The Claude Playbook Smart Course Creators Are Already Running  🔗 **Source:** [The Claude Playbook Smart Course Creators Are Already Running](https://share.snipd.com/episode/56acf53f-3ad7-4756-8f64-c29fe87ece55) ## Highlights - **Claude Excels With Long Form Content** - Claude handles long-form projects better than ChatGPT due to a larger context window and fewer hallucinations. - Chris switched primary use to Claude because it retains more context for books, courses, and long sales pages, reducing inaccuracies. Transcript: Chris Badgett Why Claude is really a daily driver for me over ChatGPT these days is I find that it works better for long content. It could be a long sales page. It could be a giant course project or book project or sales page project that I'm working on. Have a better ability to just hold context for larger amounts of information and memories. And needs to have cloud projects are awesome. Um, so that you can organize and categorize better different things that you would be using. The cloud tool for, I believe chat GPT has folders. I just find that Claude's projects system works a lot better. I've also found that Claude hallucinates a lot less than ChatGPT. According to Anthropic, Claude is trained to flag what it doesn't know. So you're less likely to get inaccurate information that is hallucinating. ([Time 0:02:20](https://share.snipd.com/snip/27dcd9dc-d0f0-4740-b8f4-f84c11704f3e)) - **Begin With Claude Chat Then Add Desktop Tools** - Start with Claude.ai chat, then install the desktop app to access Cowork, Code, and Design features. - Chris recommends creating an account, trying the desktop app, and exploring co-work agents for deliverables rather than prompts. Transcript: Chris Badgett So the first thing that's important to go over is the Claude product family in plain English, because this can get confusing. I often find that when people start using a tool, they stay with it and they don't necessarily notice the other developments that's going on around it. So there's four levels to Claude. The first level of Claude is Claude.ai, which is just like the chat GVT chat interface. You're basically have a thread going and you're chatting via Cloud to their large language model. And that's very effective and it can do a lot of different things. But that's really level one. Cloud Cowork is a different level. So that's an agentic desktop app built around deliverables, not prompts. So if you haven't done it yet, first use Claude.ai, create an account. But if you haven't done that, do that first. Then go get the Claude desktop app, and that allows you to get into co-work as well as regular chat. ([Time 0:05:19](https://share.snipd.com/snip/21792322-5e13-4507-a511-9a81ec8a5c6f)) - **Claude Design Replaces Traditional Design Tools** - Claude Design competes with Canva and authoring tools by producing slides, interactive lessons, and exportable HTML/PPT. - Chris used Claude Design to co-create a presentation exported as an HTML slideshow for a webinar. Transcript: Chris Badgett As an example, Cloud also released Cloud Design, which is part of the desktop app. And that is pretty awesome. It's also inside cloud.ai where you can design prototypes, slides, social assets, interactive prototypes, even entire websites. And even one of my favorite for course creators is interactive content that you can put into your lessons. I'm playing around with cloud design and it is blowing my mind. If you've been in our space for a while, you're probably familiar with Canva as a graphic design tool that kind of made what power users of tools like Adobe's Photoshop were doing, made It accessible to the average person like myself, who's not a trained designer. This is like that feeling again, where, you know, you can create great designs in Cloud Design even faster than what's possible with Canva as an example. ([Time 0:07:46](https://share.snipd.com/snip/5d0b8c4f-d007-439a-a989-85e172d84f48)) - **Automate Quiz And Summary Creation** - Use Claude to generate quizzes, lesson summaries, objectives, FAQs, and knowledge checks from transcripts. - For long video lessons, paste transcripts into Claude to quickly create summaries and multiple-choice questions at scale. Transcript: Chris Badgett The first is just quiz creation at scale. If you're creating a video lesson, the cool thing is a tool like Claude can read the summary like in a second and then help come up with knowledge check, multiple choice questions and Things like that. So quiz generation can really speed up rapidly. And it doesn't mean that you should never like review the quiz questions and put your own human touch on things. But if you find the creation of quizzes to be tedious, you can use Claude to really speed that up. You might also have different content that's repeatable that you could build a process around and use Claude for like lesson summaries. This episode of LMS Cast is brought to you by Pop-Up Maker, the most powerful and trusted pop-up solution for WordPress. Whether you're selling online courses or building a membership site, Pop-Up Maker helps you grow your email list, boost conversions, and engage your visitors with highly targeted, Customizable pop-ups. You can create smart pop-ups for things like Lifter LMS or WooCommerce cart abandonment recovery, sales, course engagement, activation, targeted offers based on exactly what your Students are doing inside Lifter LMS. I personally use Pop-Up Maker on all of our websites at Lifter LMS for lead magnet opt-ins, card abandonment, upsells, downsells, and guiding users to the right next step. Pop-Up Maker is essential for growing my email list and making more money through my website. Are you ready to take your website to the next level? Head on over to wppopupmaker.com forward slash lmscast to save 15% off on your order. The discount automatically applies when you visit through that link. PopUpMaker also has a free version, so you can start with that too. So go to WPPopUpMaker.com forward slash LMScast now to save 15% or sign up for the free plan and start getting more leads, sales, and student engagement today. Now back to the show. So let's say your lessons are really long. They're one to two hours a piece of video content. You may have the transcript below a video, which I definitely recommend in a lesson for accessibility. Use Claude to generate a lesson summary, a lesson objective, an FAQ library on the lesson or quiz level as well. ([Time 0:10:01](https://share.snipd.com/snip/4fa4bb44-41a9-46b5-b377-f57d4fd6d4c2)) - **Use Cowork Connectors For Automation And BI** - Connect Cowork agents to Gmail, Drive, Stripe, Analytics to automate research, synthesize questions, and analyze sales data. - Example: summarize student support emails monthly and convert top issues into new lessons automatically. Transcript: Chris Badgett So let's talk about how to get leverage with Claude Cowork and the connectors. So it's one thing to chat with AI. It's another thing to give it access to your Google documents, your calendar, your email inbox, and so on. But this is where you go from chat to agentic use of AI. You're actually creating projects that maybe they're on a cron job or a timer and they're going to happen every day. So what am I talking about? The first thing to think about with Claude Cowork is that you can do file organization. So you can do research synthesis, you can do document prep, you can do data extraction from unstructured files. You could scrape content from an external resource to add to as raw materials for whatever you're doing. So what are some of the most common connectors that you can connect with Claude? We've got Gmail, we've got Google Drive, we've got calendar systems, we've got Notion, we can integrate Canva, Stripe, Figma. These are all just example other software tools that we could integrate with our connectors. So then instead of us as the human doing something, the co-work tool could do that for us. What's a practical example for a course creator? If the co-work has access to your email and you do email support for your students in your courses powered by Lifter LMS, you could ask Claude to summarize last month's student questions By Gmail and then turn the top three into new lessons in your course. So that would be an example of really leveraging Claude to look for patterns and not just find patterns and report back, but also create a learning asset that you can use going forward. You can also do business intelligence. So if Claude Cowork is connected to your Stripe account, let's say it can look in and just immediate, you could just ask it like, hey, which one of my courses converted the most last month? And then what do you recommend I focus on or something like that? Let's say you have a huge catalog of courses. You can think about it as like chatting to your e-commerce analytics and that sort of thing. ([Time 0:26:22](https://share.snipd.com/snip/a80dda1a-fe1f-40de-bc91-f25d5468efd6)) - **Leverage Claude To Become A Super Coach** - Use Claude to overcome the expert's curse by extracting beginner-friendly frameworks and prescribing resources from your catalog. - Claude can map intake form data to tailored learning paths and highlight gaps for new content creation. Transcript: Chris Badgett So what do I do by becoming a super coach? The thing is, first, we have the expert's curse, which means sometimes it's really hard for us as subject matter experts to teach to a beginner. Cause we were already so far along. We kind of lost the beginner's mind. Maybe we have so much information and skills and we're not trained as a teacher, so we don't know how to organize it or coach somebody effectively. But using Claude, you can take that body of knowledge and extract frameworks that are approachable to your coaching clients at the stage of development that they're at and solve the Expert's curse in that way. The Claude can also help you construct your offer. That's a big part of the expert's curse in that we have too much information. We tend to make our signature course too big because we don't know how to trim it down to what our target market needs. We're building what I call a giant resource course, which won't be effective. We may need to brainstorm the actual offer that we have with AI. How do I support my people? Should I do an online community? Should I do private coaching, group coaching? Should I do virtual events, office hours? All these things and figuring out your offer as a coach is super helpful, especially even refining the basics like the customer avatar. Who is my coaching, ideal coaching client? What's the ideal customer profile or student avatar? So a lot of great coaches will do an intake process where they need to take various data points on where the client is at. So if it was a fitness coach, it might have to do with the fitness level, current fitness level. If it was a business coach, we might need information around the niche, how much our annual revenue is, our team size, and so on. If it was a relationship coach, we may need some history of what are your biggest parenting challenges or dating challenges and so on. And then what Claude can do is can help the coach prescribe and go into the course catalog of resources already available that are relevant based on this person's intake form of data For that client to get started with. ([Time 0:30:33](https://share.snipd.com/snip/55c31f38-5473-403b-8634-6ff745565b80)) - **AutoMem Gave LifterLMS Agents Persistent Memory** - LifterLMS uses a persistent memory layer AutoMem with their Claude agent to maintain context over time. - Chris says adding AutoMem made working with agents feel like a superpower and hard to go back from. Transcript: Chris Badgett It's a persistent memory layer for Claude called AutoMem. So that's at AutoMem.ai. We use that with our agent to have the persistent memory. And once you get going with Claude in this way, you, it's almost like you can't go back. Like your mind's blown when you first use chat GPT or when you first use Claude.ai, the chat interface. But once you start working with agents and then the persistent memory comes into play, it feels like a super, super power. ([Time 0:34:15](https://share.snipd.com/snip/a4204f99-c574-4512-ae61-fbc15f8cb9ed)) - **Start Free Then Upgrade Claude As Usage Scales** - Try Claude's free tier, then upgrade as needs grow; Chris found $100/month worth it for heavy use. - He recommends starting with free or $20/mo, then moving to higher plans for more tokens and productivity. Transcript: Chris Badgett And there's different plan levels, right? There's like the $20 a month level, and I'm sure these prices can change. And then there's like the $100 a month level. And then there's something called max, which I think is $200 a month. I'm currently at the $100 a month level. But just get started. Do the free stuff. If you can afford it, get on the $20 a month. Start a premium plan to get more tokens, which just means that you'll be able to do more with Claude. And then once you get up and your output is really getting strong, it makes sense. ([Time 0:35:41](https://share.snipd.com/snip/4a5d10d6-2226-4e69-88ce-6ed79e7d2af7)) - **Give Claude The Middle Work But Add Human Start And Finish** - Follow a 10/80/10 workflow: you set the project and human voice, Claude does the middle work, you polish the final output. - Chris warns against handing Claude the first 10% only and accepting the AI-finished product without human input. Transcript: Chris Badgett Claude is a co-pilot. It's not the captain. Do not give up your seats at the front of your education company. I have to do that. I have to try hard not to give too much to Claude. And what I mean by that is if you do the first 10% of the, like setting up the project, then Claude does the middle 80%. And then you do the last 10% to like polish, introduce your unique insights and so on. That's what I find is like really good. First 1% to give some to Claude and whatever comes out is the finished product and you walk away, that's, I don't recommend that. ([Time 0:36:33](https://share.snipd.com/snip/9452c3b1-def5-4760-a654-46ce9fe99c96))