These YouTube Updates Are GAME CHANGING! ![rw-book-cover](https://wsrv.nl/?url=https%3A%2F%2Fstorage.buzzsprout.com%2Fzuhpq2hlvz1dtrw8eu2kxqeuug9n%3F.jpg&w=512&h=512) ## Metadata - Author: [[TubeTalk: Your YouTube How-To Guide]] - Full Title: These YouTube Updates Are GAME CHANGING! - Category: #podcasts - URL: https://share.snipd.com/episode/eb16522a-b9f9-4b16-9ee0-fdfba6652fe9 ## Document Notes ## Highlights - **Company-Style Reveal Focused On AI** - YouTube's Made on YouTube event felt like an Apple-style product reveal focused on AI features. - Rob and Travis observe most announced tools target established, monetized creators rather than absolute beginners. Transcript: Rob Wilson We're going to do a major update for all of our customers to let us know what's coming up. But I think the difference is that beyond you, me, and maybe, you know, half of the people listening to this podcast actually care about the updates when they're announced because a Lot of these things that we're going to talk about you'll probably forget about by the time you actually have access to i know it's so wild i mean we definitely want to excite people about Travis Because some of these some of these things are actually cool i'm actually kind of excited about them um i think it is a good point to realize that not all this stuff is available right now Um some of it is but not all of it and um despite uh them announcing this sometimes they'll announce something and then you won't hear about it for almost a year and then it comes out and Rob Wilson It's slightly different than what they announced you know what i mean the hype feature being a prime example of this announced last year is made on YouTube. And I think it was fully rolled out like two or three weeks ago. Yeah. And was the cause of many conspiracy theories about why we were down. Travis Dan and I are going to talk in depth about that. And the next step is you're subscribed for that. If you're new here, we talk about youtube and usually help you grow your youtube channel but today we're not going to help you do anything we're just going to tell you about youtube because We're not trying to help anybody today we're trying to be real real stingy no i'm just kidding uh if you actually do want to send us a message you can the boost.video you can email us questions And we typically answer those but today again is we're focused specifically on the updates because there's so much to unpack here. We want to give our feedback about it as well. Of course, there's a video on the main vidIQ channel. If you've not already seen it, go and check that out. But let's start. So this event happened in New York, and they invite influencers and creators and such to come check it out. And it's really interesting because it is like a product reveal in a way. At least that's the way they do it. Much like the Apple reveals you guys and girls maybe have seen where they're announcing a new iphone which they just recently did they kind of come on stage and talk and then show these Videos and they have uh creators come and announce different um new features can i ask travis like before we jump into this what would be your overall assessment of it like the tldr of What was shown ai for better or worse ai right now some of the ai stuff is great and actually very interesting to me i think ai is one of those things that is very controversial and people Will either love it or hate it um it's it's definitely a very um divisive thing i look at AI as a tool. And if we can use it as a tool to make things better, great. I don't think it should be in replacement of creativity or creators themselves. I think that's going too far. But helping creators and creators make better content, I think, is fine. But that definitely... Listen, Google is all about AI right now. So it's unsurprising that the YouTube section of it is heavily AI influenced. My assessment ([Time 0:01:09](https://share.snipd.com/snip/51ad76f2-b51a-484c-b639-c3c2e4b40aa9)) - **Reveal Hype Often Delays Actual Rollout** - Rob compares YouTube's Made on YouTube to Apple's fall product reveals and questions long-term relevance. - Travis notes features are often announced then take months to appear in different forms. Transcript: Rob Wilson Hype feature being a prime example of this announced last year is made on YouTube. And I think it was fully rolled out like two or three weeks ago. Yeah. And was the cause of many conspiracy theories about why we were down. Travis Dan and I are going to talk in depth about that. And the next step is you're subscribed for that. If you're new here, we talk about youtube and usually help you grow your youtube channel but today we're not going to help you do anything we're just going to tell you about youtube because We're not trying to help anybody today we're trying to be real real stingy no i'm just kidding uh if you actually do want to send us a message you can the boost.video you can email us questions And we typically answer those but today again is we're focused specifically on the updates because there's so much to unpack here. We want to give our feedback about it as well. ([Time 0:02:00](https://share.snipd.com/snip/a5fdd590-bc9f-4c01-9a2e-5e2e4a341251)) - **Use AI As A Tool Not A Replacement** - Try AI generation features as tools, not replacements, to speed production and iterate ideas. - Use them to enhance creativity but keep human oversight to preserve originality and quality. Transcript: Travis This first one uh dream it prompt it create it now with sound well you can make you do you've blown my thoughts i forgot about that yeah so this one um long form creators i don't think so this Is for sure it's where you can create if you're watching the youtube video you can actually see it here on screen right now, where you can type something in. And you've seen this before, where you can type something in and it makes an AI video of something, but now it has sound. That's the new kind of change. And the other thing about this is, is that it's free to YouTube creators, which is kind of cool because normally you have to pay for a lot of this stuff. Rob Wilson So it's free to YouTube creators shorts i was just mentioning that in the video isn't it incredible when vr3 came out first of all i think he needed a premium google subscription of some Kind and it cost 200 a month at least for like maybe the first day or two i don't even know now four or five months later it's just free to anyone. Travis But that's the way a lot of things are. Think about it. Remember when the internet was by megabyte and data on phones? You had to buy it by phone. I mean, kids now. Rob Wilson But we talked about maybe like a few years to get to that point. Now we're talking literal weeks. Travis It's exponentially faster. I've been saying this for a good year and a half now that the growth of AI is exponential. ([Time 0:04:48](https://share.snipd.com/snip/a706507f-8338-46d5-a059-0c84e10528f0)) - **AI Tools Going Free Rapidly** - YouTube plans free AI video generation and image animation features for creators, lowering cost barriers. - Travis and Rob note rapid AI development makes formerly paid tools quickly accessible to all creators. Transcript: Travis Is for sure it's where you can create if you're watching the youtube video you can actually see it here on screen right now, where you can type something in. And you've seen this before, where you can type something in and it makes an AI video of something, but now it has sound. That's the new kind of change. And the other thing about this is, is that it's free to YouTube creators, which is kind of cool because normally you have to pay for a lot of this stuff. Rob Wilson So it's free to YouTube creators shorts i was just mentioning that in the video isn't it incredible when vr3 came out first of all i think he needed a premium google subscription of some Kind and it cost 200 a month at least for like maybe the first day or two i don't even know now four or five months later it's just free to anyone. Travis But that's the way a lot of things are. Think about it. Remember when the internet was by megabyte and data on phones? You had to buy it by phone. I mean, kids now. Rob Wilson But we talked about maybe like a few years to get to that point. Now we're talking literal weeks. ([Time 0:05:05](https://share.snipd.com/snip/31cd9ab2-0733-4253-aa6c-2a8da9153343)) - **Leverage AI For Fast Shorts Editing** - Try the AI editing for Shorts to quickly produce a first draft from camera roll footage. - Expect to refine AI drafts since prompts and selection may need manual adjustments. Transcript: Travis However, for something that's specifically trying to make AI YouTube or something's trying to make specifically shorts, you can get it, but mostly you have to pay for it. Again, this is something that's coming to creators through YouTube for free. So this is kind of cool for people who just want to shoot things and aren't really into editing. Like I'm not a huge fan of editing. This could be really cool. Again, I'm more excited for longer form editing, but right now for sure, it's pretty cool. What do you think? I mean, again, free. Rob Wilson Do you think they'll transition some of these tools to long form? Yeah, for sure. Travis They have to. At some point they want to do everything within. Yeah, absolutely. Rob Wilson I would be shocked if this doesn't make it to long form at some point so yeah another cool ai tool gonna lower the barrier to entry make it i think very easy for brand new creators to produce Something of an acceptable viewing experience but what i also feel with especially with something like this, where you're handing off so much to the AI part of this, the results often Come back where you think, well, no, that needs to be a little bit different there and adjustment needs to be made there. And once you get into the prompting stages there it can be incredibly frustrating to get it the way you want it so what i see is that people may use these tools to begin with but as i start To grow they might migrate onto um something else like a dedicated editor yeah ([Time 0:08:08](https://share.snipd.com/snip/6dd74182-65b5-418f-8a62-febde9991f8d)) - **Live Streaming Gets Cross-Format Features** - YouTube is enhancing live features: practice streams, playables, and simultaneous horizontal/vertical streaming. - Rob worries third-party tools must adapt to support dual-format outputs like OBS or StreamYard. Transcript: Travis So that's a lot. So some of the things they're going to do, you can practice before going live, which is interesting. I think the way we used to do it is we just make it an unlisted live stream just to test it. So now it looks like they've implemented that as an actual feature. Rob Wilson It's cool. Travis Or they're going to implement it. Rob Wilson Sounds like a good idea. But as you said, Travis, well, you could just live stream in private mode or unlisted. Travis 100% sure. Someone's going to pretend, you're going to think that they're not live, say a whole bunch of shenanigans, and they're getting canceled. Rob Wilson But often, the first time you live stream, if you have maybe under 100 subscribers, nobody turns up anyway. So you are essentially testing it but i do highly encourage everybody within the first three to six months of their youtube adventure just to live stream just to throw yourself into That baptism of fire because stuff goes wrong you feel really nervous but it's good to get those nerves out of the way for when you are ready and do want to start speaking to an audience Live. Travis Yeah, and they're fun. Another thing they did, I guess, I didn't know this. There's playables, which are like games you can play, I guess, with your live stream audience. I've not seen this. I don't know if this is mobile only. It probably is. Rob Wilson I've seen the games on desktop, just like independent from watching videos. Travis But I didn't know you could do this yeah it says oh sorry their playables were introduced last year uh but now they're going to do it so you can do it with a live stream which is pretty cool And you can monetize which is crazy i love that um they also are trying to prioritize discoverability which is super important i think it's something that youtube has over twitch and What they're going to do is you're going to be able to um stream across formats which means horizontal and vertical simultaneously hallelujah i'm down with that i think that's amazing Um i still think those are two different audiences so i let's take a second and talk about this for a minute i think we will definitely be trying it on the main channel although i think the Problem with it is there's like three of us usually a lot of times. So how is that? It might not work. Rob Wilson Yeah. And also what I, what I'm worried about is does this functionality extend out to third party tools? Cause obviously we use StreamYard. Is it going to be interpreting that input to be able to then broadcast it out both horizontally and vertically. Travis And I feel as if that's going to be the big handicap well they have because technically while there is like a um there's a studio that you normally can do things in the back end and while Technically you can broadcast directly on youtube's back end almost no one does it so it would be very weird if they did not allow third parties to do that because most people use obs so Rob Wilson Is it up to the third party tools then to be able to surely they'll have to send two streams two outputs of the stream to be able to ([Time 0:12:06](https://share.snipd.com/snip/f367ffc9-d971-4f9e-b721-abfb7d70a68b)) - **Live Reacting And AI Highlights** - React Live lets creators react to other YouTube live events, potentially simplifying copyright concerns. - AI highlights will auto-create shorts from live or podcast streams, easing clip generation for long-form shows. Transcript: Travis React live content. This is interesting because a lot of the times while you're reacting to things, there's the whole issue of copyright. So I don't know exactly how this works. Building on Steffa Pilot, we're expanding the ability to react live to content on YouTube, which for me would have been great for like the Apple event that just happened with iPhone. Not allowing anyone to start a vertical live stream. So, okay, back to that. I wish it could be horizontal but okay and react to other live events even other creators who are currently live that is great again i would love to see that more in horizontal stuff too Perhaps the reason they're getting away with this is because it's horror it's horror it's vertical but also the other thing is i wonder if certain channels can opt out of this you like Much yeah i think that's the other thing it's like if i wanted to react to apple's live event maybe because apple has had this thing where there were times where if you put too much of their Even though it's a promotional piece it's marketing you would get like a copyright striker claim like while it's happening so that's why you won't see youtubers really live react to Even though again it's for marketing purposes there's really no reason that apple should do this but whatever so i wonder how this works i'm super interested in this because i think Uh this is a very it's very easy content whether you like react content or not very easy low barrier entry can be a lot of fun too though can you remember travis when the only way to watch The apple live event was by uh watching it through a safari browser oh yeah my apple device they they really were missing the boat on this they finally figured it out now they're on youtube And everywhere else uh literally during the apple event there was like 2.5 million people concurrent watching it's like hello you were missing out on this the entire time that was that Rob Wilson Was dumb um so just to quickly go over my understanding of the live react um format i'm thinking i can just find a video on youtube press i don't know inject or play on my live stream and then Start reacting to it like pausing playing as you say travis if that creator allows, I guess, live stream reacting to take place through a checkbox. I would imagine that all shots will automatically be available to react to because that's what they've been doing in terms of mixing content and sharing audio and video. Travis And live streams, I guess, might just fall. Maybe you're just agreeing to it as you go live.'s like you agree to let people react maybe that's the other way around it like if you want to go live stream you got to opt into this i don't Know we don't know the details of that they're just kind of announcing so we'll see when that rolls out again we don't know when any of this stuff rolls out it may never roll out uh but it Probably some of it probably another cool thing is ai powered highlights. Now, this is great. It's a great use of AI, where if you have a live stream, it'll create shorts. This will be great for our live stream, perhaps. Certainly, they're also talking about podcasting, doing something similar, where AI find the best clips and then make clips for you, which is great. That's fantastic for a channel like ours, where we're doing long form podcasts. So I love that. And then alongside of that, well, let's talk about that first. ([Time 0:15:44](https://share.snipd.com/snip/8aca145c-04a6-4842-94e6-8f783f118bc3)) - **Automate Clips But Edit Them** - Use AI-powered highlights to extract shareable clips from long podcasts or streams. - Review and edit AI clips for accuracy and context before publishing. Transcript: Travis So the, the I powered highlights, I personally love because of what I just said, especially for being a podcast channel. You know, these things go on close to an hour at times. I need a couple of clips here and there. We have someone who does it, but it'd be cool if it just picks some stuff out. That'd be great. Rob Wilson Can you imagine if every single week we could clip those savage moments? Travis I mean, I just personally do. Rob Wilson Typical concern, though, is how editable and customizable are these clips. Because often I find with clipping tools is they take too much from the beginning which isn't relevant or it cuts too early or it's just showing the wrong thing on screen i haven't seen A a really good one yet although i know our tool is getting better and better as we continue to um innovate on it in ([Time 0:18:49](https://share.snipd.com/snip/bac7989e-820a-4cca-a15a-c23167b22394)) - **Less-Intrusive Ads And Membership Control** - YouTube will test side-by-side ads in live streams to reduce interruption and let viewers rewind. - They also enable switching mid-stream between public and members-only access to drive membership value. Transcript: Travis They're saying that like to not take away from the experience. The one thing I will say about YouTube is that I love over Twitch is ads on Twitch, whether or not they have more or not, I don't know, are much more intrusive because Twitch doesn't make It easy to rewind. You don't have to miss anything on a YouTube live stream. If you miss, rewind a little bit and you like if the ad came up oh crap i missed the last 15 seconds let me go back you can there's like weird roundabout ways of doing twitch but there's nothing Natively that's just sitting there and hit rewind you just you just missed out on some of the greatest moments of whatever just happened during the ad so this is making it even hopefully Less intrusive i don't know if this applies to live streams as well but certainly oh it does say during live stream during their streams this is during live streams this is video on demand Yeah so this is this is perfect so i think this is great um and then they're also going to do um beyond ads they're they're also going to do public to member only live streams it's interesting You don't tip i usually would go the other way but i'm going from public to a members only that's really interesting uh i don't know exactly what that means but uh as i said travis the reverse Rob Wilson Of this seems to be the better one because that means only the members can interact on a live stream but everybody after the fact can see at least see what was going on uh maybe there's some I think it's ([Time 0:20:05](https://share.snipd.com/snip/5366f3bf-981e-4b93-adcd-aedb2d27d0a1)) - **Sponsored Slots Can Be Swapped Via Platform** - YouTube's new sponsorship tools let creators swap or resell sponsorship slots but likely work through YouTube's platform. - Rob and Travis doubt brands will accept removable sponsor placements outside platform-managed deals. Transcript: Travis We do that. So I don't get that. And then the automatic AI insertion of like the brands and stuff that you talk about in your videos is cool if you were, again, monetized. So this goes back to your original point that some of these that seem more kind of interesting to some creators are for monetized only. Wow. Rob Wilson Skipping over some of the features i thought were there no i'm not skipping over anything this is just the order of the website i'm just doing yeah we're just like i don't know if anybody's Travis Going to use i don't think this is very interesting to our list but correct me if i'm wrong tell me tell me i'm wrong so i think if you're a search-based channel with evergreen contents, Rob Wilson The ability to swap out sponsored segments could be very interesting. But then also if you think about the, all right, yeah, maybe we are excluding 99.9% of the audience here, but like the mega channels who get like, let's say they get a million views in the First 24 hours, you could do sponsored segments for a day. And they say, all right, on the launch of a video, we'll do this. Let's say MKBHD, for example, all of his iPhone content gets tons of views in the first three days. He could have a sponsored segment for that first three days. And then there'll be a bit of a runoff for the next week where he could kind of resell that sponsor segment. But at the same time, you think about the biggest creators, they're already in bed quite stringently with brands they want to work with directly. But I think maybe it's a nice to have tool in that you don't, you're not forever burdened with this ad in your video that, you know, maybe in six months time doesn't align with your values Anymore. Like, and you'd have to go into a YouTube editor and take out the advert. Now you can just swap it out with, you know, a brand that you are aligned with at that current time. And yeah, almost a bit of a bidding war. I guess my question here is, YouTube are offering a really interesting tool here. What's their financial incentive to do it unless they're going to take a bit of a cut of it? Travis I feel like they might because i i think the way well it says brand partnerships i i'm assuming this is through them not like ones you got on your own that you do like yeah they're there because Rob Wilson You know they have the their little thing you can do i guess that really that that limits it quite a bit then so if you can't plug in your own sponsored segments, you're basically just selling Space on your video at that point, aren't you? Yeah, and I'll tell you, they don't want this. ([Time 0:22:24](https://share.snipd.com/snip/f72b8174-6fa8-49d9-99c3-f8f5c2896794)) - **Use Built-In Ideas But Compare Tools** - Use YouTube's Inspiration/AI script tools to research and generate video ideas and drafts. - Compare outputs with external tools like vidIQ for deeper, actionable audience insights. Transcript: Travis We, again, VidIQ already does this. And I think we do it better. I've used the inspiration tab before. It's not bad again, free. So that's fine. I think we have a free version too, though. VidIQ.com sign up. It's like free. And it just gives you ideas of what type of content your viewers may like. And it kind of talks to you about like why that might be the case and stuff. I still think our stuff is tuned in a way that gives you more actionable details. And our script writer, I'll still say it to this day, even if you don't do scripted content, use a script writer for research. It is so good about researching things, even things that are happening in the now, like recent events. So I would really encourage you to go to vidIQ and check that out because I feel like, while this is cool and it'll be in the studio, so it'll be easy to get to, you might, after you're done Using it, be like, I don't really need that. ([Time 0:29:26](https://share.snipd.com/snip/38c1cf2b-64ca-4425-b3cc-85b7824b2652)) - **Make A/B Tests Radically Different** - Run title and thumbnail A/B tests with distinctly different variations to get meaningful results. - Avoid testing near-identical options because they produce inconclusive differences. Transcript: Travis And while we've talked about this before a lot, Rob, Title IB Testing is here. We've been testing it for a while. What do you think, having now had access to it for a while, should people be excited about this or not? Rob Wilson I guess this confirms that title slash thumbnail testing is now coming to everybody at some point in the future. We were just having discussions just in a meeting not an hour ago about whether we should pause a b testing and just go back to what we feel instinctively is the best choice of it we're not Trying to cloud our judgments because i think you know maybe this is a failing on our part but i think what we tend to do is have fairly similar titles and fairly similar thumbnails, which Means that we get fairly similar results. And then, like, should we spend a lot more time and resources thinking of very different titles and very different thumbnails for that? I do still think more and more that ultimately it goes back to the idea and whether the idea was good for your audience as opposed to really changing the title from one to the next but i think This is very clouded very biased opinion of using it for two or three months i'm thinking like i just don't feel as if it's giving me the really strong variances i was expecting like if You share the screen again it shows an example where one of the results gets 50 of a watch time share another one 31 and then another one 19 and that's like a clear result well we never get Those numbers it's usually like a difference of 29 is the lowest score and 34 is the highest score and it's like there's hardly any difference uh between the best one and the worst one Travis You're exactly right but i think a lot of that is our fault um and a lot of people because we're doing things that are so similar that it's kind of like I just clicked on this one because I Had to click on one. Right. Like Sophie's choice. So I think that title and thumbnail tools probably work pretty well if you use them the way they should be used, which is basically completely different title, completely different Thumbnail, not things that are similar. If they're similar, you're probably not going to see much of a difference. So I, I, I believe that again i don't know if the tool is being used correctly i don't know if it's usually utilizing the correct information to make to give us back the score and say this Is the better one but it's here we've been asking for it for a long ass time it's time for us to actually figure out what we're going to do with it i think when we have decided to go for the completely Rob Wilson Different route, like completely different thumbnails, we'll do it. And then we'll say, well, I probably think that one's going to be the best. And it's like, that turns out to be the case. And it's like, oh, well, that was stupid. ([Time 0:30:17](https://share.snipd.com/snip/5b76b0a4-4893-4a83-82ed-839dad65edf2)) - **Collabs Can Share Videos With Other Audiences** - New collaboration features let up to five creators tag collaborators and potentially share the video to collaborators' audiences. - Details on how the video surfaces on collaborator channels remain unclear. Transcript: Travis I mean, that could be the thing. We complain about something, but we don't even know that we really want it. Why we want it. Last, but not leastly. Oh, no, not last, but collaborations is really cool. I did a whole bunch of collaborations on my channel some very large creators this would have been really cool to have access to essentially what happens is you can invite up to five collaborators On a video and the audience that uh so in other words up until this point you used to be able to just tag them in your title which you know someone could click on and go to their video but no One from that channel would necessarily know that you did a video with them only people on your channel this will now share it to that collaborators oftentimes a larger youtube channel's Audience at the same time which is cool and the person who wants the video gets the revenue stop right there what do you think it means by sharing it with with out of the little video that I saw implied that it gets shown in the subscription feed for that creator and that it could be promoted to them which would be home page as well right i don't know if it shows what i thought Rob Wilson It meant was if you went to the channel you would see let's say mark robert and mr beast collaborated on a video you would see those that's that same video on both channels probably that Is not what i experienced i went to mr b's channel i could see he collaborated with mark rober so i went to his channel but he had made a different video, which was collaborating with Mr. B. So I didn't see how those videos were being shared to the other viewers, but yeah, maybe you're right in terms of a subscription feed and a home page. Travis They mentioned the subscription feed. Rob Wilson So I would love to use the subscription feed these days. Travis Listen, I didn't say it was a great way to do it because not a lot. ([Time 0:34:35](https://share.snipd.com/snip/47870d8e-4933-438d-8bd8-c48715bcdfb2)) - **Auto-Dubbing Could Expand Global Reach** - Auto-dubbing with lip sync aims to produce natural translated audio matching lip movements, potentially opening global reach. - Travis cautions algorithmic distribution may limit cross-language audience growth unless YouTube changes recommendation behavior. Transcript: Travis Auto-diving with lip sync. To me, it looks game-changing. Rob Wilson Sounds game changing. Travis Now I'll start telling you about the things that have really changed. So for the people listening to the audio podcast, you might be like, oh, yeah, I've heard the autodubbing before. But what's happening is we're watching a video. And while it's dubbed in one language, his lips are moving to match that. And then when it's dubbed in the other, when he says it in the normal language, you you know same thing right we'll just carry on playing and listen to how the accent changes here first Of all the camera department there have been some interesting upgrades in the pro versions but there is yeah i don't know what that's about i don't understand like how he went from having Like a normal english thing to all of a sudden a very deep hispanic accent i don't know what that was about that was interesting and also we saw or heard this last year with auto dubbing Rob Wilson We've had a year of that changing people's voices to different genders oh really yeah there's a few examples of where it like was a clearly a male voice and then the the dub is into a female Travis Voice so why did i wonder why they allowed this to be in the video because it almost seems like it's a mistake of some weird you know what i mean like it almost seems like it was a an accident Rob Wilson I will believe this quality of auto dubbing and lip syncing when i see it and hear it on videos on youtube i agree with that if it works like this i think it's great cool yeah absolutely if If fair i can give the somewhat dodgy accents if it's sounds like a human being talking with intonation and it's an accurate dub. I will say that within the next year, that is more than a hundred percent possible. Travis Like we're again, everything is exponentially growing. So I have zero compunction. I think this isn't going to happen. I think it's definitely going to happen. The one thing I will say is from a views perspective, this doesn't often like grow a channel's audience in the way you would think it would. Because what we've typically seen from YouTube and the algorithmic portions of YouTube, I think would have to change for this, is that usually when something gets pushed to one language, It gets pushed to that language. And then sometimes you get a sprinkling of other languages, but generally speaking is one language. I wouldn't expect to see an English creator have a whole bunch of Spanish speaking viewers all of a sudden, and it not affect their English speaking audience. Like something's going to happen. At least that's the way it is currently. If they have kept that into in mind as they're, you know, building this out and you just straight up grow, grow more viewers, that's cool. It's just not been the case up until this point. So I guess we'll have to wait and see. ([Time 0:36:54](https://share.snipd.com/snip/32d4b573-b1e7-48ae-8f22-cf20d25aebbf)) - **Likeness Detection For Deepfakes And Misuse** - Likeness detection aims to flag unauthorized uses or AI-generated versions of creators' appearances. - Rob notes Google building both creation and detection tools raises product and enforcement tensions. Transcript: Travis This is something we probably won't have to worry too much about, but think about the basic precepts of copyright claim detection, but with your likeness, which is cool. I mean, it doesn't really affect me too much uh probably would affect you a little bit because i know people steal your videos all the time yeah yeah it could could be yeah uh how much different Rob Wilson Oh it's for ai someone makes an ai version people in authority or like a a big following yeah it will be useful certainly i'm curious how well it works given that on the one hand google is Giving you tools where you can uh create a possibly well-known person through ai and then when you publish that video to youtube that well-known person sees that they've got a likeness Detection and they need to deal with it thanks to Google offering tools for people to do that. Travis So do you think for – how often do you think this likeness detection is actually going to be used by a creator? Not necessarily a small creator. Probably never for a small creator. Yeah. I mean, Mr. B, sure. Rob Wilson Like some of the big... Yeah, I guess it's not so much how often is it going to be used, but how much of an impact is it, or how many viewers are potentially going to be misled by such content. Travis I understand. And it says try this today. I don't know if that means that it actually is there. But I will say this. This is mainly for like safety and stuff because people can deep fake stuff. And I get that. And I actually appreciate that. ([Time 0:39:53](https://share.snipd.com/snip/78d0f93c-985b-43a4-8c9e-8ca2c9a0bbdc))