Noele Flowers and the Evolution of Community  ## Metadata - Author: [[The Community Experience]] - Full Title: Noele Flowers and the Evolution of Community - Category: #podcasts - URL: https://share.snipd.com/episode/f89f6599-a2a1-4824-994a-fd08c62dbc87 ## Document Notes ## Highlights - How to create a successful community • It depends on the person being served how frequently they need to be interacting with the community in order to get business impact. • There are some community personas who are more effective with less interaction. Transcript: Speaker 2 A lot of times I'll ask my clients, like, how much do you want people to be interacting in your community? And almost every person, their gut impulse is like every day, multiple times a day. But then when you're kind of pushing them on it, you're trying to actually answer the question, like, how frequently do they have to be tapping into this thing for it to be helpful to them? Because for you, at least in my opinion, for you to get business impact out of a community, it has to be genuinely helpful to the member. And there are some cases where some community personas, it's less helpful for them to have to tap into the community every single day than it is for them to do it like once every two weeks. So it really depends on the person that you're serving and what you're trying to like deliver for them. Speaker 1 Absolutely. It's so easy to just get, and I'm saying this as someone who's currently doing this, like, just get to spread too thin with, you know, so many little components and add-ons. And like from a value perspective, I don't think community members are expecting like, here we are now entertaining us, right? Like, they have a life, to your point, just make it very clear like, hey, when you come here, this is what you get, this is what you accomplish. And then you go and like live your life. And then you just have to, it has to be compelling enough for them to come back, right? Right. ([Time 0:31:07](https://share.snipd.com/snip/ee59497d-39b6-4079-8370-2ec7a5872570)) - Note: community - Tags: community - How to Handle Criticism in a Community Builder's Role • Communication is key in building community, and being proactive about addressing problems instead of waiting for them to arise is the best way to go. • Listen carefully to feedback and be willing to admit when you've made a mistake. This will show your community that you're human and that they can trust you. Transcript: Speaker 2 That's one of the things we know as community builders is like most things you want to proactively address instead of like waiting for somebody to be upset. And that solves like 95% of problems. Speaker 1 Good communication. I think yeah, like prevents so many things. And every once in a while, I get myself in a situation where I'm like, what am I doing? You know, because you're just like, I'm moving fast. Got to do this thing. Make it change. Boom, boom, bop. And then people are like, oh, hold on. What? You know, and then you look and you're like, yeah, I could have explained that better. I should have given more of a heads up, you know, whatever it is. I think it's a constant evolution, but communities are made of humans. And so if you mess up, you just own it, which is, I'm usually like, you're right. You know, it doesn't happen often. But like, just be human and say, hey, I misjudged this, I should have given more time. We should have gotten more feedback. I didn't realize this was going to be a thing. Now that I know it is, let's talk, you know, you just have to be willing to talk to other humans. It's radical. Truly radical. Speaker 2 Yeah, you're like, yeah, when you receive feedback, you have to really listen. Yes. Speaker 3 Yeah. Speaker 1 And say like, Hey, I messed up. I'm sorry. If you'd like to talk about it, if you want to yell at me, and I guess it depends on your boundaries, right? But I'm like, sure, you want to hop on a call and just tell me I'm terrible and like, get it all out. That's what I do not you like you will not phase me. Do it. Go for it. And nine times out of 10, those calls turned more into very empathetic interactions where I'm like, Hey, and maybe it's because they don't expect me to be like, yeah, I'm really sorry. I, you know, this is what I thought was happening. It's not or you know, whatever it is. And then they're like, Oh, right, you're human. And like, I want to say I'm mad because of this, but also I understand like nine times out of 10, they're like, I see why you did it. Yeah. Like, or I understand the decision the company made because as we all know in community, if you, if you're running a community, especially on behalf of an organization or a person or Whatever, you sometimes get to deliver news that you had no choice in, you may not even agree with it. And everyone's going to let you know they have a problem with it. Right. And so you kind of take that role. I've definitely learned to like, it's okay, like you can hold space for people and that that shows them that even if they disagree with a company thing and they're frustrated and they Even take it out on you, they know, like it's not you. Speaker 2 Totally. ([Time 0:37:53](https://share.snipd.com/snip/d3fe1000-214e-4b51-818f-4466a91f54fb))