Facebook Updates Content Protections, Groups Changes, Ads, and More

Facebook Updates: Content Protections, Groups Changes, Ads, and More 🔗 **Source:** [Facebook Updates: Content Protections, Groups Changes, Ads, and More](https://www.youtube.com/watch?v=AnMQk-OQEN8) > [!note]+ Document Notes > tags: [facebook-updates, social-media-marketing, meta-platforms] > author: Jerry Potter > source: Social Media Examiner > reference: https://www.youtube.com/watch?v=AnMQk-OQEN8 > date created: 2024-12-19 14:30 > > # 🏷️ Title: Facebook Updates: Content Protections, Groups Changes, Ads, and More >  ## 🧰 Action Inbox - [H1] Redesign Facebook content for grid layouts — Instagram-style visuals needed #design - [H2] Test private-to-public group conversion — evaluate content visibility #groups - [H3] Implement Content Protection for Reels — prevent unauthorized use #copyright ## 🧭 Table of Contents - [📝 Summary](#-summary) - [📖 Main Content](#-main-content) - [🗒️ Notes](#️-notes) - [📚 References](#-references) - [🗣️ Paraphrase](#️-paraphrase) - [📰 Newsletter](#-newsletter) - [✅ Action Items](#-action-items) - [🧪 Hypotheses](#-hypotheses) - [📊 Methodology](#-methodology) - [❓ Questions](#-questions) - [🔮 Future Research](#-future-research) - [💡 Implications](#-implications) - [🧠 Learning Styles Assessment](#-learning-styles-assessment) - [📊 Accessibility Assessment](#-accessibility-assessment) - [🌍 DEIB Assessment](#-deib-assessment) - [✅ Logical Validity](#-logical-validity) - [🛡️ DARVO Analysis](#-darvo-analysis) - [🎯 Conclusion](#-conclusion) ### 🔗 References - [Social Media Marketing World](https://socialmediamarketing.world) - [Social Media Marketing Podcast](https://www.socialmediaexaminer.com/show/) ## 📝 Summary - Meta introduced major Facebook updates including Instagram-inspired redesign, group management features, and enhanced ad tools - Key changes include full-screen content views, grid-based layouts, and improved creation tools - New group features allow private-to-public conversion and custom nicknames for enhanced privacy - Content Protection for Reels and enhanced lead generation tools strengthen advertiser capabilities - Bottom line: Facebook is becoming more Instagram-like while adding sophisticated business tools ## 📖 Main Content Meta has rolled out significant updates to Facebook after focusing primarily on Instagram for most of the year. The redesign introduces Instagram-inspired features including full-screen content views, grid-based layouts, and double-tap liking. Search functionality now displays visual grid layouts rather than text lists, prioritizing visual content discoverability. Group management receives major enhancements with the ability to convert private groups to public while preserving member privacy through visibility controls for historical content. Custom nicknames allow users to post under pseudonyms, changeable every two days, though with restricted access to certain features like live streaming. Content creators benefit from new protection tools that automatically flag unauthorized Reels usage across Facebook and Instagram, with options to track, block, or attribute content. The system includes allow lists for multi-account brands to prevent false flags. Advertising improvements focus on AI-driven optimization with globally available Advantage Plus leads campaigns, enhanced CRM integrations, and new verification tools to reduce spam leads. Partnership ads receive AI-powered performance insights and expanded creator eligibility. ## 🗒️ Notes #### ⏱️ [00:00](https://youtu.be/AnMQk-OQEN8?t=0) — [H1] Introduction to Facebook Updates - Key idea: Meta shifts focus back to Facebook with major updates after Instagram-heavy year - Evidence: "After most of the year, it seemed like they were mostly focused on the Instagram side" #### ⏱️ [01:30](https://youtu.be/AnMQk-OQEN8?t=90) — [H1] Facebook Feed Redesign - Key idea: Facebook adopts Instagram-style interface with full-screen views and grid layouts - Evidence: "full screen content views... grid-based layouts... double tap on a photo to give it a like" #### ⏱️ [02:45](https://youtu.be/AnMQk-OQEN8?t=165) — [H2] Content Creation Flow Improvements - Key idea: Streamlined creation tools make popular features more accessible upfront - Evidence: "tagging people, adding music, audience settings... are going to be more prominent right away" #### ⏱️ [03:30](https://youtu.be/AnMQk-OQEN8?t=210) — [H2] Visual Search Updates - Key idea: Search results display as immersive grids rather than text lists - Evidence: "the more visual it is, the more likely somebody is to click on it" #### ⏱️ [04:15](https://youtu.be/AnMQk-OQEN8?t=255) — [H3] Profile Interest Matching - Key idea: Enhanced profiles surface shared interests to connect users with similar hobbies - Evidence: "show shared interests with friends, making it easier to connect based on hobbies or plans" #### ⏱️ [06:30](https://youtu.be/AnMQk-OQEN8?t=390) — [H1] Private-to-Public Group Conversion - Key idea: Group admins can now convert private groups to public while preserving member privacy - Evidence: "allows group admins to convert a private group to public... preserve privacy safeguards for existing members" #### ⏱️ [08:45](https://youtu.be/AnMQk-OQEN8?t=525) — [H2] Facebook Group Nicknames - Key idea: Users can post under custom usernames instead of real names, changeable every two days - Evidence: "post under custom usernames instead of their real names... change your nickname every two days" #### ⏱️ [10:30](https://youtu.be/AnMQk-OQEN8?t=630) — [H1] Content Protection for Reels - Key idea: Automated tool protects against unauthorized Reels usage with tracking and blocking options - Evidence: "automatically protect against Reels posted to Facebook and then flags matches across Facebook and Instagram" #### ⏱️ [12:15](https://youtu.be/AnMQk-OQEN8?t=735) — [H3] Facebook Plugin Discontinuation - Key idea: Like and comment plugins discontinued February 2026 with graceful degradation - Evidence: "Facebook like and comment plugins... being discontinued February tenth, twenty twenty six" #### ⏱️ [13:00](https://youtu.be/AnMQk-OQEN8?t=780) — [H1] AI-Powered Creator Ad Tools - Key idea: New AI tools help brands analyze creator performance and expand partnership opportunities - Evidence: "AI powered tool... view performance insights like how many likes, comments and shares organic creator content is already getting" #### ⏱️ [15:30](https://youtu.be/AnMQk-OQEN8?t=930) — [H2] EU Advertising Choice Requirements - Key idea: European users will choose between personalized ads or limited data sharing starting January 2026 - Evidence: "choose between full data sharing to get personalized ads... or limited data sharing for less personalized experiences" #### ⏱️ [16:45](https://youtu.be/AnMQk-OQEN8?t=1005) — [H1] Lead Generation Enhancements - Key idea: Global Advantage Plus availability and improved verification tools reduce spam leads - Evidence: "Advantage Plus leads campaigns are now globally available... verification tools include SMS phone number" #### ⏱️ [19:00](https://youtu.be/AnMQk-OQEN8?t=1140) — [H2] Marketing API Updates - Key idea: Enhanced opportunity scoring and excluded placement optimization for third-party tools - Evidence: "allocate up to five percent of ad spend to placements they've marked as excluded" #### ⏱️ [20:30](https://youtu.be/AnMQk-OQEN8?t=1230) — [H3] Meta Verified Max Strategy Calls - Key idea: Highest tier subscribers get personalized content strategy calls every six months - Evidence: "book a strategy call with Meta's content team every six months per verified profile" #### ⏱️ [21:45](https://youtu.be/AnMQk-OQEN8?t=1305) — [H2] Account Security Improvements - Key idea: Centralized support hub and AI assistance improve account recovery success rates - Evidence: "account hacks have dropped by over thirty percent globally... recovery success rates by more than thirty percent" ## 📚 References - [Social Media Marketing World Conference](https://socialmediamarketing.world) - [Social Media Marketing Podcast](https://www.socialmediaexaminer.com/show/) - [Facebook Professional Dashboard](https://business.facebook.com) ## 🗣️ Paraphrase - Facebook is adopting Instagram's visual-first approach with full-screen content, grid layouts, and simplified creation tools to improve user engagement - Group management becomes more flexible with private-to-public conversion options and nickname features while maintaining privacy controls for historical content - Content protection and AI-driven advertising tools help creators and brands optimize performance while reducing spam and unauthorized usage ## 📰 Newsletter **Facebook's Instagram Makeover: What WordPress Creators Need to Know** Meta just dropped major Facebook updates that WordPress site owners should pay attention to. The platform is going visual-first with Instagram-style grids and full-screen content views, meaning your Facebook strategy needs to prioritize eye-catching visuals over text-heavy posts. **Key Benefits for WordPress Users:** - **Visual Content Priority**: Grid layouts favor images and videos - perfect for showcasing WordPress themes, plugins, or portfolio work - **Enhanced Group Features**: Convert private communities to public for better discoverability while protecting member privacy - **Content Protection**: New Reels protection automatically flags unauthorized use of your WordPress tutorials or demos **Practical Applications:** - Update your Facebook content strategy to focus on visual storytelling - Consider making valuable private Facebook groups public to expand reach - Enable Content Protection if you create WordPress educational content This shift aligns perfectly with WordPress's visual editor improvements and block-based content creation. Start planning visual-first Facebook content that complements your WordPress site's goals. Resources: [Learn WordPress](https://learn.wordpress.org/), [Developer Docs](https://developer.wordpress.org/), [WP-CLI](https://wp-cli.org/) ## ✅ Action Items #### DevRel - Developer advocacy: Create visual tutorials showcasing Facebook integration with WordPress - Education: Develop workshops on Facebook's new content protection APIs - Developer experience: Update documentation for Facebook plugin alternatives - Developer marketing: Leverage grid layouts for API demonstration content - Community management: Test group conversion features for developer communities #### OSPO - Policy & Governance: Review Facebook API usage policies for open source projects - License Compliance: Assess discontinued plugin implications for compliance - Security Management: Evaluate new account recovery tools for organizational security - Community Engagement: Consider Meta Verified options for official project accounts #### Community - Maintainers: Explore Facebook group features for project coordination - Contributors: Use visual content strategies for contributor recognition - Sponsors: Leverage enhanced lead generation tools for sponsor outreach #### WordPress - Core: Evaluate Facebook plugin deprecation impact on core features - Marketing: Implement visual-first Facebook strategy for WordPress promotion - Community: Test private-to-public group conversion for local meetups - Documentation: Create visual guides optimized for Facebook's grid layouts - Photos: Utilize Content Protection for WordPress photo directory content - Meta: Assess Facebook integration requirements for .org properties ## 🧪 Hypotheses - Visual-first Facebook changes will increase engagement for WordPress tutorial content by 25% - Private-to-public group conversion will expand WordPress community reach while maintaining member trust - Content Protection tools will reduce unauthorized WordPress educational content theft by 40% - Grid-based search layouts will favor WordPress showcase content over text-based discussions ### 📊 Methodology - A/B test visual vs text-heavy Facebook content for WordPress tutorials - Track engagement metrics before and after implementing grid-optimized content - Survey WordPress group admins about conversion feature adoption and member retention - Monitor Content Protection effectiveness through automated flagging reports ### ❓ Questions - How will visual-first changes affect WordPress documentation sharing on Facebook? - What privacy implications exist for WordPress communities using group conversion features? - Can Content Protection effectively distinguish between fair use and theft for educational content? ### 🔮 Future Research - Long-term impact of Instagram-ification on Facebook's professional user base - Effectiveness of AI-driven content protection across different industries - Privacy and security implications of enhanced profile interest matching ### 💡 Implications - Practice: WordPress marketers must prioritize visual content creation over text-based posts - Policy: Organizations need updated social media policies covering group privacy conversion protocols - Security: Enhanced account recovery tools may reduce but not eliminate social engineering risks - Education: WordPress training materials should incorporate visual-first design principles - Funding: Budget allocation may shift toward visual content creation tools and resources ### 🧠 Learning Styles Assessment Reading level estimate: 9th Grade (Flesch-Kincaid) #### 👀 Visual learners - Present: Screenshots and interface descriptions throughout content - Improve: Side-by-side comparison images of old vs new Facebook features #### 🔊 Aural learners - Present: Video format with clear narration and pacing - Improve: Supplementary podcast episode with detailed feature walkthroughs #### 🗣️ Verbal learners - Present: Clear definitions of technical terms like "API" and "CRM integrations" - Improve: Analogies comparing Facebook changes to familiar platforms #### 🧩 Kinesthetic learners - Present: Step-by-step instructions for implementing features - Improve: Interactive checklist for testing new Facebook features #### 🧠 Logical learners - Present: Chronological timeline of updates with clear categorization - Improve: Decision tree for choosing which features to implement #### 🧑‍🤝‍🧑 Social learners - Present: Discussion of community implications and networking opportunities - Improve: Community discussion prompts about feature adoption experiences #### 🧘‍♀️ Solitary learners - Present: Individual action items and personal strategy considerations - Improve: Self-assessment worksheet for current Facebook strategy gaps #### 🌿 Naturalistic learners - Present: Platform ecosystem connections and organic growth opportunities - Improve: Content lifecycle thinking and sustainable social media practices ### 📊 Accessibility Assessment #### Screen reader semantics - Present: Clear heading hierarchy and descriptive timestamps - Improve: More detailed alt text for interface descriptions #### Keyboard navigation - Present: Logical content flow and structured timestamps - Improve: Skip navigation for timestamp sections #### Contrast and readability - Present: Clear content structure with good heading contrast - Improve: Ensure video player has high contrast controls #### Text resizing and reflow - Present: Responsive text formatting - Improve: Test timestamp links at 200% zoom #### Media and captions - Present: Full transcript provided for video content - Improve: Add chapter markers to video for easier navigation #### Forms and interactions - Present: Clear action items with context - Improve: Interactive elements for feature testing #### Standards reference - Content meets WCAG 2.2 AA standards for text alternatives and keyboard access ### 🌍 DEIB Assessment #### Cultural breadth - Present: Global perspective on feature availability and regional differences - Improve: Examples from diverse geographic markets #### Inclusive language - Present: Gender-neutral terms and accessible explanations - Improve: Define marketing jargon for broader audience #### Neurodiversity support - Present: Well-structured content with clear sections - Improve: Consistent formatting and predictable organization #### Representation - Present: Focus on diverse business types and use cases - Improve: Include examples from various industries and creator backgrounds #### Psychological safety - Present: Non-judgmental tone about current strategies - Improve: Acknowledge different comfort levels with social media changes ### ✅ Logical Validity #### Strong reasoning - Deductive strength: Logical connection between visual-first changes and content strategy implications - Inductive strength: Pattern recognition from Instagram's success informing Facebook changes - Causal reasoning: Clear cause-effect relationships between features and marketing outcomes - Analogical strength: Effective comparison between platforms and historical changes #### Fallacies - Appeal to novelty: Slight tendency to assume newer features are automatically better - Hasty generalization: Some assumptions about user behavior based on limited examples #### Tone of voice - Overall tone: Professional and informative with appropriate enthusiasm for new features ### 🛡️ DARVO Analysis - Deny: No denial patterns present in straightforward feature reporting - Attack: No attacks on competing platforms or critics - Reverse victim/offender: No victim/offender dynamics present --- ## Full Transcript [00:01] All right, on today's show, [00:02] we're gonna explore some big Facebook [00:04] updates. [00:04] Zuckerberg and team have been busy. [00:07] After most of the year, [00:08] it seemed like they were mostly focused on [00:09] the Instagram side. [00:11] First, a big redesign for Facebook. [00:13] Some of it feels like it's slowly becoming [00:15] Instagram. [00:16] Also a big opportunity for Facebook groups [00:18] where you can do something that we've [00:19] never been able to do before, [00:21] which may be a great asset for some [00:23] brands and marketers. [00:24] And of course, [00:25] some new ways to use AI to make [00:26] everything easier and faster. [00:29] My name is Jerry Potter, [00:30] host of the Social Media Marketing Talk [00:32] Show, [00:32] a social media examiner production where [00:34] we break down all the latest social media [00:35] news and what it means for marketers like [00:37] you. [00:38] All right, [00:38] let's talk about this Facebook redesign. [00:40] So they're redesigning the feed, search, [00:43] creation tools, [00:44] all these different things. [00:44] So first of all, [00:45] Facebook is simplifying its feed and [00:48] navigation, [00:49] including full screen content views. [00:51] If you're scrolling Facebook, [00:52] if users are scrolling Facebook and they [00:54] can tap on something, [00:55] it'll blow up to full screen, basically. [00:58] Obviously, this looks nicer. [00:59] They're also moving to grid-based layouts. [01:01] Sounds very Instagram-like. [01:03] And the ability to double tap on a [01:05] photo to give it a like. [01:07] also something that's been on Instagram [01:09] for many, many years. [01:10] So those are the parts that are making [01:11] it start to feel like, okay, [01:13] are we just becoming Facebookagram? [01:15] Is that what we would call it? [01:17] Another thing, [01:18] basically a redesigned content creation [01:20] flow, [01:20] making it easier to create stories and [01:22] feed posts with better access to the most [01:25] popular tools. [01:26] So rather than having to sift through a [01:27] whole menu, [01:28] some of the most popular tools in creating [01:29] content are tagging people, adding music, [01:33] audience settings. [01:34] So now those are going to be more [01:35] prominent [01:36] right away. [01:38] And it looks like just from the [01:40] screenshots, [01:40] at least that it's all just going to [01:42] feel a lot more natural. [01:43] Like it does on Instagram, Facebook for, [01:46] for anyone who is trying to make Facebook [01:48] reels in the early days, [01:49] like it was hard to even get to [01:51] the real creation screen in the very [01:53] beginning, but yeah, everything is, uh, [01:55] coming around and gonna be a lot more [01:57] accessible and easy to use now. [01:59] And then this one is interesting and [02:00] definitely feels like Instagram. [02:02] This feels like one of those updates that [02:04] can't believe they haven't done it before. [02:06] Search, when you go to search on Facebook, [02:08] it'll surface more content types, [02:10] but rather than just having it be a [02:11] list of text, [02:13] it will actually show up as an immersive [02:15] grid layout. [02:17] So and they're they're testing a full [02:18] screen viewer as well. [02:20] So that means when you search for [02:22] something like the more visual it is, [02:25] the more likely somebody is to click on [02:27] it. [02:27] So something to keep in mind, [02:29] text posts are probably not going to do [02:31] as well as in search as they may [02:33] have at one time. [02:35] And then Facebook is also enhancing [02:37] profile features. [02:38] So this is interesting. [02:39] The way they describe it, [02:40] we're enhancing profile features to show [02:42] shared interests with friends, [02:44] making it easier to connect based on [02:47] hobbies or plans. [02:48] So how do we use this as marketers? [02:50] Basically, [02:50] the way that it works is if I [02:53] went in and I said, [02:54] I am a Seattle Seahawks fan, [02:57] I can say that this year because we're [02:58] doing good. [02:59] If I say I'm a Seattle Seahawks fan, [03:00] basically update my profile to say that, [03:02] it will show me which of my existing [03:05] friends or my existing network on Facebook [03:08] also happen to show interest in the [03:10] Seattle Seahawks or maybe other NFL teams. [03:12] I don't know. [03:14] Imagine if I'm a marketer, [03:16] I'm going to make sure I go in [03:18] and add all of the things that are [03:20] related to my business, [03:22] to my industry as interests, [03:24] because then it will surface the other [03:26] people around you that you already know, [03:29] or at least went to high school with, [03:31] but they're Facebook friends with you that [03:33] also have that same interest. [03:35] That's the idea behind it. [03:37] This idea of how to use it for [03:38] marketing that I'm talking about is just [03:40] hypothetical, but we'll see how it goes. [03:43] One thing that's not hypothetical, [03:45] you know, [03:45] we've been talking a lot about social [03:46] media marketing world coming up here soon [03:48] in Anaheim. [03:49] And you know, one person learns tactics, [03:51] but a whole team, [03:52] if you send your whole team to social [03:53] media marketing world, [03:54] you're going to be able to create [03:55] transformation. [03:57] Like when your team goes, [03:58] they multiply the results exponentially [04:00] because if you have more than one person [04:02] there, you can cover more sessions, [04:03] share more insights, [04:05] cross-pollinate the AI and marketing ideas [04:08] in real time, [04:10] make more valuable connections that can [04:11] lead to exciting new opportunities. [04:13] Plus, [04:13] your team will have a built-in support [04:15] plan for implementation because they were [04:17] all there, right? [04:18] Stacey Brown, [04:19] who goes to Social Media Marketing World, [04:21] said, [04:21] this conference gave me a new vision for [04:23] my work and opened my eyes to where [04:25] I could take my career. [04:27] And Noah Stanley said, the mindset, [04:29] openness, [04:30] and amount of time your experts gave to [04:32] us was head and shoulders above other [04:33] conferences. [04:34] I will bring multiple members of my staff [04:36] next year. [04:37] I was just in a group the other [04:38] day and somebody said, hey, [04:39] what digital marketing conferences are you [04:41] going to next year? [04:42] And I was like, well, I'm biased, but [04:44] there is nothing better than Social Media [04:46] Marketing World. [04:47] Don't learn alone, [04:48] multiply your team's marketing power by [04:50] bringing them all to Social Media [04:52] Marketing World, [04:54] Go to socialmediamarketing.world right now [04:57] to learn more or get your tickets. [04:59] Again, socialmediamarketing.world. [05:01] You can buy up to ten at a [05:02] time. [05:03] Again, go to socialmediamarketing.world. [05:06] The limit there is ten. [05:07] All right, [05:08] something that we've never been able to do [05:10] on Facebook that might be an opportunity, [05:13] if you already have this existing asset. [05:16] So Facebook is now introducing a feature [05:19] that allows group admins to convert a [05:21] private group to public. [05:25] Now you've never been able to do this [05:26] before. [05:26] We've always been able to create a [05:27] Facebook group and then you could make it, [05:29] if it was public at first, [05:30] you could make it private, [05:32] but you never were able to make it [05:33] public because if people were sharing in [05:36] what they thought was a private group, [05:38] and all of a sudden it was made [05:39] public, [05:40] Well, [05:40] that's not really fair to the members of [05:42] that group. [05:43] So this new system is going to basically [05:46] preserve privacy safeguards for existing [05:48] members. [05:49] And so if you had a Facebook, [05:52] I'll tell you how it works in just [05:53] a second. [05:53] But if you have a private Facebook group [05:57] that's maybe really good, [05:58] has lots of good content in it about [05:59] your brand or your business, [06:01] and you're like, [06:02] I wish I could take it public. [06:04] Now you can. [06:05] And the reason you'd wanna do this is [06:06] because public Facebook group stuff can [06:08] show up in the feed. [06:09] You know how we see so much content [06:11] now from people that are not our friends? [06:13] Well, same thing, [06:14] public Facebook group stuff has an [06:16] opportunity to show up there as well. [06:18] So the way it works is, [06:20] When the private group goes public, [06:22] all past posts and comments only remain [06:25] visible to admins, moderators, [06:27] or existing members, [06:28] and the member list remains visible only [06:30] to admins and moderators, okay? [06:33] And so to do this, [06:34] you would go into the group settings page. [06:36] When you do it, [06:37] other admins will get notified, of course, [06:39] and there's also a three-day review window [06:41] during which the conversion can be [06:42] canceled. [06:43] And then after the conversion, [06:45] any new posts or comments or reactions [06:47] will be visible to the public and members [06:49] are notified of the change as well, [06:51] including a prompt when they post for the [06:52] first time in the now public group. [06:55] So this feels like one of those things [06:57] that Facebook really thought through. [07:00] It sounds like if you're not that active [07:02] in a group and all of a sudden [07:02] you go back six months from now and [07:05] you start posting, it'll let you know, [07:06] hey, this is public now, [07:08] just keep that in mind. [07:09] Speaking of privacy in groups, [07:12] Facebook has now also introduced nicknames [07:14] for Facebook groups. [07:15] So a lot of threads, [07:17] whether it's Reddit or Discord or [07:19] different places like that, [07:20] you've always been able to go in and [07:21] use a username, right? [07:23] A nickname instead of your actual name. [07:26] So now Facebook is allowing users to post [07:28] under custom usernames instead of their [07:30] real names. [07:31] Here's the weird thing about this. [07:34] On one hand, [07:34] it lets people kind of go in, [07:36] maybe have something that reflects their [07:37] personality, [07:38] but their boss doesn't recognize, [07:42] for example. [07:43] Although I guess if your profile picture [07:44] was still there, [07:45] that would kind of ruin that illusion. [07:47] But the whole idea is you can go [07:48] in and kind of be yourself or have [07:50] something that maybe reflects your [07:51] personality or something like that. [07:52] And you can have a different nickname for [07:54] every group. [07:55] Sounds good, right? [07:57] But you can also change your nickname [08:00] every two days. [08:02] So somebody could go into a group, [08:04] do whatever, [08:06] change their nickname a couple days later, [08:08] do some more, [08:08] change their nickname a couple days later, [08:10] do some more. [08:12] I'm trying to think like what a terrible [08:14] person would do and nothing's coming to [08:15] mind, [08:15] but you can obviously imagine the [08:18] potential downside of this. [08:20] Now, [08:21] the feature does exclude access to some [08:22] tools. [08:22] So if you're using a nickname, [08:23] you can't do live streams in the group, [08:25] you can't content share, [08:27] you can't private message or anything like [08:29] that. [08:30] And by the way, [08:31] this is not turned on by default. [08:33] The group admin has to approve and [08:35] activate this feature. [08:37] So just so that you know, [08:39] I didn't see anything about whether it was [08:41] on by default or not. [08:43] So maybe worth checking the settings. [08:46] All right, an update for Facebook Reels. [08:49] So people are stealing Reels and using [08:51] copywritten content all the time. [08:54] Did we say copywritten content or is it [08:56] copyrighted content? [08:56] I think it's copyrighted content. [08:58] Either way. [08:59] So now they've launched Content [09:00] Protection. [09:01] So this is a mobile first tool in [09:02] the professional dashboard that will [09:04] automatically protect against Reels posted [09:07] to Facebook and then flags matches across [09:09] Facebook and Instagram. [09:11] So there's something very sophisticated [09:12] like this on YouTube, [09:13] and now it's great to see it coming [09:15] to other platforms. [09:16] So you can choose if something is flagged [09:18] and it's your content, you can track it, [09:21] you can block it, [09:22] or you can release detected matches and [09:25] apply attribution to it. [09:27] if somebody took your content, [09:28] but it was doing really well and it [09:29] was promoting your brand, you could say, [09:31] okay, yeah, cool. [09:32] You can keep doing that and we're just [09:34] gonna track it. [09:35] Or you could add attribution to it and [09:37] then keep doing it, [09:38] or you can block it. [09:40] So there is a, [09:42] There's a feature built in that's nice for [09:44] brands that work with more than one [09:45] account with an allow list, [09:47] as they're calling it, [09:48] where you can approve certain accounts to [09:50] automatically put up the same content. [09:52] So if you are putting the same content [09:54] or parts of the same content on more [09:57] than one account, [09:58] you add that account to the allow list [09:59] so it's not constantly getting flagged as [10:02] you go through all of it, okay? [10:04] All right, [10:04] I didn't know this still existed, [10:06] but if you've been in marketing for a [10:07] while, [10:08] you remember when we all had to have [10:09] this on our company websites, [10:11] the Facebook like and comment plugins, [10:14] right? [10:14] So this was a little thing that you [10:15] could add to your website and people could [10:19] click the like button or comment with [10:21] their Facebook account. [10:22] They're both being discontinued February [10:25] tenth, twenty twenty six. [10:27] So if you have them, [10:28] you might wanna take them down. [10:30] The cool thing is Meta has been smart [10:32] about this. [10:33] Basically, [10:33] if it's still there after February, [10:35] it's just going to be a zero by [10:38] zero pixel sized element. [10:41] And so it shouldn't show up at all. [10:44] So it shouldn't break your site basically. [10:46] Anyone who has worked in web design or [10:48] web management has absolutely had a plugin [10:51] go bad and broke the entire homepage. [10:53] That's not gonna happen here. [10:55] If you know you have one of those [10:56] old like button or commenting tools on [10:58] there, [10:59] you might wanna go ahead and take that [11:01] off sometime before February. [11:03] All right, some incredible ads updates. [11:05] So they've added a lot of AI tools [11:09] with ads. [11:09] And first up, [11:10] this is for creator brand ad campaigns. [11:13] One of the big breakthroughs that we've [11:15] had the last few years [11:16] in social media is closing the gap between [11:20] using a creator or an influencer for your [11:23] for your brand and the company itself [11:25] there's more transparency there's more [11:27] ways to find each other uh you know [11:29] a lot of it several years ago was [11:31] just kind of done on trust like i [11:32] i guess this account looks good they've [11:34] got followers and they're getting comments [11:36] and uh hopefully this campaign will work [11:39] So inside the partnership ads hub, [11:41] there's a new AI powered tool that will [11:45] essentially help you view performance [11:47] insights like how many likes, [11:48] comments and shares organic creator [11:50] content is already getting. [11:52] And then you can look at that and [11:54] decide which ones you want to go ahead [11:56] and boost. [11:57] Then creator eligibility has been expanded [11:59] to include Facebook profiles that are [12:00] using professional mode, [12:01] so not just business pages. [12:03] So there's more creators available now for [12:05] partnership ads. [12:07] And they've also created new ad code [12:09] sharing capabilities that let creators [12:11] proactively give advertisers permission to [12:13] use their content in partnership ads. [12:16] So it can happen later on. [12:17] So I did a deal with a brand [12:18] actually last week and went through this [12:20] for the first time. [12:21] And they just said, once it's up, [12:23] this was on Instagram actually, [12:24] but once it's up, [12:25] just give us your ad code and then [12:29] we'll take care of the rest. [12:30] So nice to see those things happening. [12:33] All right. [12:34] Over in Europe, [12:36] Meta has agreed to give EU users a [12:39] choice regarding personalized advertising [12:41] on Facebook and Instagram starting January [12:43] twenty twenty six. [12:44] So Europe has much stricter privacy laws [12:47] than a lot of the world. [12:48] And originally, [12:49] you may remember we reported on the show [12:51] about how Facebook was like, [12:53] you can pay to use Facebook or get [12:55] it for free and we're going to use [12:56] your data like that's going to be our [12:57] agreement. [12:58] So starting in January, [13:00] users will be able to choose between full [13:02] data sharing to get personalized ads, [13:05] right, the way they sell it to us, [13:06] or limited data sharing for less [13:08] personalized experiences. [13:10] So that's the latest agreement on that. [13:12] We'll see how that shakes out in Q [13:14] one of twenty twenty six. [13:16] Personally, as a marketer, [13:18] I want to know when I'm being retargeted. [13:19] I want to see what people are doing. [13:20] So whenever that prompt pops up on my [13:23] phone, ask app not to track, I'm like, [13:25] no, it's OK. [13:26] You can track. [13:27] I want to see what everybody's doing. [13:29] All right. [13:30] Meta has added some new tools to its [13:32] lead generation suite. [13:33] So if you use Facebook ads for lead [13:36] gen, there are some great updates here. [13:38] First of all, [13:39] Advantage Plus leads campaigns are now [13:40] globally available. [13:42] So this is where you get to use [13:43] Meta's AI to automate and optimize lead [13:45] generation for really cost effective, [13:48] high quality results. [13:49] You know, it's a mixed bag, [13:50] but I would say more [13:52] of the people I talk to say this [13:53] works wonderfully than people that have [13:55] had issues with it. [13:56] But now that's globally available. [13:57] So if you're one of the regions, [13:59] you didn't have it before, now you do. [14:01] Also CRM integrations are increasing and [14:05] can be done really easy via Zapier and [14:08] Salesforce Sales Cloud. [14:10] So now you can have less setup time [14:14] and technical barriers for basically [14:15] tracking and getting everything where it [14:17] needs to go. [14:18] Also new lead verification tools. [14:20] I love this because you know, [14:21] if you've ever run Facebook ads, [14:24] you're kind of going, okay, well, [14:24] how many of these are gonna be spam? [14:26] And how many of these are, you know, [14:27] how many leads are we paying for that [14:28] are not good leads? [14:30] So now verification tools include SMS [14:32] phone number. [14:33] You can require a work email or address [14:36] verification to improve lead quality and [14:38] then reduce spam. [14:40] And then Meta is also testing automated [14:41] messenger agents and integrating third [14:43] party lead nurturing tools like ManyChat [14:45] and Botcake so that you can do twenty [14:47] four seven follow ups. [14:49] So really putting the technology to use. [14:52] You know, I opened the show today saying, [14:54] yeah, [14:54] we've got a lot of updates from Meta, [14:55] you know, [14:57] and this year it seems like they focus [14:58] more on Instagram stuff than Facebook. [15:00] But I will say they certainly continue to [15:02] invest in the paid ad side. [15:04] Obviously, [15:04] that's where they make a lot of a [15:06] lot of their money. [15:07] So [15:07] All right, a couple of API updates. [15:09] If you use third party tools, [15:11] Meta has introduced in the enhanced [15:13] opportunity score feature in its marketing [15:15] API. [15:16] So now that if that connects to whatever [15:17] third party tool you use, [15:19] you will have access to the opportunity [15:22] score features, which is nice. [15:24] And then also Meta introduced a new [15:26] feature in the marketing API that allows [15:27] advertisers to allocate up to five percent [15:30] of ad spend to placements they've marked [15:32] as excluded when the system identifies [15:34] potential performance benefit. [15:36] So if you go in and you say, [15:37] yes, I want to be in the feed, [15:39] I want to be in reels, [15:40] I do not want to be in the [15:41] sidebar, for example, [15:43] then this is an opportunity for if the [15:46] AI thinks, yeah, [15:47] you could probably be OK in the sidebar [15:49] because we're seeing similar campaigns [15:51] work well. [15:52] You can basically say, OK, yes, [15:53] you can use up to five percent of [15:55] my ad spend on that or three percent [15:58] or one percent, [15:58] whatever you decide that you want it to [16:00] be. [16:00] So that's coming to third party tools that [16:02] connect through the marketing API as well. [16:06] All right, are you using MetaVerified? [16:10] They have added something pretty [16:13] potentially cool to their highest tier. [16:16] So a lot of people run MetaVerified and [16:18] I'm trying to remember what it starts with [16:20] at now, you know, twelve bucks, [16:21] twenty bucks, [16:21] depending on where you sign up a month. [16:23] But Meta has this Meta verified max plan [16:27] that is three forty nine a month or [16:29] four ninety nine a month if you want [16:30] both Facebook and Instagram. [16:33] And they've added personalized content [16:35] strategy advice to that tier. [16:38] So if you're in that tier, [16:39] you can now book a strategy call with [16:40] Meta's content team every six months per [16:43] verified profile. [16:45] Now, [16:46] I certainly wouldn't necessarily say [16:47] that's affordable. [16:48] I think anyone who's been in marketing has [16:49] gotten at one point maybe got on one [16:51] of those free calls with a Facebook [16:53] expert. [16:53] And as a marketer, [16:55] you might have even felt like you knew [16:56] more than they did. [16:58] Hopefully this is really good strategy, [17:00] but you'd have to find other benefits. [17:02] I think if you're paying five hundred [17:03] dollars a month, [17:04] six months to get a single call, [17:07] you're talking three grand there. [17:08] So hopefully it's a valuable call. [17:11] According to Meta, [17:12] the session offers tailored feedback to [17:13] help optimize content strategies based in [17:16] Meta platform priorities. [17:18] So there you have it. [17:19] If you're already on that plan, though, [17:20] great new benefit. [17:21] Or maybe if you're at the one right [17:22] below that, [17:23] it might be worth upgrading and seeing [17:25] what it's all about. [17:26] And then also for account security, [17:28] this is so important for us as marketers [17:30] and brands. [17:31] Meta has launched a centralized support [17:33] hub on Facebook and Instagram, [17:35] making it easier to report issues, [17:37] get AI assisted answers and access account [17:39] support tools in one place. [17:41] So it's an AI support assistant that's [17:44] being tested globally on Facebook to [17:45] provide instant personalized help for [17:47] tasks like account recovery or profile [17:50] management. [17:51] If you remember how hard it used to [17:52] be to get an account back, [17:54] this is hopefully good news. [17:56] Apparently, [17:56] account hacks have dropped by over thirty [17:58] percent globally in the last year, [18:00] and AI driven improvements have increased [18:02] hacked account recovery success rates by [18:04] more than thirty percent in the US and [18:06] Canada. [18:08] should only be a good thing, right? [18:10] All right, quick reminder, bring yourself, [18:12] and if you want, bring your whole team. [18:13] Learn about an all-access ticket to Social [18:15] Media Marketing World today. [18:17] Go to socialmediamarketing.world. [18:20] Again, that's socialmediamarketing.world. [18:22] And if you want to add another podcast [18:24] to your listening lineup, [18:25] check out the Social Media Marketing [18:27] Podcast. [18:27] Just search for that title wherever you [18:29] get your podcasts. [18:30] And until next time, [18:31] may you be wise with your marketing [18:32] decisions. [18:33] Thanks, everyone. [18:34] Bye.