How to Grow on YouTube by Thinking Like a Viewer  ## Metadata - Author: [[TubeTalk: Your YouTube How-To Guide]] - Full Title: How to Grow on YouTube by Thinking Like a Viewer - Category: #podcasts - URL: https://share.snipd.com/episode/3cc51af1-3123-4a21-8495-29c55300f355 ## Document Notes ## Highlights - **Algorithm Serves Viewers First** - YouTube's algorithm exists to serve viewers, not creators. - Think like a viewer to design videos the platform will reward. Transcript: Travis As a creator, we need to start thinking more about YouTube from the viewer standpoint, because that's who the algorithm is for. It's not for us. Tori The views spiking, that's what you want to see to grow. Travis There is a 95% chance you're going to love that video, because YouTube knows you better than you do. Hey, welcome to the only podcast that's going to keep podcasting, even if you're not listening. I'm Travis, and I'm here with very ([Time 0:00:00](https://share.snipd.com/snip/aea7fcb2-b105-4ca5-935e-cfe100698c09)) - **Use Collabs To Serve Both Audiences** - When using YouTube's collab feature, show the guest early and often so their audience sees them. - Meet both creators' audiences by balancing screen time and interaction throughout the video. Transcript: Travis And this is important because this is what your viewers are going to think the same thing. It's like, oh, there's this dual name thing. Now you kind of knew what it was, but like, did it make you want to see it more? Were you interested in finding out more about that other channel? Or, and be honest, like, tell us about that. Tori I actually found two new creators through collab videos, which I was so excited about. And I loved thinking about like the format of how it could be used within my space. It was so cool to see them in real time together and both filming together. And I thought it was such a cool experience that I haven't seen a lot in my niche until this new feature came out. So I think it's going to be a really great tool and I'm excited to see more of it. Travis And one of the things is if you are doing content or if you have an idea you're going to collab with someone, the question that came up with that other creator is like how they do it. And I just had to remind them that you're setting an expectation with the thumbnail, right? So obviously, you're probably going to have the other creator in your thumbnail, and it's going to say in the name, you and the other creator. So just to understand like, that's what it looks like. But you also have to think from the viewer perspective, what are they expecting? So anyone who's a viewer of your channel expects to see you, which is fine, it's going to be on your channel. So they're going to see you. But now you're being shown to that other audience. So remember, you want to start growing your channel by using this feature and you want to tap into that audience, you still need to provide that other creator kind of early on because They're going to click it and be like, okay, I don't really know who you are. Where's the creator I was hoping to see, like the person I'm used to seeing? Just like you were, you know, you saw another creator you've never heard of before. But now like you're interested in them because I assume the video kind of gave you a little bit of both creators kind of interacting or something like that. Right. Is that, does that sound right? ([Time 0:03:51](https://share.snipd.com/snip/43744004-c52e-4ba6-a2d0-28ce6b50fb16)) - **TV Viewing Changes Watch Behavior** - TV is growing as a major YouTube viewing surface and viewers sit for longer sessions. - Prepare for longer watch times and different viewing behavior when optimizing content. Transcript: Travis They're launching on TV. And we've been talking about this for probably a year now that TV is becoming very, very important to YouTube. And it should be important to you as a creator. And you have to realize that some of your views are going to come from TV. Some of the people that have written in, I've told us that a larger percentage of the viewership is now coming on TV. And how do you get ready for that? And one of the things that is very common, because it actually makes sense when you think about it, is the average view duration on television viewers is usually longer. And if you think about it, it makes sense. Like, you're probably chilling, maybe you're eating, whatever your expectations are to watch something longer than on your phone. Like, you might be watching a video in line to get something to eat at a restaurant and you only have like 45 seconds before the waiter comes over or whatever, versus being at home sitting In front of the TV or even your monitor. And you're just like, I have time. I have 20, 30 minutes to listen to. So getting your videos ready for longer content is one way that you can kind of get ready for that. It's kind of a revolution in a way or an evolution. What's like another thing you can think of that would make content for content creators seem more ready for television viewing? What's something you can think of? Tori I'm like so excited to talk about this because I actually, ([Time 0:08:06](https://share.snipd.com/snip/6ded6a35-925b-4ff9-b8e0-d1bc7fa53369)) - **Design For Lean-Back TV Viewing** - Design TV-friendly videos for a 'lean-back' experience with strong hooks and higher production quality. - Film at least 1080p and consider framing and clutter because details are magnified on big screens. Transcript: Tori I'm like so excited to talk about this because I actually, 40% of my audience watches on TV. So this is something I've had to really lean into for my personal channel. And length of video experience is definitely one thing. We talked about this a lot in coaching, but we have the lean in and the lean back experience. And with a TV viewer, you much more want to serve the lean back kind of experience. So you want to really hook someone really intentionally with the beginning of your video so that they do kind of sit back and kind of settle in for the rest of the content. And if you think about like how the TV interface works, I use my Xbox with the TV, but it is much more difficult for me to navigate. So when I put a video on, I don't want to be jumping from video to video a ton. And I think with TV viewership going up, I think quality kind of comes into play a little bit. So you definitely want to be filming in like minimum 1080p and kind of start thinking about the screen size that people might be watching you from. Travis That also brings up another interesting subject. It's not something you always have to be concerned about, but it is something you should be aware of. Because people are watching things on TV, everything is kind of magnified and made a lot easier to see. ([Time 0:09:15](https://share.snipd.com/snip/381a5e69-7e17-40e8-a971-a83d454e4949)) - **Use High-Res Thumbnails And Upscaling** - Take advantage of YouTube's AI upscaling and larger thumbnail size by using higher-res assets. - Upload sharper 4K thumbnails now that file limits increase to ~50MB for TV clarity. Transcript: Travis Some of the things you're going to do, one of them is AI upscaling. Now this is a good thing. Some people are thinking, Oh, you hear AI and you start to go, no this is up yeah it's like ah but it's it's it will take like older videos that are um some that are less than 1080p and some Of them 1080p and upscale them up to closer to 4k um which is great because and they've by the way they've done this for years they've done it on music videos i don't know if you noticed this Like music videos on youtube they're like 15 years old that were only ever in like 720p or been upscaled to 4K and YouTube did it. There was an article about it like a couple of years ago when he first started doing it. So I think they're going to use that same technology and use it for regular YouTube videos. And that's cool. Again, be thinking about the things that are, you know, in your shot to go, do I want that? I don't know. I don't know if people want to see that in 4K. But the really cool thing is because of this, they're upping the size for thumbnails from 2 megabytes to like 50. So that 4K thumbnails can look really good on screen. So that's coming where your thumbnails don't have, you know, like you just do a thumbnail in Photoshop or whatever. And you're like, oh, I got uploaded again because it's 2.5 megabytes. No, no longer. It's like 50 megabytes going forward. ([Time 0:11:17](https://share.snipd.com/snip/f3c96649-f5d6-4600-a590-b37edabc55a5)) - **Leverage Playlists For TV Autoplay** - Build channel playlists targeted for TV autoplay to increase binge watch time. - Use playlists and focused end-screen links to keep TV viewers on your channel longer. Transcript: Tori Think that's so great i have that problem literally all the time it's always like 2.1 and yeah which isn't big you know it's very small i'm curious your thoughts on utilizing playlists More with TV viewership. I've started to do this a lot more with my content because me as a viewer, I'm, I love to have things just kind of on in the background while I'm doing stuff around the house and my TV will Just like keep playing videos. So I've been working on like building out a lot of playlists with this in mind so that if somebody does click into one of my playlists, it'll be my channel that just kind of continues to Play on the TV. And I thought this would be like really great to lean into for watch time absolutely ([Time 0:12:53](https://share.snipd.com/snip/af6d1f0e-2b9d-4457-b8fa-f7d3e0e5221b)) - **Target End Screens To Create Binges** - Use targeted end-screen calls to funnel viewers to specific related videos and revive older content. - Pitch a natural next video early in the outro to increase binge rate and subscription likelihood. Transcript: Travis Know right quite the sweet tooth this month so many parties and stuff um and then did we do that on the Discord? Is that where that came from? Yeah, that was on one of the Discord stages. Yeah, it wasn't on the podcast. So now I realize the podcast channel has no idea what I'm talking about. But Tori threw a party and then she clogged her toilet with all these great chocolate cakes. It was crazy. It was a crazy time that didn't actually happen. But yeah, so anyway, having a target video so like for example the video is about baking a chocolate cake your target video could be um you know you had an icing video maybe three months Ago that you made so at the end of that video you go i just showed you how to make the most amazing chocolate cake but i have a video right here that shows you how to make the icing so it's a natural Transition and you can start uh you know targeting people to specific videos it's also a great little tip if you have a video that you know did well or did okay, but you think maybe should Have done better or is a good video. And because it's older, it's dead. Targeting that video on a newer video can get it, you know, give it some more life at times. Tori I think this is like such an underutilized strategy. I feel like a lot of times I see creators using the end of a video, like, like, subscribe. And I feel like that's like such a waste of a call to action because the best viewer signal that you can give to the platform is for somebody to binge watch your channel. So I think that's like prime real estate to pitch another video on your channel. ([Time 0:14:19](https://share.snipd.com/snip/3ade6114-b48c-4c14-aa17-ae808889ffc1)) - **Homepage Browse Finds Unseen Favorites** - YouTube's homepage recommends videos you didn't search for because it predicts viewer tastes. - Trust the platform's browse recommendations as strong discovery for new audiences. Transcript: Travis I've talked about this times in the past, but we have so many new listeners. I want to kind of explain this. This happens to everybody, but if you go to your homepage, so you go to youtube.com and you just look at the front page, there are videos of all different types. They're going to be videos by channels you're subscribed to. Obviously there's going to be videos by channels that you're not subscribed to, but you've watched videos of theirs in the past. And then, and this is the gem there's videos by channels you've never heard about, about things that you've never looked for and you don't even think you're interested in. I'm going to tell you right now as homework for this week, everyone, find that on your homepage and click it and watch it. There is a 95 chance. You're going to love that video because YouTube knows you better than you do. And we've talked about search history and all that stuff. I'm just saying, I'm just saying you're going to go down and this is what happened. He popped up on my homepage, something I've never looked up homeless people on YouTube. I've never looked up like Japanese vlogs, anything like that. It just knew when it put it up on my screen, I'm going to like this. And I clicked it because I know better than to not click something like that. And I've been watching for hours. ([Time 0:16:22](https://share.snipd.com/snip/1f0dd807-0b46-4aae-aad1-4e9658a31485)) - **Name Channels For Flexibility And Findability** - Choose channel names that allow future pivots and are easy to spell and remember. - Announce name changes clearly to avoid losing recognition and searchability. Transcript: Travis But what are your thoughts when it comes to channel names? Like how important is it? How should you come up with one? And when you maybe should or shouldn't change? Tori I think a lot of it kind of comes down to what your plans are for the future. If you plan to pivot pretty heavily, I would lean into something that's a little bit more broad that can kind of grow and change with you as a creator. But if you're planning on having these live on like two separate channels, I think you can get a little bit more niche on like what the channel name is. But I think it is important like as your audience grows, that's going to be a name that they start to recognize and trust. So changing that, think you should lean into making sure that your audience knows that that change is going to be coming. Whether that's a community post, it's something that you mention. Because a lot of times if I see a new name or even a new profile picture pop up from a creator that I don't recognize, I'm like, oh, I don't regularly watch that person and can scroll right Past it. So I think there's an element of consistency there that could be important. But if you are going to be pivoting a lot, I would go a little bit more broad on a name so that it can kind of grow with you as you change. ([Time 0:19:46](https://share.snipd.com/snip/9b941c45-3ec6-479b-ad1a-bd159e5b456f)) - **Travis Regrets A Narrow Channel Name** - Travis named his channel after himself and now regrets not picking a broader name for future content. - He kept the name because years of SEO and identity made changing impractical. Transcript: Travis And it's not something you should typically worry too much about. Ironically, it's funny because I was smart in how I named my channel, but now I wish I had named it something different, which is funny because like I was when I was thinking it through And everything and I just named it my name basically. What I was doing to a certain degree, even though I had never done YouTube before. So I'm proud of myself that I thought I needed to brand this thing in a certain way. That part was good. I did that part right. I just wish that I had waited to use the name I did use for a more kind of all like a more kind of fun channel. It's just more about me because much like anything else, you niche down to something. And while you can use, you know, your name for the niche you're in, that's fine. I actually have interest outside of the niche. So I would have preferred to have saved that name for something else. And it's not that I couldn't change the name now, I guess, but I've built up like, I've built up so much SEO and stuff with it over the course of several years. It just doesn't make sense to do it now. ([Time 0:21:00](https://share.snipd.com/snip/60d1e344-ba95-412d-9851-083315814ab9)) - **Separate Podcasts From Produced Videos** - Avoid mixing long-form podcasts with short produced videos on the same channel unless audiences overlap. - Consider a separate podcast channel because podcast viewers expect longer runtimes and different content. Transcript: Travis It's a great question because you know people should be using youtube for podcasts i literally just told this to a creator the other day um because it actually has a discovery engine Which most pocket platforms don't actually have you just kind of have to know about them all right so the one question let's start with the very beginning they said uh does it have analytics Specifically for a podcast yes technically but the thing about podcasts on youtube is from the analytics side it's just a playlist that's what's weird about it it's actually just a Playlist having said that it's treated slightly differently because those show up in youtube music um among other places so while like the search and discovery is treated slightly Differently the only analytics are in the playlist options for analytics so yeah it's not ideal it feels like they kind of threw something together that they needed to do and it's been Pretty successful with them which is great i'll talk about how it's done for us in a minute um the next question was so it does follow in regular analytics but under playlists and then He mentions um uh that their video uh podcasts are getting lower compared to other videos so here's the thing if you're doing mixed type of content one's going to do better than the other If you're doing podcast content and then edited content it's like 15 minutes versus like an hour long podcast or something 100 i can tell you that a lot of times gonna it's gonna be different You have different expectations you have people that want to listen for a podcast or someone is here for like 10 minutes you know these are all on the same channel this is what they're Implying this is what isn't so because it says I mean, maybe I'm reading it wrong, but it says the reason I ask is because my podcast videos only get around 20 views, at least, which seems Low compared to my other videos. So it feels like they're talking about on the same channel. Although they did say they have videos, podcast, or have a channel with 150 subscribers, three years old, also produce two video podcasts. But it doesn't say that they're doing it on a different channel. So I'm assuming this is all on the same. I'm assuming this is all on the same channel. So that's the question I'm going to answer. So, yes, it will seem different because the viewership is different. So think about it like this. Someone watches one of your produced content that's shorter than a podcast. They like it. YouTube is right away, like we talked about earlier you're going to show them other videos especially new videos that you put out but now they're seeing an hour-long podcast or 40-minute Podcast or 30-minute podcast and they're not really interested they're not going to click it but then the people who watch the podcast they're like oh i like the podcast but i don't really Care for the produced content so when they're shown the produced content they don't click on that so there's going to be less of some and more of the other. And we've seen this on this channel as well. So they said it really hasn't changed even with an editor. And that's, that's why we have a specific channel for the podcast. That's why it's not on the main channel. Something that we've, I was kind of an advocate for for a long time. So not put the podcast on the main channel because it's not the same audience. Tori It's an entirely different format of entertainment too. Travis And I was targeting different people, which is work. So our analytics, like the age group I was targeting was older. And we have a much older age group here than on the main channel. And our retention and average view duration is much larger than the main channel. ([Time 0:26:35](https://share.snipd.com/snip/e6a5ccd1-7ab0-4c97-91e3-ce31984df7eb)) - **Mid-Length Clips Help Podcast Discovery** - Podcast discovery on YouTube favors mid-length previews (20–30 minutes) to audition new shows. - Viewers use shorter episodes to evaluate a host before committing to hour-long episodes. Transcript: Tori Have I so I kind of recently got into watching podcasts. I've always been a listener of podcasts, but now that I like to put things on my TV while I do random stuff around my house, I have started looking for newer podcasts because YouTube has That more search discovery style platform. It's been a great way for me to find new podcasters. My viewer behavior, I typically tended to pick shorter podcasts, but not hyper short because I still wanted some value and kind of a sneak peek of like what a full hour long episode would Be. So I found myself clicking on a lot of like 25, 30 minute podcasts to get a taste for their interview style, their personality before I was diving into the 45 hour, hour plus long conversations. But I don't think I ever once clicked on like anything, I guess, hyper discoverable five to seven minutes, because I was looking for that true podcast format, which tends to be longer Form. Interesting. Travis Yeah, because a lot of times and one of the things we were doing was taking segments from the podcast as shorter clips and putting them on the channel. And you would think that'd be a great discovery. And it is still a discovery, a great discovery thing. But I think what Tori just said is really interesting is that you also have to think about and I say this all the time. It's like be obsessed about the viewer and what their sensibilities about everything are. And if that's the sensibilities of a podcast viewer listener, then that's what you need to do. Like there's no there's no shortcut around that. ([Time 0:31:20](https://share.snipd.com/snip/34614f53-c312-4dae-bf68-f055c29cfc15)) - **Stack The Deck For Podcast Growth** - Stack the deck: book interesting guests and cover trending but relevant topics to trigger YouTube discovery. - Keep episodes true to your podcast's niche while chasing discoverable subjects. Transcript: Travis It doesn't mean that every podcast that talks about the new cool, viral thing is going to get a lot of views or listens. It's just, it's not, there's just, there's just too many videos and too few people, although there's a lot of people, right? It's just not going to happen. However, you are like, I tell everyone, you just got to try to stack the deck in your favor. Like I, I understand that everything's guaranteed but if you stack the deck in your favor enough times something's going to happen something's going to happen it's going to it's going To be good for you so if you're just starting out a podcast channel you really do need to hit kind of the um the bigger trending subjects in whatever niche it is you're doing like if you're Doing an interview thing like try to find people that are impacting the world in some interesting way, but also make sure that it's true to your podcast vision. You don't want to do, like you don't have a video game podcast and you're like interviewing a politician because he's in the news. Like it doesn't make any sense. Like what are you doing? Unless he's talking about laws of a video game, it's a different story. But yeah, I mean, you do want to keep true to what the audience for that podcast is going to be interested in down the line. So a lot of it is just it's kind of the same stuff as making like a good, successful YouTube channel. It's just it's a different format of content, though. ([Time 0:37:07](https://share.snipd.com/snip/95bb5516-6689-4f8b-963e-fd9f45f3ab0f)) - **Include Accessibility Cues For Wider Reach** - Make content accessible: add clear burn-in captions and extra descriptive audio for blind or low-vision viewers. - Design formats that describe visual details and invite differently abled audiences into gameplay and reviews. Transcript: Travis Just said that tv is taking over uh people with disabilities do stuff fun stuff included and geez it would be nice to have cool channels where we can participate and enjoy just like everybody Else. So maybe this creator's podcast could work for us. Might entice others to think, to use their creativity to include us in exploring what they're passionate about. Just an idea of them all. Thank you for listening. Leona, first of all, hats off. That's great. You're actually right. This reminds me of when I was early on, uh, uh, my YouTube journey and I was doing a headphone, uh, reviews and I got a comment by someone who said, um, can you do, can you talk about what it's Like to wear glasses with the headphones? Cause that makes a difference to me. And at the time I wasn't wearing glasses. I didn't need to wear glasses. And I was like, yeah, sure. I mean, I have glasses around. I can totally put them on and make that as part of a thing. And from that point forward, I kind of started thinking more about people that are differently abled in some way than we are. And to think that and keep that in consideration. And here, Leon brings up a point that's really interesting. For that particular channel, it is still kind of a reach just because I think that person wanted to grow their channel. And I think that while there's definitely an underserved community of people with disabilities, which is totally – listen, I agree with this entire email. I 100% agree with it. I think if that person wants to grow that channel to the point that I think they were looking for, they're going to have to do something a little different. Said that there is an underserved uh audience that could be very interested in things um when they can't participate in the same way that others can on youtube so for blind and low vision Gamers for example uh a more uh descriptive um kind of content would be good for them. That's totally, totally true. And I love how Leona says, people with disabilities do stuff, fun stuff included. Fair. I mean, fair. I would hope that y'all are trying to do some fun stuff. What are your thoughts when you hear, you know, a person who has this ability saying, listen, what about us? Tori I love that so much. And I feel like there's probably such a great community to be built around that, like a really community focused channel, where you can get to know other people that are feeling this Way with other like, high audience volume content. And I also love the kind of integration of just more sensory things in content. I am often like looking away from the TV. So like adding in those extra descriptions, I think serves everyone but invites more people that do have those limitations in to enjoy your content as well. Because there's so many different levels of that too. Like whether you see low vision or completely blind, I think that's such a cool way to bring more people in and serve everyone better, honestly. Yeah. Travis I would have to try to think of like, what are some good ways to do that? So there are certain video games that use like high contrast colors that help people with, you know, vision impairments to play them. So I wonder if. Yeah, I don't know. You could do like specific playthroughs with that. I think it would take someone really more creative than even me to figure out like some really great content for this. But I think it is an underserved community that could do very well. And it is worth exploring for sure. Now, I think if you're trying to, if you already have content, you're like, I would like to be a little bit more inclusive. Like what kind of things can I do? Obviously things like burn-in subtitles help for those who have hearing disabilities because the YouTube transcription is not always great. You know, that sort of thing could be good. Yeah, I'm trying to think of what else would be, would be good. Can you think of anything Toria? Tori I mean, that seems like this is like the perfect scenario to really work through your target audience and like really think about what you're looking for and how you would want that to Be delivered to you. Because often in my experience, my target audience tends to be a prior version or some version of myself. So I think that's where like the magic is gonna happen is like really understanding like what you're looking for and what you feel like is missing from the content you're watching and How you can integrate that to serve someone who's looking for something like you are. ([Time 0:39:17](https://share.snipd.com/snip/c0647dc0-cebd-4a79-be2d-116a6b7ce8af)) - **Creator Nerfed A Viral Thumbnail Too Fast** - A new GPU benchmarking creator changed a thumbnail to reduce misleading clicks and saw impressions drop. - They reverted to safer packaging quickly instead of leaning into browse-driven growth. Transcript: Travis Most of the views. And again, remember a lot of this is truncated. Most of the views of my videos are driven by search. However, a few of my videos hit big with the almighty browse feature, getting thousands of impressions every hour, but it bothered me. The views on my content get search driven. So why the change using the awesome teachings of the vidai crew i dove deep into the dark underbelly of analytics specifically the traffic these descriptor words are fantastic listen Our audience is incredible like if you don't know our audience you should see some of the emails we've gotten over the last year and a half we have the most incredible audience because You remember they're all like creatives um i found that the traffic for this one particular video was coming primarily from the browse feature so i wouldn't call them useful views with An avd under two minutes which by the way i'm just going to say before i get into the rest of this actually those are the best views is browse uh indicating the wrong audience was clicking The video search ranked in second place but it was a distance second compared to browse and its avd was well over three minutes typical for my channel. I was devastated. What's the point of high views if it wasn't for the right audience? During the testing of the game, I found that certain setting broke the game, but this was much later in the benchmark run. So I titled my thumbnail, does FSR4 break this game? I felt bad. It might not have been clickbait, but I decided it was misleading to the full content of the video. So I quickly changed the thumbnail to a more representative of the content. And this drove analytics back to expectations. ([Time 0:44:47](https://share.snipd.com/snip/6841acf4-678b-4c4f-9370-9b43965c3a4b)) - **Embrace Browse-Driven 'Scary' Metrics** - High browse impressions often lower CTR and AVD but are the fastest path to growth. - Embrace scary analytics dips if views and impressions spike, because browse brings new audiences and subscribers. Transcript: Tori Right? Analytics that scare me are my favorite ones. Travis Those are the best ones. They're the bestest ones i think it's funny because um seeing avd go down is actually exactly what happens when you're shown to a new audience that's supposed to happen you're not supposed To keep your rate will like tank too right everything tanks but you get more views and more subscribers that's what you want right and the more successful a video is the more this happens And um i love uh emails like this because when you're a creator just kind of starting out, and this person's just starting out like a month, right? They don't know this is the actual norm, like that's supposed to happen. You're your AVD, and your CTR are supposed to go down over time, because new people don't know who you are. And they're only kind of interested. And he's like, they're kind of worthless. No, browse is what you want. Browse is how you grow the fastest. And that's where all the viral hits come from. And that's where a lot of your audience that are that not only subscribe, but like become your fans come from like all that stuff comes from browse. That's exactly where you want to be. Search is great. Done like you shouldn't have changed it um search nothing wrong with it gets you evergreen views uh for certain topics which is fine but rarely converts to subscribers because usually You're looking for something and then you're out remember when you clogged the toilet you were looking how to unclog the toilet you didn't subscribe to joe the plumber like joe the plumber I don't need to know you i've seen too much of you help yeah I just needed to help and I'm out. But Browse, like we talked about earlier, when that Japanese channel came up on my thing, I've been watching them all, I watched them today. I watched multiple times today. And I think it's important to understand that Browse is where the magic happens on the homepage and stuff like that. YouTube knows where to send your content to. That was that whole thing we talked about at the beginning of this episode. You want to be there. You don't want it to fit into your analytics. You want it to fit into successful analytics, which might be different than what you currently have. What are your thoughts on this whole email? Tori I think again, browse is always where I'm hoping to land. And I felt like that was such a good crafted title for browse especially in that niche. I worked with a couple of creators that kind of created in this space and specifically with like benchmark testing that's going to pique a lot of curiosity because that's what something Someone is looking to avoid is their game breaking like during the gameplay and especially if they're considering what they want for a pc build or something like that that's like a really Important metric and that's going to draw a ton of curiosity and sometimes they can feel a little bit clickbaity but I think how you structure your intro can really kind of make that a Little bit easier for the viewer so I would in the intro of a video like that put the clip of the game breaking and being me being like ah and then when it comes later in the video, you've already Kind of cemented in my head that it does in fact break the game. And I want to sit and watch that happen to see what exactly caused it to break. So I feel like this was such a well-crafted video and I would encourage this creator to try this again because this is where a channel like this is going to see explosive growth and this Is where those audience members are going to come from that want to see you test anything and everything because over time they just start to enjoy you as a creator yeah it's funny that Travis He ended up nerfing his whole video by putting a thumbnail and stuff that probably had him get less less impressions and probably he said his avd i guess his avd went back up but it's like Uh yeah i understand what you're saying by saying feeling like they're empty because he saw avd go down but that's what's supposed to happen so again new creator probably didn't know That you saw the the the success of youtube you just didn't know that that's what it looked like so a lot of times we think that those metrics are super important for a video success like Tori High avd high click-through rates when we see those tank like of course we're like, what did I do wrong? This isn't working. But really, when you hit browse, that's so, so normal. And the views spiking, that's what you want to see. That's what you want. Travis That's literally what you want. That's all the good things come from that. Yeah, yeah, yeah. So I would encourage, yes, I would answer the question. Did you do it too quick? I think you did. Let things rock, learn the ups and downs of YouTube because you still got a long way to go. There's a lot of like weird things you're going to learn through the process of this. And seeing click through rates and AVDs go down is normal. As YouTube tries to find a new audience for you. You don't want just the audience you have. ([Time 0:46:38](https://share.snipd.com/snip/3f150b31-57a5-4905-8ae3-47d6e21948eb))