What ACTUALLY Decides Your YouTube Growth ![rw-book-cover](https://wsrv.nl/?url=https%3A%2F%2Fstorage.buzzsprout.com%2Fzuhpq2hlvz1dtrw8eu2kxqeuug9n%3F.jpg&w=512&h=512) ## Metadata - Author: [[TubeTalk: Your YouTube How-To Guide]] - Full Title: What ACTUALLY Decides Your YouTube Growth - Category: #podcasts - URL: https://share.snipd.com/episode/27758cc4-6659-4bc3-ab70-16e4f316dfda ## Document Notes ## Highlights - **Human Behavior Trumps Algorithm Chasing** - Understanding humans is the core winning formula on YouTube. - Focus on human behavior over chasing algorithm lore to shape content decisions. Transcript: Speaker 2 Is it good ultimately that's what dictates everything if you identify your audience and you and you're specific about the exact type of person now you do get to branch out more than you Travis Would think that is actually the winning formula on youtube if you can understand humans you can win at everything hey welcome to the only podcast that will a b test hosts i'm travis the Always ([Time 0:00:00](https://share.snipd.com/snip/041cb498-5278-4bcb-b4b9-7c59abe9e5bd)) - **AI Tools Create Policy Tension** - YouTube's new AI creation tools create tension between ease of creation and policy enforcement. - Platforms may enable features while still demonetizing or removing content that breaks rules. Transcript: Speaker 2 It shouldn't be a big surprise. But the idea that you can generate content with the YouTube app is I mean,'s, that's a big deal. And what's also interesting happening in the background of that is if you go on places like Reddit, you will find countless posts from people saying, I'm posting these clips. Why did my channel get taken down? And people get invested. They start to investigate. They're like, well, your channel is all AI clips or your channel is just you taking clips from other people. And because they see someone else doing it, get away with it. So it's just interesting that YouTube is making doing that easier with their tools, but at the same time, they're demonetizing channels or completely taking down channels that are Doing things like that. And going into 2026, that is the thing I'm most interested in seeing shake out. Are they going to let you use their tools to do the things they previously banned you for if you used, say, Sora to do it? And I don't know. It's going to be really interesting to see how they kind of balance everything. And I don't want to say too much more because you're probably going to get into it. Travis You know, I think we did a video on the main channel earlier this year talking about the monetization rules for AI. And it happened before Sora, right? So, you know, people were still using AI for different things. But I think Sora, like, blew up the ability to make actual, like, more content than ever before. It's actually kind of watchable. ([Time 0:02:35](https://share.snipd.com/snip/91bc169b-048d-48c9-afff-ca3dffe9df23)) - **Don't Expect Big Revenue From AI Shorts** - Expect lower RPMs on Shorts because supply and ease of creation drive down ad value. - Don't rely on AI-generated mass clips for revenue until platforms clarify monetization policies. Transcript: Speaker 2 Year will be very interesting to see how this all moves forward and uh yeah you know like think of the rpms for shorts and they've gotten slightly better since shorts came out but i'm talking Slightly we're talking pennies here and why is why are the rpms so much lower for shorts it's because it's easier to make and therefore there are more of them uploaded than longs i assume I don't have data part of it i assume so rpms for yeah a number of reasons are lower on shorts i cannot imagine if they if they monetize the ai clips even if they separate them a little bit And said this is shorts this is the ai theme how lower the rpms gonna be on that when people can post a thousand a day not literally but you know what i mean yeah yeah i mean probably nothing Travis But by the same token it's hardly costing you anything to make them in the first place or any time anyway so like who cares and keep in mind every time something is generated it always costs Speaker 2 These companies money and that's the thing those companies have to figure out how they're going to profit before we get to profit right it's such a good point yeah i ([Time 0:04:40](https://share.snipd.com/snip/d51c904d-4fa1-4301-a75e-b91d453bf4f1)) - **Lean Into Your Superpower And Energy** - Lean into your unique superpower (humor, explanation, passion) to differentiate your reptile channel. - Emote more on camera — give about 130% energy to match how you feel to how the camera captures you. Transcript: Speaker 2 Yeah, we're not looking at the channel right now or anything. So you're not missing out any visuals here if you're listening to the podcast. But I am going to make an assumption based on what they said, which was I'm trying to mix entertainment and education. Now, what kind of education could a channel like this give us? And I have to imagine it is proper care of your terrarium. Is it a terrarium for reptiles? You know, like how to the types of food you feed them, things like that. I think it could be different things, but let's start there. If that's what they're doing, I feel like they need to understand that that's pretty niche because your audience becomes people who want to also own reptiles. So that's probably a much like lower ceiling than people who just want to see reptiles doing reptile things. So it really depends on what kind of education, because it can also be, did you know stuff? Like I have these reptiles and did you know that they sleep for this much time and they eat these things? That can be more general, that can have like a wider audience. So that's the other type of education that you're providing but in all aspects i would say you as long as you know who your audience is that you're trying to attract to your channel you Should be okay so if it's education for the sake of like owning reptiles then you know you expect to get not not too many views from you know too many people right but maybe you rank high In search because you have the best thumbnails. You have the best advice. You're always making videos. You're always coming up with new tips. You're coming up with new hacks. You're doing like a bunch of stuff that people will really appreciate. If you're just doing entertainment content, like watch my reptile push a little ball around with its nose. Now we're talking about like way, way higher ceiling. I'd watch that. That sounds fun. Don't i don't have a desire to have reptiles in my home but i would definitely watch cute animals do cute things and so i guess that's where i'm coming from without looking at the channel Travis I can only speculate yeah i think uh if you look back in history there are people that have been really interesting that have dealt with like reptiles and stuff steve erwin comes to mind Uh i mean he was really interesting because of the way that he did his content uh and his personality himself and to be honest like that's the biggest thing and that's what i like to talk To youtubers uh when they're looking for ways to stand out i like to tell them this is the thing like what is your superpower is it explaining things is it your personality is your sense Of humor these are the things that make you different from every other channel and this is actually where you can great create that uh loyal audience because they can only come for you Right you can only get you from you i think it's really important to lean into whatever it is that your superpower is now if you don't know what it is ask your friends what do they like about You what's the thing they're like that's your superpower more than likely they know even if you don't. Lean into that. It might be just the, like, again, it might be the way you explain something. It might be the passion that you show. It might be jokes you tell. It might just be your personality. You have to make yourself differentiated by using the things that you have been given as a human being to differentiate yourself. And as easy as that sounds, it's actually very difficult to really understand how to bring it across in a video. So one thing I, we've talked about on the podcast before a long time ago, but I think it's worth repeating since we're getting a lot of new listeners is your personality and your energy Comes across at a different level than what you're putting it out at. So for example, because I remember this when I, when I was first starting out, I remember very distinctly, I was in front of the camera, and I did a take of like the intro. And I really thought I'd given it gusto and everything. I went back and watched the video, and it seemed like I was barely excited about anything. Like the energy that came across the camera versus what I thought I was putting out was way off. So ever since then, and I've naturally adjusted this, I don't even realize I'm doing it anymore. I have to give like 130% to get that what I perceive to be 100% energy. ([Time 0:07:41](https://share.snipd.com/snip/d75681b9-11eb-4551-baee-54cd3e27a25e)) - **Record Many Takes To Find Your Voice** - Practice multiple takes with increasing energy to find your true on-camera voice. - Compare versions and keep the one that matches how you wanted to sound to convey authenticity. Transcript: Travis And that's the thing like after a while you get used to it and it's it's not so it's not like you're trying to put it on or be fake that's that's not it at all it there just is something lost Between the expressive emotive part of what you're trying to present and what the camera seems to capture it just it feels like there's a percentage lost of some sort so um try that out See what you think i actually worked with a creator a couple a couple years ago i remember this i was like hey look because he felt very bland and kind of one note in his videos i said do this Same intro i said five now normally i just say three but i said five different ways give it 20 more 50 more 75 more you know 100 more and 125 more right and we and we listened to all of them and Some of them were very definitively better and he goes it was weird at first but then when he looked back on it he was like yeah like the 70 cent or 80 or whatever more uh above and beyond what He thought he was doing actually sounded right and it sounded like he thought that he was talking about the entire time. So give it a shot. If you're listening out there, you might be losing a little bit of your, your personality just by not emoting more. And it will feel strange at first, a hundred percent. ([Time 0:13:29](https://share.snipd.com/snip/a098a14c-6b26-4ee1-9e29-452aee006547)) - **Use AI Co-Hosts To Augment, Not Replace** - Use an AI co-host only if it enhances entertainment or fills a real hosting gap for you. - Prefer mixing AI as a gimmick element in video format rather than audio-only gameplay to keep visual engagement. Transcript: Travis Benjamin, hello, Vidicrew. I started a podcast off of my YouTube channel called Dover and Domo Podcast. It's a descriptive gaming podcast with an AI co-host. That's interesting. It's like an audio-only Let's Play, but I also share my gameplay with Google Gemini AI, who sometimes provide helpful knowledge and commentary. This is really interesting. I've never heard of anyone doing that. I'm going to continue to read this. This is actually kind of compelling to me. The problem is these audio only let's play are very niche. I can imagine. So if you look for them, you'll only find a handful. I do provide videos on YouTube and Spotify in hopes that it'll act more like a regular let's play. But part of me feels like it'll never take off because it's not much soft after sought after the other part of me doesn't care and is having fun with it it's also still early i only have 20 Episodes out and i keep improving on episodes so do you think i should abandon the podcast apps aspect and just stick to let's play videos than ai co-host is putting the videos in a podcast Playlist harming my reach with the public thanks i love the show benjamin this is a really interesting scenario i've never heard of an ai co-host although it totally makes sense when You think about it um there are people who want to be able to do podcasts i've done podcasting for at this point like a decade and a half or something and um i've always i've never felt comfortable Doing a podcast by myself like i probably could do it at this point but i've never really liked it. So an AI co-host is interesting because if you can't find someone else that can do it with you, this might bridge the gap. So this might be a good use of AI in a way, as long as he can keep its personality. But Benjamin brings up an interesting problem with his scenario. And I think there's going to be a lot of ways to slice this onion. He says it's a very super niche because it's a let's play, but audio only. So when you think of this, Dan, how do you, is a podcast. So we're not even going to talk about the part where he says, you know, I put it on YouTube. We're just talking about the audio only part. Speaker 2 Is that interesting to you? If it's audio only and there's no way to watch the gameplay being talked about, that is niche. When they were saying that, oh, this feels too niche. I don't know if this is being sought after. My first thought was like, no, that's not how you think about it. You were doing Let's Plays like everybody else, but you have a twist. You have this AI co-host. When I listened more and realize that, Oh, we're talking about possibly an audio only experience and there is no video to pair with this. Now I'm, I am less excited about it as a listener because I'm like, well, gameplay like is inherently visual. I think you can have an audio only podcast that talks about games, but because they said it's a let's play. So I'm imagining them playing a video game and the ai gets to see what's going on like at least that's probably how it sounds and you get to see what's going on but we don't and so i don't think Podcast playlists themselves are hurting necessarily i think the idea that this is a podcast means it's ceiling for growth feels non-existent but that that's like a harsh critique Here i should probably listen to it first to maybe make an even stronger personal judgment call on it but i just don't know who would listen to that versus like what it could be on youtube Where i've when i've seen people use an ai to bounce off of like as like a gimmick or something like that it's it's usually an engaging video uh we've seen people like doug doug do this for A long time where he'll have an ai come onto the screen and talk and banter with him and he he gives it like he has a png that like represents the ai and so he like he adds extra visuals so that Ai has even more of a face on the videos and uh you know it's not necessarily a podcast it's like the ai delivering it's heckling him or delivering gameplay challenges or things like that So i felt like if you if you were to do this and like a traditional gameplay video but you included this element to it now you have something where you just like travis was saying you're Really surprised with this you haven't seen this anywhere i've seen things like it but i've never seen someone commit to it for a whole series it's not that that hasn't happened but i Travis Haven't seen it so those are my thoughts i i don't know i don't want to crush any dreams but no i that's what i think it's a good point whenever someone does something new there's and they're Like no there's you know someone else out there doing it when i look for other competitors in the niche that means one of two things number one no one else is doing it because no one wants To watch it or number two no one's thought of it yet and there's just no one's really kind of you know gone out there and shown that there's an audience for it i don't know which of those applies To this my gut is that bait i mean even what dan said is so true it's like gameplay is very visual so it's kind of hard to think about an only descriptive audio puck now if it was tips tricks And what's going on in the industry different story you can totally get away with that and maybe that's the stronger way to go with this is to talk more about um you know aspects of the game History of the game news like if you're interested in that sort of thing. But this always comes back to the thing I've said on this podcast a billion times, and I will continue to say it until I'm not doing this podcast anymore, which is it all depends on what You're trying to get out of it. What are you trying to accomplish? If you're just having fun, you said sometimes I don't even care. I'm just having fun with it. Well, there you go. There's your answer. Because there are people that are very successful on YouTube that are not having fun with it. They're successful, but they're not having fun. So I feel like you have a unique situation where you can have fun doing something and the people who want to hang out and love to listen to it, let them listen to it. If you want to do something else creative, you can build another channel. I mean, there's no reason you can't. So I wouldn't worry too much about it. I don't know that the ceiling for this is very high. You never know. Could be one day that just randomly it starts making sense. I mean, look at all the other silliness that have gone viral over the course of decades. I mean, it doesn't even make any sense half the time. But I mean, Tide Pod challenge, what are we talking about here? Anyway, I feel like you should do it if you're having fun. If you're looking to grow something like this, then I would look for something that makes more sense to a larger audience, which would be like Gaming Con Terry and stuff like that, maybe Gaming reviews or something. But I like the idea of having an AI co-host. ([Time 0:15:04](https://share.snipd.com/snip/45ae30a5-9e6a-437f-8eb2-5545f9879699)) - **Write Titles That Trigger Specific Curiosity** - Use specific, curiosity-driven titles that force questions (e.g., 'Why Did I Stop Riding Bikes'). - Prefer specificity over vague sayings to trigger clicks and viewer curiosity. Transcript: Travis Yes, I stole that from Tim. My main reason for contacting is why, why, why did my latest video do better suddenly? I think it's definitely a better video, but it was also definitely shown to more people. I may have accidentally got my thumbnail title right, or is it possible that a bit of banter in the comments section encouraged YouTube to push it out a little bit more? 4,900 impressions in 24 hours. Previous video had 1, in more than a week if you look at these got a little screenshot here showing his uh first day it's a one of 10 which is great congratulations on that um so and it's the The thumbnail title is why did i stop riding bikes i think there might be something there to to that i think the thing is so i don't know what his channel overall is about if it's about riding Bikes and stuff then why did you stop riding bikes would definitely be something I would be very curious about. I think that there's a lot of human things going on here. But if you had to just kind of look at this on the surface, probably not going to come up with the answer. But what would you think, Dan, just looking at this right off the bat? Speaker 2 Well, I think I really wish they would have shown us the older videos like the previous video, because I feel like I understand exactly why that video did well well actually you know what Travis They did by the way they also did the a b testing with me and a b did a screenshot of me and me and rob and a and b and they showed a screenshot i couldn't fit it on here um the last one was uh do did Old habits really die hard and that one had like a lot less views so i don't i think maybe this channel is not just about biking but it's about other things as well yeah so in in that context Speaker 2 This makes a lot of sense to me so the title why did i stop riding bikes is specific uh if if you are somebody who is riding bikes maybe you stopped If you're somebody who's thought about Riding bikes more and maybe you're worried about things. Because it starts to dig into my brain in ways I didn't ask it to. Like, oh, is it because there's a lot of traffic in your area? There's no bike lanes? Did you get hurt? There's all these questions it raises for me, making me want to, with every single question I have, I want to click more. Because I'm kind of compelled, even though I don't really see myself as like a biker or anything a bike rider i'm kind of like oh okay yeah let me hear this person out but the previous video Do old habits really die hard i get that that's a saying but like what habits like what like it would have been a more compelling video if you specifically call out the habit that you recently Kicked or are trying to kick like something about maybe, maybe it's smoking. And so it's like, you know, I, I finally kicked my smoking habit or something like that. That would be a much more specific video, therefore more compelling because I know exactly what it's about. This person who I may or may not have seen before is going to tell me about their experience kicking smoking, you know? Travis So, so I, I found their, actually, you know, I found their channel. So this might be kind of helpful. Uh, do you do too? So, I mean, if you look down the videos, uh, I'll share my screen just so it makes sense for the people watching on YouTube saying, you're like, what's, uh, you know, what are we looking At? Uh, I think it almost becomes even more obvious in some instances, right? So like he has the, is the DJI Neo any good for cyclists? So he does have some bike cycling stuff. I mean, that's going to be an easy SEO play. So people who either want to purchase the DJI, which is a drone for people who don't know, might be looking, A, to use it for this specific purpose, or B, just to kind of understand if it Was any good. Then there's another bike here. But it is interesting that if you look at the videos that are kind of like they almost are just meandering they get meandering views like maybe this should be a faceless channel okay well Not a lot of views because i don't i don't know you okay answer is yes maybe it should be don't don't hate the bum bag i don't even know what that means so that kind of makes sense and then when You talk about i'm done with gravel bikes again there's more views again And I think it's because you can look at the bike and if someone's into that type of bike, it's like, oh, whoa, whoa, Wait a minute. What am I missing out on? And I'll be honest. The bad thing about about humans is we like negative things. We love to see things about why I shouldn't do this or why you shouldn't do that. Why did you stop bike riding car crashes? Any of that stuff. Very interesting to the human in us. So I think it's really important to look at that aspect too. Speaker 2 What jumps out to you? Like they have a video called the not very fit running man. And I'm like, what does that mean? Like you are talking about yourself. Like, did you meet somebody and you're heckling them for not being fit? Like what's happening? So that's, I think it's just a matter of like, when they say, did I accidentally like get my title or thumbnail, right? Like in this instance, I guess like if, if you, if you yourself are coming to us with this question, I guess it was kind of accidental and hopefully a happy accident. I hope you can learn from it in a really positive way because I'm'm seeing other videos here like the DJI one did well for you. You know, a double gravel bikes did well. These videos that are about specific things based on your experiences as a person who has various hobbies, they're doing better on your channel. You to share personal stories. It doesn't even always have to be about bike riding or anything like that. But I need to know as a new viewer, someone who's just never seen your content before, what you're trying to get at, or at least needs to be intriguing enough to get me asking myself questions. Why did I stop riding bikes? There's so many reasons. ([Time 0:25:03](https://share.snipd.com/snip/696c3f0c-5f07-48fe-a91e-811813509be4)) - **Give Answers First, Then Add Personality** - Blend personal storytelling with utility: give answers but sprinkle personality to convert search viewers into subscribers. - Keep offering search-friendly, specific topics to capture both views and potential subscribers. Transcript: Travis Uh, do you do too? So, I mean, if you look down the videos, uh, I'll share my screen just so it makes sense for the people watching on YouTube saying, you're like, what's, uh, you know, what are we looking At? Uh, I think it almost becomes even more obvious in some instances, right? So like he has the, is the DJI Neo any good for cyclists? So he does have some bike cycling stuff. I mean, that's going to be an easy SEO play. So people who either want to purchase the DJI, which is a drone for people who don't know, might be looking, A, to use it for this specific purpose, or B, just to kind of understand if it Was any good. Then there's another bike here. But it is interesting that if you look at the videos that are kind of like they almost are just meandering they get meandering views like maybe this should be a faceless channel okay well Not a lot of views because i don't i don't know you okay answer is yes maybe it should be don't don't hate the bum bag i don't even know what that means so that kind of makes sense and then when You talk about i'm done with gravel bikes again there's more views again And I think it's because you can look at the bike and if someone's into that type of bike, it's like, oh, whoa, whoa, Wait a minute. What am I missing out on? And I'll be honest. The bad thing about about humans is we like negative things. We love to see things about why I shouldn't do this or why you shouldn't do that. Why did you stop bike riding car crashes? Any of that stuff. Very interesting to the human in us. So I think it's really important to look at that aspect too. Speaker 2 What jumps out to you? Like they have a video called the not very fit running man. And I'm like, what does that mean? Like you are talking about yourself. Like, did you meet somebody and you're heckling them for not being fit? Like what's happening? So that's, I think it's just a matter of like, when they say, did I accidentally like get my title or thumbnail, right? Like in this instance, I guess like if, if you, if you yourself are coming to us with this question, I guess it was kind of accidental and hopefully a happy accident. I hope you can learn from it in a really positive way because I'm'm seeing other videos here like the DJI one did well for you. You know, a double gravel bikes did well. These videos that are about specific things based on your experiences as a person who has various hobbies, they're doing better on your channel. You to share personal stories. It doesn't even always have to be about bike riding or anything like that. But I need to know as a new viewer, someone who's just never seen your content before, what you're trying to get at, or at least needs to be intriguing enough to get me asking myself questions. Why did I stop riding bikes? There's so many reasons. Someone who maybe loves riding bikes, because I'm kind of making that assumption based on the thumbnail. Someone who loves riding bikes might stop. And it's like, oh no like why like there's so much i think drama behind a title like that compared to like you said these meandering ones new shoes equals new me yeah you know what do uh sort Travis Their channel by popular and you'll immediately see what like has been pushing this channel forward for years and it's a lot of reviews of things yeah which is always going to work great Especially for seo over the course of months and even years. A lot of these videos probably still getting views years later because it's useful to a lot of people. And the thing is maybe from Tim, maybe Tim was like, look, that was cool, but I want to talk more about me and my life. I get it. But if you want views on that type of stuff, you have to give first. So when you do things like the DJI Neo and stuff, and why did I stop riding bikes? You can interject your personality while giving value. And that's where you'll walk away with people that want to hang out and watch more of your videos that are about things that aren't necessarily about anything. ([Time 0:27:51](https://share.snipd.com/snip/39e0bd29-1991-422b-bce1-2e25ea9e549c)) - **Find A Through Line To Unite Variety** - A channel's 'through line' lets varied content feel cohesive to a specific audience. - Positioning as a collector channel unifies diverse game reviews and unboxings for collectors. Transcript: Speaker 2 I think now, like, I want to talk about this specific channel. As a human, I want to give my human thoughts about what i see when i see their videos for the latest videos to the top of videos so for the audio listeners the latest videos are basically Uh imagine a hand holding a game cartridge not cartridge uh uh like a game in their hand so like a ps4 game and the titles are all uh gameplay and unboxing and then it's the name of like the Game uh so let me see ultimate unboxing and gameplay earth fall deluxe edition xbox one factory sealed i think it says so when i think about videos like that and we're talking about games That are all over the place games from different consoles and games of different genres and things of that nature when i think about who that content is for as just an outsider looking In, I'm thinking, oh, this person knows exactly what they're doing. They're making search-driven content for people who are actually like me, who are rebuilding their retro game collection right now, which is what I'm doing. I've been rebuying things like PS2 games, games I had growing up that I once sold and I regret selling. And some games I'm buying that I once heard about and never got to play. For example Jack and Daxter I've never played Jack and Daxter so I wanted to see a little bit about it and I wanted to get it but like nowadays you get that stuff on eBay so finding a video Like this where you are unboxing it would tell me oh is there a manual that comes with this game when I look at my eBay listing should I be like making sure the manual is included like that That could provide value to me but it's so specific right like you are hoping for people like me to come along and so the more games you cover the more more wide you cast that net um the more You might pull people like me and every once in a while because you happen to be covering bioshock and maybe i'm about to pick up bioshock for xbox one i think i saw on their channel so great Cool like there is a value in that content but it is so specific that is to me and i hope they know this when they made this content that is search driven like yeah you're calling it gameplay Unboxing that's the first words in the title and it's the thing you are unboxing so and it's only like a minute long each one they're they're also doing other stuff though uh as of like 10 months ago a year ago they have some top videos uh for their channel like almost 7,000 views in their top video, which is called must have Xbox 360 third person shooters that I'll never Sell. And something, something that got truncated. But that video is doing great. And the thumbnail is better than some of their other thumbnails, in my opinion. And what it tells me about this channel even deeper is that they are a collector themselves. And what they're doing is talking about the top RPGs you need in your collection, top four simulators you need, you need in your collection. ([Time 0:37:55](https://share.snipd.com/snip/696fbb4f-e9ab-4061-86db-c6aae3bb7524)) - **Target Collectors With Lists And Affiliates** - Target collectors explicitly with lists ("Top Games For Your Collection") and accessory reviews. - Monetize via affiliates (shelves, cases, storage) that match collector interests. Transcript: Speaker 2 And something, something that got truncated. But that video is doing great. And the thumbnail is better than some of their other thumbnails, in my opinion. And what it tells me about this channel even deeper is that they are a collector themselves. And what they're doing is talking about the top RPGs you need in your collection, top four simulators you need, you need in your collection. Like they are. So your audience, from my perspective, are people who are building game collections, or even if they're not actively building a collection, like they don't internalize it that way. They are still interested in games. They may not have heard of before or games they once heard of and never played like me with this jack and daxter game so that is that is like my critique of this channel just kind of as i looked Over it and i think hopefully that they know that that's kind of where they're at right now like i'm talking to collectors specifically uh of games because you, you're covering so many Different types of games. How do you get the license to do that? Well, you focus on a specific aspect of it that is a through line to all the content. This is what we call a through line. So gaming channels be like, Oh, can I play first person shooters and cozy games on one channel? It's like, yeah, I can, but I'll be two different audiences. You're building on one channel, right? Or you can speak directly to collectors. And so maybe I'm not like the biggest RPG player, but maybe I've played a couple, maybe your list of the top RPGs includes the one I've played or includes one I've heard of and thought about Once, but I don't know. And a 42 minute video is kind of long. Obviously it's going to go into some pretty big detail about a bunch of stuff. Maybe I'll discover something cool. So you are targeting an audience that doesn't really have anything to play right now. Maybe, maybe they're trying to like find something for them to do. So I want to say, just sum up by saying, I'm glad they asked this question this way, because it means they are thinking about the actual people watching videos and not just trying to collect Views to put a number on a board somewhere. Travis Yeah. And you, you brought up something i think it's really interesting is that he's a collector and i there is a collection of collectors out there that would love to watch the content if you If you put it in a way that makes it very obvious you're you're collecting so like the top five games you need to have for your collection is i think something that dan said makes sense the Top five most popular games that are, that are popping off in monetary value. Cause you know, games go up and down in price all the time. So you can look at the, the must have most valuable collectibles. You must have, you can do, you can look at sales and say like this old game, I went to like GameStop and I found this old treasure. Like there's a, a what a metal Jesus rocks, I think has been doing that for a decade or more uh made an entire channel that's mostly about that that sort of thing and like he's got over a million Subscribers so i think it's really important to understand that it's all about packaging at this point you already have the niche it's actually kind of cool um take a look at some of these Other channels that are rocking and see like how can you put your spin on it what is your spin on collecting old video games or even some ones that are maybe newer, but, like, you know will Have value in the future? There's this whole thing about having physical copies of games and, like, that's important and stuff. So it's really that's you definitely have a lot of people that are interested in that subject. So there's all these different things you could dip into, dip in and out of, that are all related to the type of person that's watching some of the content you're making right now. I think you could be making even more compelling content. If you think about that more deeply, like what is the person who watches two of your videos also interested in? It's not just those games, like Dan said, it's maybe the collection themselves and and maybe they were looking excuse me for collecting advice and came across your video because it Was related in some way when you maybe could have captured them more as a subscriber if you did more collection type stuff like a game case to hold all your games that you could literally Review that like as silly as that sounds that's a thing like and then listen, listen, if you have affiliate sales, are you kidding me? ([Time 0:40:13](https://share.snipd.com/snip/8aba19bd-1595-45b3-903c-7bd3e8bfb6e8))