What if Success Means Staying Steady  🔗 **Source:** [What if Success Means Staying Steady](https://share.snipd.com/episode/b6b9b8a9-2747-4c72-ba68-71041a9cfaed) ## Highlights - **Started Making Tech Videos To Get Free Cases** - Quinn began YouTube at 15 to get free tech and used a Sony Cybershot and simple uploads. - His initial motive was freebies (iPhone cases), making ~40 videos quickly until he knew which case to buy. Transcript: Quinn from Snazzy Labs Sure. So I'm an old man now. I'm 33. Uh, I started my channel when I was 15 years old. So I was working, uh, at a, uh, an elementary school as a janitor, uh, for three hours every day after school, cleaning the building because I wanted money. I was a 14 year old kid and I was making $5 and 15 cents hour, pretty good salary. And it finally came to the point where I had started consuming to kind of kill time a bunch of tech podcasts and kind of tech-related content. I had always liked tech, but I had never really been on YouTube beyond like watching a cat video and some of the early YouTuber. Being a YouTuber wasn't really a thing back in 2008 or whenever it was. And I came across a YouTuber that was making videos about iPhone cases. And I thought, this is the weirdest thing ever. Who would want to watch videos about a guy talking about iPhone cases? But I had just bought a new iPhone and I needed a case. And so I thought, well, let's see. And then two days later and probably 40 videos later, I knew everything about all of the iPhone cases and which one was the best and which one I was going to buy. And I saw that this YouTuber who I really liked and respected was getting a bunch of free stuff. And so as a 15 year old kid, I thought, I want some free iPhone cases. And this doesn't seem that hard. ([Time 0:01:24](https://share.snipd.com/snip/28995285-6f09-4f8e-bc11-68f3092686ca)) - **Diversify Revenue Beyond AdSense** - Do diversify revenue beyond AdSense because AdSense rarely funds a small team. - Quinn runs merch, Amazon affiliate links, and in-video brand integrations that make ~80% of revenue while AdSense wouldn't cover one staff wage. Transcript: Travis Like that's just usually a drop in a bucket. It's usually something else. What different ways do you monetize for YouTube? Do you have like a Patreon? Do you have a merch? Like what do you do to monetize? Quinn from Snazzy Labs We're kind of multifaceted, but I do think that in general, one of the things that people need to understand, especially as they're starting out a YouTube channel, there's two things. One is that it's totally okay to start a YouTube channel and a business with aspirations of making money. There's this perception that like, if you don't, if you can't start a YouTube channel with the goal to make money or you'll never make it, you have to do it for the love of the game. No, you do need to love what you're doing and you need to create stuff that you're passionate about, but don't be naive to the realities of the world and the cost of running a YouTube channel. It takes your time. You're buying equipment and it should be fun. It should be a hobby. You shouldn't start a YouTube channel. Probably some YouTubers might disagree, but I'm not going to suggest you quit your job and say, okay, I'm going to start a channel. I'm doing this. No, don't do that. Don't quit your job until you're pretty sure it's going to work out. But on the flip side, it's okay to be worried about ways that you will monetize eventually. Having said that, I also want to instill the idea in most people's heads that for the vast majority of markets and the vast majority of YouTubers, AdSense is never really going to be that Great of a business. It's getting less and less good over time. And unless you have just absolutely insane volume, it's really difficult to make any tangible amount of money via AdSense. If you look at my channel, my videos, we're pulling in anywhere from a quarter of a million on an okay, bad video to, you know, well over seven figures on, on a good video. That's especially as a, as a new YouTuber, it's easy to look at that and go, Oh my goodness, that's amazing. But I have a staff of three. I run a really small channel, really small team for a channel my size and our AdSense wouldn't cover even one person's wages. So it's just not, it's not that much money. Now, if you're getting tens of millions of views a month, then yeah, it's a, it's a pretty good gig, but most people are not doing that. And I'm certainly not doing that. And I probably never will. So I've had to branch out to get money in other ways. We started doing merch. Um, and that's a nice little kickback that does a little bit here and there, but the vast majority of our money comes from in-video integrations. So brands come to us and say, hey, we would love for you to talk about our product for 60 seconds in the middle of your video. And we write an ad, we shoot really pretty B-roll that makes it look like a custom ad. And then they can go, oh, look, Quinn of Snazzy Labs talked about our thing in his video. And that makes up probably 80% of our revenue. But we have Amazon affiliate stuff as well, where when we talk about our product, we say, Hey, and if you want to buy it at the link below, we get a small kickback and it costs you the same. And there's a surprising number of ways that your audience will want to support you. I've never done a Patreon mostly because I am it's, I've always perceived it to be. It's always been easier for me to ask for money in exchange for a service. So I can sell you an ad and you will make sales from that ad and everybody wins. Whereas asking viewers for money has never been that compatible with the way that I work. Because if a company will give me money for an exchange of goods, I would rather do that than another working person. But for a lot of other verticals, brand deals are not as much of a thing. They're trickier to come by. If you're in a really small niche, some of your really kind of dedicated core audience would be happy to support you financially. So it really just depends what market you're in. And you can kind of get a vibe for it by just trying it out and just being honest about what you're trying to do. And some stuff will work well and some stuff won't, and things will change. I used to rely a lot more on AdSense than I do today. And so, and it's possible that in five, 10 years, I rely less on brand deals in the future than I do now. It just, the market evolves and you evolve with it. ([Time 0:07:42](https://share.snipd.com/snip/78276f0b-0e55-49b5-9100-a86fac0b10a4)) - **Luck And Sweat Both Matter** - Luck matters alongside hard work; both matter but neither guarantees success. - Quinn notes talented creators sometimes fail while others succeed unexpectedly, so innovate, listen to feedback, and keep creating. Transcript: Quinn from Snazzy Labs One thing that I would like to put out there, and it's not a very satisfying answer, but I think it's often true. It's not the sole reason, but luck is a big factor. We underplay, I think, in the creator community, how much luck factors in. There are a lot of creators that are really talented. They do all the right things. Their videos look excellent. They're entertaining. They work well. And for whatever reason, just doesn't really work out for them. And then there's other people that you might think are hacks. They're not talented and they're sellouts. And somehow, for some reason, they're making tons of money. They're getting tons of views. The reality is that it's not always fair. It's not always something that is formulaically. That's one of the great things about YouTube is that there is no system that you can hack to kind of become the world's biggest YouTuber. But on the flip side, there is no system that you can hack to become the world's biggest YouTuber. And so some people will just find a lot of success and others won't, and it's not your fault. It's not, you should always try, you know, kind of re-innovating yourself so that you can find that niche in which you can thrive and survive. But there's a lot of people that do really awesome stuff that just, it doesn't pan out. And that's just how it goes. So that's one small portion, but for as much as luck is a small factor, so is sweat equity, working on making new videos and trying to change your formula and listening to your audience Feedback, looking at analytics to say, okay, well, we talked about this thing for a long time and I can see my watch time and my retention really dipped in that section. ([Time 0:12:25](https://share.snipd.com/snip/49e3d248-5c18-4839-984b-2d9ff757e221)) - **Stability Can Be A Strategy** - Stable, steady view counts can be a valid strategy; constant growth is not required to survive. - Quinn's view count has been relatively static for 4–5 years, he runs a profitable channel with a 40-hour week and small team. Transcript: Quinn from Snazzy Labs I could have a bigger team. I probably should have another team. I've had friends of mine that have told me, what are you doing? You should hire more people. You should not be doing this yourself still. And part of me wants to continue to do it because I want my little finger on the controller and I want to be able to have more input on the product throughout the entire process. But the other part is that I have seen a lot of other YouTubers that have gotten kind of a of success and thought, oh, this is my chance to get big and we need to build and we need to get bigger. And there's this idea that you have to keep growing on YouTube, otherwise you will die. And that's just not true. If you look at my view count over the last four to five years, it's been relatively static. My audience is not shrinking, but the growth is very slow. Mean, I'm getting probably 5% growth per year on average. It's not very much. And that goes against what a lot of the sage advice on YouTube might be that if you're not growing, you're shrinking. And that's just not the reality. And so I've thought, well, yeah, sure. If I hired two or three more people and we doubled our video output, it's possible that our audience would grow much quicker. And it's not possible. It would happen if my video volume went up high. But then I'm suddenly on the hook for $600,000 a year in payroll costs. And can I work in am I required to work more in order to offset those costs that I now have? And what happens if the video count doesn't grow at the rate that I expect it to? Do I have to let people go? Is it a source of stress? And I have always wanted to run my channel like a business, but also like something that I'm passionate about and that I enjoy doing. And the reality is, is that for having done this 17 years, there's not a lot of other people that still do YouTube. You see so much about creators getting burned out that they're like, I can't do this anymore. I'm just doing this all by myself. And I think it's because we often set realistic, unrealistic expectations upon ourselves and on what we should be doing and how much time we should be spending. I run a profitable YouTube channel. I have a team of three and I work 40 hours a week. So I work a nine to five. I go home at 5 PM. I stop working. I hang out with my wife and with my daughter and it's awesome. And I don't have to. And part of it is because, yeah, I did have to put in the sweat equity to get to that point. I'm not suggesting that you can start a YouTube channel and kind of just do it, you know, a little bit and maybe get there. It takes work. But I also think that this perception and idea that there needs to be constant growth, that you need to keep getting bigger. You need to keep hiring more people because if you don't grow, you should. It's just not true. And there's a lot of people that can run successful, profitable YouTube channels and just be complacent with what they have. And that's what I am. ([Time 0:19:16](https://share.snipd.com/snip/5907ca4a-857b-4bc4-8b13-daeabebf3348)) - **Double Down On Your Core Strengths** - Do focus on your core competencies and outsource only what you aren't good at. - Quinn kept writing as his core role, hired a small production team to handle filming/editing, and avoided hiring too fast to prevent unsustainable payroll. Transcript: Quinn from Snazzy Labs The first thing that we do in any type of process is I always have ideas in my head of this could be interesting. This could be a video. And when I come across one, I write it down, I put it in our Notion database and it just kind of sits there. And then over time we'll go through every once in a while. And for videos that aren't necessarily topical, like you mentioned, sometimes they are. So like next week, next Monday, we are doing a video on Apple's WWDC event because we do that every year. We always provide commentary. That's not something we have to think about. It's easy, but for other videos, many of our videos are just ideas that we come up with. Let's tell people how to do home networking. How do you set up this specific weird smart home gadget that most people don't know about? But they go through an internal vetting process. And I wish I could say this. These are the metrics by which we determine whether or not something will happen. But it's not. It's kind of of just based on vibes because I, I have enough experience and expertise to generally know when a video will perform well and when a video will not perform well. And I don't always get it right. A lot of times we'll spend a ton of time and energy on a video and we're really excited about it. And then it just, it does. Okay. And there's other videos that we're like, man, we've just got to get something out. Cause it's the end of the month and our video, our sponsor needs something posted and we ship it and we think, oh, that's not our greatest work. And then it ends up having 3 million views. This idea that you can always know what's going to happen and work is, I think, generally not true. However, I'll use this as an example. I'm really passionate about virtual reality. I really like it. I do not make videos about VR. Because it is not a market that is interesting to most people. There are people that care about VR. And there are channels that talk about virtual reality. But they're not big tech channels. No, they're not. And it's because most people don't care about VR. Travis I mean, I got a Quest 3 over there. So I'm ready to VR with you afterwards. How much dust is on it? Unfortunately, too much. That's crazy. You said that. Oh, that's crazy. Quinn from Snazzy Labs So I don't make videos about virtual reality anymore because I've tried it and they just don't work. So you'll develop a kind of feeling for what your audience is receptive to and what they're not. And the best way to figure that out is in the comments and in the metrics that you're looking at. What's the view count? Now, sometimes you'll have a video that doesn't perform very well from a view count standpoint, but everybody in the comments is like, this is super well done. This is amazing. I'm super glad that you made this video. And you can probably reshape that to in the future, have those videos perform better, but sometimes they never will. And that's okay. We'll still make videos sometimes that we know are not going to be big performers, but we make the video because we want to make it. Having said that, there are videos that when push comes to shove, I run a business. And so it's not just a hobby. I need videos that perform. And so we have a pretty decent feeling for how stuff is to perform. And then when I start writing a video, which I still do, I'm the sole writer on my channel. I will oftentimes get halfway through the video and go, man, just not, it's just not vibing. I don't know why. And I'll stick it back on the shelf and say, okay, this isn't going to work right now. We'll come back later. And on the one hand, it's tricky to do that because I've spent hours on it. But on the flip side, you don't want to have this sunk cost fallacy issue where you're like, well, I've already spent a lot of time on it. So let's just get it through. And then you publish a stinker that nobody likes. And then you should have just waited because maybe one day it could have been a good video. So you got those. Then you've got the videos that you start writing and you're really feeling good about it. It's making a lot of sense and you're excited about it. There's also videos where you start with an idea and you're like, this is what I think the video is gonna be. And then you write the video and then you look back and you're like, well, that's not really at all what I thought the video was gonna be about, but I actually think it's really good. And then we start the production. I don't know how to work collaboratively on writing because I don't, I still do it all myself. But luckily, if you're watching this channel, you probably don't either. You're probably doing every facet of production. And that's one area where I am different, where once the video is written, I have a production team and I sit down in a chair and the lights are already set up. And I read my script on a teleprompter. And then I help kind of guide the vision of the video. And I help in the edit room and stuff. But I've got a really great and talented team that kind of just makes the video for me. ([Time 0:23:34](https://share.snipd.com/snip/23a5bf88-3dae-40b1-8b3b-a56fafcd3956)) - **Pivoted Away From Production I Didn't Love** - Quinn tried matching high-end production when he returned from a sabbatical and failed because it wasn't his passion. - He pivoted to what he enjoys—writing, tutorials, teardowns—and found a niche distinct from Marques or Jonathan. Transcript: Quinn from Snazzy Labs Like I mentioned, we hit record. We just babbled on for 10 minutes and then we hit stop and we uploaded the video. I did take a two-year sabbatical from YouTube. I went and served a mission in Bolivia. So I was not doing YouTube stuff. And when I came back, Marques Brownlee and TLD today, and a couple of Jonathan Morrison, a couple of YouTubers had really upped the game on production. It went from being like, oh yeah, hit record and upload it to I come back and I'm like, oh no, these guys are making like movies. And I desperately wanted to match their production quality. But that was naive. Because whereas Marquez and Jonathan were really passionate about cameras, and lenses and focusing and lighting. I didn't really care about that. I just felt like I had to match what they were doing, because that's what they were doing. And the reality was, I was not as good. And because I was not super passionate about it, I didn't really care to learn all the principles of photography. And so my videos just looked worse than theirs. And I was spending all this effort trying to just make a kind of a crappier version of what they had. And I asked myself the question, well, then why would anybody watch me? And so what I had to do is take a break and say, what am I good at? ([Time 0:28:14](https://share.snipd.com/snip/456f2ee8-63b4-4787-83a5-73085e849c95)) - **Use Analytics Lightly And Practically** - Do use simple analytics checks but avoid over-obsessing on every metric. - Quinn looks at the 1–10 ranking for new videos, then checks CTR and retention to diagnose issues, but spends only minutes per week on analytics. Transcript: Quinn from Snazzy Labs I am a data nerd with other things that don't involve YouTube analytics, but no, I am not a big YouTube analytics nerd. I look at them because I think you have to, but I spend maybe five minutes looking at current and old videos every single week. Travis Are you looking at when you're looking at those things? Yeah. Quinn from Snazzy Labs So, uh, the, the kind of quickest indicator, but it's one that I think you need to be really careful with creators because, um, a lot of people can bark up the wrong tree by looking at them, But the, the one, the blank out of 10 ranking. So if you don't know, I know this has been discussed on this channel before every single time you publish a video, YouTube ranks your video in view count relative to your prior 10 videos When they were at that same point in time. So one day and two hours after you published your video, this video is performing, um, it has this many views relative to your other last 10 videos when they were at the same point in time. And it's a good quick acid test to go, okay, well this video, and by the way, it's opposite of what you think. Um, one out of 10 is the best and 10 out of 10 is the worst. So if you look at a video and go, okay, this is a nine out of 10 and it's been a day, it's not resonating as well with your audience or, or something has happened in the pipeline. So then I'll, I'll go into the dashboard and say, okay, what is it that seems like it's off and tools like that IQ can help with this a lot. Um, you can say, okay, well, it turns out that my click-through rate and my retention was quite a bit lower. So either I didn't have a very good title and thumbnail, or I did, but then people clicked on the video and it wasn't really what they thought they were getting into. And they decided to leave because they're like, well, this isn't what this video claimed it was about. If there is a video that has poor average watch time, I'll look at that and go, okay, something in this video was not working because normally people watch for 10 minutes and now they're Only watching for six minutes. And it's not because the video is shorter. It's about the same length as my other video. So it just wasn't as interesting. What did I do in the first few minutes of the video? What I do in the first few minutes of the video that didn't capture people's attention. Um, maybe I put the ad in the wrong spot where maybe my intro was too belabored and long. Maybe I didn't have a good start to the video. So there are things that you can look at and you should look at, but again, we get back to the idea that like hounding yourself and enslaving over what analytic number, like if you're cross-referencing Everything, you've built out an Excel spreadsheet saying, well, this one had exactly 2.9% click-through rate. And the other one had 2.1% click-through rate, even though, and why it's just spending a lot of time on something that I think ultimately doesn't really matter because those videos Are published, they're done. And you can repackage videos. You can, but all you can do is change the title and the thumbnail, right? The video's made. So, and changing the thumbnail and title does sometimes work, but there's a lot of people that spend a lot of effort saying, why did this not work? And it's like, well, it doesn't matter. It didn't work. You've got to make the next thing. And hopefully that one does work. And so that's why I don't spend that much time on analytics. You've got to know what you're looking at and you've got to make improvements. ([Time 0:31:19](https://share.snipd.com/snip/5412e80a-4af9-482f-85cd-d1c01d37c5b9)) - **Hook Fast With An AGD** - Do start videos with an attention-getting device (AGD) and deliver on that promise to keep long-form retention. - Quinn uses stories, clips, or bold hooks in the first seconds and then ensures the video delivers to sustain watch time across 20–40 minute videos. Transcript: Quinn from Snazzy Labs Think one of the biggest things, and this is something that I still see YouTubers doing because it's kind of like the, the meme it's the bit on YouTube, but I have this internalized belief And it's not really true. I'd like to make this clear that people don't care about me. They don't, they don't, they're not really there to hear my life story. They just want something entertaining to watch. And that's not true. People do care about me. They watch my videos because they like me, but I pretend they don't. Um, I don't go, Hey guys, what's up? Hope you're having a good afternoon. I'm quitting for tonight. Nobody cares about that. Okay. They're there to watch content and that content should be immediately interesting and engaging. So I think one of the biggest and most important things is to use what I call an AGD, an attention getting device. This idea that at the beginning of the video, you ought to pull people in. Sometimes that's a story. Sometimes that's a quote. Sometimes that's a clip of something ridiculous happening, but you have to set the scene for the video. It shouldn't be, Hey guys, good afternoon. Hope you're doing well today. We're going to talk about this and we're going to go. These are the process. This is the step through this process. And hopefully by the end of the video, you know, no, no, no, no. You need to sell the video to them. What makes this entertaining? What makes this worth watching? And then you have to deliver on that promise. And that's where I think a lot of people also fall short is they'll package the video. Amazing. They've got an incredible thumbnail and an awesome title. The first 20 seconds of the video are awesome. And then after that, they're like, they don't deliver. So you've got to make that happen all the way through. But again, I come back to this idea of, as I'm reading this, is this entertaining? As I'm watching this, is this engaging? And if it is, then it's probably going to work and it'll work for other people too. ([Time 0:35:14](https://share.snipd.com/snip/894dfb90-3ad4-4aee-a9c3-5642a5994f28)) - **Choose Sponsors To Protect Trust** - Avoid sponsoring products that violate your principles or break audience trust. - Quinn has turned down large sponsorship sums and warns that poor-fit ads can lose future brand opportunities and anger your community. Transcript: Quinn from Snazzy Labs Yeah, both are true. We turned down hundreds of thousands of dollars, maybe millions of dollars a year in sponsorships that we just don't want to be a part of. It doesn't resonate with what I think is morally right, or it's not a product that I think is good because at the end of the day, your audience trusts you and you have to treat them with the Respect that they deserve. And peddling something that sucks that you know, isn't of good quality is not going to benefit them at all. And you might not be that concerned about it. Cause you'll see people in the comments that'll say, Oh yeah, get that bag. You know, like we all know this thing sucks, but just do it anyway because you've got to make money. I would suggest you maybe not do that because, A, your value is in being able to generate return on investment for brands. So if they don't get that expected ad spend in return on your channel relative to another channel, they have no incentive to ever sponsor you again. And so that's one concern. And by the way, not to scare you, but there are databases of creators that exist to document cross-brand how creators tend to perform. Interesting. So if you're a pain in the butt to work with and you're super indignant and you're rude and that stuff, that stuff makes it through. It's a pretty small industry. So treat your sponsors with respect. But also if there is something that you think probably doesn't match what you ought to be advertising, don't. There will be another opportunity that will come your way. And it'll get to the point where, example, for us, um, less than 5% of the inbound emails we get ever actually convert into a YouTube ad. It's very small. Um, so one in 20 that we get an email from that says, we want to sponsor you actually sponsors the channel. Part of that is because we don't have that much inventory. So luckily we have a lot more people wanting to sponsor than we have videos. But a big part of it is that a lot of stuff kind of just sucks. And I don't want to accept it on snazzy labs. Now, in the beginning, it might be a little trickier because you won't have that huge influx of volume. But I think staying true to your principles of doing what's right and respecting your audience will do really, really well for you. On the flip side, once you've contracted or you've done a deal with a brand and you publish it and your audience goes, whoa, we don't appreciate this. And it's happened to me before. You kind of have to determine whether or not that's worth it to you and your personal kind of moral compass. There are a couple of brands now that I honestly don't personally have an issue with because I felt like things that were not great did happen in the past, but they've made huge efforts To kind of correct that. They've hired new people. They've fired the people that were for that stuff. But still, every time I make a video with that ad, they'll go, this company's evil. And I'm not going to sit in the comments and go, no, you're actually wrong. They've changed a lot. And it's much better. It's easier to just not do the ad because something else will come. And so, and or, you know, if you think that it's something worth advertising and you like it, then you can go, yeah, I don't care what you think. And here's why you're wrong, but just be ready to fight your audience. And I would generally recommend not fighting your audience. That almost never goes well. Yeah. Yeah. Yeah. So yeah, I just pick your battles and choose wisely. And most importantly, and this is the thing that I would like to convey is just because you choose to forfeit an opportunity today doesn't mean there won't be one there tomorrow. ([Time 0:40:51](https://share.snipd.com/snip/53a93f63-c1d8-4111-a4aa-7b0a207d943b)) - **Prioritize Comments Over Dashboard Obsession** - Do engage with your audience in comments and treat feedback seriously. - Quinn spends far more time replying to comments than analytics because commenters often explain why a video performed a certain way; he writes ~40–50 comments weekly. Transcript: Quinn from Snazzy Labs I so on one hand because i've been doing this for 17 years almost nothing affects me anymore i'm just kind of numb to it i've been called every word in the book by everybody. However, I do think that you should really only give time to the stuff that you know is true. The comments that really hurt are the ones that are mostly correct. Yeah, right. Yeah. Where when you get real feedback from people saying, oh, you know, you weren't honest about this, or you weren't thorough in this test, even though you suggested that you were, or I expect Better from you. Those are the ones that are often the hardest. And oftentimes those people, at least in tech, don't know how to deliver those comments very nicely. But look at the intent of the comment. They're spending time leaving you feedback. They're not generally doing it just to be jerks. It's usually because they like your content. They've watched it. They have something to give you feedback on. And so you can choose to take it or not take it, but take the idea and the spirit of what the comment is trying to convey rather than the actual wording itself. And then for everything else, the stuff that just mean, who cares? It's just some random person behind a computer. It doesn't matter. It doesn't make it true. And so, you know, don't give effort and airtime to stuff that doesn't benefit you. And so that would be my biggest advice. And then the second piece of advice is, um, engage with your audience. I don't, I see a diminishing number of YouTubers that are large in scale that comment ever on their videos. Um, they don't talk to their audience. There's tons of comments, people meme in the comments, but like the creators aren't there. And part of the problem or part of the reason why is, is if you're running a company and a YouTube channel that has, you know, 50 employees, you're probably not spending a bunch of time. You don't have a lot of time available to comment on stuff in your videos. On the flip side, I probably spent, I spend at least five times as much of my time in the comments than I do in analytics every week, because that's where I feel that I can get the most receptive Feedback. I can look at the numbers and the numbers will tell me what is happening. But I think that the commenters often tell me why that's happening. And so listen to your community, engage with them, ask them questions when they comment and they write a really nice comment, just respond and say, thank you. I really appreciate that. And don't diminish that over time. I probably write, I don't know, 40 to 50 comments a week. And it's because I'm responding to the people that have messaged me. They're not commenting into the void. They're trying to talk to you. And so talk to them and let them know that you care. ([Time 0:44:56](https://share.snipd.com/snip/ed975ded-8590-429d-a5d9-b51586ec94ba))