national brands dominate, pick a less competitive, more specific keyword you can realistically rank for. Transcript: Rachel Lindteigen This is really important. Your core traditional Chrome tab will not work for this. So go to Chrome, top right where you'll see those little buttons, click there where there's the three dots, click there, open the incognito browser window. Now go in and type the keyword that you are wanting to rank for, the phrase that you're wanting to rank for, and see if you show up first. Second, what type sites are showing up? Are they really similar to you? Are they people you're familiar with? Or are they like the big brands that I worked with at the agency? Because if it's the big guys that I worked with at the agency, nothing you do is going to make you rank for that keyword because it's just not going to work. So if it's somebody where like they have locations in the malls, they have three, four, 500 stores across the country, look for a different keyword, my friend, you're not going to rank For that one. It's just going to be too competitive. So that's a couple of things she can do depending on where she is in her journey to start figuring out. ([Time 0:27:23](https://share.snipd.com/snip/13b4cee1-daf2-45b0-9b6e-ff0ec3a6928b))