When Life Gives You LLMs...  ## Metadata - Author: [[The Changelog: Software Development, Open Source]] - Full Title: When Life Gives You LLMs... - Category: #podcasts - URL: https://share.snipd.com/episode/36cd713d-db24-431c-8e18-e7c516439206 ## Document Notes ## Highlights - **Turning Data Leak Into Growth** - Zeno Rocha shared a severe incident where data was leaked right before a launch week. - Despite initial despair, the experience ultimately improved their security and CI processes significantly. Transcript: Adam Stacoviak Names. What do you got? Something vulnerable. Zeno Rocha Man, so of those uh i think the incidence is a good one because you know i think we went for some pretty bad stuff like there was one last chance so it's been more than a year since we had those Two incidents but the timing of them were terrible like so there was one incident where it happened right before our launch week. And then this other incident that happened after we were announcing something else. And it's so weird because I remember when the incident was happening. So one of them was related to data being leaked. So that's like the worst possible type of incident because it's not just a downtime. It's like you're actually, you know, and it's, it was so hard to navigate those moments. And I felt like, okay, this is it. Like, there's no way we're going to recover from them. There's absolutely no way. But then you're like, okay, this, this is what I'm doing. And yeah, like what I'm going to do, am I going to hide or just like go with it and trying to make the most out of it and learn it? So the weird thing about the bad stuff is that when you look back in retrospect, everything is different. Today, I'm extremely grateful for those things to happen in the very early days of recent because it changed the way i see security uh how often i run pen tests um and and so many other things Like how often we run stuff on the ci so we detect stuff before it goes to production and i could you know say so many things about this but yeah i feel like when bad stuff happens you always Have to try to see the the good side uh otherwise yeah you don't recover from it uh i heard it said maybe it was adam that said this that and maybe an adam original maybe ([Time 0:20:03](https://share.snipd.com/snip/26386a96-2f39-479a-a882-aa87bb68c7bd)) - **Twitter Block Reveals Addiction** - Zeno Rocha experienced severe Twitter access issues during Brazil's Twitter block. - He compulsively tried to access Twitter every few seconds, illustrating addiction to the platform. Transcript: Zeno Rocha Was like doing something. And then if I had to wait for like three seconds for the thing to finish, then I would go to the browser and be like, okay, command T, TW enter. And that was just like a movement I would do. So I would always go to Twitter in between tasks, but the, because the website was blocked, then I would always get like this page of like, no, it's offline. It's offline to the moment where like, I was doing that for like 30 minutes. I'm like, okay, I just need to get into a VPN becausen because i have to go there like it's just so so addicting it's crazy yeah i ([Time 0:29:16](https://share.snipd.com/snip/11c84c49-7a92-4746-b6c5-45aa9257b588)) - **Guard Your Time With Boundaries** - Protect your time rigorously by not feeling obligated to reply to every email. - Recognize that just because someone emailed, you don't owe them a response. Transcript: Jerod Santo You think is important. Does that mean I have to dedicate it to responding to you? Adam Stacoviak Because you email me. Zeno Rocha I'd say no, no. And it's so hard to say no, right? Adam Stacoviak Yeah. And I do not reply to every email, but I read almost all of them, you know, and that, that's an even different question. Like, do I, do I owe you the time to read your email? Exactly. Exactly. Jerod Santo Gosh. You know, I think it's like the sixth time that you sent it. Just following up. Oh my gosh. So ([Time 0:31:56](https://share.snipd.com/snip/94ad4b3c-3388-4d73-b2a4-ab3cad2fb2bf)) - **Use Tools to Fix Email Rendering** - Use tools like Litmus to preview email designs across varied clients, avoiding rendering surprises. - Check email CSS support with resources like 'Can I Email' to ensure compatibility. Transcript: Zeno Rocha The the most popular one and it's almost like a browser stack uh kind of product like they run vms that take screenshots and then you see how it renders right so that saves you time like You don't need another windows machine to check how things look on outlook so that's great but it's still like okay now i see that it's different what do i do uh so there are other tools Like, can I email, which is the alternative to can I use where it shows like, okay, here's how this, like is Flexbox supported or not? And then they will tell you. Adam Stacoviak So it's like, just like, can I use, but for email. Exactly. Zeno Rocha That's cool. It's like SVG, you still cannot use SVG on emails. So then the tool will tell you like, no, you cannot do that. So that helps. And then if you try to, like we try to put things like that in the product, like, okay, let's add a linter, a compatibility checker powered by Cana email on React email. So we try to shove as much tooling uh on the email template creation process so then when you go live you don't see as much inconsistencies but there's always like a little thing here and Adam Stacoviak There that's cool i'll link ([Time 0:49:20](https://share.snipd.com/snip/5e85cfee-6bef-4c66-909d-f2c579ab366c)) - **AI Search Shifts SEO Focus** - AI-powered search shows requests come via the web crawler which can be tracked for new SEO insights. - Bing underpins ChatGPT's web knowledge, shifting SEO focus from Google to Bing for AI relevance. Transcript: Zeno Rocha And then I started finding like, okay, who is thinking about this problem? Who is like digging into that? And, you know, it's a huge rabbit hole. And then what are the techniques to, you know, what are you saying? I just want more of that. Like I want change log to be the default solution here, default answer. And man, like there's so many interesting things. Like for example, from a SEO perspective, we care a lot about Google and we care about Google search console as the tool to see how we're doing in terms of SEO. Turns out, if you want to be the first one in ChatGPT, you've got to care about Bing, because Bing is what's powering ChatGPT because of the Microsoft partnership. So that's how the whole indexing of the web came from Bing as the data source for ChatGPT. So then, okay, now that's different. How do I rank number one on Bing versus Google, which is something you would never really pay attention to. And then you have to start thinking about how do I structure my content on my website? Because people are asking questions to LLMs. So if they're asking questions, then it's a Q&A type of format. So then what we started doing was let's just have more FAQs on every single page we have, And let's turn our knowledge base to be more of a question and answer to feed the LLM. And then, yeah, just start playing with like LLMs.txt, which is like this protocol for you to like just strip all the HTML and just have the content ready for LLMs to consume. So we did that as well. And man, just start going down that path using tools like Profound. So there's a tryprofound.com tool that shows you all the traffic. This one is fascinating, by the way. So the way this works is they hook into your server. And then whenever the server gets a hit, they will look at the origin of the request and then break it down between like, okay, where's this request coming from? And the reason why that works is because when you ask ChatGPT, what is recent pricing? For example, if you do that now, there's like ChatGPT wasn't trained in that data. Right. So like there's no way that they know that. So that's different than if you ask chat TPT, like write me a poem. No, that they can do that without using the trained data. But if you ask pricing for any product, they need to look at the web. So because they are able to search the web nowadays, you get a citation. And then when you get a citation, it's basically them crawling your website, getting the information. So then you get that request. You see like, okay, chat GPT went to my pricing page. And then you can start looking at the breakdown between every model like okay cloud users they actually go to this page and chat gpt users go here and just fascinating it's a completely Adam Stacoviak New way of looking into seo that's for sure that is cool so you're are you using this profound platform with Resend? Yeah, we are. Is it worth it? Zeno Rocha Man, right now you got to try everything, right? I think what I love about Profound gives me ([Time 0:53:51](https://share.snipd.com/snip/4368c7e8-6f38-4fb4-832f-ec08698567a1)) - **Beware AI Sycophant Bias** - AI models tend to become sycophantic, confirming biases more than challenging them. - This creates a risk of detachment from reality due to algorithmic biases in responses. Transcript: Adam Stacoviak And I have found recently, that's why I brought up the sycophant mode, which they're working on. But I found recently that it's been way too affirmational to my ideas and to my plans. And I'm like, I don't really want that. I don't want you to just tell me that I'm right all the time. Cause talk about confirmation bias, like, yes, you should buy this thing that you want to buy like i'd rather just have the truth and not a yes man and so that made me start to think like Wow these people who run these companies have so much power right now because all it takes is a little tweak to that algorithm and all of a sudden i got a sycophant and i'm detached from Reality because i got a yes man that i didn't that wasn a yes man yesterday, but today it is, you know, or that wasn't pushing a certain grocery products yesterday, but today it is. Yeah. And so that's just very concerning. That's why I've been using Grok today because I want to just use them both because there's like, you know, you know a different company obviously and different purpose you know like The like the idea being truth should be the ultimate goal i mean that's of course the idealistic spin that elon musk puts on it but i feel like if i can use both those two then maybe i'll get The truth out of one of them or something. I don't know. Zeno Rocha I keep coming back to like, ([Time 1:05:04](https://share.snipd.com/snip/f1acab2b-f9a9-424e-8370-d056f9c85520)) - **Enshittification Inevitable for AI SEO** - AI search will likely become saturated with ads like traditional search engines. - New disruptions may emerge as users react to the commercialization and loss of neutrality. Transcript: Jerod Santo Icky and i don't want this newfound thing that humanity has to be ickified like that. Zeno Rocha I think we should assume that's what's going to happen. The same way that, you know, Google didn't have ads and then it introduced ads. ChatGPT doesn't have ads today, but Entropic is playing with ads for their results it's like a private beta program or something um so i think you will have to pay to be among like the the First ones to be but hopefully they show as an ad they they uh but then something else will come and they once it starts to be so bad then a new disruption will come up. Yeah. Adam Stacoviak Don't you think this is where open models could win, though? I mean, there was not an open alternative to Google search. I mean, that was comparable. But ([Time 1:12:03](https://share.snipd.com/snip/518a2360-36d2-4946-8190-f4d5ffd935e7)) - **Prioritize Truth over Sponsored Ads** - Seek AI tools that prioritize truthful, unbiased information over sponsored content. - Consider paying for AI services that deliver honest and honorable answers. Transcript: Jerod Santo I guess you could say your friend in a way or friendly yeah uh yeah like for me not against me and i would say if you're advertising to me if you've got some sort of alternate alternative Motive that you're suggesting things for like help me find the version of truth i'm trying to seek whether it's health tips or business advice or what's the best podcast or email platform To consider. You know, I want whatever the consensus of the world, I suppose, deems as truthful and honorable versus, you know, not fabricated or made up or for some sort of I get paid behind the scenes Motive kind of thing. I want the real. And I would probably ([Time 1:17:22](https://share.snipd.com/snip/99f426f6-19be-4ef5-b25c-f1a5ffbb8b9a)) - **Slate Auto: Affordable Modular EV Truck** - Slate Auto’s modular, barebones EV truck aims to lower cost and simplify customization. - Easy wrapping and self-maintenance target users wanting personalization without high prices. Transcript: Adam Stacoviak I can maintain that doesn't cost tesla prices and that you can spend more if you want to spend more and upgrade it you know and put all kinds of stuff on it but if you go through the little Customizer, I mean, it's pretty cool. Like you can pick these different wraps, pick your color. They'll show you some different examples of people who have, you know, not real people have customized it, but what real people might do to really make it your own. And I feel like my phone is like a no case standard bog standard iPhone. And I'm a weirdo because so many people have like cases and designs and like they want to trick out their phone because we all have one. You want yours to be yours. I'm just a boring loser. So I just leave it. But I feel like with these slate trucks potentially could be very popular with people that want to customize and not spend an arm and a leg doing it i mean you customize a tesla and just Jerod Santo Like well i spent 50k on the tesla and now i got to get it wrapped for another 5k or whatever like this is so much cheaper yeah i think that this will be very popular with younger folks for Sure especially the way young folks that I know of at least like to stand out or be different or go countercultural, so to speak. It's it kind of reminds me of like the Model T. I mean, I wasn't alive in those days, but it reminds me of like when the Ford truck first came out, the Model T is like you can have any you want as long as it's black. Yeah. It's like you can have any of these you want as long as it's simple when we give it to you and you can do whatever you want to at that point you know here's how simple it is and this might be like Adam Stacoviak A bridge too far for some people you actually have to uh wind the window down like with the old oh wow really yeah yeah that might be a deal breaker for me. Okay. That's too simple. It is no seatbelts. No, just kidding. But what do you think? I know you're going to, uh, you buy one of these. Would you get one? Zeno Rocha I'm going to be the skeptical one now. Okay. I remember seeing the modular phones. Remember those? Right. It's just so tricky to build like super highly niched modular products. I love the idea. Yeah. But I feel like people want, they like the idea of personalization more than they actually personalize things themselves. So maybe it's great that it has an option. Adam Stacoviak I think that's true. I think that I would be with you if it wasn't so cheap. It's super cheap. A to get in to get an ev truck yeah for under 20k that's bringing the price into a lot of people's wheelhouses who wouldn't otherwise not be able to afford it so i feel like that's probably Why i'm more bullish but yeah i agree i think customization people want but completely modular it ends up having like a lego feel to it or something like it just doesn't like when things Kind of snap together you're like oh can i even trust this so yeah i can understand your skepticism it has different charging options too like you plug it into a normal plug a normal 120 Volt plug yeah it takes a little longer i think it charges longer i appreciate a company that comes out and just like really does think about everything differently like let's throw Out every assumption like here's an assumption you have to paint your car like no you don't here's some carbon fiber it's maybe you want to wrap it maybe not yeah like so that's cool um The company's kind of interesting i think there's two women at the top, founders. And there's some backing by, ([Time 1:29:10](https://share.snipd.com/snip/62e5e93e-7e1f-43c1-9b63-fcd0a821b75c))