Unlocking AI’s Potential: The Secret Is Strong Prompts  ## Metadata - Author: [[The WP Minute+]] - Full Title: Unlocking AI’s Potential: The Secret Is Strong Prompts - Category: #podcasts - URL: https://share.snipd.com/episode/4e12c1d2-e681-4a84-9db5-81f5328d51be ## Document Notes ## Highlights - **Power of Strong AI Prompts** - Strong, structured prompts put the AI "in character" for more relevant responses. - Saying who the AI should impersonate and the tone makes the outputs better and more specific. Transcript: Speaker 2 I guess I've been so deflated by the experience that I never started to dig deeper because I'm like, I can't understand why people are loving this so much. So I would say things like summarize this transcript for me, summarize this transcripts for me. That's exactly is how all I would say. I would just all I would do. And I was like, this sucks. What you've given me is terrible. And then I saw what you were posting and your prompt was literally prompting it with much more understanding of the topic. You were probably giving it maybe a little bit more information than I was like, this is a WordPress podcast. You should think about it this way. It all starts to dawn on me like, oh yeah, like if I gave that task to a human and just said, transcribe this or summarize this for me, they would do the same thing. They'd just be like, okay, I listened to it. Here it is. When did you start to like come across better prompting and what's your logic behind that? Speaker 1 Yeah, I hate to mention Jason because I am my own individual person, but Jason did his college thesis actually his computer science thesis on large language models. Speaker 2 And this is like 2004. I was just about to say like, yeah, like before any of this, right? Speaker 1 We are on the north side of 40 now, right? Well, not at the door side. I guess crossing over into 40 now. So yeah, long time before tools like chat GPT and AI was even a conceptual household thing. And he always used to term like hypnotize the AI, which is weird to think of, but it is like a psychological game. And that is where these prompts and the strength of these prompts come from because a lot of it is saying, who are you when you respond to me and put yourself in that mindset when you yourself Itself in that mindset when you reply to me. And when you think of it that way, like you said, that's why these prompts are long, but they're also structured in a way that says before you do anything, put on this costume of an expert WordPress podcaster and use that tone, use that language from all the things that you've studied out there on the internet up until the date that they cut you off. So yeah, the prompts really always start with that. And I think that's what makes them strong. ([Time 0:03:52](https://share.snipd.com/snip/210d9678-c2ad-48bd-8259-fad00a4de915)) - **Save and Reuse AI Prompts** - Store useful AI prompts externally for easy reuse since chat interfaces often lack organization. - Copy good prompts into new chats rather than starting from scratch each time. Transcript: Speaker 1 I do do that, but I also take the prompts that I find are most successful. And I store, we use get book for like kind of internal handbook stuff. The notion board was what those maker box prompts were delivered to me in. So if you're a notion lover, if you even use slack and just put things in your saved for later slack, then they become immediately accessible to you when you start a new chat. I definitely started a new chat copied from a previous one, but they're often multi step, which I think we should talk about a little bit as well because dumping a prompt in dumping a request In and expecting the final product to be the next reply isn't what you're going to get. You actually have to imagine you're chatting with a team member. Imagine you're chatting with a human being that you get to really boss around to an extent. I know people post those things like I say thank you to the AI. So when they take us over, they know that I was a kind person and it's funny, but you can't help it naturally use kind language when you get something from someone that you're in chat with. So it is natural to say like, hey, thanks. That really hit hit on the spot of what I was looking for. And then chat cheap. You will write back like, Oh, I'm glad I could help. ([Time 0:07:43](https://share.snipd.com/snip/9fcab9e3-2f21-4452-afb6-9b341c98d571)) - **Use Multi-Step AI Workflow** - Use a multi-step AI process: request an outline first, then refine content to ensure tone and structure. - Approach AI as a conversational team member to improve iterative results. Transcript: Speaker 2 Mario because yes, it's not just get the result and then be sort of fed up with it. Like like I was recently, I'm trying to, I'm trying to find it right now as we are chatting. I found another AI tool, which I'll, which I'll talk about in a moment, but chat GBT, I ran it through and I said, give me. So I copied and pasted here. Let me take a step back. Here's the other thing that I've been frustrated with until recently. I would say, yeah, write me all these people. Like, Oh, you all you all you content writers are going to be out of business. You're going to be out of business because AI is going to write the blog post for you. And if I said, write a blog post about paid, let's say paid memberships pro, write it, analyze it and talk about how it's the leading freemium membership plugin for WordPress, it would Just give me the generics and it wouldn't even be in my tone. All right. Because if you read a generic piece for me, you'd be like, you're lying. That's not Matt because Matt is very critical. Number one. And Matt knows more than AI about the WordPress space and who the owners are and why that matters, et cetera, et cetera. And so what I did do the other day was take three pieces of blog posts that I wrote myself, 800 words or more. And I said, analyze these three blog posts. I forget what I used. I said, create the descriptors for this. And what it did is it analyzed that found the tone of the blog post posts. And then I said, using those descriptors, now write me a blog post. I forget what I was talking about. It was probably about podcasting. It wasn't about WordPress. And I said, now write me a post about the podcasting industry in that same tone. And then it was much closer to me because otherwise it was just a generic piece of text. And that was a multi-step process. I mean, I was in there for a while, like pasting and going back and forth. What does that multi-step process look like for you? And what else are you pulling in to that scenario? ([Time 0:08:57](https://share.snipd.com/snip/7422a9f3-70c0-4161-9016-5a874b2eb7fc)) - **ChatGPT 3.5 vs 4 Preferences** - Kim prefers ChatGPT 3.5 for straightforward, less verbose tasks like writing email newsletters. - ChatGPT 4 is more creative but can produce overly flowery language requiring more guidance. Transcript: Speaker 2 Do you use anything that accesses the web with 4.0? Because I tried the same thing. Like, I listened to these other podcasts and like, oh, I said, changing the world. Like it's accessing the web and now it can summarize the stuff for you. And then I tried it and it was like a plug-in from another like summary tool service. And even that was just like mediocre at best. And I was like, I could have just read this quickly and saw that they'll figure out what you figured out. Anyway, do you use anything that accesses the web with 4.0? I haven't. Speaker 1 I haven't used anything that accesses the web. I have given it the dump of other people's content. And I've said, like, why is this ranking well in your opinion? What do you think about this piece is? ([Time 0:13:49](https://share.snipd.com/snip/f47c6f77-ed25-444b-8c92-ef9bd60d71bb)) - **Claude AI Excels with Multiple Files** - Matt uses Claude.ai to upload multiple transcripts for show notes, avoiding confusion between interviews. - Claude provides better segmented summarization than ChatGPT for multi-interview content. Transcript: Speaker 2 First, I found through the rabbit hole that you accidentally sent me down. And I started researching more about creating different prompts. I found another AI tool similar to chat GPT called Claude. C-L-A-U-D-E dot AI, Claude AI. Very similar to a chat GPT. I find the interface more pleasing and I actually like to work in there more. And I'm getting probably similar results. And it's foolish because I'm paying for chat GPT. So I should be working in there. But I find that the interfaces a little bit more pleasing and the results have been good. And you can upload multiple files at once. So what I've been doing with it is writing show notes for the Gravity Forms podcast. And because I'm generally interviewing two different people on the breakdown podcast, what happens is if I have one big transcript and I send that over to any AI, it doesn't know that I'm having multiple conversations with multiple people and it starts crossing the information over. So now, speaking in multiple segments, I take the transcripts from both interviews. And with Claude, I can upload both of those text files and say, these are two separate interviews. Like the last one I just did. This one was Brad Williams. And this one was Jamie Oslur from the Gravity Forms team. The conversation I had about Brad was about Gravity Forms in the agency world and the conversation I had with Jamie was about Gravity Flow and how it works with Gravity Forms. So I'm going to write me the show notes and pull out three bullet points for each conversation. And then I use those in the show notes. And for that stuff, it's pretty good. ([Time 0:18:32](https://share.snipd.com/snip/ee647d7a-9955-4b85-8403-27a3b2d5a558)) - **Prefer Chat-Driven AI Tools** - Avoid AI tools that hide the prompt and limit prompt customization; prefer chat-driven interfaces for best results. - Crafting your own prompts in a chat format offers more flexibility and better outcomes. Transcript: Speaker 2 And that's been pretty cool. Have you used any other tools other than chat GPT? Speaker 1 The tools that I've used have all been like make the prompt hidden, which is curious. I've built a couple for paid membership sprou as well that we have in some of our blog posts. And when that prompt is hidden, I think I don't get as good of a result. The ones I've used, like it's called content scale. I use, I don't remember, I purchased like tokens for them. This was probably too early in the process, but I like the flexibility of crafting that prompt. Does Claude allow you to do that? Or is it prebuilt, like enter the name and description and thing? It's like a pick from a menu of what you want it to do. Speaker 2 Yeah, I mean, right now it's not even paid service. You can buy like a business plan to access its APIs. And it's not something that is competing with like the end user context, like chat GPT is not yet anyway. So it is pretty straightforward on that. Speaker 1 Yeah, the ones I've used have all been like a form that I fill out. And then it's supposed to give me what I'm seeking. And I don't feel like I'm getting what I need at the end of all that. So I like the interface where it's more chat driven. Yeah. ([Time 0:20:17](https://share.snipd.com/snip/12a84a81-2d73-459e-8574-ebba00630f66)) - **AI Graphics Tools Are Nascent** - Current AI graphic tools like Stable Diffusion struggle with consistent, quality branding imagery. - Canva and similar platforms may win by integrating AI while preserving editable design elements. Transcript: Speaker 1 We are not. Jason actually had one of our developers spend a week trying to train stable diffusion. I think was the one they settled on to with our nugget mascot or chicken mascot. We thought we could just be like nugget holding a globe nugget holding a WordPress logo nugget dress like WAPU. Speaker 2 We're all adults and trying to make this thing happen. Speaker 1 It was horrific. Everyone was so it was like six wings. Yeah. Make any sense and like just odd and scary, very scary. So we I don't think it's there. Yeah. And we're not using it for any graphic or anything. We use Canva for that, which I don't know that they've introduced an AI aspect, but it's coming. We're seeing it in every platform we use is introducing their own AI section. Speaker 2 Yeah. And I think that that especially for graphics, I guess if you're doing like what I'll say, digital art versus a featured image for let's say a blog post. I mean, I think Canva is really going to potentially win that game because what I want to do, what you ultimately going to want to do is I don't know the first font to face that comes to my Mind is impact, right? So this is like create me a featured image with the title WordPress 6.3 using impact font. And then I can still go in and click on that title WordPress 6.3 and modify it, change it, move it around. Whereas these things are creating a piece of art and it's like, Oh, whatever word you told it to print is there, you can't click on it and move it around. And I think that's where maybe Canva can win with like all of their different like elements and stuff like that, where it's just kind of fast tracking the experience. You might not make like a unicorn flying out of a castle with a dragon chasing it with flames blowing up the earth. Like I've seen people do wonderful things with beautiful, beautiful, but you know, it's not just going to work for a WordPress featured image or a marketing featured image. ([Time 0:22:06](https://share.snipd.com/snip/495ac476-d36f-402f-aa92-a937048c761e)) - **Future AI + Block Editor Potential** - AI combined with block editor understanding could generate quality landing page copy and layouts. - This fusion could outperform beginners creating marketing sites manually by automating structured content and design. Transcript: Speaker 1 So the more it can understand that I am interested how and if someone will build content generation with block patterns with generating page layouts. And I don't know that we've seen that yet. I think I know people are trying to do these like website builders, but I've had great success for dummy template sites, demo sites for paid memberships pro using some prompts to create Like a landing page following a standard marketing structure for pain, whatever, pain agitate solution, whatever, you give it a model like that to follow you tell it what your product Is, what your prices are. And it creates a pretty strong landing page copy, right? Probably better than the average person just starting a business can originate on their own. Yeah. They haven't studied all of these principles. So they're not quite sure how to do it. But if you can combine that with design in terms of like page structure and block pattern layout, maybe give it like these are the five options for the hero section. These are the five options for a pricing table and just cycle through. Show me my homepage. Show me my homepage. That will be really cool when we get there. ([Time 0:24:05](https://share.snipd.com/snip/113ca184-eb41-4a3c-bcf4-8fc6444ff8e3)) - **Thoughtful AI Integration Matters** - AI integration in WordPress needs to be intentional and add real value beyond basic chat GPT embed. - Complex tools like Lifter's course mapping show AI as a coaching aid, not simple content spitting. Transcript: Speaker 2 Are we just way too soon for it or would you rather see it split tool over here WordPress over here? Speaker 1 I think when it's not adding much more than that hidden behind the scenes prompt and that text area on the site where it just drops in like an example, I think Bertha AI does who commerce Product descriptions, right? Or like product, a short descriptions or anything like that. So that is to me just repurposing the actual interface of chat GPT with a strong prompt. Does that add value to the site? Maybe. Does it also create a point of frustration for the person using it that they're like, oh, it wasn't right. I have to fix it. And how does that bleed onto your product and people's opinion of your product? So Bertha AI is exclusively an AI product. Great. So it's pro additive feature like that. And it was incorrect. They're no fault of our own just through the quality of what AI can do right now or what you input if you just wrote what's your membership site and you were like horses. That's like all you wrote. Like, it's not going to do well. And then you might get frustrated and how does that bleed through to the product? So products have to be very intentional. Are they just creating, like you said, like a version of chat GPT under the hood and it's nothing more? Or are you doing something more? So lifter is working on one right now, lifter element to do more to help people map out a course, but it's a step by step process. It's going to take people a while to use this guy interviewer tool. I guess you could call it. We're not calling it that to get you to where you want to be with your course, but it's no different than sitting with the life coach to say, like, I have a mission. ([Time 0:26:12](https://share.snipd.com/snip/6f1a7202-e68f-425c-ac01-125071277a39)) - **AI Can't Replace Business Foundations** - Overeasy AI content tools risk users lacking business foundations, hurting long-term success. - Humans currently control AI outputs and their meaningful application remains vital. Transcript: Speaker 1 I have something I want to teach people and them saying, what is it? Why why can't why this? Why you why now? And those questions. And that is because Chris is passionate about e-learning. Chris has been doing this and interviewing people and studying the concepts. So it's going to be a much richer tool because it isn't just slapping AI between a site and now the API of chat GPT. Speaker 2 Yeah, that was I'm glad you brought that up because I was going to ask that question. That's a scary world to me of folks who are building and it's not like they don't do it with paid memberships pro, but with what you're seeing with your meetings with Chris and the lifter Team. I'm sure there are people out there who are just like, chat GPT, make me this course, print out the course, paste it into WordPress, sell it for 99 bucks. And it's like nothing of like the material or the customer or the experience. So I like that you've framed it and sort of like, Hey, this is a coach. It's not here to just spit out a done for you course and go ahead and make money with it. So that's really cool that you all are looking at that stuff already. Speaker 1 I know. And I think it's not the it's not the money play. It's not the fast play. It's not I think is it. Kajabi has a course generator tool. It's like how exciting for people to just dump in a topic like horse training and get get something that looks like something they can sell. But it's also like we have to remember that these people have never had a business before. And the more we make things easy at the start, the, you know, they're not going to stick around. They're not going to be successful. So I don't know. We're the humans who control this right now. ([Time 0:27:47](https://share.snipd.com/snip/8d5bd3fb-8d57-45f3-921f-9cdcec410e65))