The Benefits of the New Reddit for WooCommerce Integration  ## Document Notes ## Highlights - **Official Partnership Makes Integration Stronger** - The Reddit for WooCommerce integration is a first-class partnership-built connection between platforms. - Steve Deckert says it will be the best integration to advertise on Reddit because both teams built it together. Transcript: Steve Deckert And that's a partnership that we would form that includes working together on product and making sure that if we are working together, we have the best integration available for our Merchants. And so the Reddit for WooCommerce integration is a first-class integration. It will be the best integration between WooCommerce and Reddit and the best way to advertise on Reddit. Eric Karkovack Yeah, I was going to say, looking at this, this is more like a partnership, right? This isn't just somebody making an extension to go in and bring Reddit into your site or push your content out to Reddit. It's an actual partnership with like more of an official integration, right? So you probably are going to get the higher quality, more reliable product in the end. Steve Deckert That's correct. Yep. You have the strength of Reddit knowing their platforms and WooCommerce knowing ours, working together to make the best integration possible. So there are other third-party tools out there that you can choose to use if you'd like. WooCommerce is open. You'll always have that choice. But we would recommend that you use the official partnership-supported integrations because it's not just an extension we've built. ([Time 0:01:40](https://share.snipd.com/snip/70d6558a-481e-47a9-a17d-eea13d8a06e2)) - **Reddit Reaches Niche, Hard-To-Reach Audiences** - Reddit reaches niche communities and users that many other ad channels don't capture. - Steve Deckert cites 433 million weekly users and over 100,000 specialized communities focused on products. Transcript: Steve Deckert I would say if you're already a business that's advertising elsewhere, you will be reaching new potential customers that you couldn't reach elsewhere. As I said before, 30 to 40% of these users are not on other advertising channels. So you're reaching an entire pool of new potential customers. And we know that it's a big pool. There are over 433 million weekly users of Reddit. So more than the population of America is logging into Reddit every single week. And checking out one of the many communities, there's over 100,000 communities on Reddit that are specialized and dedicated towards a certain topic. And so there is a massive set of potential customers out there that are in these niche communities that are focused around products, and they're often discussing products and brands. About 50% of all online conversations that are related to purchasing decisions happen on Reddit. And Reddit is the number one trusted source for product recommendations. You can see this even where people will, if they're investigating a product or a category of products, they'll actually search on Google and they'll search, you know, whatever product They're looking for and Reddit because they trust Reddit. ([Time 0:03:22](https://share.snipd.com/snip/89013f3d-eee4-4f5a-a5f4-56c4372cec99)) - **Reddit Drives Product Recommendations** - Reddit is a trusted source for product recommendations and fuels purchase conversations. - About 50% of online product-related conversations happen on Reddit, making it influential for buying decisions. Transcript: Steve Deckert About 50% of all online conversations that are related to purchasing decisions happen on Reddit. And Reddit is the number one trusted source for product recommendations. You can see this even where people will, if they're investigating a product or a category of products, they'll actually search on Google and they'll search, you know, whatever product They're looking for and Reddit because they trust Reddit. And so it's a large group of passionate, trusted users. Those product discussions are happening on that channel too. And you may not necessarily be able to reach those users with other ad channels too. ([Time 0:04:19](https://share.snipd.com/snip/f0940091-5fd5-46b6-910e-628b3f55e865)) - **Try Reddit Ads With A Matching Credit** - Try Reddit ads to expand sales, especially if you're already advertising elsewhere. - Steve Deckert notes a $500 matching ad credit when you spend $500 to make testing easier. Transcript: Steve Deckert And we have a special integration here with the Reddit team that also includes a $500 ad credit when you spend $500. So there's a matching ad credit that's available. Get it now, get it while you can and try it out. ([Time 0:05:03](https://share.snipd.com/snip/a2d84ccd-b9c0-41c0-81e3-1bef9b698d69))