Elementor’s Rebrand Are They Leaving Beginners Behind

Elementor’s Rebrand: Are They Leaving Beginners Behind? 🔗 **Source:** [Elementor’s Rebrand: Are They Leaving Beginners Behind?](https://www.youtube.com/watch?v=Ys0fmTHkS2o) > [!note]+ Document Notes > tags: [elementor, wordpress-page-builders, web-development] > author: WPTuts > source: YouTube > reference: https://www.youtube.com/watch?v=Ys0fmTHkS2o > date created: 2024-12-19 14:30 > > # 🏷️ Title: Elementor's Rebrand: Are They Leaving Beginners Behind? >  ## 🧰 Action Inbox - [H1] Evaluate Elementor One pricing for agency workflow — new bundled subscription model #elementor - [H2] Monitor Elementor v4 atomic editor release — professional CSS-first approach #development - [H3] Assess impact on beginner vs pro positioning — market strategy shift #business ## 🧭 Table of Contents - [📝 Summary](#-summary) - [📖 Main Content](#-main-content) - [🗒️ Notes](#️-notes) - [📚 References](#-references) - [🗣️ Paraphrase](#️-paraphrase) - [📰 Newsletter](#-newsletter) - [✅ Action Items](#-action-items) - [🧪 Hypotheses](#-hypotheses) - [📊 Methodology](#-methodology) - [❓ Questions](#-questions) - [🔮 Future Research](#-future-research) - [💡 Implications](#-implications) - [🧠 Learning Styles Assessment](#-learning-styles-assessment) - [📊 Accessibility Assessment](#-accessibility-assessment) - [🌍 DEIB Assessment](#-deib-assessment) - [✅ Logical Validity](#-logical-validity) - [🛡️ DARVO Analysis](#-darvo-analysis) - [🎯 Conclusion](#-conclusion) ### 🔗 References - [Elementor New Website](https://elementor.com) - [Elementor One Video](https://www.youtube.com/watch?v=Ys0fmTHkS2o) ## 📝 Summary - What happened: Elementor launched a major rebrand with new website, logo, pricing structure, and "Elementor One" bundled subscription - Why it matters: Signals strategic shift from serving beginners to targeting professionals, agencies, and enterprises - Key stakeholders: WordPress developers, agencies, existing Elementor users, beginners in web development - Risks and tradeoffs: May alienate beginner market while competing more directly with professional tools like Webflow and Bricks - Bottom line: Elementor is repositioning as a professional-grade solution, likely preparing for v4 atomic editor launch ## 📖 Main Content Elementor has unveiled a significant rebrand that suggests a strategic pivot toward professional users and agencies. The new positioning emphasizes "the professional standard for web creation" and prominently features agency and enterprise navigation options. The rebrand introduces "Elementor One," a bundled subscription that consolidates their various products (page builder, AI tools, image optimization, accessibility features, email deliverability) into single pricing tiers. For agencies, this moves from $33 to $37 monthly (launch price, will be $45) for unlimited sites, while single-site plans range from $14-19 monthly. This positioning shift appears connected to the upcoming Elementor v4 "atomic editor," which adopts a CSS-first, classes-based approach similar to professional tools like Webflow and Bricks. The rebrand's visual language—featuring agency environments and enterprise clients—reinforces this professional focus. The strategic question is whether Elementor can successfully transition from serving both beginners and professionals to primarily targeting the professional market, especially as AI builders capture more beginner users. ## 🗒️ Notes #### ⏱️ [00:00](https://youtu.be/Ys0fmTHkS2o?t=0) — [H1] Initial Observations of New Website - Key idea: Immediate shift toward professional positioning visible in hero imagery - Evidence: "These look like professionals. Here we have a literal agency in the background" #### ⏱️ [00:30](https://youtu.be/Ys0fmTHkS2o?t=30) — [H2] Navigation Changes Signal Focus - Key idea: Agency and enterprise get dedicated navigation buttons - Evidence: "Agency and enterprise. Two full dedicated buttons which weren't there" #### ⏱️ [01:15](https://youtu.be/Ys0fmTHkS2o?t=75) — [H3] Professional Standard Messaging - Key idea: Copy emphasizes professional capabilities over beginner accessibility - Evidence: "The professional standard for web creation" #### ⏱️ [02:45](https://youtu.be/Ys0fmTHkS2o?t=165) — [H2] Enterprise Focus Throughout Site - Key idea: Multiple sections target enterprise and agency users specifically - Evidence: "Grow your agency, not your overhead" and "The enterprise standard for WordPress websites" #### ⏱️ [03:30](https://youtu.be/Ys0fmTHkS2o?t=210) — [H1] Market Dominance Statistics - Key idea: Elementor claims significant WordPress market share - Evidence: "21 million websites already with Elementor. 13% of all the websites in the world" #### ⏱️ [05:00](https://youtu.be/Ys0fmTHkS2o?t=300) — [H1] Connection to Elementor v4 Development - Key idea: Rebrand preparation for upcoming atomic editor release - Evidence: "This is a much more professional approach...CSS first mindset. Elementor is also moving towards this" #### ⏱️ [06:30](https://youtu.be/Ys0fmTHkS2o?t=390) — [H1] Elementor One Subscription Launch - Key idea: New bundled pricing consolidates multiple products - Evidence: "One subscription for everything...with credits where it matters" #### ⏱️ [07:15](https://youtu.be/Ys0fmTHkS2o?t=435) — [H2] Pricing Structure Changes - Key idea: Clear separation between personal and client-focused plans - Evidence: "Building for myself or building for clients. Oh wow. That is new" #### ⏱️ [08:45](https://youtu.be/Ys0fmTHkS2o?t=525) — [H3] Value Proposition of Bundling - Key idea: Modest price increase includes all additional products - Evidence: "$4 more, but then you get all of their other products" #### ⏱️ [10:00](https://youtu.be/Ys0fmTHkS2o?t=600) — [H2] Addressing User Experience Issues - Key idea: Bundled approach may reduce annoying upgrade prompts - Evidence: "I hope...they're not going to have these popups or upgrade buttons" #### ⏱️ [11:30](https://youtu.be/Ys0fmTHkS2o?t=690) — [H1] Market Forces Driving Change - Key idea: AI builders threatening beginner market segment - Evidence: "AI builders like Lovable and Bold...probably eating away a lot of beginners from WordPress" #### ⏱️ [12:15](https://youtu.be/Ys0fmTHkS2o?t=735) — [H2] Strategic Positioning Analysis - Key idea: Elementor forced upward in market positioning - Evidence: "WordPress no code developers...were getting more advanced. We demand more" #### ⏱️ [13:00](https://youtu.be/Ys0fmTHkS2o?t=780) — [H1] Comparison with Competitor Positioning - Key idea: Moving toward established professional builder positioning - Evidence: "Web flow and bricks are a perfect example...Elementor has always been in the middle" ## 📚 References - [Elementor Official Website](https://elementor.com) - [Wayback Machine Archive](https://web.archive.org) - [Elementor One Introduction Video](https://www.youtube.com/channel/elementor) ## 🗣️ Paraphrase - Elementor has redesigned their website and brand identity to emphasize professional and enterprise users rather than beginners - The new "Elementor One" subscription bundles all their products for a small price increase, simplifying the purchasing decision for agencies - This strategic shift likely prepares for their upcoming v4 editor and responds to market pressures from AI builders capturing beginners ## 📰 Newsletter **Elementor's Bold Rebrand Signals Major Strategic Shift** Elementor just unveiled a significant rebrand that WordPress professionals should pay attention to. The page builder giant is clearly pivoting from their "builder for everyone" approach to target agencies and enterprises specifically. **Key Changes:** - **Visual Identity**: New professional-focused website featuring agency environments - **Elementor One**: Bundled subscription combining all products for $37/month (agencies) or $14/month (single sites) - **Strategic Messaging**: Emphasis on "professional standard" rather than beginner accessibility **What This Means for You:** The bundled pricing actually offers great value—you get their page builder plus AI tools, image optimization, accessibility features, and email deliverability for just $4 more than the previous unlimited plan. No more juggling multiple subscriptions or dealing with upgrade prompts in the editor. This positioning shift likely prepares for Elementor v4's "atomic editor"—a CSS-first approach similar to Webflow and Bricks that appeals to professional developers. **Questions to Consider:** Will this strategy work as AI builders capture more beginner users? How will existing users adapt to the professional focus? **Resources**: [Learn WordPress](https://learn.wordpress.org/), [Developer Docs](https://developer.wordpress.org/), [WP-CLI](https://wp-cli.org/) ## ✅ Action Items #### WordPress - Core: Monitor page builder integration standards and performance impacts - Community: Assess educational content needs for professional vs beginner builders - Training: Update lesson plans to address changing page builder landscape - Documentation: Review page builder guidance for different skill levels #### DevRel - Developer advocacy: Create content comparing professional WordPress builders - Education: Workshop on CSS-first page building approaches - Developer experience: Document migration paths from beginner to professional tools - Community management: Moderate discussions about page builder market changes ## 🧪 Hypotheses - Elementor's professional positioning will increase average revenue per user but reduce total user base - AI builders will continue capturing beginner WordPress users, validating Elementor's upmarket move - The bundled "Elementor One" pricing will reduce customer acquisition costs by simplifying purchase decisions - Elementor v4's CSS-first approach will better compete with Webflow for professional developers ### 📊 Methodology - User survey comparing adoption rates before/after rebrand across skill levels - Pricing analysis of bundled vs separate subscriptions impact on customer lifetime value - Competitive feature comparison between Elementor v4, Webflow, and Bricks - Market share tracking for page builders across different user segments ### ❓ Questions - Will Elementor's beginner user base migrate to AI builders or stick with the platform? - How will competitors like Gutenberg blocks and other WordPress builders respond to this positioning? - Can Elementor maintain their 13% web market share while focusing primarily on professionals? ### 🔮 Future Research - Long-term impact of page builder market segmentation on WordPress ecosystem - AI builder capabilities vs traditional page builders for different user types - Professional WordPress developer tool preferences and workflow evolution ### 💡 Implications - Practice: Agencies may benefit from simplified pricing but beginners may need alternative solutions - Education: WordPress training programs need to address the growing complexity gap between beginner and professional tools - Market: Page builder landscape becoming more segmented by skill level rather than trying to serve all users - Strategy: WordPress ecosystem players may need to choose specific audience segments rather than broad appeal ### 🧠 Learning Styles Assessment Reading level estimate: 9th grade (Flesch-Kincaid) #### 👀 Visual learners - Present: Website screenshots, pricing comparison tables, brand comparison - Improve: Side-by-side interface comparisons, user journey flowcharts #### 🔊 Aural learners - Present: Video walkthrough with commentary - Improve: Podcast-style discussion of market implications #### 🗣️ Verbal learners - Present: Clear definitions of "atomic editor," "CSS-first," professional vs beginner positioning - Improve: Analogies comparing page builders to other software markets #### 🧩 Kinesthetic learners - Present: Step-by-step website navigation, pricing calculator exploration - Improve: Hands-on comparison checklist, trial account setup guide #### 🧠 Logical learners - Present: Market analysis timeline, competitive positioning matrix - Improve: Decision tree for choosing page builders, ROI calculations #### 🧑‍🤝‍🧑 Social learners - Present: Community discussion prompts, user testimonials - Improve: Forum for sharing experiences with different page builders #### 🧘‍♀️ Solitary learners - Present: Individual analysis and reflection on market changes - Improve: Self-assessment quiz for page builder needs, personal strategy worksheet #### 🌿 Naturalistic learners - Present: Business ecosystem analysis, market evolution patterns - Improve: Industry lifecycle comparisons, sustainability of pricing models ### 📊 Accessibility Assessment #### Screen reader semantics - Present: Clear headings, descriptive section titles - Improve: Alt text for pricing screenshots, ARIA labels for interactive elements #### Keyboard navigation - Present: Logical tab order through content sections - Improve: Skip links for long content sections, focus indicators #### Contrast and readability - Present: High contrast text, readable fonts - Improve: Color coding for different pricing tiers, visual hierarchy #### Text resizing and reflow - Present: Responsive design at various zoom levels - Improve: Flexible pricing table layouts, mobile-optimized screenshots #### Media and captions - Present: Full transcript provided for video content - Improve: Chapter markers for long video sections, searchable transcript #### Standards reference - Meets WCAG 2.2 AA standards for informational content ### 🌍 DEIB Assessment #### Cultural breadth - Present: Focus on global WordPress market (13% of web) - Improve: Examples from different regions, pricing in multiple currencies #### Inclusive language - Present: Gender-neutral business terms, defined technical jargon - Improve: Plain language explanations of technical concepts, avoid insider terminology #### Neurodiversity support - Present: Well-structured content with clear sections - Improve: Summary boxes for key points, consistent formatting #### Representation - Present: Focus on various business types (agencies, enterprises, individuals) - Improve: Include diverse business examples, various use cases #### Psychological safety - Present: Balanced analysis without strong bias toward any tool - Improve: Acknowledge different valid approaches to web development ### ✅ Logical Validity #### Strong reasoning - Deductive strength: Clear connection between rebrand elements and professional positioning - Inductive strength: Market analysis based on observable trends in page builder space - Causal reasoning: Links pricing changes to strategic business decisions - Analogical strength: Appropriate comparisons to Webflow and Bricks positioning #### Fallacies - Hasty generalization: Assuming all beginners will move to AI builders needs more evidence - False dichotomy: Could better acknowledge middle-ground users between beginner and professional #### Tone of voice - Overall tone: Analytical and neutral with genuine curiosity about market implications ### 🛡️ DARVO Analysis - Deny: No significant denial patterns observed - Attack: No attacks on users or competitors - Reverse victim/offender: No victim/offender dynamics present - Emotional cues: Genuine excitement about bundled pricing, concern for market segmentation impacts ## 🎯 Conclusion Elementor's rebrand represents a significant strategic pivot from serving all WordPress users to focusing primarily on professionals and agencies. The "Elementor One" bundled pricing offers compelling value for existing users while the new positioning prepares for their upcoming v4 atomic editor. This shift reflects broader WordPress ecosystem changes as AI builders capture beginner users and professional developers demand more sophisticated tools. For current Elementor users, the bundled pricing provides better value and simplified billing, but the long-term success of this strategy depends on whether Elementor can maintain market share while narrowing their target audience. WordPress professionals should monitor how this repositioning affects the broader page builder landscape and consider how their own service offerings might need to adapt to increasingly segmented user needs. ## 🧱 Refactor Appendix ### 📚 Literature Split Pad Purpose: Stage CEE units that become Literature notes. Split level: H3 ### [H1] Elementor shifts positioning toward professional users > [!quote] [Element --- ## Full Transcript [00:00] So, apparently Elementor has a new [00:02] website, a new logo. I heard they have [00:05] new pricing, and it looks like a new [00:08] focus. I haven't checked out the website [00:10] yet, so I was like, I'm just going to [00:11] turn on the camera. We're going to walk [00:13] through this new website together. I [00:15] have a feeling this is preparation for [00:17] Elementor V4. But, let's just get into [00:19] it. The first thing that immediately [00:22] caught my eye was the background video. [00:25] These look like professionals. Here we [00:27] have a literal agency in the background. [00:31] So this already feels different from the [00:33] builder for anyone, right? And also [00:36] interesting what they're doing here with [00:37] the copy, the most powerful website [00:39] builder, you. So this is kind of like [00:41] Apple marketing acting like the [00:43] competitors don't even exist because [00:45] it's all about you, the user. That is [00:48] something that I like. Also, here at the [00:50] top, we see agency and enterprise. Two [00:53] full dedicated buttons which weren't [00:55] there. And now look at the logo. I don't [00:58] know if that was necessary, but it kind [01:00] of like gives me a taggy kind of [01:02] feeling. I don't know. Kind of cool. [01:04] Let's start scrolling. And oh, look at [01:07] that. The professional standard for web [01:10] creation. Yeah, I was right. They're [01:12] moving more towards professionals. And [01:15] it's kind of cool that they're [01:16] immediately showing us what they can do [01:20] when you start scrolling with these cool [01:22] animations because WordPress has this [01:24] kind of image that you cannot create [01:26] cool work with WordPress but they're [01:29] immediately showing like hey look we [01:30] have wait [01:33] let me refresh. Okay this is better. So [01:37] yeah, here we're seeing the actual [01:39] builder. Create professional websites [01:42] with complete creative control. Pixel [01:45] perfect editing, engage and capture. I [01:48] guess that's their email marketing. [01:50] Dynamic by design. Okay. Image [01:52] optimization. [01:54] Accessibility. It looks like it's all [01:56] part of the package now. Driving the [01:58] next decade of WordPress creation. Here [02:01] we can see something about managing [02:02] websites. So they have, of course, their [02:05] own hosting. It looks like they're also [02:07] selling domains now or not. I'm not so [02:09] sure yet. Email deliverability. They [02:12] have a separate plug-in for that. Grow [02:14] your agency, not your overhead. Yeah, [02:16] very agency focus. Wow, what a big [02:20] shift. The enterprise standard for [02:23] WordPress websites. Wow. Wait, are these [02:26] websites made with Elementor or is this [02:28] just WordPress websites? Because these [02:30] websites are huge. Look at that. [02:33] Okay, some testimonials. [02:36] Hey, the sticky food that I also made a [02:38] tutorial about. They have it now with [02:40] the rounded corners even. Maybe they [02:43] even watch my tutorial. [02:45] I don't think so. Okay. I'm just very [02:48] curious to the agency page because the [02:51] homepage kind of feels like an agency [02:53] page already. Whoa. What is this? [02:55] Introducing Elementor 1. All tools you [02:58] need to create. Okay. Okay. Maybe a [03:00] little bit later. I first want to check [03:01] it out. Launchpad for scalable growth. [03:05] Okay. We see the AI tool here that they [03:07] built which many of us know from Reloom. [03:10] Bring your client's vision to life. [03:13] Okay. All right. What is there under the [03:15] enterprise button? An enterprise [03:17] solution for big ambitions. Oh, you can [03:20] contact them or a demo. Okay. So, if [03:23] agencies are thinking about working with [03:27] Elementor, they can book a demo or a [03:30] call with them. Huh? 21 million websites [03:35] already with Elementor. Wow. 13% of all [03:38] the websites in the world are made with [03:40] Elementor. Wow, that's incredible. Road [03:43] map. Oh, I want to see the road map. Is [03:45] it already live? Okay. No, it's not live [03:48] yet, unfortunately. [03:49] Let's check out the products tab, which [03:52] is different. Now, a theme AI. This [03:55] still feels like a lot. Manage cookies [03:58] consent coming soon. They're also [04:00] building a cookie consent plugin. So [04:02] far, very interesting. And have you [04:04] noticed that the pink is even more [04:07] bright right now than what it was [04:09] before? Let's compare it to the older [04:12] website. So, I went back to Wayback [04:14] Machine and this is the older website, [04:18] which is more generic, right? Build a [04:20] website, create your future. that [04:22] doesn't mean a lot. But here they are [04:24] positioning themselves as the most [04:26] powerful builder even though they're [04:28] saying, "Hey, it's actually you." But [04:30] the whole website of course screams [04:32] professional. So that is a huge shift in [04:36] positioning. And I feel like they've [04:38] been moving towards this for quite some [04:40] time now. If you've been following my [04:42] live streams, then you know that I've [04:43] been playing around with the new version [04:44] of Elementor 4, version 4, which is [04:47] called the atomic editor. This is a much [04:49] more professional approach which we know [04:51] from uh some more professional builders [04:54] like web flow or bricks where you work [04:56] with a classes first mindset. So a CSS [04:59] first mindset. Elementor is also moving [05:02] towards this. So they probably made this [05:04] decision a while ago and they're now [05:06] just adjusting the brand to this new [05:10] editor that's coming out. That's what I [05:12] feel is happening. But there's more [05:13] happening because they also launched a [05:16] video on their YouTube channel called [05:19] introducing Elementor 1 one [05:21] subscription. So let's check this out [05:23] real quick. [05:28] Glass design. You see that? That's [05:31] getting more popular. These glass pink [05:34] bubbles. Okay, we see AI right here. [05:37] Some very nice carousels right here. But [05:40] this is the most interesting part. one [05:42] subscription for everything I guess with [05:46] credits where when it matters where it [05:48] matters. So that's what I want to check [05:50] out. So let's just go to the pricing [05:53] page over here and let's see what we [05:58] find. Okay, select your plan. Building [06:00] for myself or building for clients. Oh [06:02] wow. Okay, that is new. Uh let's also [06:04] open the old pricing page. This is the [06:07] old pricing page that we know which is [06:10] just pro and Woo Commerce. They didn't [06:12] really separate for yourself and for [06:14] clients which is interesting. Okay, so [06:16] the pricing was uh 17 or 33 and now uh [06:21] let's see the pricing is building for [06:24] clients $37 [06:28] and then you also get AI credits. Yeah. [06:32] Oh, that's cool. Okay, so it looks like [06:35] this Elementor one package includes the [06:38] other products that they have here. The [06:40] image optimizer, accessibility, also the [06:43] site mailer manage coming soon. Okay, so [06:46] there's even a new product coming. Maybe [06:48] also that cookie consent plugin. [06:51] Actually, that's a pretty good price [06:53] because it's only a few dollars more and [06:56] we're getting all of the products. And [06:58] with this one, you're getting the 25 [07:00] license plan, which is 17 now. What was [07:03] it before? Also 17. But then with this [07:07] one, oh, you don't get the extra [07:09] products. Okay. So, basically the,000 [07:12] website license plan was $33 [07:16] is now 37. So, $4 more, but then you get [07:20] all of their other products. Honestly, [07:22] that's pretty exciting because I really [07:25] dislike having multiple subscriptions. I [07:27] don't know about you, but this was one [07:28] of the reasons why I didn't buy their [07:30] other products because then I have to [07:32] decide what package do I want. I have [07:34] another subscription. It's more [07:35] accounting work. So now it just looks [07:37] like they make it really easy for [07:39] agencies for Yeah. $4 more. Oh, it's a [07:42] launch offer. Okay. So, it's going to be [07:44] 45 soon, which for an agency, let's be [07:48] honest, is is nothing if you sell [07:50] monthly uh maintenance packages to your [07:52] clients. because if you don't have this, [07:54] you're probably spending it on some [07:55] other companies that are offering these [07:58] features. And I hope that with this [08:00] change, they're not going to have these [08:03] popups or these these upgrade buttons [08:06] inside of the WordPress editor, which we [08:08] used to have because they wanted you to [08:10] upgrade to these other products. And [08:11] this is what really annoyed a lot of [08:14] people. You can see that here in this [08:16] comments, I pay to see ads. And I [08:19] understand it. You don't want to get a [08:20] lot of ads when you buy a product. Even [08:23] though these days we see it in more [08:25] stuff, even if you buy like a fridge or [08:27] a car, you still get ads for more [08:29] services. Doesn't mean it's not [08:31] annoying. So, I'm thinking that [08:33] Elementor 1 actually solves this [08:36] problem. So, what have you built for [08:38] yourself? Okay, this is all one site [08:41] licenses. [08:43] Okay, so there's also a oneite license [08:46] with all of those features. So, let's [08:49] say that your client does not want to be [08:51] on your plan. Then your client has to [08:53] pay $14 per month or 19 soon. Uh, and [08:58] then they have all of these features. [09:00] So, that's how it works. And these plans [09:02] were already existing. With the [09:04] essential plan, you just don't get all [09:05] of the dynamic options. So, that's only [09:08] for very simple websites, basically. So, [09:10] honestly, I'm happy with this because [09:12] again, I didn't want to pay for all of [09:14] these different products. Now it's just [09:16] one price, very easy. But I think this [09:19] opens a more interesting discussion on [09:22] what Elementor is becoming in the [09:24] future. I've been thinking a lot about [09:25] this. I don't know what you guys think. [09:27] Everybody has a different view on this, [09:30] but I feel like Elementor has always [09:32] tried to serve two audiences, the [09:36] beginners and the pros, and that has [09:38] worked for them for a very long time. [09:40] But now we're in a world with AI, right? [09:43] where these AI builders like uh Lovable [09:46] and Bold and all of these other tools [09:48] and even companies like Wix and [09:50] Squarespace, they're probably eating [09:52] away a lot of beginners from WordPress. [09:55] That's what I think. And WordPress no [09:57] code developers like me and probably you [10:00] were getting more advanced. We demand [10:02] more and so I feel like Elementor was [10:05] kind of like pushed upward. Maybe they [10:07] felt like they had to go a little bit of [10:09] the beginner because this positioning is [10:12] clearly more focused on the [10:15] professional. I am very curious on what [10:17] kind of effect this will have on their [10:19] business. But, you know, nothing stays [10:20] forever. They are still the king on [10:23] WordPress. 13% of the web is built in [10:26] Elementor. But, I'm thinking that a lot [10:28] of these numbers actually come from [10:30] beginners. But, you know, I shouldn't [10:33] really care because I'm a oneperson [10:35] agency who just likes to work for [10:37] clients and I want to have great tools. [10:39] But I just find it interesting and [10:41] fascinating to think about this how [10:43] companies move, how they position [10:45] themselves. I mean, some builders have [10:47] clearly positioned uh themselves as pro [10:50] from the beginning. Web flow and and [10:52] bricks are a perfect example of that, [10:54] but Elementor has always been in the [10:56] middle and now they're moving more [10:57] towards pro. Very interesting times, [11:00] guys. What do you think about all of [11:02] this? I'm probably going to buy [11:04] Elementor one and then maybe do a more [11:06] in-depth video if I know more. If you [11:08] think I'm missing some information, then [11:09] please put that in the comments. Okay, [11:12] see you later,